Tag Archive | "Game"

Chris Barnes: School Teacher Turned Game Creator Explains How He Launched A Million Dollar Escape Room Board Game Online Subscription Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Stitcher | Spotify | Raw RSS ] In late 2018 I received an application for a new InboxDone.com client. His name was Chris Barnes and he explained how he had a hugely successful online subscription business. As I listened intently to Chris during his discovery call […]

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AI-Powered Conversational Bots Are Changing the Game, Says LivePerson CEO

“T-Mobile literally pulled the hold technology out,” says LivePerson CEO Robert Locascio. “Millions of customer at T-Mobile don’t have to be put on hold. There’s no press one or press two. They go straight to a person. You are messaging them. You are doing what’s natural to you. That’s really what we see as changing the game. We made a big pivot two years ago and launched a whole new platform. There’s a bigger future in bots and AI than there was in chat.”

Robert Locascio, CEO of LivePerson, discusses how AI-powered conversational bots are being deployed and literally “changing the game” for customers of thousands of businesses using their Maven technology in an interview with Jim Cramer on CNBC:

AI-Powered Conversational Bots Are Changing the Game

We made a big pivot two years ago and launched a whole new platform and I said, “There’s a bigger future in bots and AI than there was in chat that I invented many years ago.” We went for it and as you can see the performance has been really great. I brought Alex Spinelli in about a year ago and he was running the core development team for Alexa. We brought in a lot of people from that group. The difference between us and Alexa is that we have thousands of brands (for our team) to work on. The Delta’s of the world and the T-Mobile’s of the world, instead of just one brand with Amazon.

We do human interactions also, but we know a lot of those interactions can be automated. Just look at Delta. In a couple of weeks, instead of your flights late and you make a call on the phone and get put on hold, you are going to be able to message a contact center and talk to a bot in real-time to get what you want and change your flight. All of that will happen without you being on hold. That’s really why these brands are gravitating toward us. We are messaging with our friends and family. We are not calling people anymore. So why call a brand?

T-Mobile literally pulled the hold technology out. Millions of customer at T-Mobile don’t have to be put on hold. There’s no press one or press two. They go straight to a person. You are messaging them. You are doing what’s natural to you. That’s really what we see as changing the game. Right now, Apple just opened up iMessages to businesses. Every business in the world is going to have to be on iMessage through our platform. Facebook Messenger too.

Maven, LivePerson’s Conversational Engine

We now have this thing called Brew to You, where right from your seat (in a stadium) you can have a bear and a hot dog delivered to you. But now we have something really cool which is out of the Cosmopolitan Hotel in Las Vegas. There is a bot called Rose when you check in. She tells you everything about the hotel. She can help you cut the line at Marquee which is their cool club. This is all about people engaging with the brand and talking to this bot that’s just there for you. And after people leave the hotel they keep talking to Rose!

What we are finding is that we take our technology which is called Maven, we enable the contact center reps to create the bots, deploy them, and own the bots. For example, we have a contact center down in the Dominican Republic and there’s a woman there named Laura that created a bot for GrillMaster, which is one of our customers. They deployed it and sold millions of dollars worth of grills. She was empowered to basically create that bot, deploy it, and change her life. She doubled her salary. That’s the power of this thing.

AI Has Got to be Democratized

EqualAI is a nonprofit we set up a couple of months ago. I started to realize that AI has got to be out there in the hands of many. It’s got to be democratized. It can’t just be with the big tech companies. What we want to do is take all the technology that we have (and make it available). It started with watching my two-year-old watching me command Alexa. Alexa turn on the lights. Alexa play music. She’s seen me command this AI and it’s a woman’s voice. I think what we are seeing now is that children are being affected by this. They are going to school, making demands, and following this.

We have to change the way that we deploy AI and how we manage it. I wanted to bring the best practices into a nonprofit. We now have other people and brands who are joining us and taking part in this. One of the best practices that we are looking at is why do we have a woman’s voice with Alexa? It could be any voice. It could be a man. We have to think about these things before we deploy them to millions of people and we affect their lives.

AI-Powered Conversational Bots Are Changing the Game, Says LivePerson CEO Robert Locascio

Also read:

Deepak Chopra Delivering Reflections on Alexa via LivePerson

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Google Unveils Stadia Game Streaming Platform and is Dead Serious About Eliminating Barriers and Making High-End Gaming Accessible for Everyone

Google CEO Sundar Pichai unveiled their Stadia game streaming platform at the 2019 Game Developers Conference in San Fransisco today. Stadia is designed to bring high-end gaming to Chrome and other devices and aims to eliminate the many barriers to gaming. It will likely be a subscription service similar to Netflix but focused on games that can be played without a console right in Chrome or other devices.

