Tag Archive | "Exists"

Bank of America CEO: Digitalization Is Not Something That’s Coming, It Already Exists

Digitalization is not something that’s coming, this is something that already exists, says Bank of America CEO Brian Moynihan. He says that 25 percent of their sales are done on digital. Moynihan says his goal is to bring the whole banking system to the digital age to make it more efficient for customers.

Brian Moynihan, Bank of America CEO, discussed the digitalization of banking and much more during an interview on CNBC:

Digitalization is a Big Boon for Everybody

Digitalization is a big boon for everybody in a sense in that you can continue to provide better service for the customer and take the cost structure down which then can pass through to the customer. The way to think of all this work on a consumer side is that we have 26 million mobile customers, 25 million digital customers, about 1.5 billion logins last quarter. This is not something that’s coming, this is something that already exists. About 25 percent of our sales are done on digital.

Digitalization Improves Service and Reduces Costs

All this is extremely important in how we run our franchise. What that has done for the customer is give them better services on their time, the way they want to do it, 24/7. At the same time, it reduced our operating costs so we can take out overdraft fees on point of sale debit, ten years ago now almost. What allowed us to afford that was to change the operating structure. That makes this very good.

Small banks and larger banks are participating in digitalization. We helped small banks to drive digital payments. The volumes are growing 100 percent per year for us with that and across the board.

Bringing the Whole Banking System to the Digital Age

The goal is to bring the whole banking system more and more to the digital age and make it more efficient for the customers. The key is that on the commercial side it also goes on. Everyone talks about consumers, but on the commercial side, the same impacts going. CashPro Mobile, a product we have, is up and operating very efficiently. When you think that a treasurer of a company would sit down at their desk to do an interface to send it, they want their mobile interface because that’s their daily life. It’s all good for all of the companies.

The post Bank of America CEO: Digitalization Is Not Something That’s Coming, It Already Exists appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

3 Resources to Help You Create the Content that Already Exists in Your Imagination

Copyblogger Collection - Remarkable Writing Resources

Even though it may seem like starting to write is the most difficult part of the content creation process, just starting is not good enough.

As writers, we also need to have both a strong vision and unwavering confidence that enable us to complete, publish, and promote our projects.

To support you as you create your next piece of content — whether it’s your website’s cornerstone content or your email autoresponder series — this week’s Copyblogger Collection is a series of three handpicked articles that show you:

  • How to identify and overcome the factors that keep you from writing
  • How to use a visual system to organize your content ideas
  • How to write out smart solutions to your problems

As a bonus, I’ll first share a seemingly silly technique that simultaneously helps me write, reinforce my content vision, and become confident about my writing abilities.

Type “something”

I typically write the introduction and conclusion to an article first, and when I don’t know exactly what I want to write in the middle sections, I type the word “something” to fill in the draft.

Once the draft looks complete with the “somethings,” I get so irritated looking at the nonsensical “something” sections that my ideas crystallize, and I’m able to type the correct words that should be there instead.

As I replace each “something” section with proper content, I become energized and excited about the topic I’m writing about, which makes the work seem effortless.

If you try this technique, just make sure you remove all the extra “somethings” when you proofread your content!


The Nasty Four-Letter Word that Keeps You from Writing

fear-of-writing

I cried the first time I read The Nasty Four-Letter Word that Keeps You from Writing — and I’m not just saying that because it was written by Copyblogger Media founder and CEO Brian Clark.

It beautifully expressed everything I felt as I was starting to establish myself as a writer in the digital marketing space and also provided solid guidance that helped me move forward with confidence.

Have some tissues handy and check out the article. If anyone tells you there’s no crying in entrepreneurship, he’s lying.


Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System

visual-content-creation-system

Kelly Kingman says:

We struggle with writing because it requires us to put the pieces into a sequence, while thoughts and experiences are experienced all-at-once.

When we sit down at the blank page, we’re asking our brains to squeeze the totality of all our thoughts and experiences around a topic into a sequence.

In Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System, Kelly explains a simple and fun method that helps you translate your thoughts from your visual mind to your verbal mind, so that they can be transformed into remarkable content.


The Write Way to Answer Your Most Pressing Questions

generate-brilliant-ideas

After Pamela Wilson committed to a daily writing practice, she discovered the activity produced an unusual — and extremely helpful — benefit.

