Tag Archive | "Exceptional"

15 Marks of Exceptional Writing that Gets Noticed

One of my favorite writing exercises requires very little original writing. Want to know what it is? Find 3 pieces…

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How to Make Exceptional Communication Your Winning Difference

A long time ago, in a galaxy far, far away, I wrote this tagline: “Remarkable business begins with remarkable communication.”…

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Are You Cheap or Are You Exceptional? How to Price Your Services

how to command higher fees

The success of your service-based business will be built on the bedrock of how you answer this one simple question:

Do I want my services to be perceived as economical — or exceptional?

It seems like a no-brainer, doesn’t it? I mean, of course we want to be perceived as exceptional.

But positioning your offerings as exceptional is more difficult than it sounds. It takes guts, unwavering faith in your abilities, and an unflagging devotion to producing quality work.

I’ve lost count of how many times I’ve sat down with a fellow creative person and said, “Look, you have to start charging more money. Just do it!”

In today’s post, I’m going to have that little chat with you, right here on Copyblogger. If you’re a writer, designer, or any type of service provider, this article is for you.

Why is it so tough to charge what you’re worth?

It seems like it should be easy. You want to charge more? Just charge more!

But in reality, being more expensive than the average service provider means:

  • You’ll lose out on some business.
  • You’ll have to keep a straight face while people overreact to your prices.
  • You’ll have to continue to believe in yourself even when people look you in the eye and tell you you’re being unreasonable.
  • You’ll need to navigate through potentially uncomfortable negotiation sessions.

The first “marketing tactic” many new service providers try is, “I’ll be cheaper than everyone else!”

Bad idea.

Positioning yourself as the bargain service provider sets you up for problems that are way worse than having to sit through some tough negotiations.

The pitfalls of positioning yourself as the “bargain” service provider

Bargain service providers attract bargain-hunting clients. And bargain-hunting clients aren’t your best clients. Actually, they’re going to be your worst clients.

Here’s why:

Bargain-hunting clients need education

Clients who buy services based on price don’t usually know what they need. They go into the process of contracting a service without a firm grasp of the solution that will take care of their problem.

They expect you, the service provider, to help them develop (for free) the solution they’ll pay you (a bargain rate) to create.

I ran my own design studio earlier in my career. It didn’t take me too many sessions of sitting down with clients who’d never worked with a designer before, holding their hands through the process, and receiving their teeny-tiny checks to realize, “Gee, this would be much easier if the client already understood what I offer!”

Bargain-hunting clients don’t appreciate what you bring to the table

Clients with a healthy budget for your services have developed that budget because they have:

  • Bought your type of service before, so they know what it costs
  • Worked on projects using the assets you provide (copywriting, content marketing, design, coaching, etc.)
  • Seen the value your service provides (that’s why they have a budget for it!)
  • All of the above

Bargain hunters, on the other hand, need to be “sold” every step of the way.

Wouldn’t you rather be doing creative work than selling creative work? I know I would.

Bargain-hunting clients view your service as a commodity

Service-based businesses are people-based businesses. And no person I know wants their creative work to be treated like a commodity that is sold to the lowest bidder.

How to begin positioning your business as exceptional — not cheap

Getting the best possible price for your services starts with the right mindset.

The first person who has to be convinced you’re worth what you’re charging is you.

You must go into the pricing process with the firm belief that you provide a quality service. You have to be prepared to walk away if the potential client doesn’t see the value.

Because after all, wouldn’t you rather earn a nice living while serving fewer clients?

That’s what we’re aiming for here: quality clients who value your work — and are willing to pay for it.

Get your mindset right and the rest will fall into place.

What’s the rest?

It’s one thing to believe you’re worth it, and it’s another to price your service in a way that protects you from “scope creep.”

Scope creep is the inevitable growth in complexity and time spent on a project that happens when you don’t carefully nail down exactly what you’ll deliver, when you’ll deliver it, and how you’ll deliver it.

This is the first of three articles we’re going to share on pricing your services. In the next article in this series, Stefanie Flaxman will teach you how to ask the questions and get the answers you need to precisely explain what your client is paying for. And she’ll provide some guidance on how to handle it if your project scope starts expanding.

Then, in the final article in this series, Beth Hayden will appear on her white horse with simple steps for pricing your service that you can apply to almost any business.

Stick around: We’ll be delivering this series to you over the next couple of weeks. We want you to have the confidence, techniques, and tools you need to earn the most you can from the work you do.

Some of our Certified Content Marketers have reported a little “problem”

We’ve noticed lately that some of the writers we’ve certified and are featuring on our Certified Content Marketers page have told us about this little issue they’re having.

Since taking the Certified Content Marketers course, passing their certification exam, and getting featured on the page, their business has exploded.

They can’t handle the volume of work they’re bringing in.

Such a terrible “problem,” right? ”</p

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3 Resources to Help You Create Exceptional Content that Grows Your Business

Copyblogger Collection: Create content that connects and converts

Content alone doesn’t grow your business.

Only the right type of content, combined with a focused strategy, has the power to connect with your target audience and inspire those individuals to take actions that help you achieve your business goals.

Do you know the difference between mere content and exceptional content that moves both your audience and your business in a positive direction?

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to use content marketing to achieve your business goals
  • How to produce remarkable content
  • How to offer tantalizing content samples that pre-sell your product

Don’t forget to join Brian Clark and Jerod Morris for their free webinar on Thursday, September 24, 2015 where they’ll walk you through a step-by-step strategy for using free downloads, courses, and member areas to create a great website experience that converts.

