Tag Archive | "Email"

The Betty Crocker Secret to Email Marketing that People Want

You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need…

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How AMP technology can upgrade your email campaigns

Accelerated mobile page (AMP) technology is what going to revolutionize bulk email marketing as we know it today.

It enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. To view extra photos or scroll through price offers, customers no longer need to download the site page, open a new tab or click on the link – now they can do it without leaving the email body. Supported by Gmail and Mail.ru and adapted by major online platforms, it will soon extend to other email clients and brands.

How it works

AMP technology is a series of HTML tags backed up by CSS and JS. It aims to speed up the mobile web and optimize page performance, creating new ways for more versatile customer engagement. To send AMP-powered bulk email campaigns, you have to undergo registration at Google as a dynamic content sender and make sure your email automation service provider supports this technology. As for today, the following companies have announced AMP support:

  • eSputnik
  • Stripo
  • Litmus
  • Amazon SES and Amazon Pinpoint
  • SparkPost
  • Twilio Sendgrid

This list will definitely grow, as gearing emails with app functionality is a great opportunity to increase the ROI of your email marketing campaigns.

Benefits of AMP technology

  • Interactive elements increase the recipients’ engagement and as a result the time spent on the emails. The more time a subscriber spends on the email, the more chances they would respond to the offeror make any other active action.
  • Email recipients can directly interact with the content without the necessity to download separate pages. It saves time and makes the shopping experience easier and more satisfactory. And satisfied buyers are more likely to turn into repeat customers.
  • Easy to use, AMP-powered messages improve usability which again leads to bigger responsiveness and engagement.
  • AMP messages do not involve third parties, and the conversation goes only between a sender and a recipient.

Where to apply AMP technology

1. Online shopping

Though a regular flat email can also contain interactive elements like carousels, countdown timers or rollovers, customers should still land on a webpage to browse a catalog or check current product availability. An AMP-powered campaign allows a complete checkout process directly in the email. You can decide upon size/color/material and complete the order without leaving the email. The same approach can be integrated with cart abandonment campaigns allowing people to revise their abandoned carts and make necessary changes if needed.

2. Booking

AMP email can benefit travel industry brands by enabling people to check available tickets, rooms, car trips, or tables at your favorite restaurant. Apart from simply seeing how many offers are left, you can also choose a seat number or specify a location. For example, you might state you would prefer a back row buying a movie ticket or a window seat when reserving a flight.

3. Delivery

Companies providing delivery services can send AMP emails that will allow real-time tracking of the courier with their order rather than just notify the status change.

4. Event invitations

Backed up by AMP technology, invitation emails now can let recipients RSVP to an event and make the necessary comments, for example, confirm participation in a webinar or choose the time for a skype call.

5. Surveys and polls

AMP technology can generate benign conditions for expanding survey emails, making it easy to participate in polls and fill out questionnaires. It also makes possible leaving feedback or review in the real-time, seeing all updates on the existing comments.

6. Financial sector

Adopting AMP emails can also be transformative for the financial industry. An online calculator form built within the email will help clarify the loan details, perform an estate appraisal or make other basic calculations straight in the email.

7. Subscription

With the help of AMP technology, you can manage your subscription in a more convenient way. Now you can not only subscribe to newsletters but also choose the time and frequency of these messages.

How to start sending AMP emails

Before you dive into the creation of AMP campaigns, make sure both email agent of the recipient and your ESP support the AMP technology. The next step is to contact Google as a dynamic content sender and ask them to add your email address to the whitelist. Here is how to do it:

To register with Google, create two similar emails: HTML email and an email with an AMP part

how to use amp in emails

HTML – email

AMP HTML – email

  1. Add dynamic content and make sure AMP elements get validated.
  2. Test whether the AMP campaign has the appropriate appearance and behavior.
  3. Verify your sender domain with SPF, DKIM, and DMARC.
  4. Send both emails from your corporate email address to ampforemail.whitelisting@gmail.com.
  5. Fill in the Sender Registration Form.
  6. Wait till Google sends you an email notifying that you have been approved for sending AMP email to Gmail accounts.

Keep in mind that your authorization may take several days after which you will be able to send AMP-powered emails.

Though the technology of accelerated mobile pages is still under development, its potential is great. Billions of emails are sent on a daily basis, and almost 70% of them are read on mobile devices. This means that a bigger part of the interaction between the brand and its customers happens via emails and SMS campaigns.

AMP technology, when smartly integrated into the overall marketing strategy, will definitely make this interaction more beneficial for each party. Customers will get more convenient and satisfying interaction experience, and companies will be able to grow email responsiveness and encourage more active actions.

Zhanna Tarakanova is PR Manager at eSputnik.

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Meet the Lazy Marketer’s Best Friend: The Email Autoresponder

No one loves blogs more than I do. They’re a great way to attract an engaged audience, develop trust and…

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New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely not dead. Even the Millennials say that.”

