Tag Archive | "downside"

Social Doubt: Beware the downside of social proof in social media marketing

Social proof is a psychological dynamic that helps power some of the success that marketers see from social media.
But there is a downside of social proof in social media marketing. Read on to learn some of its pitfalls and how to avoid them

MarketingSherpa Blog

Posted in IM NewsComments Off

The downside of very high conversion rates

One reason why an obsession with average conversion rates can be harmful to your marketing health is because very high conversion rates are usually not good for your ultimate KPI — profit. Read on to learn two possible downsides to very high conversion rates, and an example from a blog reader that illustrates those two very possible downsides.
Marketingsherpa Blog

Posted in IM NewsComments Off


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