Tag Archive | "Facebook"

Google Chrome, Mozilla Firefox Leaked Facebook User Data Caused by Browser Vulnerability

Google Chrome and Mozilla Firefox might have inadvertently leaked the Facebook usernames, profile pictures and even the likes of their users because of a side-channel vulnerability.

A side-channel vulnerability was discovered in a CSS3 feature dubbed the “mix-blend-mode.” This allowed a hacker to discover the identity of a Facebook account holder using Chrome or Firefox by getting them to visit a specially-designed website.

This critical flaw was discovered in 2017 by security researchers Dario Weißer and Ruslan Habalov and also by independent researcher Max May.

The researchers created a proof-of-concept (POC) exploit to show how the vulnerability could be misused. Weißer and Habalov’s concept showed how they were able to visually harvest data like username, profile picture, and “like” status of a user. What’s more, this insidious hack could be accomplished in the background when the user visits a malicious website.

The visual leak could happen on sites using iFrames that connect to Facebook in via login buttons and social plugins. Due to a security feature called the “same-origin policy,” sites can’t directly access iFrame content. But the researchers were able to get the information by developing an overlay on the cross-origin iFrame in order to work with the underlying pixels.

It took Habalov and Weißer’s POC about 20 seconds to get the username and about five minutes to create a vague copy of the profile picture. The program also took about 500 milliseconds to check the “like” status. Keep in mind, however, that for this vulnerability to work, the user should be logged into their Facebook account.

Habalov and Weißer privately notified both Google and Mozilla and steps were taken to contain the threat. Google was able to fix the flaw on their end when version 63 was released last December. On Firefox’s end, a patch was made available 14 days ago with the release of the browser’s version 60. The delay was due to the researchers’ late disclosure of their findings to Mozilla.

IE and Edge browsers weren’t exposed to the side-channel exploit as they don’t support the needed feature. Safari was also safe from the flaw.

[Featured image via Pixabay]

The post Google Chrome, Mozilla Firefox Leaked Facebook User Data Caused by Browser Vulnerability appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration

Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities on the site.

With more than a billion members across millions of active groups, Facebook is putting in an effort to help community managers handle nearly every activity each day. That’s why admins will now have a dedicated customer support service to handle queries and reported issues. And with more people on board, Facebook intends to give quick feedback as well. For now, the free service is only available to selected group admins on iOS and Android in English and Spanish but will continue its rollout in the coming weeks.  

Another tool that will benefit group admins is the launching of an online educational resource. The live site contains short tutorials, product demos, and actual case studies drawn from the experience of fellow admins. Done in audio and video formats, content on the learning portal aims to give a better understanding of how Facebook and Groups work.

As Facebook promises to build resources according to its users’ needs, the company has introduced two admin tools. One new feature will allow community admins and moderators to inform members of their rule violations that merited removal of the post. Admins and moderators can even add comments in the activity log when a post is taken down.

Another update is allowing admins and moderators to choose certain Facebook users, otherwise called pre-approved members. Whenever they post, their content will no longer require approval since they are tagged as trusted members. This means less moderation of content for managers and more time in connecting with others.

Apart from creating communities, Facebook wants to bring social networking to the workplace as well. Called Workplace by Facebook, the collaboration tool is one of the many available in the market now. It faces stiff competition from Slack, Atlassian’s Stride, and Microsoft’s Team, but none of them have a userbase that comes close to Facebook’s over two billion.

Facebook is banking on its partnership with identity management developer Okta to bring in more business accounts and convince larger companies that Workplace is an enterprise app. With the proposed integration, employees can securely sign in Okta and gain easy access to Workplace and other cloud apps.   

The post Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Facebook ‘Weaponized’ User Data, Says Bikini Photo-Finding App Developer

Facebook is facing accusations of gathering more user data than disclosed. According to court filings, former start-up Six4Three claimed that the social media company conducted mass surveillance on its users and their friends alike.

