Tag Archive | "Engine"

A year in review: Search Engine Land’s top 10 columns of 2017

We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Search Engine Land’s Community Corner: Local SEO survey results, a new book on influencer marketing & SEO Christmas jumpers

As we head into the slow holiday stretch, the news likewise takes a breather. Of course Google did surprise the search community this week by confirming some algo updates, starting a new webmaster video series, and moving Eric Schmidt into a non-Executive Chairman of the Board position. Elsewhere…



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX

Our weekly roundup of news, announcements and events happening throughout the search marketing industry.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Introducing the Search Engine Land Community Corner

New feature to highlight the search marketing community launches today with this week’s group of SEOs honored by their colleagues at Search Engine Roundtable.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Is Google testing its own jobs search engine?

In the market for a new job? Google appears to be testing a new search feature just for you.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Search Engine Madness on Copyblogger

Search Engine Madness on Copyblogger

Apparently, “March Madness” on Copyblogger is less about college basketball and more about finding things to say about SEO.

One could say we painted ourselves into a corner by saying, “Technical SEO isn’t nearly as important for most sites as actually producing content worth consuming” … and then deciding to write about search optimization all month.

One might even call us foolhardy.

One may have a point.

Nevertheless, we persisted … and it turns out, good things happen when you persist.

On Monday, Jerod talked a bit about some of the easy-to-forget steps that do help those darned search engines understand what your site is all about. Because he’s Jerod, he also had to talk about college basketball. Honestly, it’s March, we’re lucky to have him on the blog at all. And it was a good, useful post.

Yesterday, I wrote about how to cultivate relationships with other folks who publish content … without it getting all icky and weird. Relationships are one of the most fundamental elements of SEO, but they’re also interesting to write about because we’re human beings. Most of us, anyway.

On the podcast network, we mixed it up a little. Sean Jackson and Jessica Frick shared some thoughts on affiliate marketing for digital entrepreneurs. Brian Clark talked with Marcus Sheridan about Marcus’s no-baloney approach to content marketing and his new book, They Ask, You Answer. And Kelton Reid sat down with The New Yorker staff writer Ariel Levy to talk about memoir, reporting, and “analog writer hacks.”

Enjoy the madness, and I’ll see you next week!

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


Remember these elements to help more of the right people find your content.7 Easy-to-Forget SEO Steps You Need to Consider Every Time You Publish

by Jerod Morris


There is only one reason you should initiate a relationship with a content publisher -- you genuinely enjoy their work.How to Build Relationships with Online Influencers (Without the Awkward)

by Sonia Simone


What Online Entrepreneurs Need to Know about Affiliate MarketingWhat Online Entrepreneurs Need to Know about Affiliate Marketing

by Sean Jackson & Jessica Frick


Creative Strategies for Content WritersCreative Strategies for Content Writers

by Sonia Simone


Content Marketing that Sells, with Marcus SheridanContent Marketing that Sells, with Marcus Sheridan

by Brian Clark


How New Yorker Writer and Author of ‘The Rules Do Not Apply’ Ariel Levy WritesHow New Yorker Writer and Author of ‘The Rules Do Not Apply’ Ariel Levy Writes

by Kelton Reid


How to Learn (and Teach) BetterHow to Learn (and Teach) Better

by Jerod Morris & Jon Nastor


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SearchCap: Search engine entities, pictures & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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A year in review: Search Engine Land’s top 10 columns of 2016

Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases.

The post A year in review: Search Engine Land’s top 10 columns of 2016 appeared first on Search Engine Land.



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Search Engine Land’s most engaging stories of 2016: A whole lotta Google

From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year.

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4 Creative (and Aboveboard) Ways to Improve Your Search Engine Rankings

help readers find your content

Promoting your content has clear short-term benefits — like attracting new readers, social shares, and comments.

But did you know it’s also a critical part of your search engine optimization strategy?

Even the best on-page SEO efforts don’t work as well if no one links to your site, so one of your biggest jobs is spreading the word out about your content.

Think of it this way:

You’ve got to attract incoming links to rank well in search engines, and no one is going to link to you if they don’t know you exist.

In this post, we’ll talk about why content promotion is important for SEO and how to create your own content promotion system.

Why is content promotion important for SEO?

After you publish a piece of content, your next goal is to get people to engage with that content.

When people like your content, they’ll share it on social media and link to it from their sites, which sends search engines a “thumbs-up” signal.

That signal says, “This is high-quality content,” and you want as many of those votes as possible.

People share content from sites they know and trust, and they often visit those sites from their favorite social media platforms and their inboxes — so that’s exactly where you want to show up.

Not sure how to get started? Try these four techniques:

1. Reach out to your network

While I wouldn’t recommend emailing bloggers and editors you don’t already have relationships with, don’t forget about touching base with your online network when you publish extra special content.

For instance, I’ve developed a relationship with writing and creativity coach Cynthia Morris over the years.

Now if I publish a piece of content that is a particularly good resource for her audience, I can show the article to Cynthia and ask her to share it via social media if she likes it.

If you already have a connection with someone, reaching out via email with a note about your content may help them find useful information to share with their audience.

2. Post compelling updates on social media

When you promote your posts to your fans and followers on the social media sites you use, complement your text with compelling images.

Need to know the optimal sizes for your social media images? Check out this frequently updated guide from Sprout Social.

It’s okay to share a link to the same piece of content multiple times on a particular social platform. Just remember to vary updates that link to the same piece of content, so they don’t look too repetitive. For example, some updates should have different text and you can experiment with adding or omitting images.

Try a scheduling tool like the one in the Rainmaker Platform to make this process easier and more efficient.

3. Write guest posts

Guest posting helps you establish connections with influencers in your field, and it can lead to new website visitors and email subscribers when it’s done correctly.

It’s also (potentially) a great content promotion tactic. But before you include a link to your own content, get approval from your host and always honor the site’s rules about links.

If you’re allowed, link to a piece of your cornerstone content in the text of your guest post or in your author bio.

To maximize engagement with a link to your site, clearly explain what people will find when they arrive on your site and how the content will benefit them.

For more information, read Henneke’s post, Unleash a Surge of Email Subscribers from Your Guest Posts with This Simple Landing Page Strategy.

4. Repurpose your content

To breathe new life into older content and help it reach a wider audience, repurpose it into different formats.

For example, you could take a podcast interview and turn it into:

Every time you publish a repurposed version of the original interview, you can link to the original podcast episode.

On-page and off-page SEO: a smart partnership

It’s not enough to just publish and then sit back with your feet on your desk — you’ve got to spread the word about your content and give people easy ways to access and consume it.

But don’t forget about on-page optimization. On-page and off-page SEO work together to help you rank higher in search engines.

Discover five on-page elements you need to make your content easily digestible for search engines in Copyblogger’s free ebook, How to Create Compelling Content that Ranks Well in Search Engines.

What’s your favorite way to promote your content online? Share it with us in the comments below!

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