Tag Archive | "Facebook"

Search Buzz Video Recap: Google Algorithm Tweaks, Search Console Rolling, Google News Delisting & Facebook News Feed

This week we covered more ongoing tweaks to the Google search algorithms. We also covered the roll out of the new Search Console with 16 months of data, new API data also and more…


Search Engine Roundtable

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Facebook Tightens the Noose on Local Marketers and this is a HUGE Mistake

As of this writing Facebook’s stock price is down nearly 4 percent today after its co-founder and CEO Mark Zuckerberg said that Facebook is going to deemphasize news and marketing posts in order to make the social platform more social. This is taking Facebook back to its roots of friends connecting with each other and not so much as a place where news is shared and local businesses promote themselves to whoever followed them.

Local Businesses Made Facebook $ $ $

Unfortunately, it’s local businesses that have made Facebook financially successful beyond even Zuck’s wildest dreams, not individual users. Once Facebook became the platform for communities to communicate Facebook started making money and the platform exploded with new users around the world. If Zuckerberg thinks that Facebook is primarily a place to share baby videos and to view Aunt Jane’s cruise ship photos he’s sadly mistaken. Facebook is much more than that! It is the primary platform in free countries worldwide for community sharing.

Facebook is the Platform for Community Sharing

Where and when is the local Farmers Market? I follow them because I want to stay in the loop and I’ll read the comments like an FAQ to get further details and I may even ask a question myself and it will be answered by someone who is in the know. Where else can this happen if not Facebook?

The local television station just posted a video about a car that crashed into a restaurant that I go to. I’m interested in that and want details. I not only watch the video and follow the link to a related article but I read the comments on Facebook from people who saw the accident. Where else but Facebook?

A bar regularly posts about their happy hour and next music act. I follow the bar to see these posts because I am interested and want their posts to appear in my newsfeed where I will see them, not buried 10 pages deep. The bar owner knows that his bars followers want this information. Because of how effective Facebook is for helping him reach his customers the bar owner pays Facebook to reach other non-followers with posts.

Additionally, the bar owner back in the day spent a lot of money on Facebook to help attract followers in the first place. It’s clearly not fair to the bar owner for Facebook to have taken his money to promote his bars followers to now make the bars posts invisible to most of them. Also, the bars followers want to see the bars posts and if they don’t they will unfollow.

Facebook Friends are NOT More Important than Community Connections

Yes, Facebook will live and die on use by individuals but individuals want to see posts that are relevant from their community, not just their Facebook friends and long lost relatives. Facebook and Zuckerberg must realize that almost everybody has what are commonly known as Facebook Friends, which are people that the person never communicates with in person but they silently like posts and notice updates from on the Facebook platform. There is nothing wrong with a Facebook Friend but those friends who may account for 80% of a persons friends on the platform are not what the platform is truly about.

Facebook is about community connections which may be from your close friends and relatives, your local church group, your local business, your local charity and your local news organizations.

It’s a HUGE Mistake for Facebook to Disconnect it’s Users From Their Communities

I think it is a huge mistake for Facebook to disconnect us from our communities even if their goal is a noble one, connecting us with our friends. Our friends live with us in a community of geography and interests and we all go to the same yoga classes, gyms, bars, restaurants and stores. We help plant trees for charities and provide spare jackets to the homeless.

We connect as a community with Facebook and that makes Facebook important and that’s why businesses invest their marketing dollars on the platform… and that is good.

The post Facebook Tightens the Noose on Local Marketers and this is a HUGE Mistake appeared first on WebProNews.


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Facebook Plans to Enter Home Device Market With ‘Portal’

Facebook may have pulled the plug on its digital assistant plan, but that does not mean it’s backing out entirely from the lucrative smart device market. In fact, there are indications that the social media giant could be making a big splash this year by launching a home-based, voice-enabled device—a product that could place it squarely against rivals Amazon, Apple, and Google.