Based on the lawsuit documents, Facebook reportedly had access to its users’ text messages, photos, and microphones. It can even track their locations by remotely activating the Bluetooth on mobile devices without permission. All of these accusations were detailed in Six4Three’s fifth version of the complaint, initially filed in 2015.

The court document read, in part:

“Facebook continued to explore and implement ways to track users’ location, to track and read their texts, to access and record their microphones on their phones, to track and monitor their usage of competitive apps on their phones, and to track and monitor their calls.”

In response, Facebook refuted the claims by saying that these “have no merit and we will continue to defend ourselves vigorously.” The company clarified rumors back in March that it was monitoring calls and messages of its users. Rather, they only collected call and text message history as part of its opt-in feature under Facebook Lite and Messenger on Android.

The former start-up also contended that Facebook had access to several photos on iPhones. But the social media company pointed out that users can opt-in to the photo syncing feature of the app for easier uploading.

Allegations of breaching user privacy and data collection remain touchy subjects for Facebook,  following its involvement in the Cambridge Analytica fiasco. Prior to the scandal, the social media giant has removed the access of third-party developers to personal information. This policy change reportedly led to the failure of Six4Three’s controversial paid app Pikinis, where users can find their Facebook friends’ swimsuit photos.

Along with accusations of causing its financial ruin, Six4Three claimed that Facebook ‘weaponized’ its ability to access user data, sometimes without explicit consent, to earn billions of dollars. There was also a mass surveillance scheme, details of which were redacted from the latest filings per Facebook’s request. These documents, such as email correspondence among senior executives, contain confidential business matters and were sealed from public view until further notice. 

Facebook has continued to deny the purported claims, filing a motion to have the case dismissed by invoking the free speech defense under the law in California. Six4Three, on the other hand, is trying to stop the social media giant from getting the case thrown out. As the legal battle wages on, Facebook still faces continued scrutiny over its users’ paranoia on weak data privacy and protection controls.

The post Facebook 'Weaponized' User Data, Says Bikini Photo-Finding App Developer appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

It’s Worse Than You Think, Facebook Exposes Millions More Users to Cambridge Analytica Data Breach

Just when you thought it couldn’t get any worse, Facebook revealed that Cambridge Analytica was able to access personal data of up to 87 million users. The figure was shockingly higher than the previous estimate of 50 million.

The number was shared by the company’s chief technology officer, Mike Schroepfer, in a blog post. Schroepfer wrote that they “believe the Facebook information of up to 87 million people – mostly in the US – may have been improperly shared with Cambridge Analytica.”

Last month the personal data of almost 50 million Facebook users were unethically shared with Cambridge Analytica, a data company that worked on President Donald Trump’s campaign.

The huge discrepancy between the new figures and initial estimates was surprising, although Facebook’s head Mark Zuckerberg tried to downplay it a bit, saying that he’s confident the final tally of affected users will be lower than 87 million.

Zuckerberg is expected to appear before Congress on April 11 to discuss how Facebook manages the personal data and privacy of its 2-billion strong social media platform. Facebook’s CEO was also invited to appear before a committee of the UK parliament but he declined and just sent a deputy.

Facebook also posted another blog post stating that it had found and deleted almost 300 additional Instagram and Facebook accounts and pages with ties to the Internet Research Agency (IRA), a propaganda group working out of Russia.

Schroepfer’s blog post also confirmed several privacy updates, like the scrapping of phone numbers and email addresses being used to search for people on the social network. The company believes that due to “the scale and sophistication” of activities they’ve uncovered, the feature made it possible for information found on their public profile to be scrapped.

The blog also revealed that starting April 9, Facebook users will be able to check if their data was exposed to Cambridge Analytica. The disclosure on the data mining firm will reportedly appear at the top of users’ News Feed.

