Tag Archive | "Email"

New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely not dead. Even the Millennials say that.”

Armita Peymandoust, VP Product Management, Analytics, and Einstein at Salesforce, discusses new AI-powered email features for Marketing Cloud announced by Salesforce at Connections 19:

AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

As we know email is still a really important channel. Over 64 percent of customers are still saying that they prefer email channels to all the others. What we’re doing is we’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud. One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely not dead. Even the Millennials say that.

Einstein Engagement Frequency

With Einstein Engagement Frequency we’re trying to tell the marketer what’s the sweet range that they should keep on engaging with their customers. As marketers, we want to keep on engaging with our customers but we just don’t want to get to a point that we’re potentially annoying them. So we are telling them that this is the range that you should stay in.

Einstein Send Time Optimization

Now that the marketer knows what the frequency of engagement should be, with Einstein Send Time Optimization we’re also telling them what is the right time to send those messages. It’s really easy with a drag and drop of an activity into Journey Builder we make every message go out at the right time for the customers.

Einstein Content Tagging

Then with Einstein Content Tagging, we’re basically bringing image recognition the same set of AI capabilities that you’re familiar with for your customer based or consumer based products. This is where you upload photos and then they automatically get tagged. We are bringing that same technology to the hand of the marketer. Every image that’s getting uploaded into Content Builder gets automatically tagged so they can find it later and use it when they’re building their messages.

Transactional Messaging

We’re also releasing Transactional API’s for Emails and SMS. There are different types of emails out there. There’s the commercial one and there’s the transactional one. It allows the marketer to bring both of those two in an inter-marketing cloud and take advantage of Marketing Cloud to send those emails to have the same voice, the same brand voice, and also be able to see how those are performing all in one place.

Indiana Pacers Improved Customer Engagements By 20 Percent

These features are all relatively new. So we have pilot customers that have been taking advantage of them. We have one retailer that talked about Einstein Engagement Frequency. They had a hunch that they were over messaging customers but they couldn’t really put their finger on it. With Einstein Engagement Frequency we could show them visually exactly where they’re over engaging with their customers and let them take action on it. The platform automatically created lists so that they would not send messages to the ones that are getting too many email messages.

We’ve had a set of AI features in Marketing Cloud, specifically Einstein Engagement Scores, was one that the NBA’s Indiana Pacers is taking advantage of, to increase the engagement rate that they’re having with their fans. They got a 20 percent increase in engagements with their fans using that.

Customer Engagement Getting Even More Granular

We have a jam-packed roadmap for the next of the rest of the year as well. One of the things that I’m really excited about is Content Selection that’s coming out. Content Selection lets each of those messages that we’re creating be dynamically optimized for every customer that’s receiving them. Think of your email as a template that has different aspects or different selections in it that gets automatically replaced with what your customer cares about most and also what they have engaged with most and historically. It’s very engaging for every one of your customers.

The other one that I’m interested in (that is coming later) is bringing natural language processing to understanding your subject lines. What types of subject lines are resonating? Why is it that they’re resonating with your customers? It will give you an insight on them first and then also give you recommendations on how to improve your subject lines.

New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

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7 inspiring email templates

Email is the most important tool marketers have for communicating with their clients and prospects.



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If You Want To Live A 4-Hour Workweek You Can’t Do Your Own Email

As long term readers of this blog know, my initial goal as an entrepreneur was not specifically to get crazy-rich. It was to get free to choose how I spent my time and have enough money to have options. In essence, I wanted the 4-Hour Workweek lifestyle long before Tim Ferriss coined this phrase with […]

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Why Is It So Hard To Break Free From Email Addiction?

As we have grown the InboxDone.com email management service, I’ve been surprised by how much of a challenge it can be for people to let go of their email. Then again, I really shouldn’t be that surprised, as I too had to break the addiction. It was so long ago that I have forgotten what […]

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Email Marketing: Why phishing emails (unfortunately) work … and what marketers can learn from them

Phishing emails are just plain thievery. While phishing emails don’t ultimately deliver value, they do communicate value. Not to everyone, but to a specific audience. And that is why some people act on them.
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Easy Email Inbox: Reply to 3 Types of Messages (and Don’t Sweat the Rest)

When you run a content marketing platform, you’ll get other types of messages from your audience in addition to blog comments. You’ll get emails. Many people have a love/hate relationship with email. When it’s good, it’s really good — but when it’s bad, managing your inbox feels like a huge waste of time. But like
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9 Of My Most Powerful Email Campaigns For Making Automatic Sales

In my recent article, I explained how I took six months ‘off’ from my business, specifically to see if the systems I put in place would keep sales coming in without me doing launches or creating new products. The end result was very exciting, over $ 150,000 in revenue from the business…

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Weak Email Marketing and Nickelback Have Less in Common than You Might Think

I’ve never admitted this to anyone before: I don’t always change the radio station right away when a Nickelback song comes on. See? That first line wasn’t hyperbole. How embarrassing. Here’s about how far I’ll let “How You Remind Me” play before finding something else to listen to: “Never made it as a wise man
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How To Hire Someone To Handle All Your Email For You

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Can you imagine going two weeks without checking your email? How about after waiting two weeks, you log into your inbox, and it’s empty…. because someone has handled your email for you! By far the single most…

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How To Craft Content That Stands The Test Of Time (And Grows Your Email List On Autopilot)

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Have you ever heard the advice, spend 20% of your time creating content and 80% of your time marketing it? In recent years I’ve dished out this wisdom as well, but it’s actually dangerous advice. I…

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