Tag Archive | "Google’s"

SearchCap: Google’s latest algorithm update, local SEO myths & the Mary G. Ross doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors

Friday, July 20, 2018 Digital Marketing News RankRanger Report Image

Report: Google’s mobile search results now show image thumbnails 45% of the time
Mobile Google users see image thumbnails in nearly half the search results shown, according to new report data. Should marketers consider placing greater importance on thumb images? Search Engine Land

Twitter’s bot purge welcomed by agency execs
Twitter recently deleted millions of spam and inactive accounts in an effort to improve the platform. Does the move increase credibility among marketers and influencers? DigiDay

Report: Social media sentiment not predictive of offline brand outcomes
New research looks into online and offline brand conversations and their effect on consumer sentiment, plus the motivations that drive them. Marketing Land

EU digital chief urges lawmakers to ease tough copyright stand
The European Union’s top digital advisor has asked E.U. lawmakers to relax stringent proposed copyright reforms. A look at warding off potential losses in creative technology industries by re-visiting rules for the digital age. Reuters

Millennials Want Brands With Values, But, Really, A Good Deal More
New report data reveals what millennials admire in brands, and takes a look at a variety of the social IQ factors that drive the demographic. MediaPost

Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week
Facebook has said that each week tens of thousands of users fill out feedback surveys offered by the platform. What can marketers learn from how Facebook gathers and uses survey feedback? Marketing Land

July 20, 2018 Digital Marketing News Statistics Image

‘Father of modern marketing’ Philip Kotler on avoiding brand decay and preparing for disruption
Long-time marketing author Philip Kotler, sometimes called the father of modern marketing, has shared new thoughts about brand decay, disruption, and how satisfying needs better than anyone else is still as relevant as ever. Marketing Week

Facebook testing AR ads in the News Feed & new tool to help brands create video ads
Facebook is trialing augmented reality (A.R.) news-feed ads, and has announced that mobile video ads are also getting several new features. Marketing Land

Data shows people want serious long-form content — and brands need to take note
New research data reveals that many are craving weightier content, and how marketers are successfully battling today’s massive competition for engagement. The Next Web

Survey: Google, Facebook most influential
New survey data shows the continuing power of advertising on Facebook and Google. The digital ad trends report also offers up online consumer trends data sets. BizReport

ON THE LIGHTER SIDE:

Marketoonist Tom Fishburne July 20 Cartoon

A lighthearted look at vanity metrics by Marketoonist Tom Fishburne — Marketoonist

How Kit Kat managed to turn a viral tweet into a branded proposal — The Drum

Redheads finally get recognition with ginger emoji — The Next Web

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns — Demand Gen Report
  • Ashley Zeckman and Lee Odden — How To Improve Content Amplification On The Cheap: Network — Heidi Cohen
  • Lee Odden — Amp Up Your Marketing with this Summer Reading List — Christina Giordano
  • Lee Odden — Tips to Take Your Social Media Business from Part Time to Full Time
    Andrea Vahl
  • Alexis Hall — Apply These 10 Cool Techniques to Increase Sales and Marketing ROI for your Small Business — Small Business Trends

What are some of your top influencer marketing news items for this week?

Thanks for reading, and we hope you’ll return next week for the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2018. |
Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors | http://www.toprankblog.com

The post Digital Marketing News: Twitter’s Bot Detox Fallout, Google’s Mobile Thumbs-Up, & Millennial’s Top Social IQ Factors appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

Posted in IM NewsComments Off

Google’s reliance on Wikipedia makes it vulnerable to search pranks

Google said Wikipedia prank caused Republican “Nazism” Knowledge Panel.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Google’s Chrome browser to drop secure label for all HTTPS sites

In addition, Chrome will mark all HTTP web sites as not secure.
Please visit Search Engine Land for the full article.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Search in Pics: Google’s Greatest Talent show, a human-sized bird cage & Google’s Emmy

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Greatest Talent: Source: Instagram The YouTube and Google…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Updated: Google’s Ben Gomes expands role to head all of search as John Giannandrea moves to Apple to head AI

Role previously held by John Giannandrea to be split between Jeff Dean and Ben Gomes

The post Updated: Google’s Ben Gomes expands role to head all of search as John Giannandrea moves to Apple to head AI appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

SearchCap: Bing Entity Search API, Yelp’s new ad customization & Google’s Holi doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Entity Search API, Yelp’s new ad customization & Google’s Holi doodle appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Google’s growth in online local reviews continues to dominate, but…

Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews.

The post Google’s growth in online local reviews continues to dominate, but… appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Winter Games doodle kicks off Google’s Doodle Snow Games

Today’s doodle is the first doodle of a 17-day series celebrating the Winter Olympics.

The post Winter Games doodle kicks off Google’s Doodle Snow Games appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

December global festivities Google doodle marks day 2 of Google’s holiday doodle series

Today’s doodle shows Google’s animated penguins celebrating the holidays with their warm weather friends.

The post December global festivities Google doodle marks day 2 of Google’s holiday doodle series appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Advert