[Image via YouTube]

The post It's Worse Than You Think, Facebook Exposes Millions More Users to Cambridge Analytica Data Breach appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social

Social Media Statistics 2018

Social Networking Platforms’ User Demographics Update 2018 –  The most widely-used social media platform in the US isn’t Facebook. It’s YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts

Forrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR – According to results of a report released this week by Forrester, only 15 percent of b-to-b marketers are fully compliant with the General Data Protection Regulation (GDPR), while 18 percent are still wondering what to do. In fact, of the 66 marketing professionals surveyed in January, less than half of marketers had even even assessed all points from which they collect data. AdWeek

Why Consumers Leave E-Commerce Sites and Apps Without Purchasing – An item’s price and its shipping costs, along with not being able to find the right item are among the top ten reasons why consumers have abandoned a brand’s online shopping system, according to an Episerver report compiled from a survey of over 4,000 consumers worldwide. Ayaz Nanji of MarketingProfs takes a look at this report in his recent piece “Why Consumers Leave E-Commerce Sites and Apps Without Purchasing.” Marketingprofs

Twitter may eventually let anyone become verified – Someday Twitter may allow any user to get a verified account, If the intentions company chief executive Jack Dorsey recently made come to pass. During a recent livestream Dorsey expressed a desire to allow more Twitter users to achieve the blue checkmark giving to verified profile, as part of a goal to increase openness through the firm’s health metrics proposal. Colin Lecher explores Dorsey’s statements in his recent article in of The Verge, “Twitter may eventually let anyone become verified.” The Verge

Twitter moves to boot meme stealers and accounts that force tweets to go viral – Twitter has taken suspended the accounts of several users with hundreds of thousands and up to millions of followers in an attempt to counter so-called “tweetdecking” and other methods for gaming the firm’s current system. Adam Rosenberg takes a look in his Mashable piece, “Twitter moves to boot meme stealers and accounts that force tweets to go viral.” Mashable

Gen Z is quitting social media in droves because it makes them unhappy, study finds – Generation Z consumers may be spending less — or in some cases no — time on social media, because the platforms can make them unhappy, according to recent research from Hill Holliday, despite nearly 80 percent of participants in the study noting generally more benefits than drawbacks to social media site use. Oliver McAtee takes a closer look in Campaign US’s “Gen Z is quitting social media in droves because it makes them unhappy, study finds.” Campaign

‘An engineered feel-good factor’: Why autoplay video will persist – Autoplay video ads may be one of the industry’s biggest collective sins yet are not likely to go away anytime soon, according to a survey explored by Lucinda Southern in her recent Digiday piece “‘An engineered feel-good factor’: Why autoplay video will persist.” Digiday

Content Marketing Statistic

The 5th Wave Of Branding: Brands That ‘Do’ – The latest insight into five waves of branding first begun by emotional branding pioneer David Ogilvy are being continued and expanded in Ogilvy & Mather chief executive Miles Young’s newly-released “Ogilvy on Advertising in the Digital Age.” Joe Mandese takes a look at some of the book’s new research in MediaPost’s “The 5th Wave Of Branding: Brands That ‘Do’” MediaPost

Why So Many High-Profile Digital Transformations Fail – Harvard Business Review examines the failure of several high-profile firms to successfully implement meaningful digital transformations, laying out the lessons we can learn from strategies that didn’t pay off. Thomas H. Davenport and George Westerman explore the details in “Why So Many High-Profile Digital Transformations Fail.” Harvard Business Review

AI, Content & Search: 5 Macro Market Trends for Micro Marketing – AI-enhanced content marketing campaigns, personalization, and increased awareness of the customer journey are all pieces of today’s online selling puzzle, each explored in the new piece by Andy Betts in Search Engine Journal’s “5 Macro Market Trends In AI, Content & Search.” Search Engine Journal

Google Images update: Captions added to images, pulled from the page title tag – Google Images has moved to show captions alongside mobile search results, and Michelle Robbins of Search Engine Land takes a look here. Search Engine Land

