Tag Archive | "Every"

A visual guide for every Google Ads extension

Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total size of their text ads while also providing additional links to the advertiser’s website.

In the ten years that followed these original ad extensions, Google rolled out an additional ten manual and automated extensions and two automated-only extensions.

Manual extensions require that advertisers set them up within Google Ads before they can show up in the actual ad.

Automated extensions require no set up on the advertiser’s part – Google Ads these automatically based on system predictions of performance.

Since ad extensions only appear beneath the main body of the ad at Google’s discretion, there’s no easy way to preview an ad with the extensions included, thus it’s challenging for Google Ads managers and agencies to explain to clients what their actual ad might look like to searchers.

This inspired me to create an in-depth, fully illustrated guide of Google’s ad extensions.

What follows is a summary of this guide which includes samples of the top four ad extensions and how they appear on either mobile or desktop devices. The full guide is available here.

The importance of ad extensions

Google’s data shows that ad extensions increase CTR by as much as 15%, though, in my experience, it can often be much higher than this.

Extensionless ads are smaller and take up less space, so they tend to get fewer clicks.

Importance of Google Ads extensions

The ad on the left is what the ad preview looks like in Google’s desktop ad editor. There’s no easy way to view the ad as it might appear with extensions, as shown on the right. When looking at the ads side-by-side, the ad on the right is larger and contains more information about the business, including the street address and phone number for mobile users.

The top four ad extensions

Not every ad extension is appropriate for every advertiser. Shopping extensions, for example, can only be used to showcase products on ecommerce websites while App extensions are only appropriate for businesses who have a mobile app they want to sell or promote.

However, there are four ad extensions that are appropriate for most businesses and should absolutely be leveraged to add more information to your ads and expand the ad’s overall size. They are:

1. Sitelinks

The original ad extension, sitelinks are a powerful way to add more links to your ads. Each sitelink can contain up to 25 characters in the link text plus a two-line description totaling 140 characters per link. As with most ad extensions, Google selects which sitelinks and how many will appear with each ad and will show two to six sitelinks per ad.

Example of sitelinks Google Ads extension

 

Sitelinks with descriptions included

2. Callout extensions

Callouts are short snippets of text that can be up to 25 characters. They can be used to highlight business selling points and features (for example, “Open 24 Hours”). They appear directly beneath the ad description and above the sitelinks.

Google shows two to six callout extensions per ad, though the specific number of callouts varies based on what Google feels are the most relevant (and likely to get clicked on) callouts.

Example of callout Google Ads extensions

3. Call extensions

Call extensions allow advertisers to append a phone number to an ad without including it in the body of the ad text (in fact, your ad may get rejected if you try to include a phone number directly in the body of the ad). Phone numbers using call extensions are clickable on mobile devices, allowing users to tap on a phone icon to call the business directly (rather than clicking through to a landing page).

Example of call extensions

4. Structured snippets

A structured snippet is basically a list of products, services, or other elements that help define a company’s offerings more clearly to consumers. There are thirteen different types of structured snippets, some of which are only appropriate for specific businesses. For example, “neighborhoods” for local businesses or real estate, and “degree programs” for schools.

The above extensions are easy to create in the Google Ads interface or using the Google Ads Editor, a free desktop tool that allows advertisers to easily create and manage Google Ads accounts offline from a computer.

The complete illustrated guide to Google Ads extensions contains many more visual examples of automated and manual ad extensions (including some of the more obscure extensions). It can help provide some clarity behind how the different extensions look on both mobile and desktop devices.

The post A visual guide for every Google Ads extension appeared first on Search Engine Watch.

Search Engine Watch

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I Want Every American To See The Transformative Impact Of 5G, Says Verizon CEO

“We pride ourselves with the best network,” says Verizon CEO Hans Vestberg. “We have had that all the time in 4G and we’re going to have it on 5G. We’ve invested very prudently with our network, but network is our strategy and it has been that since the inception of the company. At Verizon, we’re proud of it. I just want every American to have a 5G phone in their hands and see the huge impact it will have in a transformative way that 5G will make in this country.”

Hans Vestberg, CEO of Verizon, discusses his desire for every American to soon experience the huge transformative impact that 5G will have in an interview on CNBC at The Allen & Company Sun Valley Conference”

I Want Every American To See The Transformative Impact Of 5G

We have been on to 5G for seven years now. We were first in the world to launch 5G Home broadband. We were first in the world with 5G mobility. We now have four cities up and we’re going to have 30 cities this year. We have three 5G phones already out. So we, of course, are ahead of the game but we respect all the competition. We pride ourselves with the best network. We have had that all the time in 4G and we’re going to have it on 5G. 

We’ve invested very prudently with our network, but network is our strategy and it has been that since the inception of the company. At Verizon, we’re proud of it. That’s important to us. I just want every American to have a 5G phone in their hands and see the huge impact it will have in a transformative way that 5G will make in this country.

