Tag Archive | "Door"

How to Unlock the Door to Effective Content with Your Creativity

How to Unlock the Door to Effective Content with Your Creativity

We definitely had a creativity thread weaving through the week, both on the blog and the podcasts.

On Monday, I continued our “Quick Copy Tips” series by talking about the difference between benefits and features. It’s one of the first topics covered in nearly every copywriting book, but even experienced writers often get it wrong — because it can be so tricky to see with fresh eyes. I gave you a fast way to do exactly that.

On Tuesday, Stefanie addressed that nasty creativity killer: perfectionism. It takes many forms and hides in many disguises. She reminded us of the one thing we all have to do to defeat it.

And on Wednesday, we posted our creativity and productivity prompts for August. We’re offering a new pair of prompts for you every month this year, to help you create stronger work and more of it. This month’s prompts were heavily influenced by Growing Gills, Jessica Abel’s terrific book on productivity for creative people.

Over on Copyblogger FM, we republished an episode on writing (much better) blog comments. Blog comments can be a surprisingly great way to forge connections with web publishers … but there’s definitely a right way and a wrong way. Quit writing flat, stale comments and start leaving comments that actually make an impact.

And in an encore episode of The Writer Files, Kelton Reid shared a fascinating conversation with neuroscientist Michael Grybko about the nature of creativity — where it comes from and how to nurture it.

That’s it for this week — have a great weekend, and we’ll see you Monday. :)

— Sonia Simone

Chief Content Officer, Rainmaker Digital


Catch up on this week’s content


quick copy tipBoost the Relevance of Your Content with Benefits and Features

by Sonia Simone


you can care about quality and produce meaningful work without driving yourself crazyThe Non-Perfectionist’s Guide to Noteworthy Blogging for Your Business

by Stefanie Flaxman


2017 Content Excellence Challenge: The August Prompts2017 Content Excellence Challenge: The August Prompts

by Sonia Simone


How to Write (Much Better) Blog CommentsHow to Write (Much Better) Blog Comments

by Sonia Simone


How to Write (Much Better) Blog CommentsHow to Know Exactly What Content You Should Create

by Jerod Morris


The Best of ‘The Writer’s Brain’ Part One: CreativityThe Best of ‘The Writer’s Brain’ Part One: Creativity

by Kelton Reid


How Website Personalization Grows Your Business Faster, with Brennan DunnHow Website Personalization Grows Your Business Faster, with Brennan Dunn

by Brian Clark


The post How to Unlock the Door to Effective Content with Your Creativity appeared first on Copyblogger.


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Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship

Decision is dangerous to free speech and the free flow of online information.

The post Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Grace the Stage at MozCon 2017: The Door is Open for Community Speaker Pitches

Posted by ronell-smith

Some of the best talks at MozCon each year come from the community speakers—those who’re able to make a pitch to grace the stage.

This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience.

If you’re eager to be a member of this group, step right up.

We’re now open for MozCon community speaker’s pitches.

We’d be happy to have your best effort.

(This year, we’ll have six speakers.)


The nuts & bolts:

  • Submitting is as simple as filling out the form below
  • Only submit one talk (the one you’re most passionate about)
  • Pitches must be related to online marketing & 15 minutes long
  • Submissions close Sunday, April 16th at 5pm PDT
  • All decisions are final
  • Talks must must adhere to the MozCon Code of Conduct
  • You’ll be required to be present at MozCon in Seattle

if you submit a pitch, you’ll hear back from us regardless of whether you’re accepted or denied.


Community speakers receive…

  • At least 15 minutes on the MozCon stage for a keynote-style presentation, plus 5 minutes of Q&A
  • A free ticket to MozCon. (If you already have one, we’ll either refund or transfer the ticket to someone else.)
  • Four nights of lodging covered by us at our partner hotel
  • A reimbursement for your travel (flight, train, car, etc.), up to $ 500 domestic and $ 750 international
  • A free ticket for you to give to anyone, plus a code for $ 300 off another ticket
  • An invitation for you and your significant other to join us for the speakers’ dinner.

If you’re curious about what the process look like, take a look at what Zeph Snapp wrote about his experience as a community speaker.

Long-time community member Samuel Scott, one of our fantastic community speakers at MozCon 2016!


How do you pick speakers?

The selection committee, comprised of Mozzers, reviews every pitch. Initially, we review only the topics. This helps us make sure the topics match our audience.

Later we look at the entirety of the pitch, with an eye for what the finished product would look like on stage.