Google search results page displays answer without any search results – Google is showing answers in the search results without showing any organic listings or ads or anything but the answer. Search Engine Roundtable

On the Lighter Side:

Microinfluencers
Welcome to the world of “micro-influencers” and “nano-influencers” – Marketoonist

Amazon Says It Has Fixed Randomly Laughing Alexa Speakers – Bloomberg

TopRank Marketing (And Clients) In the News:

  • Steve Slater – Top 3 Tools For SEO – Digital Kaizen
  • Rachel Miller & Lee Odden – Top 100 Social Media and Marketing Influencers – Digital Scouting
  • Lee Odden – Top 30 Marketing Influencers for 2018 – ExoB2B
  • LinkedIn – Hotter than Hot: Introducing the New Secret Sauce Recipe for Marketing on LinkedIn – LinkedIn Marketing Solutions Blog

Be sure to check in next week when we’ll be sharing all new marketing news stories or you can follow us at @toprank on Twitter for daily news. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2018. |
Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social | http://www.toprankblog.com

The post Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

Posted in IM NewsComments Off

Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube

McDonald's International Women's Day

McDonald’s Flipped Its Famed Golden Arches for International Women’s Day – McDonald’s made a major play to celebrate International Women’s Day this year, taking its famed golden arches and turning them upside down across social media and at an owner-operated location in Lynwood, Calif. The effort is getting both kudos and criticism as a marketing ploy. Of course it is, but that doesn’t have to mean it’s bad, right? AdWeek

Also drawing attention to International Women’s Day: Here are two thoughtful videos from TopRank Marketing co-founder Susan Misukanis and Content Marketing Manager Christine Berres on the importance of women in the workplace and how to be the best you.

The 2017 Inc. 500 & Social Media: Finding Its Place in the Marketing Mix – LinkedIn and Facebook are reported as the most effective social media platforms while Twitter and YouTube are ranked among the least effective platforms for the Inc 500 companies. UMass Dartmouth

Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics – Individuals on internal teams at agencies and consultancies often have various levels of access to a Google Analytics account. Overseeing all those individual permissions — particularly as people come and go — is getting easier with the introduction of user groups in Google Analytics. Marketing Land

Google Engineer Issues Warning About Google Crawler – A Google engineer issued a “public service announcement” notifying web publishers that Google does not support CSS custom properties which means that Google’s crawler will not be able to render the web page properly and that can mean a lower ranking. Search Engine Journal

Google Is Helping the Pentagon Build AI for Drones – Wait, what? Anybody else think Google should stick to search and Pixel phones? The DoD partnership is to help develop AI for analyzing drone footage and quite a few Google employees are not happy about it. Gizmodo

Pew Research Social Media 2018

Facebook Tops YouTube In Branded Video Space -According to a survey by video ad-tech company Clinch, Facebook’s platform is home to some 46% of all branded video campaigns, topping YouTube, which has 41% of the campaigns. Digital News Daily

Facebook’s Testing a New Option Which Enables Brands to Mass-Send Promotions via Messenger -Facebook’s rolling out a new test of a self-serve sponsored messaging tool, which will enable brands to mass-send promotional messages to anyone who’s already initiated a conversation with them on the platform. Social Media Today

Forget Facebook? Why Marketers are Embracing Both Pinterest and Instagram – Both platforms are interest based and both Pinterest and Instagram provide a better frame of mind for shopping and let’s face it – Facebook just isn’t what it used to be. AdWeek

Forrester Calls Amazon, Voice New Search Opportunities -Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023. Publicis, Omnicom, and WPP plan to boost their ad spending with Amazon between 40% and 100% in 2018, according to Forrester, citing online reports. MediaPost

On the Lighter Side:

