Tag Archive | "Employee"

Tien Chiu: How This Ex-Google Employee Gave It All Up To Build An Online Business Teaching The Craft Of Color Weaving (And The Story Behind Her First $25,000 Product Launch)

[ Download MP3 | Transcript Coming Soon | iTunes | Soundcloud | Stitcher | Spotify | Raw RSS ] I’m so excited to publish this interview because it shares a success story of one of the most recent people to go through Blog Mastermind 2.0 (this is a 2019 case study!). Tien Chiu has a background as […]

The post Tien Chiu: How This Ex-Google Employee Gave It All Up To Build An Online Business Teaching The Craft Of Color Weaving (And The Story Behind Her First $ 25,000 Product Launch) appeared first on Yaro.Blog.

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6 Ways to Achieve Great Employee and Customer Engagement

There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.”

Andrew McMillan, a leading customer experience expert, recently discussed customer engagement strategies at the London Business Forum:

Customer Experience is Simple

For me, customer experience is simple. I think the first part is to know who you are as a business and to know what your personality is going to be. Friendly, kind, thoughtful, helpful, or forward thinking? What’s the personality of your brand? Then come up with some attributes and behaviors that are going to enhance that personality. That’s what you then start to try and recruit in terms of your employees.

How You Treat Employees is How Employees Treat Customers

The most important thing, I think I learned from John Lewis, was actually what you do for each other is what you do for customers. Create that working environment for your employees so they find their managers are friendly, thoughtful, and kind to them. I believe then, it’s just a leap of faith but I proved a ton time again, that they will then be friendly, thoughtful, and kind to their customers.

What is Your Companies Vision?

The North Star, some people will call it visions and some people call it purpose. It’s just why do we exist? Why should anybody care about this? Why should anyone want to do any business with us? John Lewis’s was a bit of a strange one actually. The purpose in 1929 was to have an organization where employees were happy.

So these can be really highly aspirational and lofty or they can be very very simple. But having something there, the idea is that people come to work inspired and having a sense of purpose.


John Lewis Partnership – Vision

6 Ways to Achieve Employee and Customer Engagement

There are six things that you need to think about with employee engagement and customer engagement:

  1. The first one is to define what your personality is going to be in terms of behavior and attitude. It can be friendly, kind, thoughtful, whatever you want to be as a business.
  2. The second one is to measure that and measure it with employee surveys and customer surveys. This is inside-out. This is what you do for your employees and what you hope they’ll do for customers.
  3. The third thing is to communicate it. Communicate it at inception. Then continue to tell stories about people who’ve lived up to those behaviors and attitudes to see what it’s done for customers and what it’s done for them to bring it to life, so people can see what it looks like.
  4. The fourth thing is leadership. That’s probably one of the biggest things I see that’s lacking in organizations. There should be leaders modeling the behavior that we talked about and then actually coaching it in their team’s to encourage them to deliver that behavior for each other and for their customers.
  5. The fifth thing is HR really. It’s a Reward Recognition Appraisal to make sure those are links to not just the outcomes people achieve but the alignment with the behavior with which they achieve those outcomes. So it’s about how they do things, not just what they do.
  6. Finally, the sixth part is the recruitment. If you’ve done the first five really effectively and really built a cohesive network around those first five, you’ve got a great blueprint for exactly the sort of personality and individual you want to recruit into your business.

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Veterans Day Google doodle designed in collaboration with Google’s Veteran employee network

The doodle highlights service members from each branch of the military: Marines, Coast Guard, Air Force, Navy, and Army.

The post Veterans Day Google doodle designed in collaboration with Google’s Veteran employee network appeared first on Search Engine Land.



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The Two Phases Of Market Research To Identify What People Really Want And How To Move From Employee To $250/Hour Contractor

  Welcome to the start of a new week and of course, a new podcast with Walter and Yaro. Thanks so much to everyone who gave us feedback last week about what name to use for our show. We have now decided on a name and slogan, and with thanks…

The post The Two Phases Of Market Research To Identify What People Really Want And How To Move From Employee To $ 250/Hour Contractor appeared first on Entrepreneurs-Journey.com.

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The Two Phases Of Market Research To Identify What People Really Want And How To Move From Employee To $250/Hour Contractor

  Welcome to the start of a new week and of course, a new podcast with Walter and Yaro. Thanks so much to everyone who gave us feedback last week about what name to use for our show. We have now decided on a name and slogan, and with thanks…

The post The Two Phases Of Market Research To Identify What People Really Want And How To Move From Employee To $ 250/Hour Contractor appeared first on Entrepreneurs-Journey.com.

