Tag Archive | "Goes"

Ghostery Goes Open Source, Reveals Two Proposed Revenue Streams

Ad-blocker Ghostery published its entire programming code on Thursday. By going open source, the company aims to clear the air on its old business model and invite others to contribute to its continuing development.

“As a privacy product, especially one designed to give users a look behind the scenes at what data companies are collecting and doing with it, we thought it was important to give our users a look under the hood,” Ghostery’s product manager Jeffrey Tillman said.

This unprecedented move was Ghostery’s response to conspiracy theories hounding the company. Before its acquisition by web browser Cliqz last year, previous owner Evidon earned money for Ghostery by selling users’ data. Software users chose to disclose information on ad trackers they encountered, but the compiled information was sold to eCommerce sites to help them discover why loading times slowed down.

Ghostery’s old business model was contradictory—a privacy-focused tool selling user data—and confused its users. “It was never a really great fit for Ghostery the consumer product,” Tillman admitted.

Recently, Ghostery announced two revenue streams as its new business model. First is Ghostery Insights, a paid analytics service for researchers to gather more data about the tracker ecosystem. Likewise, the analytics tool will aid web developers in quantifying the effect of trackers on site performance, such as loading speeds.

Meanwhile, Ghostery Rewards is an affiliate marketing program designed for its users. They can choose to sign up for the service wherein users will receive relevant promotional offers, a tamer version of aggressive web ads. There will still be advertisements, but only those worthwhile and interesting to Ghostery users.

Of course, affiliate programs are nothing new as many publications and bloggers already use them to generate revenue. However, Ghostery’s decided to make its program distinctly different from that of its main rival Adblock Plus. Unlike Ghostery Rewards, Adblock has an “acceptable ads program” that shows ads that may not be relevant to the user. As long as advertisers meet certain criteria and agree to split some of their ad revenue, Adblock lets them through.

Exposing Ghostery’s code to the public makes it more vulnerable for software developers to sidestep the ad blocker’s system. But Tillman isn’t losing sleep over it.

“There will always be a cat-and-mouse game with advertisers that are trying to find new ways to evade our technology but, if anything, going open-source should empower our community of contributors to help keep Ghostery ahead of the curve,” Tillman pointed out.

[Featured image via YouTube]

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Oculus Rift Goes After Business Sector With New VR Bundle

Oculus VR is now trying to tap into a new market to boost the sales of its high-end virtual reality device. The company is now launching Oculus Business, effectively sweetening the deal for companies to snap up its Oculus Rift bundle.

Oculus vice president Hugo Barra made the announcement of its business bundle during the Oculus Connect conference in San Jose, Tech Crunch reported. The Oculus for Business package costs $ 900 and includes the hardware package, dedicated customer support, full VR license and enterprise-grade warranties.

The hardware package consists of the Oculus Rift headset, three room sensors, three Rift Fits and Oculus Touch Controllers, according to The Verge. Altogether, the hardware only costs $ 574, but the $ 900 price of the business bundle is still considered a great deal, given the warranty, commercial license and preferential customer support that go with it.

While virtual reality is still a relatively new technology, businesses can harness its potential to improve their reach and exposure as well as streamline their operations. For instance, VR can be utilized to aid personnel training and even allow potential customers to examine products in great detail in the virtual world. In the future, VR could be indispensable to a host of industries such as construction, manufacturing, education, tourism, and health.

In fact, the German automobile manufacturer Audi is one of the launch partners of the Oculus for Business. The carmaker harnessed VR to build virtual showrooms where potential buyers can configure a car and even walk around it to assist them in the selection and customization process.

Aside from Oculus VR, other virtual technology manufacturers such as Apple have been pitching their VR hardware as a business tool. Admittedly, the market for VR gear among individuals is a bit limited, as the price of the gadgets is a bit too steep for the average consumer. In addition, setting up a VR rig inside a home also requires some expertise. Businesses, however, have bigger budgets and tech-savvy staff at their disposal which makes it easier for them to buy and install VR equipment.

