Tag Archive | "Every"

Customer-First Marketing: What every entrepreneur and SMB marketer can learn from successful Etsy sellers

Etsy is a laboratory of capitalism that any marketers — especially small businesses, entrepreneurs, and startups — can learn from. Here are just a few tips from successful shop owners that can help other marketers who are trying to succeed in an already saturated marketplace.
MarketingSherpa Blog

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Google: Focused Search Updates Daily & Core Updates Every Other Month

When Google confirmed the Google update from the weekend, Danny Sullivan explained that it was a “core update” that happens only several times per year…


Search Engine Roundtable

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5 Google Adwords Mistakes Every Online Marketer Should Avoid Making

There’s no doubt that Google Adwords can be very beneficial to a business. It’s one of the best ways to drive traffic to your site, generate leads and close sales. But like most good things, it also takes time, careful planning and execution, and a bit of an investment.

Google Adwords campaigns have to be set up carefully for it to succeed. This means that you should be keenly attuned to Adwords and know how to avoid critical and costly mistakes. If you want to make the most of your Google AdWords campaign, check that you’re not making these 5 mistakes:

1. Not Spending Enough Time to Research Keywords

One of the key parts of an AdWords campaign is choosing theImage result for keyword research right keywords. After all, if you are not using keywords that are most relevant to your brand or what your customers are searching for then your campaign would suffer. This is why it’s vital that you spend time researching the proper and relevant keywords for your company.

To help narrow down the best keywords to use, make use of tools like WordStream or Google AdWords Keyword Tool. Take a critical look at your brand and come up with a list of possible keywords. Use available keyword tools to see the different variations of how people use your proposed keywords in their search.

2. Forgetting Phrase and Exact Matches

There are different types of keyword matches – broad match, phrase match, and exact match.

Broad match keywords mean that your ads will appear when people search for your keywords, regardless of the other terms in the search string while phrase match keywords will only appear in searches with that exact word order. This is the same principle for exact match keywords.

Most ad groups only use broad match keywords, as it’s the default match type used by AdWords. The good news is that broad matches appear in more searches, but it also means that the odds are high that these are less relevant searches. This could lead to less generated sales and lower click rates if the searcher finds your ads irrelevant. It could potentially cost more money due to a misplaced click.

Research has shown that exact match keywords have better conversion odds, so it’s better to start by using exact matches before expanding it to include phrase and broad matches.

3. Not Utilizing Negative Keywords

Another common AdWords mistake internet marketers make is disregarding negative keywords. This keyword acts in the opposite way of a targeted keyword, meaning it precludes keywords that do not match your product or service. For instance, if you are targeting backpacks designed for hiking or camping then you don’t want your ads to show up in searches for “school backpacks.” You can put “school” as a negative keyword and your ads won’t be displayed in searches with the term “school.”

To ensure that you exclude the right words, check out Google Analytics. Click on “Acquisition,” followed by “AdWords” and “Matched Search Queries.” Click on “Query Match Type” next and choose either “broad match” or “phrase match” to see the keyword phrases that are generating leads and those that are not converting. This can help you choose the words that can be added as a negative keyword so that your campaign will perform better.

4. Not Embracing Mobile

There’s no stopping the mobile trend so it’s best ifImage result for Mobile-Specific Ads you embrace it, especially as how customers use mobile devices to search and engage in is vastly different from how they use laptops or desktops. And since more people opt for mobile devices these days, you should make sure your campaign is mobile-friendly.

There are several ways to make your ad campaigns better suited for mobile devices. You can use Click to Call Extensions, Mobile Bid Modifiers, Mobile-Specific Ads, and Short Tail Keywords.

5. Directing Visitors to the Wrong Pages

This is a mistake that owners of eCommerce stores should take pains to avoid. Some e-stores have erred in directing the traffic from their ad to their home page instead of the page for a specific product.

Make sure that when a visitor clicks on your ad, they’re directed to the item they’re looking for. Otherwise, they might just leave your page and that’s a lost sale. So double check your ads and ensure prospective clients are led to the right page.

There’s no question that Google AdWords can be a key component to increasing traffic and generating sales. However, this will only happen with the right AdWords strategy and implementation.

[Featured image via Google AdWords]

The post 5 Google Adwords Mistakes Every Online Marketer Should Avoid Making appeared first on WebProNews.


WebProNews

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7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish

"Remember these elements to help more of the right people find your content." – Jerod Morris

“But I don’t really think about SEO very much anymore.”

That was my initial reaction when we all agreed that March would be SEO month here at Copyblogger. At which point, of course, I knew I’d have to write about it.

“Look, I just create useful content for people. Do that, get it read, get it shared, get links, have good hosting and fast page-load times … and productive search engine results will follow, right? I mean, what else is there to say?”