Space is limited, so grab your spot right now!

Register for Free: Create a Website Experience that Converts

with Free Downloads, Courses, and Member Areas


10 Content Marketing Goals Worth Pursuing

content-marketing-goals

In 10 Content Marketing Goals Worth Pursuing, Sonia Simone sums up everything that needs to be said about content marketing.

We can all go take a nap now. ”</p

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8 Rules for Exceptional Slide Presentations – Whiteboard Friday

Posted by randfish

In last week's Whiteboard Friday, we talked about how you can leverage the power slide decks to boost your SEO. This week, we are going to be following up on that same theme with, 8 rules that you can use to make exceptional slide decks. Here you will find some of tips and tricks I have learned over my many years of creating slide presentations.

Please share your own thoughts on developing the perfect slide presentation in the comments below. Happy Friday everyone!

No Whiteboard Friday about creating slide presentations is complete without a slide presentation on creating slide presentations. Say that three times fast ;) The slide deck below is from last year, but has some other handy tips included. I wouldn't necessarily recommend taking all the advice included in the process section (waiting until the last minute, etc). This is merely how I do slides and presentations and may not work for everyone.

Making Presentations Better

View more presentations from Rand Fishkin

Video Transcription

Transcription coming soon! Our apologies for any inconveniences.

Video transcription by Speechpad.com

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Introducing the StudioPress Marketplace: Great WordPress Themes from Exceptional Designers

image of StudioPress Marketplace logo

When you’re buying a premium WordPress theme, you have to ask yourself (or someone who knows what they’re doing) real questions about security, stability, SEO, ease of use, ease of updates, and much more.

That’s why we created the Genesis framework to be the rock-solid foundation of a smart WordPress site. Then it’s just a matter of dressing it up with a cool paint job.

Our StudioPress division already offers 39 turn-key child theme designs for Genesis, with more coming. But we’re about to open up the doors to a whole lot more of them.

We’ve created a single place for you to buy StudioPress-approved child themes from third-party designers. It’s called the StudioPress Marketplace.

Whether you’re already one of our existing 54,000 StudioPress customers, or you’re thinking about taking up the Genesis Framework for WordPress for the first time, the Marketplace is a simple solution to the ongoing problem of finding a variety of well-built designs powered by Genesis.

So, no more searching endless posts, reviews, or forums, trying to decipher the right information. No more accepting badly-written code for the sake of design.

  • We’re going to stay on top of state-of-the-art for you.
  • We’re going to check and double-check every line of code for you.
  • And most importantly, we’re going to find amazing designers and new themes for you.

You’ll be able to get in, get what you need in one place, and get back to doing what you do best.

Here are the four designs that are kicking off the Marketplace, with many more coming all the time:

You don’t need the bling

image of the Blingless theme for WordPress

For the micro-blogger, speed is everything.

You want to keep screen alive with new color, text, and image. Near-constant movement.

The Blingless theme gets out of your way, so you can get on to what’s next.

Click here to get moving with the Blingless theme.

Blingless was designed by Dre Armeda of CubicTwo.

We don’t care what they say, function is fashion

image of the Elle theme for WordPress

You’re in the city. You’re in the country.

You’ve got stories and pictures and ideas that can’t be contained by mere … stereotypes.

Let the Elle theme frame your life or business the way you want it framed.

Click here to check out the Elle theme.

Elle was designed by Lauren Mancke of Northbound Design.

Much more than you asked for

image of the Maximum theme for WordPress

Utmost impact. Lavish readability.

Maximum … awesome.

The Maximum theme delivers — in a big way — whether you’re building your company, or creating your personal brand.

Click here to get more from the Maximum theme.

Maximum was designed by Brad Potter of Theme Craft.

Get back to where you once belonged

image of the Vintage theme for WordPress

Somehow, it’s old and new.

The best vintage pieces point back in history, and look forward, defining the future.

Wrap your photos, your words, your audio in the feel of another time.

Click here to get back to the Vintage theme.

Vintage was designed by Lauren Gaige of Restored 316 Designs.

These four amazing designers are just the beginning. Will you join them?

If you build stunning, rock-solid WordPress themes …

… we’ll get them out into the world for you. And get you paid, hassle free.

The most frustrating part of a theme developer’s work is usually on the business end.

You need marketing, accounting, distribution, awareness, bullet-proof hosting, and a hundred other things to make it all run smoothly — to profit from your hard work.

Brian Gardner knows this stuff well, he’s been developing and selling WordPress themes for years. And Brian Clark knows how to sell a WordPress theme or two himself.

The StudioPress team has put a lot of thought into this aspect of the Marketplace, so you can focus on code and design, instead of billing and marketing.

When you join the StudioPress Marketplace, you’re tapping into, and becoming aligned with, years of trust that StudioPress and Copyblogger have earned with customers around the world.

If you’re a developer, come grow with us. It’s gonna be fun.

We’ll tell you how to submit your themes soon. Right now, we’re booked with our initial hand-picked designers, so start building your best Genesis-powered WordPress design ever.

We’re just getting started …

Hopefully it’s obvious to you that we’re committed to making the StudioPress Marketplace a home run for both WordPress theme buyers and WordPress theme developers.

For buyers, a single, trusted place to find and buy superior WordPress themes.

For developers, a world stage to sell your work from, and get paid well.

Check out the StudioPress Marketplace today.

About the Author: Robert Bruce is Copyblogger Media’s resident raconteur, copywriter, and regular-guy attache for the StudioPress Marketplace.


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