[Featured Image by YouTube]

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The Rainmaker Platform Goes Off the Market this Friday

Last Chance to Get the Rainmaker Platform at the Current Pricing

The Rainmaker Platform is coming off the market this Friday at 5:00 p.m. Pacific Time. To get the current pricing, you must start your free trial before the deadline.

Last month I told you about the Rainmaker Platform’s shift from software-as-a-service to a bundled hybrid of technology and client services, all at much higher prices. Before we do that, we’re offering one last chance for people who just want the Platform at the current lower pricing.

If you’re not familiar, the Rainmaker Platform is a complete digital marketing and sales solution. It combines powerful website features with email, marketing automation, and a ton of other powerful tools that you have to see for yourself. And yes, it’s the very technology that powers Copyblogger and thousands of other sophisticated sites.

When you choose the annual plan, you always enjoy substantial savings. But from now until we take it off the market, you’ll save hundreds of dollars more every single year when you get on board with the Rainmaker Platform.

Start your free trial today.

The go-forward development plan

Given the shift in business and operational models, you may be wondering what our plans are for continued software development on the Platform. It’s a great question, and I’d like to quickly address that.

If you get on board before the deadline, you’ll join thousands of existing Rainmaker customers. And we fully intend to keep all of you happy even as we serve a different market segment with the bundled services model. That’s a no brainer, given that the Platform remains at the center of our strategy.

What does that mean for you? Only good things:

  • We’ve already begun work on Rainmaker 3.0, a major new release that will feature automation, email, and interface workflow improvements. We’ll also be adding Zapier for third-party add-ons, and modularizing key areas of the Platform for easier integrations and quicker addition of new features.
  • The annual or monthly price you sign up for today will never change as long as you keep your site active. You won’t pay more even as the cost-of-entry to Rainmaker goes way up for others. And remember, we’re also giving you a substantial discount on the annual plan if you start your trial before the Friday deadline.
  • You’ll also benefit from the software improvements that come from moving upstream. As we do more expensive custom development work for clients, relevant enhancements will find their way into the general platform, at no additional cost to you.
  • Want to invest in additional Rainmaker sites after the switch? You’ll still be able to do that — at the current discounted customer pricing — all from your Rainmaker Portal. Existing customers will literally have access to Rainmaker sites in a way that no one else will going forward.
  • Finally, the move to full service means you’ll never have to experience frustration looking for help with design, content, SEO, and more. And if you have a specialized Platform development need, our new services team can make it happen for a reasonable fee.

You must act this week:

In a nutshell, if you want the best pricing that will ever be offered on the Rainmaker Platform from here on out, you must start your free trial before 5:00 p.m. Pacific Time, this Friday, June 16, 2017.

We hope you’ll join the Rainmaker family before we make the switch. Just head over to the site, check out all the amazing things Rainmaker empowers you to do, and start your free trial without delay.

The post The Rainmaker Platform Goes Off the Market this Friday appeared first on Copyblogger.


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Nearly Half of All Digital Ad Spend in 2017 Goes to Google, Facebook

Advertisers’ spend on digital formats worldwide is predicted to increase 17.4 percent to $ 583.92 billion according to a recent forecast from eMarketer. That represents 38.3 percent of the world’s entire ad budgets.

Almost half of that money will go to Google and Facebook. According to eMarketer, Google will likely make $ 72.69 billion in ad revenues this year while Facebook will make $ 33.76 billion. For mobile formats, Facebook and Google take up more than half of worldwide mobile ad revenue.

eMarketer predicts Snapchat will increase revenues to $ 900 million this year, an increase of 163.3 percent but a small piece of the pie compared to the major players.

eMarketer analyst, Shelleen Shum: “In the immediate future, the only other potential rivals to Facebook and Google are the big 3 Chinese companies, Baidu, Alibaba and Tencent (BAT), who are riding on a wave of rising disposable incomes and a growing tech savvy population in China. The BAT companies are expected to experience resilient digital and mobile ad revenue growth as they start to fully monetize their various advertising products.”