Turns out, plenty.

Keyword research is more fundamental to your content marketing strategy than you may think. Also, you may already be making fatal optimization mistakes. Plus, who knew SEO advice could be so … practical? (Including #8, which will punch you square between the eyes.)

I read those articles, rethought my position, and decided to examine exactly how much I actually think about SEO on a post-by-post basis.

And, turns out, plenty. (Whether or not I realized it.)

It’s easy to forget about the basic steps I’m going to outline below, but they shouldn’t be overlooked. Because the minute I stop doing them is the minute my content starts attracting fewer targeted visitors. Same goes for you.

So let’s start at the top, because the first one is by far the most important of the seven — and it will take me the longest to explain.

(Note: I’m going to use my site AssemblyCall.com as an example throughout this post. It’s built on the Rainmaker Platform, which has all of the tools I’m about to mention built right in. And thank goodness, or I’d probably forget about them. StudioPress Sites has all of these tools built in, too.)

1. Be extra intentional about your SEO title tag

You don’t have to set an SEO title tag for each post. If nothing is defined in your post’s meta data, search engines will simply pull your on-page headline.

And if you’ve done your headline homework and know how to write good ones, chances are your headline can double as your SEO title without massive negative repercussions.

But is it ideal? That’s the question. (It’s not.) And if it’s not, why wouldn’t you take an extra minute to be more intentional with your SEO title?

Let me give you an example …

Here’s a recent post from AssemblyCall.com. Backstory: our resident expert bracketologist posted his final projections for the NCAA Men’s Basketball Tournament.

Screen Shot 2017-03-17 at 1.41.43 PM

The headline follows the same simple and straightforward pattern that you see on all of our bracketology posts.

But here is the SEO title, set from the post edit screen inside of Rainmaker:

Screen Shot 2017-03-17 at 1.44.06 PM

You can’t see the full title, but here it is:

March Madness: Final Bracket Projections for 2017 NCAA Tournament by @AndyBottoms.

So why the differences?

First, because “March Madness” is an oft-searched term by basketball fans seeking this information — which I know from having done my keyword research. But the headline “March Madness: Final 2017 NCAA Tournament Bracket Projections” would look goofy and cluttered at the top of the page, especially on mobile.

Adding it to the SEO title allows me to get it into the search result, where it will have the most impact.

Second, I know that the first five to six words in an SEO title are the most important real estate. After that, people may not see the rest because it can get truncated in search results (as you can see in the screenshot).

So I rearranged the on-page headline to get “Final Bracket Projections” in before “2017 NCAA Tournament.” Why? Because the latter phrase is somewhat redundant with “March Madness.” But it’s essential that searchers know what, specifically, this post will tell them about March Madness, otherwise they won’t click.

This arrangement of the words balances the more generally searched terms with the essential specifics about the content — which is the part that actually drives clicks.

Third, notice the Twitter handle (@AndyBottoms) there at the end. Did you know that when people click the share button to tweet your post, Twitter usually pulls the SEO title, not the on-page headline? It’s true.

Since Andy is a known entity among college basketball fans for his bracketology prowess, I included his Twitter handle to add authority to the link when it’s included in the tweet text. Plus, he’ll be alerted when someone shares it and can retweet the share or reach out to that person.

Three small, subtle differences. All important. And each opportunity would have been wasted if I’d just been happy with the on-page headline and not considered the SEO title.

And here’s the fun part:

It took me way longer to type this, and for you to read this, than it did for me to edit the headline for the SEO title. I’ve been at this for a while, so it’s second nature at this point. So much so that I sometimes take it for granted.

If you haven’t developed this habit yet, take it seriously. Start doing it. And once it’s a habit, you’ll be creating usefully distinct SEO titles in less time than it takes you to floss.

2. While you’re at it, be strategic with your meta description too

You might as well take a minute to define your meta description. Typically, this is what shows along with your SEO title in search engine results.

Sure, search engines sometimes take liberties and pull their own excerpt from inside of your post for the meta description — usually when the search result is generated by a keyword that is not in the meta description but appears elsewhere in your content.

But we can’t worry about that. We’re worrying about the results we can control.

Screen Shot 2017-03-17 at 3.42.34 PM

See how I used the phrase “NCAA Tournament bracket projections” in the screenshot above? I did this to ensure that the “NCAA Tournament” part was visible in the search engine result, since the addition of “March Madness” to the SEO title had pushed “NCAA Tournament” toward the cutoff point. (Remember from my first example?)

I also wanted to include the phrase “field of 68,” which is a tertiary phrase that might draw some search interest.

The meta description is important because it’s your second chance to include important keywords that might not make it into your title tag.