We’re In the Middle Of a Very Big Transformation

It’s always been a competitive market. I mean the wireless market in the US is extremely competitive. It’s nothing new to us and we are prepared. We’re in the middle of a very big transformation of the company. We have changed the network, we have a new go-to-market, and we have a voluntary offering where almost 10,400 people are leaving us. So we are prepared. Whatever comes up Verizon will respond quickly and we will manage our shareholders or customers or employees and society in general. That’s our work.

It’s a very exciting market to be in with mobility and broadband and 5G and all of that. Of course, there is a lot of hype and discussion about it and the US is in the lead with it. It’s an exciting time to be here and work. We will compete. I think that we already have the best 4G network and we’re ready with being first in word with 5G. We will just hammer on and execute. I have a great team that is doing that every day. Our main focus is really to execute right now and then a lot of things will happen around us.

Regulation Of Tech Is Difficult

First of all, we understand the concerns (around big tech) and all of that. Ultimately, we need to remember that mobility, broadband, and cloud, that combination is a 21st-century infrastructure. If you can scale that you can actually solve problems in the rest of the world that you have never thought about. If we start to chop that up by regulation we cannot give the same opportunities for everyone in this world. So that’s very important. 

Secondly, I think the technology is moving so fast that if you do regulation, it’s just moving so fast that it’s hard. I think it’s up to responsible leaders and ultimately the customer will be after you if you do stupid things. We’re building our brand on trust and innovation. We know that we need to fight every day to get that trust and one thing you do wrong you lose the trust. That has to regulate and that’s more important in the end.

I think that regulation is difficult in the tech sector and customers will ultimately judge them. I’m worried that if you’re going to have different regulations all around the world for platforms, for example, which means that the officials that were getting from them today, that people can get digital health care and digital educational platforms, we’re going to lose that. With the sustainable goals that we have in the world, we want everybody to have the same chance. I think that would be bad.

I Want Every American To See The Transformative Impact Of 5G, Says Verizon CEO Hans Vestberg

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Every Sector of the Economy is Going to Benefit From Robotics and AI

“We are on the cusp of ubiquitous automation,” says ROBO Global President William Studebaker. “We have an undeniable inflection point because of the performance capabilities of computing and the cost curve declining such that these now are technologies that used to be science fiction but now have actual use applications. Fast forward six years later and we are at a launching pad in terms of the economic activity that we’re seeing and the innovations. Every sector of the economy is going to benefit from robotics and AI.”

William Studebaker, President and Chief Investment Officer of ROBO Global, discusses how robotics and AI are at an inflection point where soon every sector of the economy is going to benefit in an interview on CNBC:

Every Sector of the Economy is Going to Benefit From Robotics and AI

We were fortunate six years ago to develop an index that tracks the growth in robotics and AI because we saw these technologies changing the way we live and work. We are on the cusp of ubiquitous automation. We have an undeniable inflection point because of the performance capabilities of computing and the cost curve declining such that these now are technologies that used to be science fiction but now have actual use applications. Fast forward six years later and we are at a launching pad in terms of the economic activity that we’re seeing and the innovations. It’s being spread out to all parts of the economy. Every sector of the economy is going to benefit from robotics and AI.

We try to identify the companies that we think have the highest revenue threshold that corresponds directly to selling the technologies. We’re looking for high revenue purity. We’re also looking for large technological mode around their business and we have an interesting lens to capture this. We actually have seven PhDs on our team. They’re really the who’s who in robotics and AI that have built technologies, built businesses, or academic researchers, etc. That gives us a great lens to see not what yesterday’s winners are but what the future winners are likely to be. That gives us an interesting lens.

A World of Prediction, Prevention, and Individualizing Medicine

The official fee is 95 basis points. We do rebate securities lending which is effectively their 25 basis points. So the actual costs are 70 basis point to investors. With a team of industry experts that we have tracking this, I think that we do a pretty good job. We are generally the Alpha that investors are looking for. The index is up a little over 20 percent year-to-date and the last three years is probably close to up 15 percent. We think the inflection is starting here and we’ve got years if not decades of growth ahead of us.

Healthcare is probably one of the most exciting areas for investors to think about. Why? We’re going to a world of prediction, prevention, and individualizing medicine. Effectively, we’re going to create much healthier livelihoods for us but more pulling longer longevity. We live in a world that’s been historically sick care. We deal with the problem after it happens. We’re now going to a world of prevention, prediction, and individualizing medicine. A lot of healthcare structures tend to focus on therapies. We’re actually focused much more on the prediction and the prevention; diagnosis, medical instruments, regenerative medicine, and prevention. These are the kinds of technologies that investors need to embrace when they’re thinking about healthcare.