Armita Peymandoust, VP Product Management, Analytics, and Einstein at Salesforce, discusses new AI-powered email features for Marketing Cloud announced by Salesforce at Connections 19:

AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

As we know email is still a really important channel. Over 64 percent of customers are still saying that they prefer email channels to all the others. What we’re doing is we’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud. One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely not dead. Even the Millennials say that.

Einstein Engagement Frequency

With Einstein Engagement Frequency we’re trying to tell the marketer what’s the sweet range that they should keep on engaging with their customers. As marketers, we want to keep on engaging with our customers but we just don’t want to get to a point that we’re potentially annoying them. So we are telling them that this is the range that you should stay in.

Einstein Send Time Optimization

Now that the marketer knows what the frequency of engagement should be, with Einstein Send Time Optimization we’re also telling them what is the right time to send those messages. It’s really easy with a drag and drop of an activity into Journey Builder we make every message go out at the right time for the customers.

Einstein Content Tagging

Then with Einstein Content Tagging, we’re basically bringing image recognition the same set of AI capabilities that you’re familiar with for your customer based or consumer based products. This is where you upload photos and then they automatically get tagged. We are bringing that same technology to the hand of the marketer. Every image that’s getting uploaded into Content Builder gets automatically tagged so they can find it later and use it when they’re building their messages.

Transactional Messaging

We’re also releasing Transactional API’s for Emails and SMS. There are different types of emails out there. There’s the commercial one and there’s the transactional one. It allows the marketer to bring both of those two in an inter-marketing cloud and take advantage of Marketing Cloud to send those emails to have the same voice, the same brand voice, and also be able to see how those are performing all in one place.

Indiana Pacers Improved Customer Engagements By 20 Percent

These features are all relatively new. So we have pilot customers that have been taking advantage of them. We have one retailer that talked about Einstein Engagement Frequency. They had a hunch that they were over messaging customers but they couldn’t really put their finger on it. With Einstein Engagement Frequency we could show them visually exactly where they’re over engaging with their customers and let them take action on it. The platform automatically created lists so that they would not send messages to the ones that are getting too many email messages.

We’ve had a set of AI features in Marketing Cloud, specifically Einstein Engagement Scores, was one that the NBA’s Indiana Pacers is taking advantage of, to increase the engagement rate that they’re having with their fans. They got a 20 percent increase in engagements with their fans using that.

Customer Engagement Getting Even More Granular

We have a jam-packed roadmap for the next of the rest of the year as well. One of the things that I’m really excited about is Content Selection that’s coming out. Content Selection lets each of those messages that we’re creating be dynamically optimized for every customer that’s receiving them. Think of your email as a template that has different aspects or different selections in it that gets automatically replaced with what your customer cares about most and also what they have engaged with most and historically. It’s very engaging for every one of your customers.

The other one that I’m interested in (that is coming later) is bringing natural language processing to understanding your subject lines. What types of subject lines are resonating? Why is it that they’re resonating with your customers? It will give you an insight on them first and then also give you recommendations on how to improve your subject lines.

New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

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7 inspiring email templates

Email is the most important tool marketers have for communicating with their clients and prospects.



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If You Want To Live A 4-Hour Workweek You Can’t Do Your Own Email

As long term readers of this blog know, my initial goal as an entrepreneur was not specifically to get crazy-rich. It was to get free to choose how I spent my time and have enough money to have options. In essence, I wanted the 4-Hour Workweek lifestyle long before Tim Ferriss coined this phrase with […]

The post If You Want To Live A 4-Hour Workweek You Can’t Do Your Own Email appeared first on Yaro.Blog.

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Why Is It So Hard To Break Free From Email Addiction?

As we have grown the InboxDone.com email management service, I’ve been surprised by how much of a challenge it can be for people to let go of their email. Then again, I really shouldn’t be that surprised, as I too had to break the addiction. It was so long ago that I have forgotten what […]

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Email Marketing: Why phishing emails (unfortunately) work … and what marketers can learn from them

Phishing emails are just plain thievery. While phishing emails don’t ultimately deliver value, they do communicate value. Not to everyone, but to a specific audience. And that is why some people act on them.
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Easy Email Inbox: Reply to 3 Types of Messages (and Don’t Sweat the Rest)

When you run a content marketing platform, you’ll get other types of messages from your audience in addition to blog comments. You’ll get emails. Many people have a love/hate relationship with email. When it’s good, it’s really good — but when it’s bad, managing your inbox feels like a huge waste of time. But like
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9 Of My Most Powerful Email Campaigns For Making Automatic Sales

In my recent article, I explained how I took six months ‘off’ from my business, specifically to see if the systems I put in place would keep sales coming in without me doing launches or creating new products. The end result was very exciting, over $ 150,000 in revenue from the business…

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