Tag Archive | "Function"

Google to further dilute exact match in AdWords; will ignore word order & function words

Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords.

The post Google to further dilute exact match in AdWords; will ignore word order & function words appeared first on Search Engine Land.



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Concatenate: The Ultimate Excel Function for Managing PPC Campaigns

One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in bulk, and build URL tags.

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