In hindsight, I probably could have been even more strategic with keywords in this description. I had more real estate available. But I was also trying to balance my tone and connecting with the audience — because, remember, the meta description often auto-populates when someone shares your post on Facebook.

This was a good opportunity to display some gratitude to the loyal audience members who had kept up with Andy’s daily updates throughout the previous week.

And don’t forget: optimizing for humans is optimizing for search engines. ”</p

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Shopping campaigns: Play like every day is a holiday

What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.

The post Shopping campaigns: Play like every day is a holiday appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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An Introduction to the 4 Essential Types of Content Every Marketing Strategy Needs

4 Essential Content Types - A Content Marketing Strategy Series

This week, we have something special for you.

We are going to publish a five-part content marketing series, with a new article in the series each day.

The series will focus on the four essential types of content every marketing strategy needs.

Let me explain why that matters.

What are the 4 essential content types?

Different types of content play different roles in your marketing strategy. They help your business in different ways. Here at Copyblogger, we’ve been successfully using these four types of content for more than a decade.

In this week’s series, we are going to walk you through these four different types of content and show you how to use them yourself. The content types are:

  1. Attraction
  2. Authority
  3. Affinity
  4. Action

Keep in mind that these content types are not mutually exclusive. Sometimes a piece of content can play more than one role. They can work together and complement one another.

In addition, although they all may have the same look, the same feel, and the same voice, they each serve different purposes. Because of that, they have different attributes, which we’ll talk about in detail in the week ahead.

A summary of the 4 content types

Attraction content helps you reach a new audience and get your message in front of new people.

But eventually you’ll want to convince those people to trust you as an expert, so you’ll need to provide Authority content.

Once you’ve established authority, your message will spread through Affinity content. Affinity content is how you build a community of like-minded people that share your beliefs.

And it’s this community who will be your best customers. But nobody will listen to you — let alone buy from you — unless you create Action content.

Sometimes these are discrete, standalone pieces of content. Sometimes they’re a blend of two of the types. Sometimes three. We’ve got examples that blend all four.

Why it’s important to master these 4 content types

Successfully using all four types of content on your website is what allows you to command larger fees for your services and charge more for your products.

It’s what gets people to link to your content (without you even having to ask).

It’s how you land guest posting opportunities you once thought were out of your reach.

It’s how you get influencers to share your content on social media.

Successfully using all four content types is also how you convince people to like you, trust you, and ultimately buy from you. But that’s not all. These people will not only become customers. They’ll become advocates, fans, and even, in some cases, friends.

Masterfully weaving together these four content types is truly one of the best ways to build an audience that builds your business.

I hope you enjoy this week of learning about the four essential types of content every marketing strategy needs. Stay tuned for my article about Attraction content tomorrow.

The post An Introduction to the 4 Essential Types of Content Every Marketing Strategy Needs appeared first on Copyblogger.


Copyblogger

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Why Originality Is King, and Why Every Online Business Owner Needs to Embrace It More

yp-originality

Youpreneur.FM host Chris Ducker delves into what it takes to be truly original in online business, why it’s important, and why you don’t need to cut corners in order to create new content.

We are back with another solo show on Youpreneur.FM!

Originality is something many of us have lost touch with, especially in the online world. We’ve forgotten how to set ourselves apart from the crowd, and many have simply ripped off other people’s ideas and content as their own.

On today’s episode, Chris maps out the five reasons why he believes originality is king in today’s online marketplace, why each reason is important, and how you can implement them in your business for greater success.

Essential Learning Points From This Episode:

  • Why are so many online entrepreneurs struggling with originality?
  • Being better is no longer enough, Chris explains why
  • A surefire way to be seen as an influencer in your niche
  • Why it’s simply weak to be unoriginal
  • The role community plays in helping you be a better entrepreneur
  • Much, much more!

Click Here to Listen to

Youpreneur.FM with Chris Ducker on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Why Originality Is King, and Why Every Online Business Owner Needs to Embrace It More appeared first on Copyblogger.


Copyblogger

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AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts

A primer on the fundamentals of Google AdWords scripts.

The post AdWords Scripts For Every Level: Part 1, Learning How To Read Scripts appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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My Answers To Two Big Questions Every New Blogger Or Info Product Marketer Faces

Here Are Answers To Two Of The Most Important Questions A New Blogger Or Info Product Marketer Will Ever Have… I have two resources to share with you that answer the two biggest questions someone new to online business has – What niche do I enter?   How do I…

The post My Answers To Two Big Questions Every New Blogger Or Info Product Marketer Faces appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Twitter Lets Users Search for Every Public Tweet Ever Sent

Twitter’s new search engine means that you can now search for any tweet ever sent. And there are half a trillion of them now available to view.
Search Engine Watch – Latest

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