Tag Archive | "Fans"

Danica Patrick Pretends To Be A Lyft Driver For A Day, Surprises Fans

NASCAR star Danica Patrick became an ordinary Lyft car driver for a day and surprised her riders with her mad driving sills.

Wearing a grey knitted cap, black leather jacket and a pair of shades, Danica Patrick was able to conceal her real identity. Those passengers she picked up in Charlotte, North Carolina experienced an exciting ride with the pro racer.

Danica Patrick entertained her passengers with a few moves on the street and even tried to get other drivers to race her, but of course she was still very careful considering she was driving on the streets of North Carolina and not on the circuit.

“I try and get in, like, 500 miles on Sundays, and I try and do it in, like, under four hours,” Patrick said to one unsuspecting passenger when she tried to give clues as to her real identity. In the video, she repeatedly said she loved making “left turns.”

However, her passengers were totally unaware that they got a ride from a NASCAR star. One guy described Danica Patrick as “awesome” when the she asked of his opinion about “the girl who races.” Another rider said his favorite race car driver was Danica Patrick and he had no idea he was with the very person.

When she revealed her identity, the passengers were all surprised. They all took selfies with the star before parting. Everybody seemed to have enjoyed their once-in-lifetime joy ride.

Watch Danica Patrick Take These Unsuspecting Passengers for a Joy Ride

On Sunday, Danica Patrick will be driving for Stewart-Haas Racing, her new team, with new crew chief, Billy Scott and sponsor, Nature’s Bakery. The racer is keeping her hopes up that the changes will bring her first Sprint Cup victory in five years on the track this year.

Lyft had previously enlisted Chicago Cubs third baseman Kris Bryant and NFL star Jerry Rice as Lyft drivers.


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Should You Write for Fans or Customers?

tough choice: admirers or buyers

Mickey Spillane did not suffer from delusions of grandeur.

He didn’t expect his novels — featuring private eye Mike Hammer — to be regarded as great works of literature.

What he wanted was for them to sell.

I have no fans. You know what I got? Customers. And customers are your friends. – Mickey Spillane

His books have sold more than 225 million copies, so this approach served him well.

As we build an online presence with our content marketing, we have to answer this essential question:

Should we develop fans or customers?

The answer isn’t as straightforward as it may seem.

Why develop fans?

Your content marketing may have fans — people who love everything you write, contribute ideas in your comment section on a regular basis, and support your business by participating in any free offer you make.

Not all fans become customers, but some fans may become second customers.

Second customers are people who help you spread the word about your business. They faithfully share all the content you create.

They may not give you money, but they give you something equally valuable: referrals that bring you more customers over time.

Fans are important, and fans who become second customers are critical for your business.

Second customers help your business expand across the web. They do some of your promotional heavy lifting for you, so spend time cultivating them.

How to cultivate second customers

The most valuable second customers have large audiences — every share from them causes your traffic to spike.

To give your second customers the type of content they love to share, spend time thinking about how your content can meet their needs.

What is it about your content that they find useful? Does it:

  • Appeal to their audience?
  • Teach something they want their readers to learn?
  • Expand on a topic they already cover, but show it in a new light or explain it in greater depth?

If you can, try to have a short conversation with a few of your most valuable second customers to find out why they enjoy sharing your content.

Their answers will help you create more of the type of content they find useful — which will result in more shares for you.

Customers start out as fans

As a Copyblogger reader, content marketing is probably the primary technique you use to promote your business.

If that’s the case, most customers will start out as fans and readers. As you continue to deliver useful, interesting information to them over time, a percentage of your fans will become customers — those people Mickey Spillane refers to as friends.

I’m 82 years old, wherever I go everybody knows me, but here’s why … I’m a merchandiser. I’m not just a writer. I stay in every avenue you can think of. – Mickey Spillane

Content marketing helps develop and maintain healthy relationships with your customers, both before and after the sale.

Before the sale, you’ll deliver:

After the sale, you’ll deliver:

  • Onboarding (first-time customer) content so they can make the most of their purchase
  • How-to information so they can maximize the value of the item or service they bought
  • Content that helps them move toward a repeat purchase or an upsell to the next logical product or service

How can you create content to serve both fans and customers?