Every Sector of the Economy is Going to Benefit From Robotics and AI, says ROBO Global President William Studebaker

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The 55 Best Free SEO Tools For Every Task

Posted by Cyrus-Shepard

At Moz, we know the value of premium SEO tools — we’ve built new tools for 10+ years. Paid tools are hugely valuable in SEO when you need advanced features, increased limits, stored data, or online support.

But for 70 percent of other tasks, a free tool often does the trick.

There are literally hundreds of free SEO tools out there, so we want to focus on only the best and most useful to add to your toolbox. Tons of people in the SEO community helped vet the SEO software in this post (see the note at the end). To be included, a tool had to meet three requirements. It must be:

  1. Widely used by the SEO community
  2. Offers above-board value + actionable data
  3. Actually, truly free

The tools are categorized by SEO function. Click on a button below to jump to that specific section.

Categories:

Analytics   Crawling/Indexing   Keyword Research   Link Tools   Local SEO   Mobile SEO   Multi-tool   On-page SEO   Research   Site Speed   WordPress


Analytics

The best tools to analyze search performance, monitor SERPs, keywords, and competitor analysis:

1. Bing Webmaster Tools

While Google Webmaster Tools gets all the glory, folks forget that Bing Webmaster offers a full suite of website and search analytics. Especially useful are keyword reports, keyword research, and crawling data.

Get it: Bing Webmaster
Also useful: Yandex.Webmaster

2. Data Studio

If you need to merge data from different sources (say Search Console and Google Analytics), visualize, and share it – this is Google Data Studio’s comfort zone. For an idea of all the SEO tasks and dashboards that you can build for free, check out these Google Data Studio Resources from Lee Hurst.

Get it: Data Studio

3. Enhanced Google Analytics Annotations

How do you know if your dip in traffic (or rise) is associated with a Google Algorithm update, or perhaps a major holiday? This is a highly-recommended Google Chrome plugin that overlays additional data on top of your analytics, so you can easily send screenshots to clients showing exactly how outside forces impacted traffic.

Get it: Enhanced Google Analytics Annotations
Alternatives: Panguin Tool, Zeo Tools

4. Google Analytics

The big kahuna, and the most widely-used web analytics package on earth. For being free, Google Analytics is surprisingly robust and plays well with other Google products, including Optimize, Search Console, and Data Studio. Some folks have privacy concerns with GA — though Google swears they don’t use this data for search rankings.

Get it: Google Analytics
Alternatives: Clicky, Open Web Analytics

5. Search Console

Probably the most useful free SEO tool on this entire list, it’s hard to imagine doing modern SEO without access to the data inside Google’s Search Console. This is the most reliable location for information on how Google crawls and ranks your site, and is one of the only places where you can get reliable keyword data.

Get it: Search Console

6. Keyword Hero

Did somebody say (not provided)? Keyword Hero works to solve the problem of missing keyword data with lots of advanced math and machine learning. It’s not a perfect system, but for those struggling to match keywords with conversion and other on-site metrics, the data can be a valuable step in the right direction. Pricing is free up to 2000 sessions/month.

Get it: Keyword Hero

7. MozCast

The brainchild of Dr. Pete and the original Google SERP tracker, MozCast is the go-to algorithm tracker whenever there’s a big update, or not. Also useful are the SERP tracking features showing the prominence of such features as ads and knowledge panels.

Get it: MozCast
Also useful: Algoroo, Rank Risk Index, Ayima Pulse


Crawling/Indexing

Specific tools to make sure your site is crawlable and optimized.

8. Beam Us Up

If you need a free, desktop crawler, you can’t do better than Beam Us Up. While it doesn’t have as many features as Screaming Frog, it does offer 100 percent free crawling with no limits. Windows only.

Get it: Beam Us Up

9. Link Redirect Trace

A free Chrome extension, lots of SEOs recommend Link Redirect Trace as the “all-in-one redirect path analyzer.” The extension reveals information about HTTP headers, rel-canonicals, robots.txt, and basic link metrics from LinkResearchTools. The “Save Screenshot” feature is super useful too.

Get it: Link Redirect Trace

10. Redirect Path

Similar to Link Redirect Trace, Redirect Path is a nifty tool from the good folks at Ayima that shows redirect paths and header information for every URL you visit. Gotta admit, I’ve used this extension for years and it’s almost “always on” in my browser.

Get it: Redirect Path

11. Screaming Frog

Aside from having one of the best Twitter accounts of any SEO tool maker, Screaming Frog is the most popular desktop-based crawler available today. Many people don’t realize that there’s a free version that allows for up to 500 URLs per crawl. While not as fully functional as the paid version, it’s great for small projects and smaller site audits.

Get it: Screaming Frog

12. Screaming Frog Log File Analyzer

Most folks in the SEO space are familiar with Screaming Frog, but many don’t realize that the Frog also offers a standalone free/paid Log File Analyzer tool. The free version is very robust, though limited to 1000 lines.