Alibaba, Baidu and Tencent are projected to collectively make $ 35.82 billion from advertising this year.

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Join Digital Commerce Academy Before the Doors Close (and Price Goes Up)

Join Digital Commerce Academy Before the Doors Close (and Price Goes Up)

I have a few quick questions for you …

  • Do you realize that worldwide sales of ebooks exceeded $ 9 billion in 2015?
  • Did you know that online education is now a $ 21.3 billion per year market in the U.S. alone?
  • And would you like to tap into a small, little portion of those massive pies to claim your own piece? :-)

If so, joining Digital Commerce Academy may be a smart choice for you to make.

(Just don’t wait. More on that in a minute.)

DCA was created to be the premier online resource for learning how to create and sell digital products and services — everything from ebooks and online courses to membership sites, WordPress themes and plugins, even SaaS applications.

We’re the ones who launched it because we’ve actually done this stuff. We’re a company that has steadily “practiced what we teach” with digital commerce to become an 8-figures-per-year business.

And we want to help you get your piece of the huge digital commerce pie.

So we invite you to join us inside of Digital Commerce Academy before we close the doors to new members on October 28, 2016.

We won’t be reopening until sometime in 2017, at which point the price will be nearly double what it is now.

Here’s why …

You already get all of the following with a Digital Commerce Academy membership

4 Complete Online Courses

  • Build Your Online Education Business the Smarter Way by Brian Clark
  • Themes, Plugins, and More: Creating WordPress Products the Smarter Way by Chris Lema
  • How to Create Automated Marketing Funnels That Work by Chris Garrett and Tony Clark
  • Savvy Social Advertising by Jerod Morris

On-demand access to 10 Case Study webinar replays

  • Nathan Barry of ConvertKit on Developing a SaaS Product
  • Belinda Weaver of Copywrite Matters on Launching a Paid Master Class
  • Brian Gardner of StudioPress on Building a Business Around Themes
  • How Danny Margulies Turned His Freelancing Success Into a Powerhouse Paid Course
  • Chris Lema on Avoiding the Most Common Pitfalls Digital Entrepreneurs Make When Entering the WordPress Premium Marketplace
  • How Sonia Thompson Used a Virtual Summit to Take Her Digital Business to the Next Level
  • How Andrea Vahl Built Her Ideal Lifestyle Business Around Paid Online Training
  • How Joanna Penn Created Her Ideal Life by Doing What She Loves (and Teaching it to Others)
  • How a Curated Email Newsletter Can Help You Build Your Unfair Digital Commerce Advantage (with Brian Clark)
  • The Smart Digital Entrepreneur’s Guide to Using Content to Sell More Digital Products and Services (with Pamela Wilson)

On-demand access to 7 Cutting Edge webinar replays

  • Why Marketing Automation Matters
  • Grizzled Webinar Veterans Reveal Their Biggest Tips (and Warnings) About Hosting Successful Webinars
  • Is Using Pop-ups to Build Your Email List Worth the Risk? (with Sonia Simone)
  • Can You Actually Make Money Using Periscope? (with Chris Ducker)
  • The Beginner’s Guide to Snapchat for Digital Marketers
  • How Virtual Reality Could Impact Digital Commerce in the (Near) Future
  • The Importance of Social Media Management

Plus new Coaching Q&As every other month where you can get your general or ultra-specific questions answered by respected members of our team like Brian Clark, Chris Garrett, and Rafal Tomal.

And the Digital Commerce Academy Community, where you can share insight and network with digital entrepreneurs just like you.

So you get all of that, right now on Day One, when you start your Digital Commerce Academy membership.