Things to consider for your pitch:

  • Focus your pitch on online marketing. MozCon is all about actionable information.
  • Your pitch is for MozCon organizations, so detail what you’re talking about. We need to know the actual tactics you’ll be sharing.
  • Read this post on how to prepare for speaking, from pitching to the actual gig.
  • Review the topics already accepted to ensure there is no overlap.
  • Honor the form’s word limits. (Linking to Google Docs, for example, will result in an immediate disqualification.)
  • No one from the speaker selection committee will be able to evaluate your pitch in advance.
  • Lobbying on social media is frowned upon and won’t do you any good.
  • Link to a video of you presenting and to your SlideShare channel (or wherever we can take a look at decks you’ve created in the past)

A little weak in the knees about speaking at MozCon?

Don’t be scurred.

We’ve got your back.

Whether a speaker has hundreds of talks under her belt or is giving her first talk, we work with them to deliver a product she’lll be proud of and the audience will both love and learn from.

We provide instruction on topics and review the content in its entirety.

We encourage pitches from speakers of all backgrounds, knowledge levels, and speaking experiences.

A few additional things we help with:

  • Discuss and refine your topic
  • Assist in honing topic title and description
  • Review outlines and drafts
  • Best practices and guidance for slide decks, specifically for our stage
  • A comprehensive, step-by-step guide for show flow
  • Serve as an audience for practicing your talk
  • Review your final deck
  • Sunday night pre-MozCon tour of the stage to meet our A/V crew, see your presentation on the screens, and test the clicker
  • A 15-person dedicated crew to make your A/V outstanding
  • Whatever else we can do to make your talk outstanding

Now over to you.

If you’ve ever had a vision of making onto the MozCon stage, this is your best shot.

So, umm, shouldn’t you be typing feverishly in the Google Form above?

Good luck.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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How Can You Walk Through A Door If You Cannot See It?

How Can You Walk Through A Door If You Cannot See It?… I just spent the entire day at “Hub Melbourne” a co-working space in a magnificient old building full of lots of people working hard on their businesses. I arrived at 11am, enjoyed a quick introduction and tour around…

The post How Can You Walk Through A Door If You Cannot See It? appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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How Can You Walk Through A Door If You Cannot See It?

How Can You Walk Through A Door If You Cannot See It?… I just spent the entire day at “Hub Melbourne” a co-working space in a magnificient old building full of lots of people working hard on their businesses. I arrived at 11am, enjoyed a quick introduction and tour around…

The post How Can You Walk Through A Door If You Cannot See It? appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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Bluetooth garage door opener

Today I made a Bluetooth garage door opener. Now I can open my garage from my Android phone. There’s a short how-to YouTube video from Lou Prado. Lou also made a website btmate.com that has more information, and you can watch an earlier howto video as well.

The project itself was pretty simple:
– Acquire a Samsung HM1100 bluetooth headset (the Samsung HM1800 also works). You can buy these cheap from Fry’s or eBay. I got mine on eBay for $ 10-$ 15.
– Crack open the earpiece on the Bluetooth headset and solder one of the earpiece wires to the base pin of a transistor. Solder red and black wires to the other pins of the transistor.
– Connect the red and black wires to the garage door opener. It turns out that most garage door openers are built to allow easy insertion of wires, which is nice.

That’s more or less it. My soldering was ugly as sin–too ugly for me to even post a picture. And rather than leave the house for some heat shrink tubing, I just left bare wires on the transistor, but everything works fine.

Lou wrote a nice Android app that’s free to install and then pay-what-you-want for a license. Then it’s just a single button to open or close the garage door. In theory, I could use Tasker to open the garage door automatically when I get home.

It’s not quite as sexy as Brad Fitzpatrick’s Android garage door opener, but it was a fun little project for a day.

Matt Cutts: Gadgets, Google, and SEO

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Bluetooth garage door opener

Today I made a Bluetooth garage door opener. Now I can open my garage from my Android phone. There’s a short how-to YouTube video from Lou Prado. Lou also made a website btmate.com that has more information, and you can watch an earlier howto video as well.

The project itself was pretty simple:
- Acquire a Samsung HM1100 bluetooth headset (the Samsung HM1800 also works). You can buy these cheap from Fry’s or eBay. I got mine on eBay for $ 10-$ 15.
- Crack open the earpiece on the Bluetooth headset and solder one of the earpiece wires to the base pin of a transistor. Solder red and black wires to the other pins of the transistor.
- Connect the red and black wires to the garage door opener. It turns out that most garage door openers are built to allow easy insertion of wires, which is nice.

That’s more or less it. My soldering was ugly as sin–too ugly for me to even post a picture. And rather than leave the house for some heat shrink tubing, I just left bare wires on the transistor, but everything works fine.