Can you imagine a piece of content that is a unique and entertaining take on your area of expertise combined with an upsell to the next logical product or service?

Me neither.

The content you create with the goal of getting your fans and second customers to help you spread it and the content you create for existing customers is different. There’s no need to shoehorn one into the other.

You serve no one when you wedge fan content and existing customer information into one monster-like creation — and you might even scare people away.

This is where the serial nature of content marketing shines.

Here’s the thing:

It makes the most sense to think about content marketing as a verb, not a noun.

Content marketing happens over time. No single post must meet the needs of every fan and customer you want to reach.

Appeal to fans or customers, one piece of content at a time

If you’ve been trying to make every piece of content meet the needs of every potential reader, stop.

Take a step back and refocus your individual content pieces so they appeal to specific slices of your readers: fans, second customers, customers, repeat customers.

Doing this will allow you to relax and target each piece of content toward a particular group. It takes the pressure off of any individual piece of content to do everything you need for your business.

The result?

Individual pieces of content will resonate with the particular group you want to reach. You can speak directly to them, and they’ll identify with the content. They’ll think, ‘It’s like this was written for me!’

So, should you write for fans or customers?

The answer is “yes.”

About the author

Pamela Wilson

Pamela Wilson is Executive Vice President of Educational Content at Rainmaker Digital. Follow her on Twitter, and find more from her at BigBrandSystem.com.

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Two Ways to Turn Facebook Fans into Paying Customers

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Jon Loomer has been using Facebook for business since 2007. And despite the ever-changing landscape, Jon has continued to thrive by marketing on the platform. Jon is now a leading Facebook marketing expert, and in this episode of Technology Translated, it’ll be clear why.

When host Scott Ellis asked Jon to come on his show, he had no idea what a treat his listeners were in for.

By the middle of this episode, listeners will recognize the gold mine of information Jon is sharing, including how he executed one campaign that converted Facebook fans to email subscribers at the whopping rate of 92%.

It might sound to good to be true, but tune in and hear Jon describe how he did it, and it’ll all make sense.

In this 24-minute episode of Technology Translated, host Scott Ellis and Jon Loomer discuss:

  • The state of Facebook business pages
  • How to build your Facebook audience the right way
  • The audience targeting priority list
  • The best starting point for Facebook marketing success
  • A dead-simple breakdown of Facebook retargeting
  • The Facebook tools you’re not using enough
  • How to build a targeted email list through Facebook
  • How to filter out the wrong audience to get to the right one
  • What delivering value before you ask for anything really looks like
  • Jon’s two pieces of advice for anyone just starting out with Facebook advertising

Click Here to Listen to

Technology Translated on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Two Ways to Turn Facebook Fans into Paying Customers appeared first on Copyblogger.


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Garth Brooks Florida Fans Have To Wait Longer For Concert As Stanley Cup Forces Cancellation

Fans hoping to watch GarthBrooks and Trisha Yearwood in concert on June 5 and 6 will have to wait a little bit longer as their Tampa shows have been canceled.

The popular country singer and his wife have been booked for three shows at the Amalie Arena since March.

Brooks, who’s in the midst of a comeback tour, was set to perform on June 5 at 7pm and on June 6 at 7pm and 10:30pm.

While it might be sad news for country music fans, there’s a legitimately good reason for the sudden cancellation.

The Tampa Bay Lightning have reached the finals of the Stanley Cup and will be playing their home game at the Amalie Arena on June 6. They will be going up against the Chicago Blackhawks.

While no artist wants to cancel shows at the last minute, Brooks and Yearwood understand that this is an important event for the city.

The 53-year-old singer-songwriter, along with Yearwood, released a statement wherein they graciously congratulated the two teams for reaching the Stanley Cup Finals.

The couple also acknowledged that all the parties involved have looked into ways of resolving the situation, including moving Saturday’s shows to Sunday.

“The issue of getting the network crews and their gear out of the building and getting our crews and gear into the building late Saturday/early Sunday for two shows on Sunday raises serious safety concerns,” the statement reads.

“It is because of those safety concerns that the choice is being made to refund all shows and reschedule depending on finding a date that works for both the arena and the tour.”

