Tag Archive | "economy"

The Sharing Economy Creates Opportunities To Buy Happiness

Minimalism has transitioned from a trend into a lifestyle, proving it unnecessary to own the things you desire to use to be happy. Although the sharing economy is still in its beginning stages, it provides resources that have helped millions of Americans live to their fullest potential. Let’s discuss how you can maintain a great lifestyle without owning things.

The American Economy is thriving. The national unemployment rate is at a half-century low and nominal wage growth has reached a decade pinnacle – all while the economy continues to sprout. While these economic turnarounds are noteworthy, the standard cost of living has climbed 14% within the last three years – far outpacing wage growth. Consequently, Americans are jumping through hoops to afford a great lifestyle.

From 2017 to 2018, the cost of living hiked by more than 30% in Fresno, California; Colorado Springs, Colorado; Arlington and Austin, Texas; and Columbus, Ohio. In contrast, renters in 13 states typically spend more than half of their net income on necessities. Simultaneously, real real wages haven’t changed in over 50-years. Average hourly wages sat at $ 20.27 in 1964, converting to $ 2.50 in 2018-dollars, and $ 22.65 in 2018.

With stagnant wages and an increasingly costly economy, luxury lifestyles are becoming as fictional as The American Dream.More than half of Americans have less than $ 1,000 resting in their savings account while 32% have no savings at all. In 2019, 2 in 3 Americans haven’t been able to afford a summer vacation averaging $ 1,979. This has heavily influenced the general decline of happiness since the 1990s.

Believe it or not, money can buy and influence happiness as it can fulfil your needs and desires, as well as reducing stress when under hardships. Furthermore, it has been reported that your emotional wellbeing increases as salaries rise, providing more comfort in your life, up to $ 75k per year. Self-reflections become more positive with a higher income, up to $ 95k per year, as well. However, the key to happiness isn’t just having money, but how we spend it. 

Here’s a look at the science on buying happiness. The human mind wanders 47% of the time, often to a dark place, but anticipation and good memories counteract these negative thoughts. Participants of a 2003 study felt happier when anticipating and engaging in a planned experience to later recall on. This provides a sense of self: giving experiences to mention when telling your life story. Participants in a 2012 study feel experiences reflected their identity and values. Sharing experiences is a great way to connect with others since most people despise hearing others speak about their stuff as it could leave you feeling inferior.

The sharing economy promotes peer-to-peer platforms that provide access to shared goods and services down to transportation and lodging. Utilizing the sharing economy is an easy and environmental approach to increasing personal optimism, saving money, and even making money by turning your dormant belongings into extra cash. Discover more about the sharing economy below.

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Every Sector of the Economy is Going to Benefit From Robotics and AI

“We are on the cusp of ubiquitous automation,” says ROBO Global President William Studebaker. “We have an undeniable inflection point because of the performance capabilities of computing and the cost curve declining such that these now are technologies that used to be science fiction but now have actual use applications. Fast forward six years later and we are at a launching pad in terms of the economic activity that we’re seeing and the innovations. Every sector of the economy is going to benefit from robotics and AI.”

William Studebaker, President and Chief Investment Officer of ROBO Global, discusses how robotics and AI are at an inflection point where soon every sector of the economy is going to benefit in an interview on CNBC:

Every Sector of the Economy is Going to Benefit From Robotics and AI

We were fortunate six years ago to develop an index that tracks the growth in robotics and AI because we saw these technologies changing the way we live and work. We are on the cusp of ubiquitous automation. We have an undeniable inflection point because of the performance capabilities of computing and the cost curve declining such that these now are technologies that used to be science fiction but now have actual use applications. Fast forward six years later and we are at a launching pad in terms of the economic activity that we’re seeing and the innovations. It’s being spread out to all parts of the economy. Every sector of the economy is going to benefit from robotics and AI.

We try to identify the companies that we think have the highest revenue threshold that corresponds directly to selling the technologies. We’re looking for high revenue purity. We’re also looking for large technological mode around their business and we have an interesting lens to capture this. We actually have seven PhDs on our team. They’re really the who’s who in robotics and AI that have built technologies, built businesses, or academic researchers, etc. That gives us a great lens to see not what yesterday’s winners are but what the future winners are likely to be. That gives us an interesting lens.