Get it: Screaming Frog Log File Analyser

13. SEOlyzer

SEOlyzer is a log analysis tool recommended by Aleyda Solis in her very excellent SEO podcast Crawling Mondays. SEOlyzer is a terrific log analysis tool with some cool features like real-time analysis and page categorization.

Get it: SEOlyzer

14. Xenu

Gotta be honest, although Xenu has been on every “free SEO tool” list since the dawn of, no way did I think it would make this one. This Windows-based desktop crawler has been virtually unchanged over the past 10 years. That said, a lot of folks still love and use it for basic site auditing, looking for broken links, etc. Heck, I’m leaving here for sentimental reasons. Check it out.

Get it: Xenu


Keyword Research

15. Answer The Public

It’s hard not to love Answer The Public. The interface has an almost “Cards Against Humanity” rebel vibe to it. Regardless, if you want to generate a massive list of questions from any keyword set, this is your go-to tool.

Get it: Answer The Public

16. Keyword Explorer

OMG. 500 million keyword suggestions, all the most accurate volume ranges in the industry. You also get Moz’s famous Keyword Difficulty Score along with CTR data. Moz’s free community account gives you access to 10 queries a month, with each query literally giving you up to 1000 keyword suggestions along with SERP analysis.

Get it: Keyword Explorer

17. Keyword Planner

Google’s own Keyword Planner was built for folks who buy Google ads, but it still delivers a ton of information useful for SEO keyword planning. It uses Google’s own data and has useful functions like country filtering. Be careful with metrics like competition (this is meant for paid placements) and volume — which is known to be confusing.

Get it: Keyword Planner

18. Keyword Shitter

Yes, it’s called Keyword Shitter. It pains me to write this. That said, it says what it does and does what it says. Type in a keyword and it, um, poops out a poop-ton of keywords.

Get it: Keyword Shitter

19. Keywords Everywhere

An SEO favorite! Install this browser extension for Firefox or Chrome, and see keyword suggestions with volume as you cruise the internet. Works in Google Search Console as well. This one is a must-have for keyword inspiration.

Get it: Keywords Everywhere

20. Ubersuggest

Sometimes I make fun of Neil Patel because he does SEO in his pajamas. I’m probably jealous because I don’t even own pajamas. Regardless, Neil took over Ubersuggest not long ago and gave it a major overall. If you haven’t tried it in a while, it now goes way beyond keyword suggestions and offers a lot of extended SEO capabilities such as basic link metrics and top competitor pages.

Get it: Ubersuggest


Link Tools

Tools to find, evaluate, and process backlink opportunities.

21. Disavow Tool

Google makes the Disavow Tool hard to find because most site owners usually don’t need to use it. But when you do, it can be useful for getting penalties removed and some SEOs swear by it for fighting off negative SEO. If you choose to use this tool, be careful and check with this guide on disavowing the right links.

Get it: Disavow Tool

22. Link Explorer

Link Explorer is arguably the biggest, most accurate link index in the SEO world today, boasting 35 trillion links. The free account access gives you 10 queries and 50 rows of data per query every month, plus adds basic link metrics to the MozBar as you browse the web.

Get it: Link Explorer

23. Link Miner

Link Miner is a free Chrome extension developed by Jon Cooper, one of the masters of link building. Use it to quickly find broken links on each page, as well as see basic link metrics as you search Google. Simple, easy, and useful.

Get it: Link Miner


Local SEO

Free tools to optimize your on Google Maps and beyond.

24. Google My Business

Basically, this is the #1, must-have tool for Local SEO — especially if you live in a market served by Google. It allows you to claim your business, manage listing information, and respond to reviews — among other things. Claiming your business profile forms the foundation of most other local SEO activities, so it’s an essential step.

Get it: Google My Business

25. Google Review Link Generator

The Google Review Link Generator by Whitespark solves a simple problem – how do you give your customers a URL to leave a Google review for your business? Reviews drive rankings, but Google doesn’t easily provide this. This generator makes it easy.

Get it: Google Review Link Generator

26. Local Search Results Checker

One of the hardest parts of Local SEO is figuring out rankings from any location — especially when Google stubbornly wants to serve results from the location you’re in. BrightLocal solves this with a quick local ranking tool that can virtually drop you into any location on earth to check actual local rankings.

Get it: Local Search Results Checker

27. Moz Local Check Business Listing

How consistent is your business information across the local search ecosystem? Moz Local lets you quickly check how your business shows up across the web in the major data aggregators that Google and others use to rank local search results. Very handy to understand your strengths and weaknesses. 

Get it: Moz Local Check Business Listing


Mobile SEO

Tools to optimize your website in Google’s mobile-first world.

28. Mobile First Index Checker

Mobile versions of websites often differ significantly from their desktop versions. Because Google has switched to mobile-first indexing, it’s important that major elements (links, structured data, etc.) match on both versions. A number of tools will check this for you, but Zeo’s is probably the most complete.