The price is going up when we reopen DCA in 2017 because it will then include all of this as well

  • New Course: Crafting Seductive Content for Digital Products and Services

  • New Course: Selling Productized Consulting in a Digital Environment

  • Every Case Study and Cutting Edge webinar that we host between now and then (plus all those to come)

  • Presentation videos from Digital Commerce Summit 2016

  • Presentation videos from Brian Clark and Sonia Simone delivering the Online Courses Workshop

Plus everything else we add to Digital Commerce Academy in the future.

And, of course, if you start your Academy membership today, you’ll get everything that is added when DCA reopens, and anything added thereafter, but your price will never change.

Hence why I said you’ll want to act now and not wait. :-)

You have until Friday, October 28, 2016 at 5:00 p.m. Pacific Time to start your Academy membership before the doors close.

This promotion will be your last chance to get in before the price goes up to $ 995 per year.

We hope you’ll join us inside today for only $ 595 per year billed annually (or $ 55 billed monthly).

Click here to learn more about Digital Commerce Academy and get started today.

As the stats at the beginning of this post attest, there’s a big, profitable pie for you to get your piece of … and we want to help you get it.

So don’t miss out and then have to pay more come 2017. Or, worse yet, don’t wait and ultimately never take that next important step toward your goal of generating revenue online through a digital product or service built on your expertise.

Joining Digital Commerce Academy is an important step in that direction.

Here’s the link for detailed information about what’s included in a Digital Commerce Academy membership:

http://digitalcommerce.com/academy

The post Join Digital Commerce Academy Before the Doors Close (and Price Goes Up) appeared first on Copyblogger.


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Google HTTPS Boost Still Goes To Insecure Pages, If They Are Listed As HTTPS

The other day, I interviewed Gary Illyes of Google and he said that the only factor Google looks at for the HTTPS ranking boost is if the URL is listed with HTTPS or not.

This is not new news…


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eBay goes AMP, sign it might break out past news?

eBay adopting AMP for their transactional based site may signal that Google may push out AMP well beyond article and news oriented content.

The post eBay goes AMP, sign it might break out past news? appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


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Tom Menditto: Pittsburgh ADHD Coach Goes From $300 In The Bank To $30,000 A Month Applying Online Marketing To His Local Business

Get ready to be inspired… Tom Menditto is one highly passionate fellow! Tom rose from a previous life suffering from the mental illness ADHD (Attention Deficit Hyperactivity Disorder). He mastered his own condition and today helps other people do the same through his coaching practice based in Pittsburgh. [ Download…

The post Tom Menditto: Pittsburgh ADHD Coach Goes From $ 300 In The Bank To $ 30,000 A Month Applying Online Marketing To His Local Business appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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What Goes on Inside a Solar Panel?




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A solar panel is a device which converts light into electricity. They are erected on roofs or buildings which face the sun. Many scientists call these solar panels photovoltaic’s, which means in simple terms “light electricity”. To understand what goes on inside a solar panel you have to understand what they are made of.

A solar panel is made of a collection of solar cells which generate electricity directly from visible light which relies on the photoelectric effect. The photoelectric effect is the name given to describe what happens when light is shone onto a certain type of material which absorbs photons but releases electrons. When these free electrons are captured, you get an electric current which can be used as electricity. The famous physicist Einstein actually won the Nobel Prize in 1921 for work explaining the photoelectric effect.

Solar cells are based on semiconductor physics. Semiconductors are a class of materials such as silicon, carbon and germanium which can conduct electricity making them a good medium for the control of electrical current. Crystalline silicon is mainly used in solar cells and the material just happens to be one of the most common elements on earth. An individual solar cell is designed with a positive and negative layer to create an electric field just like in a battery. Sunlight is made of photons, so as photons are absorbed into the cell, their energy causes electrons to become free which then move towards the bottom of the cell and exit on the connecting wire. This flow of electrons is what we call electricity. The combination of these solar cells and photovoltaics panels create electricity which you can harness to use throughout your home.

