Tag Archive | "Features"

Google Search is Now Available for iMessage on iOS, Launches Other Features

Google has added some new teaks to its app for iOS users. On Monday, the company announced that it would be integrating its search engine into iMessage to give iPhone and iPad users a smoother search and sharing experience.

To begin with, the Google app for iOS now has an extension for iMessage to assist iPhone and iPad users in looking up things on the web while messaging.

Once the Google app is installed, users can easily pull up the extension from the iMessage apps drawer and tap on the distinct Google icon to launch the search box.

Looking for a good place to eat or hang out? Just click on “Food” or “Nearby” to check out reviews, menus, or business hours. Browse through the search results, and if anything piques your curiosity, tap on it to read or share it as a card in your convo. Recipients can then tap on the card, redirecting them to the search result. Moreover, Google decided to add a GIF Search on the right side of the box to make conversations more fun.

Aside from the iMessage extension, Google also introduced a related content feature that is compatible with the browser of any iOS-powered device. Previously limited to the Google app, the tech giant made it handy for users to discover related content without performing another search. Simply click on the Google icon from the share option to discover suggested articles.

Lastly, Google has now simplified the drag-and-drop functionality on the iPad. Users can now move text, images, and links from the Google app to other iOS apps. Simply tap and hold to get the link, then drag to iMessage for sharing, or to Notes for future reading.

[Featured image via Pixabay]

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3 AdWords features you’re probably underutilizing

Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments.

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Salesforce Offers New AI Features to Small Businesses

Most Corporations have the advantage of unlimited access to all the features a CRM (Customer Relationship Management) platform offers. Now small businesses can also enjoy this perk as well.

During Salesforce’s yearly Dreamforce conference, the company announced that one of their best performing CRM platforms – the Sales Cloud Lightning Essentials – will be available to all. With this, small businesses will enjoy the same access to features that large enterprises use to grow rapidly and work quicker and smarter. Small companies will also have access to Salesforce’s newest innovations, like Einstein AI, Lightning, and Trailhead.

Essentials Meet the Demands of Small Business

Salesforce knows that to be able to cope with the demands of today’s competitive marketplaces, businesses should be able to easily integrate new technology into their day-to-day operations. This need is underlined by the revelation that 66% of small company heads are handling two or more departments. Meanwhile, only 26% of small businesses have an in-house IT department while the rest either deal with contractors or try to work out IT problems on their own.

Salesforce Essentials can go a long way in easing this burden, as the platform was designed for simplicity and functionality. Small business analyst, Brent Leary, explained that small companies need guidance and a user-friendly platform, especially if they’re new to CRM. Essentials’ simple interface does meet that requirement, with the Trailhead feature providing the necessary assistance needed to develop leads faster and see results more quickly.

New AI Features Great for Small Business

The three key features added to the Sales Cloud Lightning Essentials will definitely make a difference to small businesses.

Trailhead is an interactive, online learning platform that assists users in its implementation. It also gives guidance on topics like how to implement innovation and raise business knowledge.

Meanwhile, Einstein is showing small businesses the practical aspects of artificial intelligence. In an interview, Salesforce’s Senior Product Director of Marketing, Eric Bernsley, explained that while most have a lot of questions about AI, they don’t want big, vague concepts. They want to see how AI can help businesses get more done.

Entrepreneurs and small business owners know that manually inputting data is time-consuming and leaves little time for a company to identify or pursue new opportunities. But with Einstein, basic sales activities can be automated or records kept up-to-date. It can also help with predictive lead scoring or look at areas connected to possible leads.

Since Essentials is built on Salesforce’s Lightning framework, small businesses will be able to enjoy a smooth transition of their workflow on any device due to the system’s intuitive design. And when Essentials is combined with other Salesforce Apps, small businesses can eventually manage their whole sales conversation – accounts, leads to contacts – on any device, whether from the office or out in the field.

More importantly, all of Essentials’ features are scalable, meaning they’re flexible and can meet the CRM needs of any company, regardless of the size. And since Essentials is also built on a global platform, upgrading can be done anytime, something that will be beneficial to small companies.

[Featured Image via Salesforce]

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SearchCap: Apple search ads, Google’s newest search features & latest carousel test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google announces new online-to-offline features on the cusp of the holiday shopping season

The announcements are aimed at giving brick and mortar retailers greater visibility on Google search properties.

