Tag Archive | "Focused"

Indigo Focused on Using Technology to Improve Farming

Indigo CEO David Perry has been very successful in raising money and running startups, but he is now facing a new kind of challenge; persuading farmers to adopt the latest technologies. Perry’s goal with Indigo is to help farmers improve environmental sustainability, create more nutritious food, and improve profitability.

David Perry, Indigo CEO, recently was profiled on CNBC’s Make It:

Indigo Focused on Using Technology to Improve Farming

Indigo is focused on solving three problems, improving the environmental sustainability of farming, improving the consumer health and nutrition of the food that we produce, and improving the profitability of farmers. We do that using two technologies, microbiology that can replace a lot of the fertilizer and chemicals used today and then data sciences which help farmers make better farming decisions.

I had sold my previous company and was taking some time off to think about what did I want to do next and concluded that the problems of food and agriculture are some of the biggest that we face in the world today. One of the challenging things about building a company in agriculture is that there haven’t been a lot of technology successes in agriculture.

New Technology Hasn’t Been Adopted by Agriculture

If you look at all of the technology that’s driving the software industry or the medical industry all of those technologies theoretically apply to agriculture, but in fact, haven’t really been adopted by agriculture for various reasons. So there’s a huge uphill climb to figure out how to create the infrastructure to be able to overcome that industry inertia.

When Raising Money the No’s Don’t Matter

I’ve been running venture-funded startups for the last 20 years and therefore I’ve spent a lot of time talking to potential investors. Overall I’ve been successful. I’ve raised well over a billion dollars but I fail much more often than I’m successful.

At one point I did the math and I talked to 53 investors for every single one that I got to say yes and it still surprises me every time when somebody says no. What I’ve learned over time is that the no’s don’t matter and you just keep going until you find someone with whom your idea and story resonates.

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Google: Focused Search Updates Daily & Core Updates Every Other Month

When Google confirmed the Google update from the weekend, Danny Sullivan explained that it was a “core update” that happens only several times per year…

Search Engine Roundtable

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More Features Added to Community Focused Google+

About a year ago Google+ was relaunched to focus on communities of shared interests. “After all of these updates, more people are discovering vibrant Communities and creating inspiring Collections than ever before,” said Danielle Buckley, Progress Manager of Google+. “So it’s in this same spirit that we’re pleased to add three new much requested updates, rolling out over the next couple of weeks, to Google+.”

1. Making lower quality, possibly spammy comments, only viewable upon click. These would include short comments such as “nice post” or “great work” which aren’t engaging and may not be heart-felt. You can still see these types of comments by clicking a “View more comments” link.

2. Reduced whites space so that content, especially photos, can be viewed in the largest format possible. A new zoom functionality is also being added for photo viewing.

3. Google+ Events are coming back! “Finally (drumroll please!), we’re bringing Events over to the new Google+,” exclaimed Buckley. “While there’s more to be done to improve the experience, beginning January 24th you’ll be able to create and join events on Google+ web as you have in the past.” She notes that Events will not be available for G Suite at launch of this feature.

With these updates comes an announcement that Google is turning off the classic Google+ on the web on January 24. “Just because we’re bidding adieu to classic Google+ doesn’t mean we’re done working on the new one. Our aim is to make Google+ the best place to connect around the things you care about.”

Read the Google+ blog announcement here…

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B2B Marketing: Focused top-of-the-funnel campaign fills day-long workshop in target market

At the MarketingSherpa B2B Summit at San Francisco this week, Michelle Mogelsen Levy, Associate Vice President Marketing Programs, ECI Telecom, presented a case study on a successful quick-hit top-of-the-funnel effort that had the side benefit of getting already close Marketing and Sales teams into even closer alignment.
Marketingsherpa Blog

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