Tag Archive | "Enhanced"

Majestic’s enhanced tool now gives SEOs a lot more useful context about backlinks

New “link context” visualizes where the link appears on the page, the surrounding text and associated link density.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads

Version 11.9 is now available.

The post Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

SearchCap: AdWords health, Bing Ads enhanced & drafts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdWords health, Bing Ads enhanced & drafts appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Deprecation Notice: Goodbye old keywords API, Hello new, enhanced and more powerful keywords API

Author (displayed on the page): 

What does this mean and why have you done it?

In general terms you deprecate a service when it is superseded by a newer version, in this case the old API has been superseded by the new one. We have done this as we needed to bring our API service up to date to include the new calls and access to the new data. This gave us an opportunity to create a cutting edge lightweight service and a much improved management platform.

We will continue to provide access to the old API for existing users but we will no longer be developing it or allowing new sign-ups. The data that the old API is hooked into will no longer be updated either, so it is a completely static database.

When will I stop being able to access the old API?

If you are an existing API customer we should have already been in contact to tell you about these changes. Any new sign-ups are already being placed on the new API service, the old one will be completely shut down on the 30 Jan 2014.

So what’s new?

The new API allows you to make a many more calls and interrogate the data in a much more diverse way. Now instead of just being able to request information based on a seed term you can ask for things like top terms, keyword stats, keyword counts and more.

There are also many new parameters for slicing the data, things like segmenting by time period, so you can ask for keywords and searches that only occurred within a specific date range. If that’s not awesome enough you can also get access to some of our new metrics like linkability which you won’t even find in our tools yet.

Do I need to do anything?

In short, if you want to continue using Wordtracker data, yes. The calls and responses are significantly different and its shifted from XML to JSON. So if you don’t update your app to use them then the functionality which relies on them will stop working as of 23 Jan 2014.

We built the API ourselves and have a dev team who love to tinker, so if you have any problems with implementing the new API then do get in touch and we’ll do our best to help. This brings me nicely to the next point…

How do I get in touch?

The new API is not supported via our traditional support channels, instead when you apply to use it, which you can do here, where you will be given a space on our API management platform. You can contact us directly through this platform. Think of it as an API hotline, your question will get in front of the right people much quicker and so get dealt with more efficiently this way.

Why can’t I use the old calls to use the new API?

This is down to a few factors, when we first started working on this the plan was to try and wrap the old and new calls to minimize the impact on customers. As things turned out that simply was not possible due to the difference in the old and new services.

So how can I access this new API?

Anyone can apply to access the API for commercial use, but we do not permit access for personal or non commercial use. This is for a couple of reasons, but primarily this is down to the ability to support these users at the level required. The API simply isn’t designed for all and personal users would be much better off using our tools which run directly off the API. These offer the functionality in a well supported environment.

What’s the bottom line?

We’ve done our best to keep pricing as low as possible, we want people to use the API and integrate our data into their amazing tools and apps. As such we are offering three tiers;

Free : For testing and getting started, it’s very limited and not intended for ongoing use
Entry : For $ 20 a month you can get started with the API and make up to 1000 calls
Standard: For $ 499 you’ll get an unthrottled account with 2000 included units
Enterprise: For $ 1000 you get an unrestricted account with 10,000 units included

At any of the paid levels you can buy more units to make more calls, but the price per unit drops significantly as you move up the tiers. Please be aware the Entry level plan is designed for those just starting out on a smaller budget to get access, as they scale they would be expected to move up to a more suitable pricing plan.

You can check out our pricing plans for more detail.

What if I don’t want to move, why don’t you just leave the old API running forever?

Aside from the cost of keeping that service going in terms of both infrastructure and maintenance we need to think about quality. The old API just can’t support our new data and we don’t want people to carry on serving our old data as we won’t be updating it.

You can find out more about the new API here

Or if you’re the technical sort, please visit our documentation pages.

If you have any questions please do not hesitate to get in touch with us at api@wordtracker.com. Please do not use the other standard support channels for API queries as you will find the dedicated api team better equipped to handle your questions.

Wordtracker Blog

Posted in IM NewsComments Off

New AdWords Enhanced Campaigns Make Display Ads More Relevant

AdWords has just pulled the wraps off their new Enhanced Campaign program and it’s pretty special if you can figure it all out.

The basic premise is this: people searching the same keyword have different needs depending on the time of day, location and the device they’re using.

The example they use is takeout pizza.

new adwords

This young couple has just moved into their new home so they don’t have the kitchen set up and they don’t know the area. The man uses his PC at home (apparently they do have wireless hooked up) to search for pizza delivery. He gets an ad for Saratoga pizza with a direct link to order online.

The woman is out buying furniture and decides to buy a pizza while she’s out and about. She searches pizza on her smartphone, also gets Saratoga, but her ad has a call button and directions.

adwords two

They could have saved themselves $ 10.00 if she’d used that smartphone to call him before she stopped at the pizza shop, but hey. . . two pizzas. . . how cute.

Enhanced Campaigns also allows you to adjust your bids and budget based on location, time or device.

Example: A breakfast cafe wants to reach people nearby searching for “coffee” or “breakfast” on a smartphone. Using bid adjustments, with three simple entries, they can bid 25% higher for people searching a half-mile away, 20% lower for searches after 11am, and 50% higher for searches on smartphones. These bid adjustments can apply to all ads and all keywords in one single campaign.

This is really brilliant. It puts your AdWord dollars to use in the best possible way. It’s great for offline locations but I can see it for online, too. For example, if someone is looking for a mystery novel at midnight from their smartphone, I’d show them an ad for an ebook over directions to a local bookstore. As a marketer, I’d be willing to bid a little higher for that late-night, mobile customer.

AdWords is also pumping up the volume on stats. The new settings will count app downloads and phone calls that come in through a campaign as a conversion.

The one odd side (I’m not sure it’s bad enough to be called a downside) to this new program is that it lumps tablets in with desktops instead of with mobile. I get that many people use tablets at home instead of their desktop but it’s a different experience, and as such, it deserves its own category. Tablets encourage laid back browsing. It encourages app and ebook downloads and streaming entertainment. It’s touch vs mouse and that’s gotta make a difference in how you advertise — maybe not now but soon. If AdWords really wants to make ads more relevant, then they need to treat the desktop, tablet and smartphone as three different animals.

I think this new concept is a giant leap in the right direction. Instead of a one-size-fits-all display ad, Enhanced Campaigns lets you hone in on what a customer actual wants when they search. Do they want dinner a half hour from now or food for a party they’re having next week? Is this research or are they ready to buy? Given the way we all speed through life, presenting the best possible ad with the shortest distance between customer and conversion means more dollars in your pocket, and that is the primary goal after all.

Here’s a short video explaining how the program works:

What do you think of the new Enhanced Campaigns for AdWords?


Marketing Pilgrim – Internet News and Opinion

Posted in IM NewsComments Off

Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

Google has announced that enhanced sitelinks for ads, launched in February, are rolling out in all countries where AdWords is available. Learn how to set them up and increase your chances of getting top ad spot with enhanced sitelinks.
Search Engine Watch – Latest

Posted in IM NewsComments Off

Syncapse Acquires Clickable, Gains Enhanced Search & Social Management

Social performance management platform Syncapse has announced their intention to acquire Clickable, bringing its ad technology and knowledge into their fold. The deal is reportedly worth $ 33 million and consists mainly of stock options.
Search Engine Watch – Latest

Posted in IM NewsComments Off