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Microsoft’s New Outlook Sports Smarter Features And Customization Options

On Tuesday, Microsoft launched its new Outlook.com beta, which sports a new design and comes packed with new features users might find useful. For instance, the search interface has been relocated, email attachments can be previewed and the new inbox comes with a ton of smart features designed to give users an easier way to tag useful information with their emails.

The redesigned Outlook.com may be activated by clicking on the “try the beta” toggle. Since the new features of the beta, which are still being tested and may be improved on depending on user feedback, might take some getting used to, Outlook users can simply revert back to the old format by clicking on the toggle again.

One of the more noticeable changes brought by the beta is the placement of the search interface, which is now located at the top portion of the inbox rather than the side. But the search interface’s change is more than mere aesthetics as email and people are now included in its search results.

Another interesting change in the Outlook beta is the conversations view. Files and photos in the conversations may now be previewed which makes it easier to take a quick peek into email contents while browsing through ones’ emails.

In addition, the new Outlook beta allows for a greater degree of personalization with the new options found in the conversations view, according to Tech Crunch. For instance, users can pin at the sidebar shortcuts to important emails. In addition, the inclusion of emojis and GIFs inside the new Outlook beta makes it easier to add some personal touch to one’s emails to close friends.

The new beta version also introduced a smart new feature called Quick Suggestion. Placing tags on emails regarding restaurant location, flight details, and even sports teams’ schedules is now a breeze with the new feature in place.

Of course, the purpose of the Outlook.com beta is to gauge customer reception and gain important feedback on the new changes. Things could still change for the better as the Outlook team announced that “based on your feedback we’ll iterate, improve, refine, or discard them.”

Want to try the beta version of Outlook right now? Follow the link: https://outlook.live.com/mail/#/inbox

[Featured Image by Outlook]

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Boost the Relevance of Your Content with Benefits and Features

Quick Copy Tip

One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, your project, or your subject matter.

In fact, you might actually know too much about it.

It’s called the curse of knowledge. Because we research our topics deeply and spend so much time writing about them, we tend to understand the technical specs inside and out. We have a great grasp of the under-the-hood details that make the thing work. And we think customers want to know all about those details.

But most of your potential buyers? They don’t care.

What have you done for me lately?

To be effective, marketing needs to show exactly what the offering does for the person buying it.

The features of your offer are what make it work. The benefits are the results it creates for the customer.

What transformation does your product or service empower? What does it allow the customer to become that she isn’t today?

Jimmy Choo high heels aren’t coveted because they’re comfortable or well-made. (Even though devotees believe they are.) Women buy them to feel confident and gorgeous.

Hybrid cars aren’t popular because they’re fuel-efficient, money-saving, or environmentally friendly. The real benefits are feeling virtuous and smart, with the warm, fuzzy glow that comes from believing you’re saving the world.

Your content and copy will never be truly relevant to your audience until you translate your features into customer-focused benefits.

The five-minute feature check

Quick, take a look through the last persuasive piece you wrote (blog post, sales page, podcast script) and take note of all of the features you talk about.

  • The process
  • Your qualifications
  • The patented mechanism
  • The policy
  • The dimensions
  • The speed
  • The materials

Copy and paste them all into a fresh document. Then, after each feature, add the words:

so you can …

The final results will be phrases like:

  • I have 10 years of experience helping clients exactly like you, so you can feel confident that together we can solve even your trickiest widget problems.
  • Our course is the most rigorous on the market, so you can leapfrog ahead of your competitors.
  • Our grape jam has 50% less sugar and no weird additives, so you can enjoy it guilt-free.

In about five minutes, you’ll uncover the weak spots in your persuasive content — the places where you were thinking about you and what you offer, and not about them and what they get out of it.

You might not use the words “so you can” over and over again in your final copy — but you will be writing with an understanding of your audience benefits.

Not all benefits are equal

The curse of knowledge can also lead you to focus too much on what some copywriters call fake benefits.

These are the benefits of your product or service that you think are important. And you might be absolutely right. They could be critical to delivering the results your audience wants.

The trouble is, the customer doesn’t particularly care.

These could be things like:

  • Stabilizing blood chemistry levels
  • Improving efficiency of project delivery and implementation
  • Mastering the ability to write a college entrance essay

But that doesn’t tell us what the buyer gets to have, do, be, feel, or become by moving forward with this purchase.