The country superstars then thanked everyone who worked hard to come up with a solution before wishing the team good luck and promised that they will be watching the series.

Additional information on how to refund the tickets for the event was also posted on Garth Brooks’ official website.


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Solar Attic Fans Can Reduce Your Energy Bill




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A simple way to reduce your electricity bill

Many owners of Hawaii spend a small fortune to run fans and air conditioning in trying to keep your house cool. Most homes, houses, especially older, depends trade winds to keep your home from becoming unbearable.

Generally people who are trying to beat the heat was just installed an expensive air conditioning system. What they do not realize is that they could reduce their energy bills and save money simply by improving ventilation. It goes without saying that if you can keep the heat naturally, will have less and less fans air-conditioning, lowering their energy consumption.

How to keep your home cooler Naturally

The radiant heat from the sun hits the ceiling in each sunny day. Most roofing materials absorb much of the heat, especially asphalt or clay tile roofs. Hot air rises, but can be trapped in their attic or vaulted ceiling. If the hot air does not escape properly migrate down at home and continue becoming hotter and hotter inside. That is why it can often be cooler outside than inside your home.

Consider as a natural ventilation fan that moves air. Ideally, you want a high constant volume of air circulating in your home.

What do you want to set it is known as “Thermal Flow,” which comes out cold air and warm air is out. This thermal air flow can be adjusted by a combination of the contribution or soffit ventilation and adequate attic ventilation. There is only enough to allow hot air; You must ensure that fresh air is circulating.

There are several ventilation systems create ways to exhaust hot air:

Box vents – These vents are more common and less expensive upfront. They are usually made of plastic or metal. You can add additional vents to improve ventilation but not usually work on vaulted ceilings

Vents Whirly Bird – These are a step above a ventilation shaft and works well when a breeze blows. The problem is they are in a ball bearing system and eventually lead and become noisy.

Evacuation Ridge – A very good ventilation solution because it creates a large flow of air through the ridge peak. Ventilation puzzled edge and actually creates low pressure area on both sides of the ridge vent literally suck the hot attic air. This “aspiration” is known as the Bernoulli effect, the wind passing over a structure actually creates a lifting action or traction. The lifting effect of the difference in air pressure is the same force that allows aircraft to fly and sail boats.

Solar attic fans – These have proved more effective in removing unwanted heat. The small built in solar panels literally cause a fan to suck the hot air out. Solar fan 30 watts is usually sufficient for every 1,200 square feet of attic space. Some solar fans are specially designed for installation in vaulted ceilings. Best fans have a brushless motor system and a guarantee of 20 years. We see a lot of units manufactured in cheaper foreign failing within 5-8 years.

Solar Energy Air Conditioner – If natural ventilation does not solve the problems of overheating, air conditioning with solar energy can be a great alternative. These refrigeration units are fully managed by the power of the sun. They are autonomous units and because they are not binding on the electrical system of your home, do not require special license HECO.

The two ceiling fans, solar energy and solar air conditioners are the most powerful way to get the hot air outlet. Being solar devices, they can still qualify for solar tax credits.

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Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform.

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Football fans up the price tag on Super Sunday to $68 per person

Bing Football Spend

The average person spends $ 130 on Valentine’s Day. According to Bing, consumers will spend just about half that amount to celebrate another truly American holiday; Super Bowl Sunday.

Bing says the average consumer will spend $ 68 on game day food, fan gear, decor and new TVs. This is up 18% over last year and is an even bigger increase than we saw the year before.

A lot of that money goes to the massive amounts of junk food Americans will eat while watching the game. Fans will consume 1200 calories and 50 grams of fat from snacks alone making it the second highest day for food consumption. (Thanksgiving is number one.)

Chickens dread Super Sunday because on that day, Americans eat more than 1.23 billion chicken wings. Pizza franchises love Super Sunday; last year, searches for “pizza” soared to 5xs the height of Bing’s graph both the day before and on the day.

Not in the pizza business? Here are other food related keywords that are expected to score on the days leading up to the game:

Bing Football Foods

Once the ball is in motion, searches for football-related terms slowly rise peaking at half-time. Then they drop off considerably during the second half. If you can hook your marketing wagon to the half-time show, you’ll have a good chance of rising to the top of the search heap. Katy Perry is headlining, so start creating your social media posts and search ads now!