The actual amount of electricity which is generated by these cells will depend on the amount of light falling onto them. This of course is determined by the weather and the time of day. Because of which storing the energy will be necessary. Solar panels will need to be positioned so that they catch sun light as much as possible. They will need to be south facing to benefit from full direct sunlight; but you can still harness the energy from the sun with panels facing south east or south west. Also direct sunlight is not a necessity as UV light which can penetrate through clouds will still generate electricity but not as much as a cloudless day.

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Online Marketing News: Google Goes ABC.XYZ, Twitter Without Limits, Search Factor Findings

Effectively Use Visual Storytelling

How to Effectively Use Visual Storytelling for Your Brand (Infographic) – According to a new infographic from Widen, you only have 8 seconds to capture the reader’s attention with great creative before they scroll away. Check out the infographic to learn more ways to integrate visual storytelling into your brand’s marketing. Widen

The Moz 2015 Search Engine Ranking Factors Study – Moz announces the results of their biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors. Moz

Google Moves Under Umbrella Company Alphabet – Google is listening to Wall Street, while also trying to keep its innovation going. The Silicon Valley behemoth is reorganizing under a new name — Alphabet — and separating its moneymaking businesses from the moonshot ones. Google

Survey: 80 Percent Of Mobile Marketers Using Location, Mostly As Audience Proxy – Most mobile marketers today are using location-based advertising. That’s a key finding from a new survey of marketers from mobile ad platform xAd. However uncertainty about ROI and campaign performance is holding back more enthusiastic adoption. Marketing Land

Smartphones Now Account For Half of US Adults’ Digital Media Time – Connected adults in the US spent 49% of their digital time in March 2015 using smartphone applications (43%) or browsers (6%), reports comScore in a new study. MarketingCharts

Only 2% of Marketers Have ‘Very Effective’ Content Strategy [Study] – According to a new study by the CMO Council, content marketing is on the rise – but less than half of B2B marketers think their strategies are at least somewhat effective. ClickZ

Pre- or Post-Sale, LinkedIn Is Tops for B2B Customer Engagement – LinkedIn is business-to-business (B2B) firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process. eMarketer

Twitter Launches Full Archive Search API To Give Enterprises Instant Access To Every Tweet – Expanding on historical products offered by its Gnip service, Twitter is now offering social management platforms real-time access to full Twitter stream. Marketing Land

Facebook Extends Autoplay Video Ads, E-Commerce Ads to Others’ Apps – Facebook is bringing its autoplay video ads to third-party mobile apps that sell ad space through Facebook’s mobile ad network Audience Network, the company announced on Tuesday. Advertisers aren’t able to buy ads specifically to run on the mobile ad network; instead it’s like an overflow room, where Facebook takes the ads that run on the social network and syndicates them to others’ apps based on the advertiser’s defined targeting parameters. Ad Age

Twitter Removes 140-Character Limit From Direct Messages – If you’ve checked your Direct Messages today, you may have noticed that something’s missing: the limitation of 140 characters. You can now chat on (and on) in a single Direct Message, and likely still have some characters left over. Twitter

Periscope Users Watch 40 Years’ Worth Of Video Per Day – Periscope has released its first company report since launching in March, and the numbers are impressive: The streaming video service boasts more than 10 million accounts, and says its users watch the equivalent of 40 years’ worth of video every day. Back in April, Twitter shared that Periscope had reached 1 million users just 10 days after launch. Fast Company

Facebook Adds High Performing Ad Units To Audience Network – The social network is now offering autoplay video in native app advertising and dynamic product and carousel ads in full-screen interstitials. Marketing Land

From our Online Marketing Community:

In response to Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $ 1 Billion, Olivia Smith commented, “Nice article.Content management is of course very important , it was really shocking to hear one had to shed 1 billion for this…”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Widen


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