What those customers might actually want could be to:

  • Get slim without feeling hungry
  • Pull off a great project and look like a hero to their boss
  • Feel like brilliant parents because their teenager got into a great college

Features do matter

Features are the specific, convincing details that demonstrate why your solution is effective. As long as they’re tied directly to customer-focused benefits, your buyer will stay interested.

Here are some features that have been translated into benefits and presented as a set:

This nutritional program stabilizes your blood chemistry so you can finally lose weight … without getting hungry.

Our proven process makes you more efficient … and that makes you look like a hero when you deliver your next project in half the time and under budget.

This quick course teaches your teenager how to write a masterful college entrance essay … which could be the deciding factor in whether they get into their first-choice school.

Take another look at your five-minute benefit check. Any fake benefits in there?

Wants, not needs

You’ve got one more check to make before you call it good.

Are the benefits you’ve identified things your audience genuinely wants, or are they things you think they need?

Paying for things we need is boring. Spending money on things we want is a lot more fun. That’s why it’s easier to sell big-screen TVs than life insurance.

When you’re translating your features into benefits, make sure those benefits are driven by wants. Look for emotional drivers like pleasure, comfort, status, and self-image. You can also seek to put a stop to pain, either physical or emotional.

It’s not only hedonistic emotions that can drive behavior — values like patriotism, justice, and fairness can play powerful roles with the right audience. It’s still a pretty good idea, though, to pair them with a little self-interested hedonism if you can. Fair-trade coffee wouldn’t sell nearly as well if those arabica beans didn’t taste so good.

We like to think that logical drivers like efficiency, physical health, preventing future problems, and scientific evidence influence our decisions, but, they typically don’t have much impact. But those “rational” benefits are helpful when they’re used to justify an emotional decision that’s already been made.

The customer who already wants the beautiful high-heeled shoes tells herself that Jimmy Choos will last longer and feel better than a cheaper brand.

The customer who already wants to feel enlightened and virtuous tells himself that the fuel economy of the Prius clearly makes it a sensible choice.

Marketing vs. manipulation

There’s an important difference between putting your best foot forward and crossing the line into manipulation.

The key lies in making two promises:

  1. Don’t say things that aren’t true.
  2. Don’t omit significant things that are true.

The impression you create with your marketing needs to be realistic and truthful. If it isn’t, you’re a con artist and a creep — and your audience will rightly shun you when they figure that out.

If you liked this Quick Copy Tip, click here to read other posts in the series.

The post Boost the Relevance of Your Content with Benefits and Features appeared first on Copyblogger.


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Search Buzz Video Recap: Google Update Underway, EU Fines, AdWords Features & Danny Sullivan Retires

It was a busy week in the search industry. First update, there was a Google algorithm and search update over the weekend that Google wonât yet confirm. Google said there was no Fred update, at least the name of it…


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More Features Added to Community Focused Google+

About a year ago Google+ was relaunched to focus on communities of shared interests. “After all of these updates, more people are discovering vibrant Communities and creating inspiring Collections than ever before,” said Danielle Buckley, Progress Manager of Google+. “So it’s in this same spirit that we’re pleased to add three new much requested updates, rolling out over the next couple of weeks, to Google+.”

1. Making lower quality, possibly spammy comments, only viewable upon click. These would include short comments such as “nice post” or “great work” which aren’t engaging and may not be heart-felt. You can still see these types of comments by clicking a “View more comments” link.

2. Reduced whites space so that content, especially photos, can be viewed in the largest format possible. A new zoom functionality is also being added for photo viewing.

3. Google+ Events are coming back! “Finally (drumroll please!), we’re bringing Events over to the new Google+,” exclaimed Buckley. “While there’s more to be done to improve the experience, beginning January 24th you’ll be able to create and join events on Google+ web as you have in the past.” She notes that Events will not be available for G Suite at launch of this feature.

With these updates comes an announcement that Google is turning off the classic Google+ on the web on January 24. “Just because we’re bidding adieu to classic Google+ doesn’t mean we’re done working on the new one. Our aim is to make Google+ the best place to connect around the things you care about.”

Read the Google+ blog announcement here…

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New Year’s Day 2017 Google doodle features balloon drop to mark 1st day of the year

Google follows its New Year’s Eve doodle with an animated image of celebratory balloons.

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