Sundar Pichai, CEO of Google, introduces Stadia, Google’s new streaming gaming platform at the 2019 Game Developers Conference in San Francisco:

Biggest Impact of Gaming is How it Pushes Technology Forward

Perhaps the biggest impact of gaming is how it pushes us to make big leaps in computing and networking power, high fidelity graphics, and the infrastructure that supports it all. All of it is pushing computing and technology forward and I find it really exciting. At Google, we have always believed that technology should adapt to people. Not the other way around. We’ve been building towards this vision for some time. For example, when we launched Chrome a decade ago we envisioned that it could be a modern platform for web applications. We wanted to bring the power of the web to everyone including use cases that seemed impossible at that time like high-quality games.

Finally, we are making progress towards that goal. In fact, over the last two years, we’ve been hard at work on game streaming technology. Last Fall, we launched our first public test with Project Stream. But a technical test wasn’t the whole view of our ambition. It was probably the worst kept secret in the industry. Internally, we were actually testing our ability to stream high fidelity graphics over a low agency network. We learned that we could bring a triple-A game to any device with a Chrome browser and an internet connection, using the best of Google to create a powerful game platform.

Google Committed to Paying Billions to Game Developers

When we say best of Google, it always starts with our cloud and networking infrastructure. Our custom server hardware and data centers can bring more computing power to more people on planet Earth than anyone else. Today, we are in 19 regions, and in over 200 countries and territories connected by hundreds of thousands of miles of fiber optic cables. The best of Google also includes our open platforms that allow us to reach billions of people. With Google, your games will be immediately discoverable by over two billion people on a Chrome browser, Chrome Books, Chrome Cast, Pixel Devices, and we have plans to support more browsers and devices over time. That’s in addition to all of the people playing and watching games across YouTube and Google Play.

When we build these ecosystems, we always take the approach that we only succeed when our partners do. Collectively, our partners across web, Google Play, and YouTube have earned more than $ 110 billion over the last four years alone. We are committed to this approach here as well. So now, we have focused on our next big effort, which is to build a game platform for everyone. And, when we say for everyone, we really mean it. It is one of our most cherished values as a company. Be it Android or Chrome or AI, we are dead serious about making technology accessible for everyone.

Google is Dead Serious About Eliminating Barriers

But, if you think about games, there are a lot of barriers for users to play high-end games. Beautiful graphics really need high-end consoles or PCs. And games don’t have instant access. Think about the way the web works. You can easily share a link and it works seamlessly. We want games to feel that way too. Instantly enjoyable with access for everyone.

I think we can change the game by bringing together the power and creativity of the entire community, people who love to play games, people who love to watch games, and people who love to build games. That means all of you. We are really excited to work with you. We want to build a platform and we want you to show us what’s possible. And together, I think we can create a new games experience powered by best of Google and built for everyone.

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SiriusXM CEO: Pandora Completely Changes the Game

SiriusXM reported record fourth quarter and full-year 2018 operating and financial results today. However, the best is yet to come for SiriusXM as their Pandora acquisition begins to impact the company. “Our combination with Pandora completely changes the game and gives us vastly more scale outside of the car in a way that we think is completely complementary to our existing efforts at SiriusXM,” said SiriusXM CEO Jim Meyer.

Jim Meyer, CEO of SiriusXM, talked during their earnings announcement about their plans for Pandora and how it will lead SiriusXM beyond the car and transform the company in the process:

Our Combination with Pandora Completely Changes the Game

We expect the Pandora merger to close Friday. The combined company will reach over 100 million listeners in North America, with nearly 40 million self-paying subscribers and 75 million trailers — trialers and ad-based listeners. The North American audio market is the most influential in the world.

The suite SiriusXM and Pandora bring to content creators and advertisers is a powerful promotional platform. The Pandora team’s continuing efforts to improve ad tech, add new content and features and to improve usability for both listeners and advertisers provides a solid foundation for Pandora’s future.

Needless to say, our combination with Pandora completely changes the game and gives us vastly more scale outside of the car in a way that we think is completely complementary to our existing efforts at SiriusXM. Together, the SiriusXM and Pandora brands are uniquely positioned to lead a new era of audio entertainment by delivering the most compelling subscription and ad-supported audio experience to millions of listeners in the car, at home, and on the go. I am incredibly excited by the opportunity in front of us to build a media company that will be competitive for decades to come.

