Tag Archive | "Ethical"

Ethical Marketing in an Age of Creeps

The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than
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What Ethical, Effective Selling Looks Like

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does
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