Get it: Mobile First Index Checker

29. Mobile SERP Test

It’s amazing how mobile search results can vary by both location AND device. MobileMoxie’s mobile SERP test lets you compare devices side-by-side for any location, down to specific addresses.

Get it: Mobile SERP Test

30. Mobile-Friendly Test

The gold standard for determining if your page meets Google’s mobile-friendly requirements. If your page passes the test, then Google counts it as mobile friendly, which is a bonafide (albeit small) ranking factor. If your page isn’t mobile-friendly, it will give you specific areas to address.

Get it: Mobile-Friendly Test


Multi-tool

Free SEO tools that have so many functions, they have their own special category.

31. Chrome DevTools

The sheer number of SEO tasks you can perform—for free—with Chrome DevTools is simply staggering. From JavaScript auditing to speed to On-Page SEO, some of the best features are hidden away but totally awesome. Need some specific ways to use it for SEO? Check out these resources here, here, and here.

Get it: Chrome DevTools

32. Marketing Miner

Marketing Miner has a low profile in the United States, but it’s one of the best-kept secrets of Eastern Europe. If you need to pull a lot of SERP data, rankings, tool reports, or competitive analysis, Marketing Miner does the heavy lifting for you and loads it all into convenient reports. Check out this list of miners for possible ideas. It’s a paid tool, but the free version allows to perform a number of tasks.

Get it: Marketing Miner

33. MozBar

One of the original SEO toolbars, the MozBar has seen significant upgrades over the years. Log in with a free Moz account and get link metrics as you browse the web, perform on-page analysis, and SERP analysis. The free version is super-useful by itself, while Pro users get additional functionality like advanced keyword suggestions.

Get it: MozBar

34. SEMrush

Like Moz, SEMrush offers a full suite of all-in-one SEO tools, and they have a free account option that works well if you only work with a single website, or only need a quick peek at top level data. The free account level gives you access to one “project” which includes basic site auditing, as well as limited keyword and domain reporting.

Get it: SEMrush

35. SEO Minion

SEO Minion is a very popular Chrome extension that goes beyond most SEO toolbars. Some of the quick functions it performs include analyzing on-page SEO, check broken links, Hreflang checks, a SERP preview tool, and a nifty Google search location simulator. Definitely worth trying out.

Get it: SEO Minion

36. SEOquake

Out of all the SEO toolbars available on the market, SEOquake is probably the most powerful, and comes with a plethora of configuration options — so you can configure it to adjust to your SEO needs. Aside from offering a boatload of data for every URL you visit, you can also perform basic on-page audits, compare domains, and export your data.

Get it: SEOquake

37. Sheets for Marketers

Sheets for Marketers isn’t a tool per se, but a website that contains over 100+ free templates to perform a huge number of tasks using Google Sheets. Find powerful free sheets for everything including competitive analysis, site audits, scraping, keyword research, and more. This is a website for your bookmarks. 

Get it: Sheets for Marketers


On-page SEO

Tools to help you maximize your content potential at the page level.

38. Natural Language API Demo

While there is some debate over how actionable Google’s Natural Language API is for SEO, there is no denying it’s a cool tool with lots of advanced analysis. The free demo allows you to analyze the text of a single page at a time and lets you see how a search engine would view entities, sentiment analysis, syntax, and categorization.

Get it: Natural Language API
See also: Advanced SEO Strategies using Natural Language Processing

39. Rich Results Test

Did you implement review rating stars in your JSON-LD, and want to see if your markup is valid for Google’s Rich Results? Getting a passing grade doesn’t mean your page will automatically display rich results in the SERPs, but think of it as the cost of admission (the cost being free, of course.)

Get it: Rich Results Test

40. Structured Data Testing Tool

Bookmark, bookmark, bookmark this page. Google’s Structured Data Testing tool is essential for not only troubleshooting your own structured data but performing competitive analysis on your competitor’s structured data as well. Pro Tip: You can edit the code within the tool to troubleshoot and arrive at valid code.

Get it: Structured Data Testing Tool

41. Tag Manager

On the surface, Google Tag Manager serves a simple purpose of allowing you to inject “tags” (such as Google Analytics) into your HTML. Beyond that, advanced users can leverage Tag Manager for a host of SEO functions. While Google recommends against using Tag Manager to insert important elements like structured data, it remains useful for a ton of SEO-related activities.

Get it: Tag Manager

42. View Rendered Source

This simple JavaScript auditing tool does one thing, and it does it very well. View Rendered Source is a free Chrome plugin that allows you to easily see the fully rendered DOM of any URL, and compare it to the original HTML. Great for JavaScript auditing and troubleshooting.

Get it: View Rendered Source


Research

Cools free tools for competitive, historical, and technological analysis.