We plan to close the Pandora transaction on Friday, and we will hit the ground running. I’ve made a decision to immediately consolidate the G&A functions and have the business units report directly to me. My goal is to streamline decision-making, increase the speed of integration and manage the businesses holistically from day one. These things are never easy. And just let me say, I have a ton of respect for Roger Lynch and the masterful job he has done at Pandora over the last 16 months. I want to personally thank him for his contributions.

Tremendous Opportunities That Combine Our Strengths

As we move closer to the combination, we are seeing increased opportunities for cost saving. By the end of next year, these cost synergies should exceed a run rate of $ 50 million per year. But this merger has never been about cost synergies. Let me reiterate my vision here. We see tremendous opportunities to create attractive and unique audio packages that combine our strengths, SiriusXM’s in-vehicle position with Pandora’s strong position out of the vehicle. There are strong prospects for cross-promotion across our combined North American audience.

Quite simply, I’d like to monetize at some level every single one of the close to 23 million SiriusXM trials we are running annually. Over the next decade, the vast majority of Americans will have experienced one of these trials, and I am thrilled to now have a complete stack of compelling offerings to offer consumers, from paid to free.

Pandora Brings SiriusXM a Tremendous Amount of Data

With our massive audience, particularly from the Pandora side, comes a tremendous amount of listener data that will be invaluable as we grow the combined company in the future. Let me give you just one example. Based upon our preliminary research, approximately half the owners of the SiriusXM-enabled vehicle fleet have used Pandora in the past 2 years. This is incredibly powerful.

Data from Pandora can significantly improve our understanding of these users’ preferences and behaviors when it comes to music listening. This kind of data should help us refine our marketing efforts for retention, conversions, win back as well as our streaming experience for SiriusXM subscribers over time.

Intends to Capitalize on Cross-Promotion Opportunities

We also intend to capitalize on cross-promotion opportunities between SiriusXM’s more than 36 million subscribers across North America and Pandora’s approximately 70 million monthly active users. In early February, we will begin a targeted promotion to SiriusXM subscribers and Pandora listeners. Select Pandora listeners will receive an offer to obtain a unique $ 5 a month mostly news — mostly music or news talk package in their satellite-equipped vehicle.

SiriusXM subscribers will also receive an extended 14-day trial to Pandora Premium. By midyear, we expect to deliver a new Pandora-powered channel to our SiriusXM app users based upon their favorite artist and a new radio channel, driven by the latest trend from Pandora’s billions of thumbs. This is just the beginning. We expect over time to create new, unique audio packages that will bring together the best of both services, creating a powerful platform for artists to reach their fans and to create new audiences.

Biggest Challenge at Pandora – Increase Listener Hours

Without a doubt, the biggest challenge at Pandora is clearly related to active users and, even more importantly, listener hours. This is going to be a tremendous focus for my management team in 2019 and beyond. The biggest opportunity for change here is through improved content and marketing. The launch of Pandora’s slate of podcasts is a great first step, and I’m confident Scott Greenstein and his team will add immediate value here.

We will also be looking to improve Pandora’s position in-vehicle, and you can bet we will look to continually improve the Pandora user experience and onboarding experience. We have an excellent track record of performance at SiriusXM. We focus on having the right strategy and business plan and then executing that against that plan. Growing Pandora and, more importantly, generating sustained and growing cash flows there will not be easy. But with the combination of SiriusXM and Pandora, we will have tremendous opportunities. And let me remind you that SiriusXM’s track record is second to none in audio entertainment.

Trust me on one thing: We understand the many new challenges that arise at Pandora. We’re excited to tackle them head-on, but we will in no way lose sight of our core business and the important opportunities for value creation that remain at SiriusXM. Great content is always the core of what we do at SiriusXM.

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When It’s Game Time for Retail New Relic is There, Says CEO

New Relic provides deep performance analytics for every part of a business software environment. It enables companies to easily view and analyze massive amounts of data, and gain actionable insights in real-time. Whether it’s for a popular mobile app, an online video game with millions of users, or a huge ecommerce platform, they all rely on critical New Relic insights to keep revenue flowing.