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The Two Phases Of Market Research To Identify What People Really Want And How To Move From Employee To $250/Hour Contractor

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Welcome to the start of a new week and of course, a new podcast with Walter and Yaro.

Thanks so much to everyone who gave us feedback last week about what name to use for our show.

We have now decided on a name and slogan, and with thanks to a listener Carl, … Read the rest of this entry »

The post The Two Phases Of Market Research To Identify What People Really Want And How To Move From Employee To $ 250/Hour Contractor appeared first on Entrepreneurs-Journey.com.

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9 Experts and a Summary: What Makes an Ideal SEO Employee?

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In 2012, the SEO industry in the UK was worth over £500 million annually, growing 18% from 2011 figures. The US SEO industry is even bigger, topping $ 16 billion in 2010. In a time of general malaise about the economy, this industry is growing rapidly, and the good times look set to continue.

This is great news for any SEO business looking to expand along with companies’ search marketing budgets, as there is plenty of work to be done. There is so much, in fact, that most SEO departments, consultancies and agencies are looking to hire new employees to keep up with the demand. This does raise the question, however, of what to look for when hiring new SEOs.

So what do the best and brightest SEOs in the US and the UK look for when they are hiring? Read on to find out. Take note: Their answers may surprise you.

Eric Ward – EricWard.com

EricWard.com

What makes the ideal SEO employee?

Not joking. A bit OCD, a bit ADD, and experience in marketing, public relations, and library science. When presented with a long page of source code, do they faint or confidently explain the good, bad, and ugly in it without having to see the page in a browser? Do they spend time online when they are not working? Do they have their own individual presence established online? If they saw Matt Cutts at a conference, would they hide?

Bruce Clay – Bruce Clay.com

Bruce Clay - Global Internet Marketing

What makes the ideal SEO employee?

Someone that has not learned bad habits, and that will be a leader on their projects. They must be a great written and spoken communicator, they need to know what they do not know and endeavor to fix that, and they have to be excited about problem solving. They need to stick to the methodology while seeing opportunities to surpass the competition. Our ideal candidate is fantastic at time management and organization, is service focused, and lives for internet marketing. Their technical background should be (entry-level) basic, and they need to be a quick and accurate student. At a senior level they need a solid foundation across many markets and technologies, without the baggage of learned spam techniques. They should be able to teach, lead, and communicate as the expert on a complex project. Historically we have found great success in training our employees from an intern to expert level (10 years with our firm). And, yes, we have many technical staff that have been with us that long.

Paddy Moogan – Distilled

Distilled - Smarter online marketing

What makes the ideal SEO employee?

There are two things we look for in all hires at Distilled: smart and gets stuff done. Other stuff is a bonus but if they have these two qualities, we can often teach them the rest! Personally, I also look for someone who actively learns new stuff in their spare time and seems to have a genuine passion for something. For example, I like SEOs who may have set up their own blog or website and have spent a bit of time knowing how it feels to get it ranking and the challenges that can present. It shows initiative and a passion that is hard to teach.

Julie JoyceLink Fish Media

Link Fish Media - link building company

What makes the ideal SEO employee?

The ideal SEO employee is someone without a huge ego who realizes that he or she is never done learning, will often be wrong, and isn’t afraid to try something new and forego old methods that no longer work. It’s someone with a brain that’s logical and creative, someone with the communication skills to write well or come up with amazing ideas. It’s also someone with an obvious passion for the work, as if you don’t give a damn about what you’re doing, I doubt you’ll ever be brilliant at it.

Dave Peiris – SharkSEO

SharkSEO

What makes the ideal SEO employee?

This is actually quite a tough question because there’s a lot of different types of people who could all be incredible SEOs. SEOs that are analytical often produce great work, especially if they enjoy digging into the data and focus on the story rather than just the numbers to work out why things are how they are. Some of the best SEOs I’ve ever worked with have been highly technical. They’ve got a great understanding for how to structure sites so they’re ideally suited for search as well as users, and knowing how to code helps them talk to developers better. Having said that, there are other skill sets outside of coding that can lead to an excellent SEO employee, like being able to build relationships with site owners with ease. A great SEO employee is also a good communicator, and can easily explain complex technical issues in ways that non-technical people can understand. But overall I think the best SEOs are the ones who are naturally curious and, when they find a problem, can’t help but try to solve it.