A World of Prediction, Prevention, and Individualizing Medicine

The official fee is 95 basis points. We do rebate securities lending which is effectively their 25 basis points. So the actual costs are 70 basis point to investors. With a team of industry experts that we have tracking this, I think that we do a pretty good job. We are generally the Alpha that investors are looking for. The index is up a little over 20 percent year-to-date and the last three years is probably close to up 15 percent. We think the inflection is starting here and we’ve got years if not decades of growth ahead of us.

Healthcare is probably one of the most exciting areas for investors to think about. Why? We’re going to a world of prediction, prevention, and individualizing medicine. Effectively, we’re going to create much healthier livelihoods for us but more pulling longer longevity. We live in a world that’s been historically sick care. We deal with the problem after it happens. We’re now going to a world of prevention, prediction, and individualizing medicine. A lot of healthcare structures tend to focus on therapies. We’re actually focused much more on the prediction and the prevention; diagnosis, medical instruments, regenerative medicine, and prevention. These are the kinds of technologies that investors need to embrace when they’re thinking about healthcare.

Every Sector of the Economy is Going to Benefit From Robotics and AI, says ROBO Global President William Studebaker

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Progressive Tech Companies Want Trump to Protect Sharing Economy From Dem Attacks

Michael Beckerman, President & CEO at Internet Association which represents big internet focused tech companies such as Google, Amazon, Facebook, Uber, Netflix, Twitter, Lyft, PayPal, Salesforce, Rackspace and many more, sent a congratulations letter to the Trump transition team today. In it they sought to inform Trump how important the internet is to the economy and gave their take on issues dear to them.

screen-shot-2016-11-14-at-5-22-52-pm

The entire letter is available here (PDF).

One very interesting area the group focused on is the sharing economy, which has been under severe attack by progressives and liberal Democrats around the country. Perhaps Trump isn’t Silicon Valley’s worst nightmare after all, considering he is likely to agree with them on these planks:

ON DEMAND OR SHARING ECONOMY
By harnessing the power of the internet and internet-based commercial cloud technology, sharing economy platforms allow individuals to use their free time and resources to earn significant supplementary income under a flexible working arrangement that allows people to earn money how, when, and where they want. Although still in its nascent stage, the sharing economy is projected to account for $ 335 billion in global revenue in 2025, up from $ 15 billion in 2013.

Offer Consistent, Smart Regulatory Approaches: The rapid rise of this new sector of the economy, however, has been met by piecemeal regulatory approaches at the local and state levels that often feature misguided or overly burdensome rules driving up costs for consumers and workers. By steering clear of burdensome regulations, policymakers at every level can ensure this rapidly growing sector of the economy sees its full potential.

Protect the Flexibility and Economic Opportunities of the Sharing Economy: On demand and sharing economy companies are driving new economic growth and opportunities by providing individuals with unprecedented flexibility and control over the decision of when, and how, they earn income. By attempting to apply the same static workplace regulations of the 20th century to this new economic model, policymakers could threaten the very entrepreneurial spirit that drives these 21st century earning opportunities.

One of their other key concerns is safeguarding platforms like Facebook from lawsuits because of things their users post which means not weakening current intermediary liability laws:

“Weakening intermediary liability laws would not only chill innovation and free expression online, but would also threaten investment in the next generation of ideas fueling our digital economy. If digital content intermediaries were responsible for the content uploaded by users, over 80 percent of investors would be less likely to fund startups. In addition, 85 percent of investors are uncomfortable investing in digital content intermediaries open to unpredictable legal action.”

Another major concern is copyright law safe harbors, such as fair use, exemptions, compulsory licenses and first sale doctrine:

“Threats to the flexible framework, such as weakening limitations or exceptions to safe harbors, would create barriers to entry for internet startups and creators, which would deny users the ability to access content
online.”

They also want policies that promote pro data innovation rules:

“However, new regulatory proposals on how data is used and collected threaten to reduce this value. U.S. policy must ensure businesses in every U.S. industry can keep a competitive edge by innovating with data. To do so, policies should champion data innovation by acknowledging the crucial role of data in the modern economy and promote pro-innovation rules. This includes taking a harms-based approach to consumer privacy, instead of a collection-based approach, and stopping data minimization efforts or other proposals that would inhibit innovation.”