Lew Cirne, founder and CEO of New Relic, talks about how critical real-time insights from New Relic are to a companies revenue stream in an interview with Jim Cramer on CNBC:

When It’s Game Time for Retail New Relic is There

For retail obviously, so much of their business, particularly their web business depends on a very small number of days; Black Friday, Cyber Monday, etc. That’s game time. That’s the moment of truth. That’s when we’re working our hardest to make sure our software is there to make sure our customers can see what’s going on in real-time. Our customers were thrilled with the performance and availability that they delivered which turns into business results.

If your site is slower or down on Cyber Monday, forget it, you’re going to miss your quarter. You may never recover from that because you also have a brand hit. So it’s so vital. This is not nice to have software. Anybody who is competing on their software needs New Relic’s platform in order to succeed.

We’re a Massive Cloud Operation

We’re a massive cloud operation. We’re collecting millions of data points every second from mobile applications and from cloud infrastructure every time somebody’s pressing a button to buy something and every time someone’s watching this video on the CNBC app. We’re measuring the health of that and we do that on a massive scale. That’s one of the things our customers love.

When Fortnite said, “Hey we’ve got this huge app. It’s the biggest in the world and we want to monitor on New Relic.” We’re like great. Your biggest day is just another day for us. We collect so much data and we can do it for you.

New Relic Monitors Fortnite to Keep it Running for Millions of People

Epic Games is the company that created Fortnite and if you have kids or you’re into games this game has taken the world by storm. It’s the most popular game in the world. If that game is not working millions of people know about it and the company is affected.

So they rely on the New Relic platform to see everything in real-time on how that game is performing. It’s a very complex piece of software that has to work flawlessly in real-time. We measure everything going on in that game so that the builders of Fortnite can keep it running for millions of people 24/7.

There are different companies that do different things around observing what’s going on in this space but were the applications-centric company. What does that mean? It means that when you’re playing Fortnite what you’re doing is you’re using software.

We’re measuring the software in real-time. We do it in a cloud platform that integrates what’s going on in the software with the infrastructure and with the end-user experience, like the mobile app. We see all that together and do it in one unified platform and our customers love us for that.

New Relic Helps CNBC Scale Mobile App in Real-Time

At CNBC, you just launched an incredible new revenue app in the fall and it’s amazing. I use it a lot and I love it and again this is an app that’s getting a lot of uptake. I was talking to the team and they said customers love what the app is doing for them and they want to use it more and more. That means they have to scale.

When more and more people are using that app how are you able to handle the scale when people want to see the news in real time and want to see the stock quotes in real time? We provide them the visibility that gives them the confidence to move faster and scale to this amazing demand that the CNBC app is generating.

New Relic Helps Companies Move Fast in a Multi-Cloud World

This is so important to our customers. It’s clear that we’re entering a multi-cloud world. Obviously, Microsoft’s doing well and Amazon doing very well. We had a great show at re:INVENT. And there’s some hybrid cloud as well. What our customers are saying no matter where my software is running I want to see it all in one place. I’m sick of moving from one tool to another to see a complete picture. They turn to the New Relic platform to see it all in one place. That enables them to move fast with confidence.

Anywhere there are systems that need to perform well and scale well, those are systems that need New Relic. What we say to our customers is building great software is not easy, but it is the foundation upon which companies can build great competitive advantage. We want to partner with our customers to deliver amazing software that delights our customers and grows their business.

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Google doodle doubles as a garden gnome game in honor of Germany’s Garden Day

Leading to a search for “History of Garden Gnomes,” the doodle gives players a quick history of garden gnome production before launching the game.



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Game of Featured Snippets: How to Rank in Position 0

Posted by larry.kim

Google’s Featured Snippets are amazingly powerful. We’re seeing more snippets than ever before for more search queries. You need them.

We know this thanks to some brilliant articles and presentations from some super smart people in the industry, including Glenn Gabe (see: The Power of Google Featured Snippets in 2016 and a Google Featured Snippet Case Study – also, an extra big shout out to Glenn for helping me answer some important questions I had when writing this article!), Peter Meyers (see: Ranking #0: SEO for Answers), and Rob Bucci (see: How to Earn More Featured Snippets).

But even after reading everything I could find about Featured Snippets, one huge question remained unanswered: How the heck do you get these damn things?

:you know nothing about featured snippets meme.jpg

All of this leads us to today’s experiment: How exactly does Google’s algorithm pick which snippet to feature?

Obviously, Google isn’t manually picking them. It’s an algorithm.

So what makes Google’s Featured Snippet algorithm tick?