Wil Reynolds – Seer Interactive

Seer Interactive

What makes the ideal SEO employee?

Curiosity, competitiveness, and compassion. Curious because I want to work with people who have that curiosity of “how does this work” to always be there, the desire to seek out answers is key too. Competitiveness because I want to work with people who push me to get better, who want to win, and when they lose it stings!! Those are the folks who leave when the job is done, and it personally messes up their day when something goes bad. Compassion means that they don’t let their competitiveness overrun their ability to have compassion for others and to have empathy for other folks.

Oliver ArchibaldSEOGadget

SEOGadget

What makes the ideal SEO employee?

For any calibre of SEO, whether junior or senior, there couldn’t be a better way to learn about this industry than by maintaining your own site. It’s all very well reading about SEO (and that’s certainly a good thing), but actually doing it enables you to fully understand what you’re recommending to clients or your team. This brings me on to my next point, which is creativity and initiative. These attributes in the ideal candidate shouldn’t just be applied to cool content ideas, but also to how they handle the technical side of SEO. As many of us know, every site is different, and the correct solution to one site’s problem might be vastly different from a similar issue on another site.

Patrick Altoft – Branded3

Branded3

What makes the ideal SEO employee?

We don’t subscribe to the theory that SEO employees have to be good all-rounders because it’s actually very useful to have specialist technical people and specialist creative people working on the account. How many great creative people also have great technical skills? Very few. We are a 50-person agency, so we have the resources to have specialist teams working on the individual campaign components rather than trying to have generalists who don’t have the detailed skills. We use experienced strategists to run our clients’ accounts, and they are the primary point of contact, so they need great SEO skills and great account management skills. Those are probably the key criteria we look at for this role.

Kelvin Newman – Sitevisibility

Site Visability - Think beyond the click

What makes the ideal SEO employee?

A while back I wrote a free book about Link Building called “How to Become a Clockwork Pirate,” and while a lot of that advice was pre-Penguin, there’s one area I think I was on the right page: The ideal SEO has two different skills sets, the creative and the methodical. People are going to sit at different places on the spectrum, but the most successful SEOs I’ve worked with sit somewhere in the middle. They’re people prepared to come up with good ideas but accept that a great idea without hard work is useless. Equally, they understand sometimes it’s about putting in the hours and follow-up; that’s the difference between success and failure. I think Seth Godin summed it up really well: “Real Artists Ship.”

Image credit Wordle.net

Conclusion

Each expert answered a single question — What makes the ideal SEO employee? — in incredibly different ways. Some wanted specialists, and some preferred all-rounders. Some liked to build the new employee’s knowledge almost from scratch, while others were looking for people with solid knowledge of the industry. Still, time and again the same qualities popped up.

The ideal SEO employee should:

  • Be smart.
  • Be motivated to learn — even off the clock.
  • Be a problem solver.
  • Maintain their own site in their off-time.
  • Be both logical and creative.
  • Be an excellent communicator who is able to build relationships.
  • Have a passion for technology and the internet.
  • Be willing to try new things.
  • Constantly push to improve themselves, their approach to SEO problems, and others.

At the end of the day, few of these qualities have much to do with HTML or information architecture. Instead, they seem to focus on personality traits like leadership, tenacity, curiosity, and self-motivation.

The next time you find yourself searching for the ideal SEO employee, just remember that the ideal SEO employee is someone with the right personality. The technical know-how can be taught.

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From Father Of Three And Walmart Employee, To Internet Success Story, Joey Kissimmee Explains How He Made It Big Online

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Joey Kissimmee worked at Walmart for ten years. During that time, to make extra cash he went online and managed to bring in a few hundred to a few thousand dollars a month whenever he needed it.

He started with eBay, ordering a CD-Rom from a poster … Read the rest of this entry »

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From Iranian Refugee, To Successful But Unfulfilled Corporate Employee, Then Self-Made Info Entrepreneur – The Farnoosh Brock Story

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Farnoosh Brock fled with her family from Iran to Turkey when she was eleven years old. They were supposed to leave only for a … Read the rest of this entry »

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How To Fire Yourself: Chris Ducker Reveals How He Removed Himself From His 300 Employee Company

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After ending his marriage, Chris Ducker packed his bags and moved to the Philippines for a fresh start. A few short years later he was married again with a new… Read the rest of this entry »

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