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The Inbound Marketing Economy

Posted by KelseyLibert

When it comes to job availability and security, the future looks bright for inbound marketers.

The Bureau of Labor Statistics (BLS) projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing managers also looks positive according to the BLS, which cites that marketing employees are less likely to be laid off since marketing drives revenue for most businesses.

change in advertising and marketing manager employment

While the BLS provides growth estimates for managerial-level marketing roles, these projections don’t give much insight into the growth of digital marketing, specifically the disciplines within digital marketing. As we know, “marketing” can refer to a variety of different specializations and methodologies. Since digital marketing is still relatively new compared to other fields, there is not much comprehensive research on job growth and trends in our industry.

To gain a better understanding of the current state of digital marketing careers, Fractl teamed up with Moz to identify which skills and roles are the most in demand and which states have the greatest concentration of jobs.

Methodology

We analyzed 75,315 job listings posted on Indeed.com during June 2015 based on data gathered from job ads containing the following terms:

  • “content marketing” or “content strategy”
  • “SEO” or “search engine marketing”
  • “social media marketing” or “social media management”
  • “inbound marketing” or “digital marketing”
  • “PPC” (pay-per-click)
  • “Google Analytics”

We chose the above keywords based on their likelihood to return results that were marketing-focused roles (for example, just searching for “social media” may return a lot of jobs that are not primarily marketing focused, such as customer service). The occurrence of each of these terms in job listings was quantified and segmented by state. We then combined the job listing data with U.S. Census Bureau population estimates to calculate the jobs per capita for each keyword, giving us the states with the greatest concentration of jobs for a given search query.

Using the same data, we identified which job titles appeared most frequently. We used existing data from Indeed to determine job trends and average salaries. LinkedIn search results were also used to identify keyword growth in user profiles.

Marketing skills are in high demand, but talent is hard to find

As the marketing industry continues to evolve due to emerging technology and marketing platforms, marketers are expected to pick up new skills and broaden their knowledge more quickly than ever before. Many believe this rapid rate of change has caused a marketing skills gap, making it difficult to find candidates with the technical, creative, and business proficiencies needed to succeed in digital marketing.

The ability to combine analytical thinking with creative execution is highly desirable and necessary in today’s marketing landscape. According to an article in The Guardian, “Companies will increasingly look for rounded individuals who can combine analytical rigor with the ability to apply this knowledge in a practical and creative context.” Being both detail-oriented and a big picture thinker is also a sought-after combination of attributes. A report by The Economist and Marketo found that “CMOs want people with the ability to grasp and manage the details (in data, technology, and marketing operations) combined with a view of the strategic big picture.”

But well-rounded marketers are hard to come by. In a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles. Wanted Analytics recently found that one of the biggest national talent shortages is for marketing manager roles, with only two available candidates per job opening.

Increase in marketers listing skills in content marketing, inbound marketing, and social media on LinkedIn profiles

While recruiter frustrations may indicate a shallow talent pool, LinkedIn tells a different story—the number of U.S.-based marketers who identify themselves as having digital marketing skills is on the rise. Using data tracked by Rand and LinkedIn, we found the following increases of marketing keywords within user profiles.

growth of marketing keywords in linkedin profiles

The number of profiles containing “content marketing” has seen the largest growth, with a 168% increase since 2013. “Social media” has also seen significant growth with a 137% increase. “Social media” appears on a significantly higher volume of profiles than the other keywords, with more than 2.2 million profiles containing some mention of social media. Although “SEO” has not seen as much growth as the other keywords, it still has the second-highest volume with it appearing in 630,717 profiles.

Why is there a growing number of people self-identifying as having the marketing skills recruiters want, yet recruiters think there is a lack of talent?

While there may be a lot of specialists out there, perhaps recruiters are struggling to fill marketing roles due to a lack of generalists or even a lack of specialists with surface-level knowledge of other areas of digital marketing (also known as a T-shaped marketer).

Popular job listings show a need for marketers to diversify their skill set

The data we gathered from LinkedIn confirm this, as the 20 most common digital marketing-related job titles being advertised call for a broad mix of skills.