For example, if two competing domains both have great, snipp-able results, how does Google decide to pick one over the other? Take this one, for example:

:what is link building.jpg

Why does WordStream (in Position 4) get the Featured Snippet instead of Moz (Positions 1 and 2) or Search Engine Watch (Position 3) on a search for [what is link building]?

What we know about Featured Snippets

Before we dive into the unknown, let’s briefly review what we know.

:knowledge is power.jpg

We know snippets, like unicorns, come in all shapes and sizes. Your content must provide the answer in the “right” format, which will vary depending on the specifications in Google’s algorithm. Snippets can be:

  • Text.
  • Lists (ordered or unordered).
  • Images.
  • Charts.
  • Tables.
  • Knowledge Graph.

We also know that any website can earn a Featured Snippet. Large brands and sites have no advantage over smaller brands and sites.

Finally, we also know that winning a Featured Snippet lets you enjoy some spoils of war, including:

  • You get more website traffic.
  • You gain greater visibility in Google’s SERPs.
  • You earn trust/credibility.

So that’s what you need to know about Featured Snippets. Now let’s dive into the unknown.

Important disclaimers

Featured Snippets pose a few problems that really complicated the analysis.

For one, snippets are finicky. You can do a search right now and see the snippet. But sometimes you can conduct the same exact search an hour later and the snippet won’t be there.

For another, we’re all working with limited data sets. We’re limited to analyzing just the snippets we have.

Finally, snippets impact your organic CTRs. Some snippets will increase the CTR to your site – for instance, if you’re ranked in fourth position but you have the featured snippet. But other times a snippet can actually decrease your CTR because the searcher already got their answer – no need to click through.

Google isn’t much help either. Gabe asked Google SEO PR spokesperson Gary Illyes and got this frustratingly funny reply:

Theory #1: Snippets aren’t featured based on organic search ranking factors alone

This one is relatively easy to prove.

According to Gabe’s data, ranking position played some sort of role in whether you get Featured Snippets. Every single snippet was taken from a page that was good enough to rank in the top 10 organic positions.

If you look at Bucci’s data, however, he discovered that Google will take snippets from content that ranks on Page 2 of Google.

I found something a bit more incredible when I pulled a report of snippets – 981 in total – for my own website. Take a look:

  • About 70 percent of the time, Google pulled snippets from pages in positions 1 to 3.
  • About 30 percent of the time, the snippets “source” comes from positions 4 to as deep as 71 (wow!).

If Google’s algorithm were relying just on traditional search ranking factors (e.g., keywords and links), then Google would simply pick the first “snipp-able” content fragment from the highest-ranking piece of content every time. Google would never have to go to Page 2 or further (Page 8!) for snippets when other there are other perfectly nice formatted snippets to choose from which rank higher.

Clearly, this isn’t happening. Something else is at play. But what?

Theory #2: Having your content in a snipp-able format matters (but isn’t the whole picture)

Is it all about being the most clear, concise, and thorough answer? We know Google is looking for something “snipp-able.”

For the best shot at getting a Featured Snippet, your content should be between 40 and 50 words, according to SEMRush‘s analysis.

Without a doubt, format matters to Google’s algorithm. Your content needs to have the right format if you’re ever going to be eligible to be snipped.

But again, we’re back to the same question. How does Google pick between different pages with eligible stuff to snip?

Theory #3: Engagement metrics seem to play a role in snippet selection

To figure out what was happening, I looked at the outliers. (Usually, the best way to crack an algorithm is to look at the unusual edge cases.)

Let’s look at one example: [how to get more Bing Rewards Points].

This page shows up as a snippet for all sorts of queries related to “getting bing rewards points,” yet the source of the snip is from position 10. What’s crazy is that our page ranks behind Bing’s official site and all sorts of other video tutorials and community forums discussing the topic.

Why the heck is this happening?

Well, when I look at this page in Search Console, I notice it gets an unusually high CTR of 21.43 percent, despite a ridiculously low average position of 10.

This CTR is 10x higher than what you’d expect to see at this position.

The other thing I noticed was that the page had remarkably great engagement metrics. The time on site (which is proportional to dwell time) was an amazing 14 minutes and 30 seconds.

C:\Users\lkim\AppData\Local\Temp\SNAGHTML83e215.PNG

This time on site is considerably higher than the site average – by nearly 3x!

Note: This is just one simple example. I did this for more than 50 pages (unfortunately I was limited by data here because I was looking specifically for pages that rank poorly, yet generate snippets).