Facebook is reportedly preparing its attack on the home electronics front by launching a home video chat device later this year. Reports say that the upcoming gadget will be named Portal, a product that is similar to Amazon’s Echo Show. If reports are correct, this new device will also be competing against similar home-based devices from Google and Apple.

Facebook will launch the product by May of 2018, according to online news site Cheddar. The launch date is slated to coincide with the company’s developer conference.

Incidentally, Facebook announced early this week that it is pulling out from the digital assistant market. The company will be shutting down M, it’s AI-powered concierge service that was previously positioned as a competitor to Apple’s Siri and Amazon’s Alexa.

Despite abandoning the digital assistant niche, Facebook is not yet giving up on the home-based smart electronics segment. To help it launch the upcoming Portal, the company is betting on its partnerships with Spotify and Netflix for content. Facebook has likewise inked a music licensing agreement with both Sony/ATV and Universal Music Group.

In addition, Facebook is marketing the upcoming product a little bit differently than existing gadgets. Portal’s thrust will be on the communication and video calls side of things. This differentiates it from the voice-assisted controls and AI capability of devices like Echo, Alexa or Siri.

While it may not be Facebook’s first venture into hardware, there are doubts that the company has what it takes to successfully launch the upcoming gadget. Back in 2013, it launched its first hardware—HTC First aka as the Facebook phone—but it was a failure in the market.

There are also concerns that the rumored Portal may not be competitively priced. Facebook plans to price the gadget at $ 499, which is too hefty when compared to similar products such as the Echo Show, which is currently selling for only $ 229.99.

At the moment, Facebook declined to comment on the issue.

[Featured image via YouTube]

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Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

Social Commerce

Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they would purchase items directly on Facebook, 27% on Instagram and 20% on Twitter. For 25- to 34-year-olds, the numbers decrease a bit: 30% on Facebook. For 54- to 65-years-olds, it’s 10%. MediaPost

Top 100 Social Media Trends for 2018. From Influencer Campaigns to Social Media-Friendly Designs to social media inspired dog toys, these are 100 social media trends for next year. Or are they? IRL social media filters? TrendHunter

Snapchat Looking to Publish Content on Third-Party Websites With ‘Stories Everywhere’. The word from Cheddar is that Snap is developing a new program dubbed Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites. Let’s just hope it’s not too little, too late.  Variety

The Price Of Mobile Ads Will Surge More Than 45% In 2018. Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group. Ad Exchanger

Data Shows Tablets Driving Highest Click-Through Rates. A new report reveals that tablet impressions drove 1.13% click-through rates that were the highest of any device in many categories such as Automotive, Consumer product Goods, Education, Financial, Food & Drink, Government, Home & Garden as well as Retail, Technology, Travel and Utilities. MediaPost

Has Teen Use of Facebook Peaked? According to Forrester Research data, Facebook is the only platform of the 6 major social networks that’s experienced a decline in usage among 12-17 year olds.  MarketingCharts

Blockchain Pumping New Life Into Old-School Companies Like IBM. Demand for blockchain, best known for supporting bitcoin, is growing so much that it will be one of the largest users of capacity next year at about 60 data centers that IBM rents out to other companies around the globe. The market for blockchain-related products and services will reach $ 7.7 billion in 2022, up from $ 242 million last year, according to researcher Markets & Markets.  Bloomberg

Love In The Inbox: Americans Are Tied To Email, Study Finds. Email is not dead! 78% of Americans expect to use email as much or more than they now do in five years, according to Inbox Report 2018. MediaPost

Artificial Intelligence

On the Lighter Side:

MoonPie is brutally roasting people who insult the snack on Twitter – Business Insider

Wendy’s social media team hosted an ‘Ask Me Anything’ forum on Reddit – LA Times

Jack in the Box Tests Munchie Meals for California Pot Smokers – AdAge

TopRank Marketing In the News:

Lee Odden – 140 of Today’s Top SEO Experts to Follow – Search Engine Journal

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.

Happy New Year from the Team at TopRank Marketing!