43. BuzzSumo

As an SEO research tool, BuzzSumo is awesome. Its Chrome extension is one of the few tools available that deliver reliable social share count estimates for any piece of content. You don’t get as much data with a free account, but you still get access to top content and trending data. One of our favorite tools.

Get it: BuzzSumo

44. Hunter

Hunter is a popular email search tool, and definitely the most popular free email finder. Use it to find the email address associated with any company or individual, and verify any email address you already have. 50 free queries/month before paid plans kick in. 

Get it: Hunter
Also popular: Viola Nobert

45. SimilarWeb

SimilarWeb is like competitor analysis on steroids. You can research your competitor’s traffic, top pages, engagement, marketing channels, and more. The free offering is limited to five results per metric, but it’s often enough to grab a quick data point.

Get it: SimilarWeb

46. Wappalyzer

There are lots of tools that help you analyze what technology stacks a website runs on, but Wappalyzer is an SEO favorite. It’s 100 percent free (unless you want advanced reporting) and will instantly tell you what technology a site is using. For example, are they using Yoast or All In One SEO Pack?

Get it: Wappalyzer

47. Wayback Machine

Gotta be honest, I personally use the Wayback Machine 2–3 times a week. It’s perfect for uncovering historical data. You can even find a trove of historical robots.txt files archived. There are a ton of other SEO uses for Wayback Machine you may find useful. 100 percent free.

Get it: Wayback Machine


Site Speed

Tools to speed up your site in order to improve engagement, increase conversions, and rank higher.

48. Cloudflare

There are so many good things to say about Cloudflare, it’s difficult to know what to include here. Aside from a free CDN to speed up your site, it also allows for easy DNS management, and 100 percent free DDoS protection. You can run on a paid plan forever, but if you’re ready to upgrade, the pro features are super cool and amazingly affordable.

Get it: Cloudflare

49. GTmetrix

GTmetrix is one of many webpage speed performance tests that SEOs love to use. It provides familiar reports such as PageSpeed, YSlow, and Waterfalls, as well as automatically visualizing historic data for each page it analyses.

Get it: GTmetrix

50. Lighthouse

Lighthouse is Google’s open-source speed performance tool. It’s also the most up-to-date, especially in terms of analyzing the performance of mobile pages and PWAs. Google not only recommends using Lighthouse to evaluate your page performance, but there is also speculation they use very similar evaluations in their ranking algorithms. 

Get it: Lighthouse

51. Page Speed Insights

Page Speed Insights is another Google tool built on top of Lighthouse, with one key added metric: Field Data. Field Data uses metrics collected by the Chrome User Experience Report so you can see how your page performs with real users across the globe. Not every page has data, but it’s super useful when it does.

Get it: Page Speed Insights

52. SpeedMonitor.io

If manually logging into a speed tool to check your performance each day isn’t your thing, consider SpeedMonitor.io. It uses Lighthouse data to gauge performance, then tracks it over time and stores the results — all for free. You can even add competitor tracking and on-demand audits. 

Get it: SpeedMonitor.io

53. WebpageTest

Webpage test is another performance tool similar to GTMetrix. It breaks down performance into easy-to-understand grades, along with some of the most detailed performance reports found anywhere. 

Get it: WebpageTest


WordPress

To be honest, there are literally hundreds of WordPress plugins that can be helpful for SEO. You almost always want a “general” SEO plugin, and we’ve listed two below. For others, you have a lot of options, but this list from Kinsta is a good place to start.

54. Rank Math

The “new” kid on the WordPress SEO plugin block, RankMath is quickly earning a cult following among certain SEO pros. It’s fully functional and comes with some cool features like built-in redirection, which means needing to install fewer plugins or pay for upgrades. Worth checking out.

Get it: Rank Math

55. Yoast SEO

Yoast is the “name” in WordPress SEO. The most trusted name, the most installed (30 million sites) and often, the most innovative. With the help of our friend Jono Alderson, they’ve created some amazing advances in the delivery of structured data. I personally use Yoast on most of my WordPress sites, and they are obviously highly recommended.

Get it: Yoast SEO


Bonus: Free Google Sheet of All 55 Tools

We’ve included a Google Sheet containing all 55 tools listed above. You can make a copy of the sheet and file away for your personal use, or share with your team.

Get the Free SEO Tool Sheet

Special Thanks

A lot of smart SEOs deserve credit for helping out with the recommendations in this post. A number of folks contributed suggestions from Twitter, Facebook, and Reddit.

A comprehensive list of SEO tools and resources is maintained by Saijo George. It’s continually updated and well maintained. You can find it here.

p.s. While these are 55 of the best free SEO tools, it’s by no means a complete list! What are some of your favorite free SEO tools? Let us know in the comments.