What I found was that the relative time on site for pages that were snipped from low positions on the SERP has incredibly higher time on page, compared to the site average.

:time on site low position snippets.png

Basically, what I think might be going on is something like this:

:how-featured-snippets-get-picked.png

Supporting fact #1: Marissa Mayer said it worked this way

In addition to this data, there are a couple more reasons why I think engagement metrics may be playing a key role in Google’s Featured Snippet algorithm. These examples indicate that Google has long-held beliefs around good engagement metrics reflecting quality content.

Does the past hold some important secrets to our current plot? Let’s see.

:watch listen remember.jpg

First, we’ll head back to 2007 for an interview with Marissa Mayer discussing the OneBox and how features like news, maps, and products would get promoted above the organic results into the OneBox, based on click-through rate:

“We hold them to a very high click-through rate expectation and if they don’t meet that click-through rate, the OneBox gets turned off on that particular query. We have an automated system that looks at click-through rates per OneBox presentation per query. So it might be that news is performing really well on Bush today but it’s not performing very well on another term, it ultimately gets turned off due to lack of click-through rates. We are authorizing it in a way that’s scalable and does a pretty good job enforcing relevance.”

Supporting fact #2: Google used the same algo in paid search a few years back

OK, now let’s go back to 2008 – back when Google still had AdWords ads on the right rail. (Unfortunately, with the death of the right-side ad rail, all ads appear above the organic search results now – a moment of silence for the right-side rail).

Google would promote three ads to appear above the organic search results. How did Google decide which paid search ads to feature above the organic search results?

Here’s what Google revealed in an AdWords blog post, “Improvements to Ads Quality“:

“To appear above the search results, ads must meet a certain quality threshold. In the past, if the ad with the highest Ad Rank did not meet the quality threshold, we may not have shown any ads above the search results. With this update, we’ll allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. For instance, suppose the ad in position 1 on the right side of the page doesn’t have a high enough Quality Score to appear above the search results, but the ad in position 2 does. It’s now possible for the number 2 ad to jump over the number 1 ad and appear above the search results. This change ensures that quality plays an even more important role in determining the ads that show in those prominent positions.”

What’s important to know here is how incredibly important CTR is in the Quality Score formula. By far, CTR has the biggest impact on Quality Score.

So here we have spokespeople from both the organic search side and Google’s own ad system telling us that CTR can play a vital role in helping Google ensure that a piece of content or an ad meets a high enough quality threshold to qualify to appear in the very prominent and valuable space above the organic search results.

That’s why I strongly believe that Featured Snippets work very much the same way – with CTR and engagement metrics being the key element.

What does it all mean?

:game of snippets.jpg

Featured Snippets give us yet another reason to focus on engagement rates. This year we talked about how engagement rates:

Any one of these alone is good reason to focus on improving your CTR. But wait, there’s more: I believe engagement rates also impact the selection of Featured Snippets.

So in addition to formatting your on-page copy to meet the snipping requirement, follow the guides on improving CTR and time on site.

A call to arms

:more featured snippets data.jpg

One thing that’s hard about doing research and analysis on Featured Snippets is that we’re limited to the data we have. You need to have lots of snippets and access to all the CTR data (only the individual webmasters have this). You can’t just crawl a site to discover their engagement metrics.

Why don’t we team up here and try to crack this nut together?

Have you won Featured Snippets? What are your engagement rates like for your featured snippets – from the Search Console for CTR and Google Analytics for time on site? Do you see any patterns? Please share your insights with us in the comments!

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Why Facebook Might Beat Google At The Online Advertising Game

During the few years I was running CrankyAds, an advertising management tool for bloggers, I spent quite a bit of time researching the online advertising space. One of my primary goals for this research was to find a way to deal with two issues – Banner advertising sucks, and… There…

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Writers: Discover How to Step Up Your Game with Our Free Ebook

word-free-writers-ebook

We love writers around here. Have you noticed?

Professional writers. Aspiring writers. Struggling writers. Successful writers. Writers of all kinds!

To show our appreciation, we put together a free ebook for writers called WORD. Because in our experience, writers are also readers, so an ebook seemed like the perfect delivery system for our information.

We gathered our best articles-written-for-writers from people like Sonia Simone, Brian Clark, Stefanie Flaxman, Beth Hayden, and this other writer you may know. ”</p

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Quick Wins To Beat The SEO Waiting Game

Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction.

The post Quick Wins To Beat The SEO Waiting Game…



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