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SearchCap: Google antitrust, Facebook local & Google defamation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google antitrust, Facebook local & Google defamation appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Facebook to Block Ads From Publishers Who Share Fake News

Facebook has ramped up its drive to combat the spread of fake news and hoaxes. It announced on Monday, that it will no longer allow Pages known to have repeatedly shared fake news in the past to advertise on its platform.

Via a blog post, the social media company stated that the move is aimed to reduce the distribution of fake news by disrupting the economic incentives to create them in the first place. It further stated that some Pages are buying Facebook ads to increase their audience base so they may distribute fake news more broadly.

Facebook already does not allow advertisers to run ad campaigns that link to fake stories. However, the most recent update of its site rules states that it will now penalize Pages that share fake news stories as well.

Based on Monday’s announcement, it looks like Facebook might be lenient to first-time offenders especially if they inadvertently shared a fake story. According to the company, it will only block ad purchases of Pages that repeatedly share fake news or hoaxes. To determine if a story is true or not, Facebook has partnered with third-party fact-checkers to help them thresh out real news from the rest.

However, it does not mean that affected Pages will be blocked from purchasing FB ads forever. According to the same blog post, blocked Pages will become eligible to purchase ads once they stop sharing misleading stories. It did not say how long the block would last before a Page can purchase ads again.

Facebook has been under pressure to curb the spread of fake news on its platform after it was accused of enabling the spread of fake political news during the U.S. presidential elections. The company faced the same criticism in Europe when French voters were reported to have been bombarded with fake news during France’s presidential elections.

[Featured Image via Pixabay]

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Good News for Facebook Advertisers, Say Goodbye to Charges for Accidental Clicks

In a move that would surely be welcomed by advertisers, Facebook recently announced that it will no longer bill accidental clicks on ads placed by clients of its Audience Network. Of course, this also means that the incentive for publishers to drive ad traffic via an unintentional action is no longer there as well.

Since accidental clicks do not really add anything to an advertiser’s bottom line, Facebook announced on August 8, 2017, that it will stop charging for these clicks, Ad Age reported.  At the moment, the social media giant defines accidental clicks as incidents wherein a user clicks on a mobile ad that backtracked in less than two seconds.

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Get Ready to See Even More Ads on Facebook as Company Revenue Slows Down for 2017

Facebook is running out of places to put ads. As a result, the world’s leading social networking service is expecting a slowdown in revenue for 2017. Despite having over 2 billion active users last month, the social media platform is reportedly planning to experiment with new ad spaces to increase its bottom line.

Facebook has already been placing ads in a number of areas, including its News Feed, Instagram, and even its videos. Earlier this year, the website started offering advertisers a way to run ads via video content. Users can now expect videos uploaded on Facebook to be interrupted by ads similar to YouTube’s advertising methods.

Unlike YouTube, video ads on Facebook run in the middle of a piece of content instead of at the start. Apparently, users are less likely to stop watching the video if an ad plays in the middle. While if the traditional way of advertising on video is applied, users can easily close the video if presented with an ad on the onset.

Over the past five years, News Feed has been Facebook’s primary revenue source, allowing all types of businesses across the globe to purchase ad space. But now it seems that the areas to place ads on News Feed without sacrificing user experience have been maxed out according to reports.

The social media giant is attempting to counter this problem by focusing on ways to sell advertising space on Instagram Stories, Messenger, and even Marketplace — its Craigslist-style platform that allows people to buy and sell used goods.

Earlier this month, Facebook announced that it would start selling advertising space on Messenger after testing the service in Australia and Thailand. The company is planning to start off with a small percentage of affected users.

Meanwhile, marketing firms are preparing to capitalize on the new ad space on Facebook Messenger. Interested companies will be able to purchase ads from Facebook’s ad manager to target any demographic in the website’s massive user base.

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Facebook Reaches a New Milestone — Two Billion Users!

Facebook has surpassed the two billion-user milestone, doubling their number of monthly active users in five years. The social media giant reached one billion monthly active users in October 2012, a few months after the company went public.