Once the game is won and done, searches related to the Super Bowl commercials begin to rise. Usually these are the people who missed them during the game and want to know what their friends are going on about. These searches peak a full day after the game, so this is a great time to post your commercial countdowns and other related content. You don’t have to be a Super Bowl advertiser in order to score on Super Bowl commercials.

If you want to take full advantage of Super Sunday, you need to park yourself on the couch during the game with mobile device in hand. Then hit those social media accounts hard; Twitter, Facebook, Instagram. Every network is going to blow up for a good 24 hours straight.

65% of Football Championship viewers told Bing, they think that social media has made the game even better in the last 10 years. Make plans now to get a piece of that for your company.

For more on searches, click-throughs and cost per click during the game, check out this free presentation from Bing.

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‘Walking Dead’ Fans Mourn the Loss of a Main Character [SPOILERS]

Head up–as the title indicates, there are spoilers in this article. If you haven’t watched the Too Far Gone episode yet, bookmark this page and turn back before it’s too late.

Fans of The Walking Dead have seen a lot of main characters killed off. In fact, former showrunner Glen Mazzara has constantly emphasized the fact that no one is safe. Nothing drove this point home more than seeing Rick’s wife, Lori, die. Despite this, it still came as quite a punch in the stomach when we saw the Governor decapitate Hershel in the mid-series finale that aired on Sunday.

Remember how a lot of Walking Dead fans cheered when Andrea was finally killed off? Well, Hershel’s death hasn’t quite received the same reception. While it wasn’t a surprise to see people express their shock, grief and outrage right after one of the best characters on the show was killed in such a gruesome manner, it’s now three days later and people are still upset.

Even though it’s just TV, it’s easy to see how this harrowing image would stick with you:

TV Line did an interview with the man behind Hershel, Scott Wilson, who says he wouldn’t want to be the man who plays the Governor right now. “I would assume that there will be some kind of audience response to Hershel losing his head. I would not want to be David Morrissey.” Yeah, that sounds about right from the hundreds of Tweets that have been posted blasting the Governor for killing Hershel.

In case any of you Walking Dead fans are wondering what happened to Hershel’s head after the Governor finished hacking it off his body with Michonne’s katana, Wilson says he has it. “I do have [the head], which is very nice. I have it hidden in my closet,” Wilson said.

While it’s nice to see Wilson alive and well with his head fully intact, somehow the image of Hershel’s head rolling around in a closet probably won’t help the fans that are still grieving.

[Image via Twitter]


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Bing Beams Up Star Trek Fans With Home Page Easter Egg, Klingon Translator

In conjunction with the arrival of “Star Trek Into Darkness”, Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for “beam me up” and a new language option to Bing Translator: Klingon.
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Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week

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Many inbound marketers have reached the point where they’re actively using social media, business blogging, and working on their on-page SEO, but how do you take your marketing to the next level?

You’re smart for having that scaling mindset and wanting to do more, but the problem is keeping up with it all! Facebook and Google have been making some serious changes lately, and growing a following of loyal subscribers for your blog isn’t exactly something that happens over night. So how does a marketer do it all?

In this post, you’ll find the top 6 marketing stories and resources of the week to keep you updated and help you learn how to scale your online presence.

Google Searchers 3x More Likely to Be Logged-In Than Bing, From Search Engine Land

Have you noticed that social and search are becoming more and more integrated lately? Well, according to a recent survey from Search Engine Land, 62% of respondents reported they do not want or gain benefit from social results mixed in with search results. Whoa. That throws us marketers a bit off course, doesn’t it? Isn’t personalization a good thing? In the same survey, data also revealed that 61% of Google searchers are logged into a Google service when using the search engine, compared to 22% of Bing users. This shows that Google clearly has an advantage over Bing when it comes to collecting information about users, due to the high rate at which users are logged in to the search engine. Even if users aren’t certain they want social and search to be integrated, this data proves that users are still using it at an incredible rate, regardless of what they might want. To see more data on Google vs. Bing in their social integration battle, check out the full story here.