20 most common marketing job titles

It’s no wonder that marketing manager roles are hard to fill, considering the job ads are looking for proficiency in a wide range of marketing disciplines including social media marketing, SEO, PPC, content marketing, Google Analytics, and digital marketing. Even job descriptions for specialist roles tend to call for skills in other disciplines. A particular role such as SEO Specialist may call for several skills other than SEO, such as PPC, content marketing, and Google Analytics.

Taking a more granular look at job titles, the chart below shows the five most common titles for each search query. One might expect mostly specialist roles to appear here, but there is a high occurrence of generalist positions, such as Digital Marketing Manager and Marketing Manager.

5 most common job titles by search query

Only one job title containing “SEO” cracked the top five. This indicates that SEO knowledge is a desirable skill within other roles, such as general digital marketing and development.

Recruiter was the third most common job title among job listings containing social media keywords, which suggests a need for social media skills in non-marketing roles.

Similar to what we saw with SEO job titles, only one job title specific to PPC (Paid Search Specialist) made it into the top job titles. PPC skills are becoming necessary for more general marketing roles, such as Marketing Manager and Digital Marketing Specialist.

Across all search queries, the most common jobs advertised call for a broad mix of skills. This tells us hiring managers are on the hunt for well-rounded candidates with a diverse range of marketing skills, as opposed to candidates with expertise in one area.

Marketers who cultivate diverse skill sets are better poised to gain an advantage over other job seekers, excel in their job role, and accelerate career growth. Jason Miller says it best in his piece about the new breed hybrid marketer:

future of marketing quote linkedin

Inbound job demand and growth: Most-wanted skills and fastest-growing jobs

Using data from Indeed, we identified which inbound skills have the highest demand and which jobs are seeing the most growth. Social media keywords claim the largest volume of results out of the terms we searched for during June 2015.

number of marketing job listings by keyword

“Social media marketing” or “social media management” appeared the most frequently in the job postings we analyzed, with 46.7% containing these keywords. “PPC” returned the smallest number of results, with only 3.8% of listings containing this term.

Perhaps this is due to social media becoming a more necessary skill across many industries and not only a necessity for marketers (for example, social media’s role in customer service and recruitment). On the other hand, job roles calling for PPC or SEO skills are most likely marketing-focused. The prevalence of social media jobs also may indicate that social media has gained wide acceptance as a necessary part of a marketing strategy. Additionally, social media skills are less valuable compared to other marketing skills, making it cheaper to hire for these positions (we will explore this further in the average salaries section below).

Our search results also included a high volume of jobs containing “digital marketing” and “SEO” keywords, which made up 19.5% and 15.5% respectively. At 5.8%, “content marketing” had the lowest search volume after “PPC.”

Digital marketing, social media, and content marketing experienced the most job growth

While the number of job listings tells us which skills are most in demand today, looking at which jobs are seeing the most growth can give insight into shifting demands.

digital marketing growth on  indeed.com

Digital marketing job listings have seen substantial growth since 2009, when it accounted for less than 0.1% of Indeed.com search results. In January 2015, this number had climbed to nearly 0.3%.

social media job growth on indeed.com

While social media marketing jobs have seen some uneven growth, as of January 2015 more than 0.1% of all job listings on Indeed.com contained the term “social media marketing” or “social media management.” This shows a significant upward trend considering this number was around 0.05% for most of 2014. It’s also worth noting that “social media” is currently ranked No. 10 on Indeed’s list of top job trends.

content marketing job growth on indeed.com

Despite its growth from 0.02% to nearly 0.09% of search volume in the last four years, “content marketing” does not make up a large volume of job postings compared to “digital marketing” or “social media.” In fact, “SEO” has seen a decrease in growth but still constitutes a higher percentage of job listings than content marketing.

SEO, PPC, and Google Analytics job growth has slowed down

On the other hand, search volume on Indeed has either decreased or plateaued for “SEO,” “PPC,” and “Google Analytics.”

seo job growth on indeed.com

As we see in the graph, the volume of “SEO job” listings peaked between 2011 and 2012. This is also around the time content marketing began gaining popularity, thanks to the Panda and Penguin updates. The decrease may be explained by companies moving their marketing budgets away from SEO and toward content or social media positions. However, “SEO” still has a significant amount of job listings, with it appearing in more than 0.2% of job listings on Indeed as of 2015.

ppc job growth on indeed.com

“PPC” has seen the most staggered growth among all the search terms we analyzed, with its peak of nearly 0.1% happening between 2012 and 2013. As of January of this year, search volume was below 0.05% for “PPC.”

google analytics job growth on indeed.com

Despite a lack of growth, the need for this skill remains steady. Between 2008 and 2009, “Google Analytics” job ads saw a huge spike on Indeed. Since then, the search volume has tapered off and plateaued through January 2015.

