Tag Archive | "Godin"

Seth Godin on the Future of Marketing

Well, I’m back in the United States from my family trip around the world. Although not officially home in Boulder,…

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Seth Godin on Stepping Up and Making it Happen

Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.

But if you had to sum Seth up in one word, it might well be impresario.

The classical definition of that word refers to a promoter, manager, or conductor of an opera or concert company.

The modern definition, set forth by Seth himself when he’s teaching others about the prime entrepreneurial role of the connection economy, is as follows:

One who gathers others together for creating art–the art of making a ruckus; the art of inventing the future; the art of important work.

Whether bootstrapping a startup by building an audience first, curating content to create something vibrant and new, or assembling a tribe that changes the world, it’s the modern impresarios who best take advantage of the power of the Internet to turn intangible ideas into real things that really matter. Things that change lives.

In this 30-minute episode Seth Godin and I discuss:

  • How he sold 40,000 copies of his self-published book (so far)
  • Seth’s early failure, and what he learned from it
  • His training for the post-industrial “connection economy”
  • The kind of business that we’re all in now
  • Why it’s worthwhile to embrace the impresario concept
  • How to waste your life, one simple step at a time
  • If Seth’s decision to stop publishing traditionally was worth it
  • Why every bestseller is a surprise bestseller
  • The biggest challenge in producing his latest book
  • The future direction of education

Click Here to Listen to Rainmaker.FM Episode No. 22

Or, grab it in iTunes.

Image by Amanda Sandlin

About the author

Brian Clark

Brian Clark is founder and CEO of Copyblogger, host of Rainmaker.FM, and evangelist for the Rainmaker Platform. Get more from Brian on Twitter.

The post Seth Godin on Stepping Up and Making it Happen appeared first on Copyblogger.


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Announcing: Seth Godin will be Keynoting Authority Intensive

Image of Authority Intensive Seth Godin Poster

Ah, the challenge of writing about Seth Godin.

The process: Write 12 paragraphs of embarrassing mush. Delete. Ponder.

Write 12 more paragraphs of really embarrassing mush. Delete. Despair.

Because “Seth Godin is awesome” is a terrible marketing cliché. And like a lot of clichés, there’s a good reason for that.

Around the Copyblogger Media virtual offices, we’ve been squeeing all over our shoes very pleased to learn that Seth Godin will be keynoting our first major live event, Authority Intensive, taking place May 7-9, 2014, in beautiful Denver, Colorado.

Desperate for material Curious to see what they’d have to say, I asked our editorial crew for their favorite Godin quotes — the ones that are scribbled in Moleskines, enshrined in Evernote, or tattooed on various body parts.

Here’s what they came up with:

Robert Bruce

Stubborn is a virtue:

You can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win. ~ from the blog post, The secret of the web

Chris Garrett

Do the “rules” you follow make any sense?

Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.

~ Tribes

Kelton Reid

While others pontificate, make something happen:

While you’ve been wishing for the inspiration to start something great, thousands of entrepreneurs have used the prevailing sense of uncertainty to start truly remarkable companies. ~ from the blog post, The chance of a lifetime

Demian Farnworth

Pragmatism doesn’t have to be boring:

The best way to motivate the monkey, of course, is to use a banana. ~ The Big Red Fez

Beth Hayden

Know … really know why you’re doing what you’re doing:

In my experience, people get obsessed about tactical detail before they embrace a strategy… and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place. The next time you find yourself spending 8 hours on tactics and five minutes refining your strategy, you’ll understand what’s going on.

~ from the blog post When tactics drown out strategy

Brian Clark

The core of what makes your marketing story work:

People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

~ Tribes

We’ve spent almost 8 years creating content that allows our audience to tell a story to themselves and to others about Copyblogger, and how to teach other people (that would be you) how to do it, too.

Sonia Simone

I get two because I wrote the post. (That’s why they call me the pink-haired tyrant.)

Before I create anything for my audience, a (perhaps painful) reality:

As a marketer, you can no longer force people to pay attention. ~ All Marketers Tell Stories

Also from All Marketers Tell Stories (once upon a time titled All Marketers are Liars):

When you find a story that works, live that story, make it true, authentic, and subject to scrutiny. All marketers are storytellers. Only the losers are liars.

Save the date

So yeah, everyone on our team has at various times been influenced, challenged, and inspired by Seth Godin. And he’ll be keynoting our first large-scale live event in Denver, Colorado. Obviously, we’re excited.

On May 7-9, 2014, we’ll be connecting face to face with a select group of serious, smart, passionate, creative online marketers. We’ll be talking about core strategies, smart tactics … and a little bit of inspiration, too.

Maybe you’re one of them?

What to do next:

We’ll be offering 400 tickets for the Authority Intensive event, and when they’re gone, they’re gone. Members of Authority, our vibrant online community of content marketers, will get first shot at tickets for the live event, our absolute lowest pricing, and of course a full year of marketing education and networking.

Here’s the link to get started.

About the author

Sonia Simone

Sonia Simone is co-founder and Chief Content Officer of Copyblogger Media. Get more from Sonia on Twitter and .

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