Tag Archive | "Distribution"

5 content distribution strategies for 2018

So, you’ve created tons of content, but you still aren’t gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential.

The post 5 content distribution strategies for 2018 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Does free press release distribution help link building?

Author (displayed on the page): 

Conducting primary research in your market and sharing the results can be a very effective link building tactic. Especially, if the market your research is actually 'link building' itself. On Friday evening, I picked up a retweet from @wilreynolds which pointed me to a detailed review of free press release sites from Vitispr.com.

The study set out to answer six questions that are important to any link builder using free press release distribution sites as part of their link building efforts. Namely:

1. Do journalists and bloggers actually use these press releases for stories?

2. Would the release appear on Google News?

3. Would the release appear in a Google web search?

4. How easy are the free release sites to use?

5. Do free release sites help with link building?

6. Could the sites be used to help 'own' the search results for a targeted phrase?


There are a myriad of free press release distribution services: I've tried some before but haven't been at all impressed with the results. As Vitispr says, "what's the use of writing and issuing news if no-one covers it?". The all important part of media relations is "talking to journalists, editors and bloggers to understand what kinds of story would interest them" – and then gearing your pitches to what they want. This is obviously something they feel strongly about as they spent a month testing 60 sites with four real press releases and carefully monitoring the results. 

Here's what they found:

  • None of the reviewed sites succeeded in reaching key influencers.
  • Three out of 60 sites managed to get the story on Google News – Online PR News was the best.
  • Some press releases did appear on page one of a Google search on a targeted phrase – PR Fire was most successful.
  • None of the releases were picked up by a source of what might be called a valuable link.
  • However, three of the sites did result in 'low value' links.

The results show that most free press release distribution sites provide little value. However, Vitispr did not test the paid-for versions of these services. If you want to check these out for yourselves, Vitispr provide details on all 60 sites tested

Public relations and link building

I think the processes of traditional PR and link building have much in common:

  • both depend on building good relationships
  • success cannot be guaranteed for each individual pitch – it's a percentage game – you've got to target a list of quality targets to get x% success
  • persistence and polite follow-up pays off
  • once you've been successful with one journalist or editor or site, then you can build on that relationship in the future.

I don't use free distribution stories when I release stories, and though I do use premium paid-for services, it's not the main focus of our campaigns, but more a 'sweeping up' process.

The main focus of our campaigns in using online PR for publicity and link building is to build our own lists of individual journalists, editors, bloggers and experts and strengthen our relationships with them. You can read more about our approach in Drive sales and link for SEO through online PR

It's a lot of work but it pays dividends long term. This study shows that there is no easy way to be successful in online PR – it takes creative thinking, preparation and execution.

This is a great piece of work from Vitispr because they really put the effort into a survey that was of great interest and benefit to link builders. Here's the link to the survey again – a detailed review of free press release sites

Wordtracker Blog

Posted in IM NewsComments Off

San Francisco Set to Ban the Distribution of Yellow Pages

yellow pages banned in san franNot only do people consider the distribution of Yellow Pages phone books obsolete. So does the law.

Last week, San Francisco’s Board of Supervisors passed the first vote towards banning the delivery of Yellow Pages. As reported by the Los Angeles Times, San Francisco is the first city in the nation to restrict the distribution of the book.

If the bill passes its second vote this week, the new legislation will launch a three-year pilot program, starting on October 1, 2011. That program will ensure that Yellow Pages are prohibited from being delivered to private residences and businesses in San Francisco unless they have been specifically requested. Otherwise, the distributor will be subject to administrative penalties.

What does this ban mean?

This bill indicates the government’s determination to protect both the interest of its citizens and the environment. Consumers increasingly consider online services before Yellow Pages as they make purchase decision. They are not interested in unsolicited mail. If they need some product or service, they can search for it in search engines or ask friends on social media.

How should you prepare for such developments?

You should keep building your online presence. Educate your target audience about your industry and how it connects to their day-to-day lives. As we have previously discussed, if you are ahead of the curve and following closely the shift in consumer behavior, you can own this new space and become a trusted advisor online.

Should we expect other governments to follow suit? Probably. In any case, act before your city does.

Webinar On-Demand: Why Yellow Pages Ads Are a Waste of Money

Why Yellow Pages Ads Are a Waste of Money

Learn why you should drop Yellow Pages ads and how to gain competitive advantage online.

View this on-demand webinar to learn why Yellow Pages ads are a waste of your money and where you should invest in instead.

Connect with HubSpot:

HubSpot on Twitter HubSpot on Facebook HubSpot on LinkedIn HubSpot on Google Buzz 


HubSpot’s Inbound Internet Marketing Blog

Posted in IM NewsComments Off