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38 Ways to Boost Your Content Confidence … Every Time You Publish

The life of a content marketer is always intense. The deadlines, the flow of ideas, the juggling of writing, promotion,…

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Every Audience Has This in Common (Use It to Stay Hyper-Relevant)

It doesn’t matter if you create content about minimalism or motorcycles. Every audience has these three sub-groups: People who read…

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Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

Marc Benioff, co-CEO of Salesforce, discusses their recent high flying quarterly results and talks about how every company is becoming a B2B2C company in an interview with Jim Cramer on CNBC:

We Just Had a Fantastic Fourth Quarter

We just had a fantastic fourth quarter. We’re taking a look at those numbers right now and it was an amazing quarter. In fact, we beat our revenue estimates quite handily. As part of that, our co-CEO Keith Block closed the largest transaction in our history and the largest transaction ever in Barclays history. It was a deep nine digit transaction to help automate their 50 million customers. It really goes to show how the three major trends that are playing out in computing today, the cloud, broad digital transformation, and a focus on the customer, can really impact our company by creating a huge deal and also being able to support a huge transformation at Barclays.

I feel great about our business. I’ve always felt great about it. We’re coming up on our 20 year anniversary this Friday. It’s been 20 years that have been unbelievable to us here. We are coming up on a year that we’re going to do $ 16 billion in revenue that far exceeds my expectation. I still have never been more excited about Salesforce than I am right now. When I look at the short term I see $ 20 billion right around the quarter and I see $ 30 billion right around the corner. In fact, we initiated a four-year guidance today of $ 26 to $ 28 billion.

Every B2B and B2C Company Is Becoming a B2B2C Company

You can look at a great deal that we did this quarter with Amgen, a tremendous biotechnology company. This is a company that’s really expanding with our health cloud. This is our vertical strategy to build products specifically for certain industries. In this case, our health cloud is going to help Amgen connect with their customers in a whole new way.  Every B2B company and B2C company is becoming a B2B2C company. What company does not have to directly connect with the consumer?

Not just Amgen, everybody. You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well. That’s a major trend that we’ve benefited from for so many years now and you’re going to see that continue to play out. That’s certainly something driving this relationship with Amgen as well.

Brunello Cucinelli and Lamborghini Using Salesforce to Connect

Brunello Cucinelli is one of the great fashion brands in the world and we’ve completely transformed Brunello Cucinelli. He actually touches the customer in many different forms. He has a direct B2C relationship. He’s online with them. We run his website. You go into his stores. That’s a direct consumer connection. But did you know he’s a B2B company also? That’s because he’s selling to resellers who are reselling his products in some of the big retail stores around the world. He’s a B2B and a B2C company. We have to bring it all together with him and give him a single view of his customer. That’s the transformation he has to go through and has gone through and that’s why he’s had such great growth and we’re so excited for him.

Another great example is Lamborghini. Of course, Lamborghini is actually traditionally a B2B type company. They’re selling to their dealers and they’re making sure their dealers are successful. some of those dealers are not even owned by Lamborghini but now they need to be able to connect with their customer in real time, all the time. They’re also a B2C direct customer. That’s why the new Urus, their new SUV, is built entirely on Salesforce. It’s the connected Lamborghini. That’s a vision for all car companies in the future that they can directly connect with you, not just connect with their dealer. That’s the B2C and B2B transformation that we’re talking about.

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UNCS CEO: It’s an Amazing Time To Be a Consumer… Every Day is Black Friday

The CEO of United National Consumer Suppliers, Brett Rose, says that it’s an amazing time to be a consumer because every day is Black Friday. Rose predicts that this is going to possibly be the biggest Q4 in our history.

Brett Rose, CEO of United National Consumer Suppliers, discussed Amazon and ecommerce in an interview on Fox Business:

Amazon Has Huge Competitive Advantage

All things considered, consumers want free shipping, not quick shipping. However, if all levels are equal with Amazon, Target, and Walmart, the one competitive advantage that Amazon has, that Target and Walmart can’t, is that Amazon has millions of these third-party resellers constantly filling their coffers with products. Target and Walmart are limited to what they have in stock that’s ready to go.

There is no denying that Walmart has made some massive strides. But to come after Amazon is hefty. Like I said Amazon has a constant supply of products where their not just limited to what they’re curating on their own. They’re limitless in regards to what everybody is sending to them to go right to the consumer.

Every Day is Black Friday

Interesting times with tariffs. If you read everything that came out Chinese imports are up 15 percent over the same time last year. They’ve all front-loaded in preparations for the President’s tariffs which are now in full effect. All of these retailers pushed up orders in what might have otherwise taken months. It’s yet to be determined, but consumers still need goods. There’s always going to be a need, the price is just going to fluctuate.

If numbers are indicative, everything these retailers are curating and everything the street is saying, it’s going to be one of if not the biggest Q4 in our history. Even if you look at Black Friday announcements, Black Friday is out already. Amazon has released their Black Friday items. BlackFriday.com, Macy’s, went live the other day with their sales. Retailers are vamping up to stay competitive. You go online now and you can figure out what retailers are selling for Black Friday.