Google Launches Promotions on Google Shopping, Enables Distribution to Google Offers & Maps on Android, Too, From TechCrunch

Google recently announced a new feature for merchants called ‘Promotions,’ where retailers can add promotions to their product listings in Google Shopping, Google Offers, and Google Maps on Android. These new promotions are meant to encourage foot traffic to a retailer’s store through Google Offers, which, if you’re not familiar, is similar to Groupon and Groupon Now. Essentially, you can purchase a deal online and then visit the store’s physical location to redeem that deal. Additionally, retailers can now create promotion lists, map them to the right products in Google Shopping, and then upload them to the Google Merchant Center. With this system, users can also redeem special promo codes, allowing retailers to actually track and measure the performance of their brick-and-mortar promotions. If you’re interested in learning more about Google’s new updates for retailers, check out the full story here.

Facebook Launches Global Pages to Simplify Brands’ International Facebook Presence

Facebook has recently launched a new structure to business pages for global brands, called Global Pages. This change is aimed to provide a better, localized experience for international brands’ prospects and customers, while also consolidating a business’ global Facebook presence into one destination. Do you know of any brands with multiple Facebook Pages for different countries and languages? Well, maintaining these confusing, multiple pages will no longer be an issue with Facebook’s new updates. Now a brand can simply have one general Facebook Page, but also take advantage of the ability to automatically route visitors to the appropriate version of the page depending on their geographic location for a more personalized experience. Administrators can customize each variation to include different cover photos, profile photos, applications, milestones, ‘About’ information, and even news feed stories. Does this global consolidation sound like something you’d be interested in? Read the full story here to learn more.

EdgeRank: Doing the Right Things Doesn’t Solve the Bigger Issue, From Social Media Today

Have you heard of Facebook’s Interest Lists? According to Facebook, “Interest Lists are an optional way to organize the content you’re interested in on Facebook. You can create your own Interest Lists based on the things you care about, or subscribe to other people’s lists.” Sounds pretty great, right? They’re not a brand spankin’ new feature, but many brands have been recently encouraging users to create these Interest Lists, in hopes that the brand will appear more in users’ news feeds. Of course, this doesn’t solve the bigger issue of EdgeRank overall because, according to Social Media Today, Facebook is “deciding that my news feed is too cluttered and attempting to fix that for me (and you) by developing an algorithm and basically deciding for me (and you) what I’ll find interesting.” Big brands like Starbucks and Coca-Cola get a great deal of fan interaction, so they generally have a higher EdgeRank. But what about the smaller brands? To learn more about the lingering EdgeRank issue, you can read the full story here.

Only 6% of Fans Engage With a Brand’s Facebook Page [STUDY], From Mashable

Oh, so hundreds of thousands of people ‘Like’ your Facebook Page? You must be getting so much engagement! Or maybe not. According to a study reported by Mashable, “On average, just 6% of fans engage with a brand’s Facebook Page via Likes, comments, polls, and other means.” Wow. So what does this mean for brands if 94% of people who Like your page are not engaging? Let’s look at this statistic from a positive point of view. Those 6% of people engaging are your “super fans,” which means they will gladly like, share, and comment on your page content, which helps boost your EdgeRank. In fact, “each month, the so-called super fan Likes 10 posts, shares five pieces of content, and comments once,” according to Mashable. So what you can do as a page administrator is leverage these 6% of engaged fans, and use them to your advantage. Make sure you’re catering to the needs of your core audience and you will build a much better, more prominent presence in users’ news feeds. To learn more about this study, you can read the full story here.

How to Grow & Scale Your Business Blog: A Guide to Increasing the Reach and Marketing ROI of Your Blog

You’re probably already aware that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing your content. So wouldn’t it be great if you could scale the impact of your blog so it makes an even bigger, better, and more powerful dent in your marketing results? We recently released a new ebook that will teach you how to implement an advanced blog marketing strategy to help you grow, scale, and rethink the role of your business blog. Most importantly, this ebook will teach you how to actually convert blog visitors into dedicated subscribers. To learn more, download the free ebook here.

What other informative marketing stories or resources did you come across this week? Share them in the comments below!

Image credit: Wim Vandenbussche




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