  • Heinz Brings in a Real Hostage Negotiator to Resolve Parent-Child Standoffs at Dinner – AdWeek
  • Amazon Says It Has Fixed Randomly Laughing Alexa Speakers – Bloomberg

TopRank Marketing and Clients In the News:

  • 3M has launched the Champions of Science podcast series (client) – 3M State of Science Survey
  • Lee Odden – 5 Expert Tips to Refine Your Content Marketing Strategy for 2018 – Marketing Insider Group
  • Lee Odden – Influencer Marketing Summary of Lee Odden at Social Media Marketing World: EAR Model – JM Internet Group
  • Lee Odden – What’s Trending: Linking Your Social Media Strategy – LinkedIn Marketing Solutions Blog
  • Lee Odden – 20 Inspiring Digital Marketing Experts – VBout
  • Lee Odden – Top 55 Social Media Marketing Influencers to Follow in 2018 – Status Brew
  • Alex Rynne of LinkedIn (client) and Lee Odden – [Video] Millennials & Influencer Marketing: How To Organize & Optimize For B2B (client) – B2BMX
  • Lee Odden – Is less more in content marketing? A data-driven answer – Scoop.it

Be sure to check in next week when we’ll be sharing all new marketing news stories or you can follow us at @toprank on Twitter for daily news. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.


Email Newsletter
Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2018. |
Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube | http://www.toprankblog.com

The post Digital Marketing News: International Women’s Day, Google Warning, Facebook Tops YouTube appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

Posted in IM NewsComments Off

BlackBerry is Now Suing Facebook for Copying Its Messaging Technology

BlackBerry Ltd. filed a lawsuit against Facebook on Tuesday, claiming that the social media giant and its wholly owned apps, Instagram and WhatsApp, infringed on the former smartphone maker’s messaging patents.

“Defendants created mobile messaging applications that co-opt BlackBerry’s innovations, using a number of the innovative security, user interface, and functionality enhancing features that made BlackBerry’s products such a critical and commercial success in the first place,” BlackBerry said in its complaint filed with a Los Angeles federal court.

BlackBerry’s spokesperson Sarah McKinney said in an email, “Protecting shareholder assets and intellectual property is the job of every CEO.”

Although the former phone maker claimed that there had been “several years of dialogue” with the social media company, BlackBerry intends to proceed with the case in the interest of its shareholders, McKinney added.

In its 117-page suit, BlackBerry accused Facebook and its subsidiary services WhatsApp and Instagram of copying its patented technology. Cited examples include the cross-platform notifications and capability to share Instagram Stories on Facebook.

Meanwhile, Facebook Deputy General Counsel Paul Grewal expressed the social network company’s clear intention to counter the claim.

In a statement, Grewal said, “Blackberry’s suit sadly reflects the current state of its messaging business. Having abandoned its efforts to innovate, Blackberry is now looking to tax the innovation of others. We intend to fight.”

Previously, Facebook executives pointed out that replicating what works is necessary for advancing the tech industry. After all, Facebook wasn’t the pioneer of social media. Remember Friendster and MySpace?

BlackBerry led the innovation of messaging during the time when the cost of sending a simple text message to another country was exorbitant. BlackBerry phones with built-in BlackBerry Messenger (BBM) allowed users to securely send messages globally. Over the years, the easy availability of WhatsApp, Messenger, and Skype on Android and iOS platforms overthrew BBM.

Ultimately, the exclusivity of BBM to BlackBerry handsets resulted in declining phone sales. The company eventually stopped producing phones and sold the brand name to TCL, a China-based electronics maker.

[Featured image via Blackberry]

The post BlackBerry is Now Suing Facebook for Copying Its Messaging Technology appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Facebook Increases Job Search Capabilities to 40 New Countries

Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform.

The social media giant recently announced that its job search and application feature is being rolled out in more than 40 different countries, including Brazil, Spain, and the UK. The feature was initially only available in Canada and the US.