The Write Way to Answer Your Most Pressing Questions explains how you can take advantage of this fascinating phenomenon to tackle content marketing obstacles.

Create your content with confidence

Use this post (and save it for future reference!) to help you transfer the content ideas in your mind to a format you can share with your audience.

We’ll see you back here on Monday with a fresh topic to kick off the week!

About the author

Stefanie Flaxman

Stefanie Flaxman is Copyblogger Media’s Editor-in-Chief. Don’t follow her on Twitter.

The post 3 Resources to Help You Create the Content that Already Exists in Your Imagination appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

Stop Questioning Negative SEO — It Exists and It May Kill Your Niche

Cygnus Drawing.

The best part about a growing and very quickly changing industry is the diversity of viewpoints; the worst part is the exact same thing because sometimes 1 always equals 1 and doesn’t need bullshit in lieu of evidence. I try my best to stay out of the limelight and just focus on making things happen. However, occasionally a topic will bother me so much that I have to chime in. The last time was over 5 years ago so I figure I’m due to speak up again. Today’s topic? Negative SEO. My issue with the topic? Deniers.

There’ve been several posts on how negative SEO doesn’t exist (those are the worst) or that maybe it exists but only weak sites can get hit (in other words, people with opinions that didn’t do any testing). I’d like to put those topics to rest as best as a guy that keeps to himself can. I really should be able to do this in one sentence, but in the event what I write as the second half of this sentence doesn’t do it for you, I have a couple stories; if crappy SEO of over-optimized anchors and junky links are to blame for ranking drops, how can it be said one cannot do this to someone else, and even if you were to deny this, then why the sudden rush to denounce certain links? On to some anecdotes!

While leading a training session overseas I mentioned a site I watched get hit by some negative SEO activities. I know that it was negative SEO and not a slip up on the SEOs’ part by virtue of knowing the history/team behind the site and watching it as part of my normal data routine; the site was managed by the kind of guys that get asked to speak at SEOktoberfest…the kind of people I’d go work for if my bag of tricks ever ran out. Ok, so you’re asking how I know it was negative SEO. The easiest explanation is that I watched the site spike heavily with on-theme anchors from junk sites over a one week period and was filtered shortly thereafter. It stayed filtered for just under few months, but 2 days after discussing the site and explaining how I knew the site was hit it magically reappeared (yes, there were googlers in the audience).

If you are skeptical then your first response better be that I’m only loosely describing one example so let me say that in the same industry where I’ve shared my knowledge of the subject on some more sophisticated methods (first released in the SEObook community), I feel almost like an information arms dealer since even the larger brands have themselves or through affiliated relationships been clubbing each other over the head. You read that right; I explained how I thought negative SEO could be employed and then watched a bunch of people actually do it, repeatedly. Unfortunately, I was hit too, but that’s a different issue. In this particular industry, the only people left standing now are some poorly matched local results with fake reviews, a bunch of hacked domains, and the flotsam of macroparasites that gained popularity post Penguin. The only one that came back? The one I publically shared at a conference, explaining exactly how they were a victim based on the link patterns that didn’t fit with the site’s history over a several year period.

I’ll wrap this up with a bit of humor. As a joke a friend of mine asked me to negative SEO him for his name. Let’s say his name is John Doe and his domain is johndoe.com. The negative effect was temporary, but I was able to get him filtered for a little while on his name for maybe 120 seconds of my time and less than $ 50. The site did come back after a few days, but our mutual feeling on the matter is that for an extra $ 50 double-dose I could probably get the site filtered again. Neither of us wants negative SEO to get any more prevalent than it already is, so I’ll skip the details on exactly how it was performed. There are multiple forms of negative SEO significantly scarier than someone with a copy of xrumer and in some cases there is very little you can do to prevent it; if a jerk wants to take you down, it can happen. If your niches begin to look like the wasteland I described above where I shared my thoughts a little too freely, then heaven help you because it doesn’t look like Google is going to.

Cygnus has been involved in search since 1997 and loves tackling new and interesting (and of course lucrative) projects. Follow @Cygnus on Twitter for his rants.

Categories: 

SEO Book.com

Posted in IM NewsComments Off


Advert