It’s an amazing time to be a consumer. Every day is Black Friday. Right now it really is. They’ve already released what the doorbusters are going to be.

Still a Major Value in Having a Physical Presence

There’s always going to be the consumer that likes to go to the store, likes to feel it, touch it, get the treasure hunt, but now with real-time shipping, free shipping, real-time inventory, it’s a great time to be a consumer. It’s certainly competitive. While Amazon is making strides they are still going after brick & mortar. Buying Whole Foods and some of the other retailers they are looking at, says there is still a major value in having that physical presence.

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Microsoft AI CTO: A Cloud AI Service Behind Every Device

What could change us from having to wrestle with physical devices? That was the question posed by Microsoft AI CTO Joseph Sirosh at the 2018 AI Summit in San Francisco. He was specifically referring to a prosthetic, but that is only an example of how Cloud AI Services could impact the usefulness of all devices.

Joseph Sirosh, AI CTO at Microsoft, talks about how a Cloud AI Service will eventually be driving every device:

Top Macro Trend: A Cloud AI Service Behind Every Device

The most important macro trend is a cloud AI service behind every device. It might be a prosthetic, it might be any device that you use in your house. Of course, your apps on your phone have AI services behind them eventually, some of them already have AI, but others well. Everything in the world that is connected with Wi-Fi or Internet connectivity can now be backed up by an AI service. That’s very powerful and profound when you think about it.

Now, think about this one, the grip classification (on a prosthetic). How it works is there’s a muscle sensor that I’ve attached to my arm here, there’s a camera in the hand. So, through the electronics, it goes to an Azure Custom Vision Service, where our classification model has been set up, a deep-learned model that recognizes objects and classifies it to the right action and then that triggers the appropriate grip classification in the Servo motors connected to an Arduino board in the arm.

The Magic Provided by a Cloud AI Service

Two undergraduates built this. Hamayal Choudhry from the University of Ontario Institute of Technology and Samin Khan from the University of Toronto. They did this for the Microsoft Imagine Cup. They were the winners in 2018. Building this took them a few weeks. Of course, then the magic was provided by a cloud AI service to be able to make this device intelligent. That’s a power. Even an undergraduate can build something as powerful as this today.

Why is this Revolutionary?

So, why is this revolutionary? Step back and think about this device. Look, there are over a million amputations per year. That’s an amputation every 30 seconds. WHO estimates that 30-100 million people in the world live with limb loss. Only 5 to 15 percent of these have access to prosthetics, even though prosthetic devices have been around since the Egyptian times. Even though these devices have been there, they have been purely physical devices and very severely limited. Limited by cost.

The bionic arms that you have heard about today, they cost tens of thousands of dollars and it takes a lot of effort to fit them on you. They’re limited by availability, very few people have access to it, and they’re limited by the interface you can attach to the body.

Breaking Physical Limits via Cloud AI Service

Above all, they’re limited by the nervous system that we have because we’ve got to train ourselves to use that device. In fact, literally, we had to force our will into these devices to be able to use them effectively. How could we change all of that? What could change us from having to wrestle with physical devices? How could we break these limits? The answer is an AI or a cloud AI service backing it up.

Think about this, what if you had low-cost electronics to build with it? What if we could change the game of availability with 3D printing? So, you can print these things anywhere in the world. What if you had a Cloud AI service behind it that provided the ability to recognize things and make the movements? What if it could be personalized? What if it could be adapted? What if other people, your friends could train your arm to make the right kind of movements, in the right kind of environments? How could you have customizability of all types? What if you could tap into the knowledge of the world beyond our senses through the cloud service so that you can keep improving it? What if all of these things came together for a very low cost like the $ 100 it took for this arm to be built?

That would be revolutionary, right? Imagine, now every prosthetic in the world or orthosis in the world which is, let’s say you break your arm and [inaudible] sling and you need assistance? What if you could get something very cheap that you could move around but it’s controlled by a Cloud AI service and all you have to do is express your intent to that Cloud AI service somehow and it does the more complex task of actually doing the grasp?

Affordable, Intelligent, Cloud-Powered and Personalized

See, this is the difference that the services can make. What you do is you express your intents and your constraints, and the service generates the behavior you need. So, it’s a generative service. The behavior is generated but from high-level intention that you communicate. So, the future is affordable, intelligent, cloud-powered, personalized, prosthetic devices and really devices of every type. That’s hugely revolutionary.

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Customer-First Marketing: What every entrepreneur and SMB marketer can learn from successful Etsy sellers

Etsy is a laboratory of capitalism that any marketers — especially small businesses, entrepreneurs, and startups — can learn from. Here are just a few tips from successful shop owners that can help other marketers who are trying to succeed in an already saturated marketplace.
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