The job search feature allows users to search job openings and apply for them directly on the company’s site or mobile app. Meanwhile, improvements made to the feature allows companies with Facebook pages to post their job openings online easily, go through the applications and reach out to shortlisted candidates through Messenger. What’s more, job applicants can also subscribe to a company’s job listings.

According to Alex Himel, VP of Local at Facebook, the company has seen “a lot of organic activity of businesses trying to hire.” He even cited a Morning Consult Poll that showed that one in four people in the US alone had either looked for or found a job on the platform. And with more than two billion users globally, Facebook is perfectly placed to connect job seekers with local enterprises who are looking to fill low to medium-skilled job vacancies.

The job search and application tool is a free feature. Companies and job seekers don’t have to pay anything to gain access. While companies can pay for Facebook ads in order to boost their job post to improve applications or target particular candidates, it’s not a requirement. Job postings can be seen on the user’s News Feed and on Facebook’s Marketplace and Pages.

Facebook users can narrow down their job search based on job category and type. It should be pointed out that the job creator only has access to information on the user’s account that’s publicly available. Applying for a job reportedly takes just a few steps and the user has complete control over what personal information will be shown in the application.

[Featured image via Facebook Newsroom]

The post Facebook Increases Job Search Capabilities to 40 New Countries appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Facebook Sees Growth in Ad Sales Despite Drop in Usage

Facebook saw a decline in usage for the first time in its history, undoubtedly brought about by certain changes made to its News Feed. Despite that, the social media company’s digital ads remained profitable, stemming any concerns investors might have.

Facebook recently released its earnings report for the last quarter of 2017. The report underlined the effects of Mark Zuckerberg’s campaign to improve his company while also emphasizing the social media giant is still a force to be reckoned with in the business sector.

Facebook’s founder mentioned in the report how the company made changes so that fewer viral videos were shown. The changes “reduced time spent on Facebook by roughly 50 million hours every day.” Those hours showed up as a decrease from 185 million daily active users (DAU) in the US and Canada to 184 million users.

It’s the first time that the company has reported a reduction of users in any of its market. Some sectors could even have been alarmed by the fact that this decline happened in the region where Facebook earns the most from advertisements. The company makes an average profit of $ 26.76 per user in the region, as opposed to the worldwide average of $ 6.18.

However, the reported dip in users and time spent on the social media platform didn’t seem to hurt Facebook’s bottom line. According to the company’s earnings report, revenue in the last quarter of 2017 hit $ 12.97 billion, up from the $ 8.81 billion it garnered during the same period in 2016. This was an increase of 47% and it topped the $ 12.55 billion average projected by the analysts over at Yahoo Finance.

The boost was apparently due to Facebook’s mobile ad sales, which included that from its sister company Instagram. The increase was also aided by the company’s marketing tools, which are steadily becoming more precise.

Revenue from its mobile ad sales represented around 89% of the last quarter’s total ad sales and is up to 84% compared to the year before. It has been estimated that Facebook’s profits from its global ads this year would reach $ 53.84 billion, placing it behind Google as the biggest ad seller in the world.

More changes are expected to come to Facebook, as Zuckerberg wants it to be more than just a fun platform. In his statement, he said he wanted his brainchild to also be “good for people’s well-being and for society” and plans to do so via more meaningful connections.

He parlayed any concerns investors might have by saying that the user drop was just temporary and was needed to make a stronger product. Zuckerberg also emphasized that worthwhile interactions would lead to a stronger community and that the care users would have for this group would make them more amenable to seeing ads.

The post Facebook Sees Growth in Ad Sales Despite Drop in Usage appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Search Buzz Video Recap: Google Algorithm Tweaks, Search Console Rolling, Google News Delisting & Facebook News Feed

This week we covered more ongoing tweaks to the Google search algorithms. We also covered the roll out of the new Search Console with 16 months of data, new API data also and more…


Search Engine Roundtable

Posted in IM NewsComments Off

Advert