Facebook’s new milestone makes its user base larger than the population of any single country. In fact, its users represent more than a quarter of the world’s 7.5 billion people.

“As of this morning, the Facebook community is now officially 2 billion people!” CEO Mark Zuckerberg wrote in a Facebook post.

This new milestone marks Facebook’s growth from a college curiosity, which Zuckerberg started in 2004 in his dorm room, to the world’s largest social media network. In March, the Menlo Park-based company’s quarterly financial results reported that it had reached 1.94 billion monthly active users, a growth of 17 percent from a year earlier.

Each day, more than 800 million people “Like” something on the site. To celebrate the occasion, Facebook will start rolling out new features over the coming days that users will gain access to.

One of these features is Good Adds Up, a personalized video, featuring “inspiring stories of people using Facebook to bring communities together.” Another is Celebrating The Good People Do. “After someone reacts to a friend’s post with Love, wishes someone happy birthday or creates a group, they will see a message in News Feed thanking them,” says the site.

While Facebook has been making it a mission to get people to join more groups and communities on the site, Zuckerberg intends to raise that figure to a billion. According to him, 100 million users are currently part of “meaningful communities.”

Facebook defines an active user as a registered user who has logged in and visited Facebook through its website or mobile application, or used their Messenger program in the past 30 days. It does not, however, include users of the Instagram or WhatsApp networks but not Facebook. According to an estimate from last year, duplicate accounts may have represented some six percent of its worldwide user base.

Facebook has a bigger user population than other similar companies combined. In April, Twitter reported their monthly active users at 328 million. Snapchat estimated it had 166 million daily users by the end of the first quarter. WeChat, a service widely used in China, said in May that it had 938 million monthly active users in the first quarter.

Facebook has gained popularity outside the United States, Canada, and Europe. Those regions accounted for 38 percent of users three years ago, compared with about 30 percent in the first quarter of this year.

The company has rolled out optimized versions of its mobile applications, which use fewer data to increase usage rates in developing nations. It has been developing solar-powered drones that aim to extend internet connectivity around the planet.

The company uses its huge size advantage to lure advertisers, which topped five million in April, offering highly targeted marketing capabilities to advertisers based on data collected from their users.

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Facebook is Now Teaching Bots How to Negotiate…and Lie

Facebook has built a massive pool of bots that reside in their messenger app. These bots were trained to answer basic questions and perform basic commands based on text to dialogue recognition. While the bots held a lot of promise, it was obvious that they still had a lot to learn before they can fluently converse with humans.

After recognizing the flaws with the initial roll out, the company reinstated the menu option and went back to the drawing board. Facebook then played around with a combination of native language learning and machine learning that are more commonly used in the gaming industry. As a result, they were able to develop an AI that can negotiate on behalf of and with humans.

How did Facebook achieve such a feat? They built two bots and presented them with several objects: two books, one hat, and three balls. Each bot was programmed with a hidden preference, and their goal was to compromise with each other until they reach a point where they can both walk away with what they want.

This experiment was conducted by the Facebook Artificial Intelligence Research (FAIR) group in collaboration with the Georgia Institute of Technology. The group now claims that they have the code that will teach bots how to negotiate.

While this technology holds a lot of promise, there’s no denying that there is still a lot of room for improvements since the experiment is only at its initial stages. According to some experts, while the code did teach bots how to negotiate, it also taught them to lie (by putting false emphasis on an object) in order to achieve their goal. If a business owner decides to integrate these cunning bots into their current business model, they are bound to encounter some problems.

It also showed signs of excessive willingness to concede just to achieve a decent gain, which may result in bad business decisions.

Despite its flaws, the bots built for this exercise showcased extensive conversational skills that were far superior to any bots in operation today. They showed a capability to construct complex sentences and form a deep understanding of the messages being delivered to them.

The researchers at FAIR said that they will continue to improve the bot’s ability to form more competitive reasoning strategies while further broadening their understanding of the native language. This means that we are bound to see more eloquent bots capable of negotiating deals in the future.

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