Most valuable skills are SEO, digital marketing, and Google Analytics

So we know the number of social media, digital marketing, and content marketing jobs are on the rise. But which skills are worth the most? We looked at the average salaries based on keywords and estimates from Indeed and salaries listed in job ads.

national average marketing salaries

Job titles containing “SEO” had an average salary of $ 102,000. Meanwhile, job titles containing “social media marketing” had an average salary of $ 51,000. Considering such a large percentage of the job listings we analyzed contained “social media” keywords, there is a much larger pool of jobs; therefore, a lot of entry level social media jobs or internships are probably bringing down the average salary.

Job titles containing “Google Analytics” had the second-highest average salary at $ 82,000, but this should be taken with a grain of salt considering “Google Analytics” will rarely appear as part of a job title. The chart below, which shows average salaries for jobs containing keywords anywhere in the listing as opposed to only in the title, gives a more accurate idea of how much “Google Analytics” job roles earn on average.national salary averages marketing keywords

Looking at the average salaries based on keywords that appeared anywhere within the job listing (job title, job description, etc.) shows a slightly different picture. Based on this, jobs containing “digital marketing” or “inbound marketing” had the highest average salary of $ 84,000. “SEO” and “Google Analytics” are tied for second with $ 76,000 as the average salary.

“Social media marketing” takes the bottom spot with an average salary of $ 57,000. However, notice that there is a higher average salary for jobs that contain “social media” within the job listing as opposed to jobs that contain “social media” within the title. This suggests that social media skills may be more valuable when combined with other responsibilities and skills, whereas a strictly social media job, such as Social Media Manager or Social Media Specialist, does not earn as much.

Massachusetts, New York, and California have the most career opportunities for inbound marketers

Looking for a new job? Maybe it’s time to pack your bags for Boston.

Massachusetts led the U.S. with the most jobs per capita for digital marketing, content marketing, SEO, and Google Analytics. New York took the top spot for social media jobs per capita, while Utah had the highest concentration of PPC jobs. California ranked in the top three for digital marketing, content marketing, social media, and Google Analytics. Illinois appeared in the top 10 for every term and usually ranked within the top five. Most of the states with the highest job concentrations are in the Northeast, West, and East Coast, with a few exceptions such as Illinois and Minnesota.

But you don’t necessarily have to move to a new state to increase the odds of landing an inbound marketing job. Some unexpected states also made the cut, with Connecticut and Vermont ranking within the top 10 for several keywords.

concentration of digital marketing jobs

marketing jobs per capita

Job listings containing “digital marketing” or “inbound marketing” were most prevalent in Massachusetts, New York, Illinois, and California, which is most likely due to these states being home to major cities where marketing agencies and large brands are headquartered or have a presence. You will notice these four states make an appearance in the top 10 for every other search query and usually rank close to the top of the list.

More surprising to find in the top 10 were smaller states such as Connecticut and Vermont. Many major organizations are headquartered in Connecticut, which may be driving the state’s need for digital marketing talent. Vermont’s high-tech industry growth may explain its high concentration of digital marketing jobs.

content marketing job concentration

per capita content marketing jobs

Although content marketing jobs are growing, there are still a low volume overall of available jobs, as shown by the low jobs per capita compared to most of the other search queries. With more than three jobs per capita, Massachusetts and New York topped the list for the highest concentration of job listings containing “content marketing” or “content strategy.” California and Illinois rank in third and fourth with 2.8 and 2.1 jobs per capita respectively.

seo job concentration

seo jobs per capita

Again, Massachusetts and New York took the top spots, each with more than eight SEO jobs per capita. Utah took third place for the highest concentration of SEO jobs. Surprised to see Utah rank in the top 10? Its inclusion on this list and others may be due to its booming tech startup scene, which has earned the metropolitan areas of Salt Lake City, Provo, and Park City the nickname Silicon Slopes.

social media job concentration

social media jobs per capita

Compared to the other keywords, “social media” sees a much higher concentration of jobs. New York dominates the rankings with nearly 24 social media jobs per capita. The other top contenders of California, Massachusetts, and Illinois all have more than 15 social media jobs per capita.