Lou wrote a nice Android app that’s free to install and then pay-what-you-want for a license. Then it’s just a single button to open or close the garage door. In theory, I could use Tasker to open the garage door automatically when I get home.

It’s not quite as sexy as Brad Fitzpatrick’s Android garage door opener, but it was a fun little project for a day.

Matt Cutts: Gadgets, Google, and SEO

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Search In Pics: Binary Google Door, Ping Pong Hangout & Google Portal

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Binary Google Door: Source: Google+ Army Of Google Street View Cars:…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Why Your Next Online Marketing Client May Live Next Door

image of Oregon map

The new buzz word on the street is local.

The thing is, it’s not just buzz.

Brian Clark and Robert Bruce talked about local businesses back in February on the Internet Marketing for Smart People Radio show. If you haven’t heard it yet, you need to check it out.

Local is where we — whether you call yourself a copywriter, an Internet marketer, a social media consultant, a web developer, or all of the above — will soon be finding our next and best clients. As the Internet connects us globally, it also connects us locally.

That’s right, the worldwide web has finally come full circle to reconnect us to the mom-and-pop business next door.

Look at Yelp, Foursquare, and the recent successes of Groupon, LivingSocial, and the myriad of similar businesses. Consumers are voting with their wallets: they want local businesses, just as much as they want national (look at the success of Naked Pizza).

As the consumer demand for local businesses grows, the demand forlocal Internet marketers will grow as well.

Will you answer the call?

Why are we the local business heroes?

First, most local small businesses can’t afford the fees of large advertising agencies, or even small ones in many cases.

Most local businesses are family owned. Any money that goes into the business is money they take from their families.

They want to spend as little as possible.

Second, 40% of small businesses have no online presence. And many of those that do have some kind of site still have a lot of room for improvement.

Simple tasks such as setting up a well-designed website, claiming their Google Places page, and setting up their Twitter and Facebook accounts can exponentially improve their online presence.

Third, many of the local business owners don’t have time to learn and execute what’s needed to market effectively on the web.

Many local businesses are run by their owners and one or two employees. There is barely enough time for the day-to-day operation, let alone sitting down to learn Internet marketing.

If you’ve been reading Copyblogger, you already know more about content-based online marketing than most local business owners.

So why aren’t local businesses knocking on my door?

It’s rather interesting. Here are three reasons local businesses avoid marketing on the web.

1. They Really Hold onto their Money
Remember how I said the money for these businesses either goes to the business or to their families? They want to make sure every dollar is spent wisely.

They want to see solid online marketing case studies for similar local business. It used to be rather hard to find examples of local businesses using Internet marketing effectively. Now, as more and more businesses adopt these principles, it’s become much easier.

2. Internet Marketing is Hard to Understand
Most business owners think Internet marketing means creating a Twitter account and tweeting what they had for breakfast. No wonder they’re hesitant to get online.

Demonstrate what marketing online is really about. The best way is to start simple. Even the least internet-savvy business knows the importance of Google, and that if they want to attract more customers, they need to rank higher in search engines. Twitter, Facebook, and blogs, particularly with a smart content marketing program, will help them do that.

And you’re the one who can set a program like that up for them. It’s relatively simple for you … it’s rocket science to them.

3. Bad Experiences
There are business owners who are ready to embrace the web, but don’t know where to turn. A lot of them get picked up by sleazy Internet marketers, incompetent web designers, or half-baked SEO services — all of whom overcharge and under deliver.

These stories spread among local business owners, creating a distrust of all of us who teach how to market using the web. It’s your job to show you’re trustworthy.

Check out the free Internet Marketing for Smart People 20-part course. It will show you how to be trustworthy, and give you a great framework to start helping local businesses by focusing on the right foundation.

Only you can do it

So here’s my final kicker. I think you are the perfect person to help local businesses in your area succeed. And here’s why …

You understand your local market better than me, Brian, Sonia, or anyone else at Copyblogger or in the online marketing world.

You live there.

You work, play, eat, sleep with the locals. You know what makes them tick. If I came to your area, I would need to take the time to learn the ins and outs of the area, and I still wouldn’t know it better than you.

You also understand marketing better than anyone in your area. I can easily say that anyone who reads Copyblogger knows more than 99% of the people out there.

It’s time that you take what you’ve learned on Copyblogger and apply it to local businesses.

You are the perfect person to help the local businesses in your area succeed. Let’s get to it.

To help you get started, download this guide to Improve Your Google Ranking I made for local salons. You can easily adapt it to other businesses in your area.

My gift to you.

About the Author: If you’d like to read more by Brandon Yanofsky, check out his blog on Small Business Marketing. He also runs a Salon Marketing business for local salons.

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