The numbers at the bottom of this list can give you an idea of how prevalent social media jobs were compared to any other keyword we analyzed. Minnesota’s 12.1 jobs per capita, the lowest ranking state in the top 10 for social media, trumps even the highest ranking state for any other keyword (11.5 digital marketing jobs per capita in Massachusetts).

ppc job concentration

ppc jobs per capita

Due to its low overall number of available jobs, “PPC” sees the lowest jobs per capita out of all the search queries. Utah has the highest concentration of jobs with just two PPC jobs per 100,000 residents. It is also the only state in the top 10 to crack two jobs per capita.

google analytics job concentration

google analytics jobs per capita

Regionally, the Northeast and West dominate the rankings, with the exception of Illinois. Massachusetts and New York are tied for the most Google Analytics job postings, each with nearly five jobs per capita. At more than three jobs per 100,000 residents, California, Illinois, and Colorado round out the top five.

Overall, our findings indicate that none of the marketing disciplines we analyzed are dying career choices, but there is a need to become more than a one-trick pony—or else you’ll risk getting passed up for job opportunities. As the marketing industry evolves, there is a greater need for marketers who “wear many hats” and have competencies across different marketing disciplines. Marketers who develop diverse skill sets can gain a competitive advantage in the job market and achieve greater career growth.

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Four Old-School Ways to Thrive in any Economy

Image of Farmer on Horse-drawn Plough

So, how’s the economic meltdown been treating you? Excited about the opportunities, or sick to your stomach worrying about how your bills will get paid?

Exhilarated or freaked out?

Maybe a little of both?

It’s impossible to really see massive change when we’re still in the middle of it. But there are a handful of things you can bank on. One of them is that human nature doesn’t fundamentally change, even though the environment can change radically.

And if you look back over most of the time we human beings have been on the planet, you realize that it’s in our nature to be entrepreneurs. In most times, most people created something valuable, then arranged to exchange that for something else.

The Industrial Revolution came along and we started to think it made sense for most people to work for somebody else. Just a few people knew how to do very complicated things like run factories. Most of us had to settle for being the faceless masses who could be trained to work in those factories.

The shake-up we’re in now could change our lives as profoundly as the Industrial Revolution did. Every week, thousands of employees are becoming entrepreneurs, whether they wanted to be or not. A job, once seen as a necessity, might be a pretty scarce resource for awhile.

So it might be time to think about the ancient traits that have helped entrepreneurs since the dawn of history, and how they relate to the emerging 21st-century economy.

1. Self-reliance

Back when we moved from farms to factories (and later, to cubicles), once we got a few things like child labor and worker safety straightened out, a lot of us got into the habit of letting a company take care of us.

An 18th-century farmer and a prehistoric cave dweller had one thing in common: if they didn’t hustle their asses off, they starved. There was no benevolent employer who would make sure things turned out OK.

Often, things didn’t turn out OK at all. But you worked hard and you kept your eyes open and you made your own luck.

Today’s version of self-reliance is unimaginable luxury in comparison. You’re highly unlikely to get eaten by a saber-toothed tiger, if you get appendicitis it probably won’t kill you, and if you need to figure out how to do something, you can tap into the better part of human knowledge at any public library.

Enjoy the incredible benefits of the 21st century, but don’t lose that ancient human drive to make our own fates.

Keep hustling.

2. Great ideas

Jonas Ridderstrale and Kjell Nordstrom (two wild and crazy guys) argued in Funky Business that Karl Marx was right. The workers now control the means of production. Because in the emerging economy, the means of production are between your ears.

Being an entrepreneur isn’t (necessarily) about making physical things any more. The value you can create now comes from your own wisdom, perceptiveness, style, intelligence, flexibility, and creativity.

Even if you’re making an object, it’s the design and intelligence you put into that object that make it valuable, not the physical molecules.

In every market, you win by offering people what they want and need. The winners in the new marketplace will sell valuable and useful information, road maps, digital tools, education, and entertainment—often, all contained within one product.

These aren’t capital-intensive projects. They don’t require armies of workers to build physical infrastructure, or legions of slaves to dig plantations or build pyramids.

Every entrepreneur is the product of a specific cultural environment, and the environment we’re in now is information overload. The normal human brain was never meant to process this much data. Most people are completely overwhelmed by the endless tangle of information, and it just gets more complex every day.

As an information entrepreneur, you can navigate that roaring river and pluck out just what your customers need, then wrap it in the package that makes it exactly what they want.

Pay attention, keep learning, and keep evolving. Entrepreneurs have always prevailed by solving problems in smart new ways. There are more ways to do that today than there have ever been before.

3. The village is your customer

Once upon a time, the bread baker and his village were stuck with one another. If he baked lousy bread, he had to look his neighbors in the eye and face their scorn. The fact that his customers were his neighbors kept him on the straight and narrow. There was no difference between his professional reputation and his personal one.

Huge 20th-century industrialism made that seem irrelevant and quaint. We had no idea what kind of person made the toy or car or loaf of bread we just bought, and we forgot to even wonder.

Now the village is back. If we blow it, customers publicly rap on our window (with social media, blogs or Twitter) and give us a piece of their mind.

Once again, our reputation and our products are one and the same. What we create doesn’t have to be perfect, but it does have to show that we give a damn.

The inconvenient part is that the village isn’t stuck with you. If your baguette isn’t great, your customer can FedEx something from an artisanal bakery in Napa or Madison or Boca Raton.

The cool part, though, is that if you make something handmade (even if it’s delivered in pixels), personal, and/or magnificently useful, your village can and will find you. Whether you make homespun yarn or an interactive course on how to start a dog-walking business, your product can find its own profitable village of happy customers.

4. It’s in your DNA

The human being is an inherently creative, flexible, resilient creature.

You are an inherently creative, flexible, resilient creature.

The times may well get worse before they get better. But compared with a lot of history’s darker moments, this one’s pretty comfortable.

And the opportunities that have opened up because of technology and communication are nothing short of breathtaking. No, not everyone’s going to become an information entrepreneur.

But you can.

Embrace the entrepreneurship that’s in your DNA. Keep your eyes open for problems to solve and markets to serve. And buckle up. Like every exciting ride, this one’s got a few hairpin curves.

About the author

Sonia Simone

Sonia Simone is co-founder and Chief Content Officer of Copyblogger Media. Get more from Sonia on Twitter and .

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Space Exploration Is The Next Frontier Of The Economy

We all want more money. Unless you have figured out the secrets of Buddhism or Taoism, money helps us achieve what we need and want. The only problem is that money isn’t easy to come by for the large majority of people. How do we get more money? Space exploration and mining.

A new inforgraphic from the fine folks at Doctoral Programs points our economic ambitions to the stars. Google CEO Larry Page and others recently began funding a trip to mine an asteroid of the precious metals contained therein. Amazingly enough, one asteroid is worth $ 50 million in platinum alone. When you combine that with the other elements present, you get a giant rock that’s worth billions of dollars.

On top of space mining, the space tourism business is set to explode within the next few years. Once it becomes cheaper, you’ll see even the middle class buying their way into a trip to space. It’s a place that very few people have been and everybody has wanted to go since they were a kid.

So, we can totally keep on trying to make money off of what’s left of our planet, but we’ll eventually have to expand beyond Earth. Hopefully we’ll have proper travel by then to accomodate the many years it takes to put people on any planet beyond our own.

Make Money in Outer Space.

Graphic by www.doctoralprograms.org


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8 Must Have Attitudes For The Entrepreneur Who Tackles A Downturn Economy

When I first started my recruitment company in 2005, companies were still paying top level (and sometimes mid-level) sales professionals (discipline I started with) $ 100,000 a year and up. For me, this meant that even though in my ramp-up period my business volume was low (not many customers), my revenue wasn’t, as there is somewhat of a direct relationship between employee… Read the rest of this entry »

Entrepreneurs-Journey.com by Yaro Starak

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B2B Tactics: Maximizing marketing efforts in a tough economy

The difficult economic situation is making a dent in every business function, even Marketing.

Read on to learn more about B2B tactics that can help find and convert new prospects. And what efforts your peers find most effective.
Marketingsherpa Blog

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