Tag Archive | "digitally"

There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer

“A lot of times it’s better to think about (digital transformation) in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to,” says AMA Chief Experience Officer Todd Unger. “Even though my purview here is mostly communicating between us and physicians, ultimately, I’m there to help them in what they care the most about, which is patient care. There is no aspect of healthcare right now that is not being transformed digitally.”

Todd Unger, Chief Experience Officer for the American Medical Association, discusses how digital transformation is ultimately about improving patient care in a video interview (watch below) with industry analyst Michael Krigsman on CXOTALK:

I Don’t Start Anything That I Do With Digital Blinders On

I don’t start anything that I do with digital blinders on. The first thing is to figure out what the job that you’re trying to get done is. Inevitably, of course, these days, if you’re trying to meet people where they are, that does involve digital platforms. We are, in essence, like any other subscription business in that we have something that we’re trying to get people to belong to. If you’re going to communicate with people and build a subscription business, you do need to have that platform in place.

I think, basically, today, most organizations or businesses, they have to act in three ways. They’ve got to have the consumer product focus of a company like Proctor & Gamble. They need to have the publishing experience and content management experience of a New York Times or Washington Post, and they need to have the data and analytics platform and skillset of like an Amazon. That’s a tough organization to build these days. But if you’re going to succeed in creating a member experience and really interacting with people, you’ve got to be able to do all three things.

There Is No Aspect of Healthcare That Is Not Being Transformed Digitally

I think digital transformation is a bizarre and scary term. I don’t walk in the door saying, “We need to have a digital transformation,” because that is really kind of meaningless to people. A lot of times I would say it’s better to think about that in retrospect after you’ve gotten something done, but the digital platform is essential in helping you achieve your business objectives, and that’s really what it boils down to. 

Even though my purview here is mostly communicating between us and physicians, ultimately, I’m there to help them in what they care the most about, which is patient care. There is no aspect of healthcare right now that is not being transformed digitally. One of the most exciting places, and I think it probably has more relevance on the long-term care side, is remote patient monitoring. You look around at most systems and they’re equipping themselves to have people not come to the hospital, not come into the office, but to provide people with the technology to be able to do what they need to do from home and to be able to communicate with them from a remote place and have their progress monitored.

Driving The Future of Medicine

I’d say the final way that we (are an ally in patient care) is through something I don’t think a lot of people know about, which is driving the future of medicine. We are facilitating the changes that are happening in medicine right now. I talked about remote patient monitoring, but telemedicine is something that’s increasing in usage and all of the infrastructure that underlies that needs to get put into place to make sure that doctors have what they need to be able to do that and, from a technology payment standpoint, all of that kind of stuff.

The other thing and this is affecting every aspect of business out there is data. One of the key things about data right now in healthcare is, it’s not necessarily hooked up in a way that can connect the input when a patient comes in the door and the outcomes. There are different systems that underly that data input and the portability of that. We are putting in place an infrastructure and what we would call an innovation ecosystem to facilitate the flow of that data so that it can actually deliver better patient care in the end.

There Is No Aspect of Healthcare That Is Not Being Transformed Digitally – AMA Chief Experience Officer Todd Unger

The post There Is No Aspect of Healthcare That Is Not Being Transformed Digitally, Says AMA Chief Experience Officer appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Disney Takes a Playbook Out of Digitally Native Companies

“All of a sudden people are realizing that Disney is going to take the advantages that they have, content that nobody else has, moats that give them actual real leverage in the negotiations, and then they’re going to actually take a playbook out of these more digitally native companies,” says Sean Ammirati of Birchmere Ventures. “They’re going to actually build direct relationships with their end customers. They’re going to switch their business model from transactional to a subscription model.

Sean Ammirati, Partner at Birchmere Ventures, discusses how Disney has potentially reinvented themselves with the launch of Disney+ in an interview with Bob Evans on the always engaging and relevant Cloud Wars podcast:

Disney Takes a Playbook Out of Digitally Native Companies

Innovation is not relegated simply to 20-something small brand new companies. Large companies are able to leverage their assets and their unfair competitive advantages to play in this also. For instance, Disney recently had its Investor Day and announced its Disney Plus streaming offering. Disney Plus has been framed by a lot of people as a kind of “Netflix Killer.” The interesting thing about what’s happened there is the reaction from Wall Street tech journalists. All these different groups have been incredibly positive.

All of a sudden people are realizing that Disney is going to take the advantages that they have, content that nobody else has, moats that give them actual real leverage in the negotiations, and then they’re going to actually take a playbook out of these more digitally native companies. They’re going to actually build direct relationships with their end customers. They’re going to switch their business model from transactional to a subscription model.

How Do We Transform Our Relationships With Customers?

These are things that we’ve been talking about for four years with lots of legacy companies under the category of digital transformation. But it’s hard every time someone steps up and tries to do that, you’ve got to re-educate Wall Street on how to think about your financial metrics. It turns out that GAAP accounting is not that similar to subscription accounting. To be fair, that’s an easier challenge than it was a few years ago. I remember years ago when Adobe made that pivot and what a struggle that was to say (to investors) we’re going to make less money next quarter and you should be excited about that. Their stock went through kind of a full J-curve there as they walked people through it.

What was encouraging is after Investor Day there was a massive jump in Disney stock. All of a sudden these pieces that you’d watch the leadership put together for a while kind of came into a full mosaic picture. Not only did Disney stock shoot up but this arch competitor Netflix, they took a hit right away, although they’ve come back a little bit with recent earnings. I’m hoping that other CEOs in other boardrooms are taking note of this and asking themselves the same questions. How do we create products and services that transform our relationships with our customers to allow us to have that same type of growth mindset?

Case Study: How to Be a CXO In This Subscription Economy World

We have gotten to a point where we assume that if you’re a company that was born in the digital age and you’ve gone through the full capital formation prospect and gotten out and gotten public you must have certain things in your DNA that makes you the only organization who can win a market. Just look at the grocery industry. Amazon’s coming into grocery so I’m sure Amazon’s going to be the winner in that business. Maybe. But then you see the largest grocery chain in the United States (Kroger) partnering with Microsoft to actually be proactive instead of reactive.

Companies can actually play in this business that weren’t born in the last thirty years. Disney is a great illustration of that. Now Disney needs to continue to execute. They’re going to need to actually finish the vision that they cast. They’ve got to launch these. They’ve got to make it work. They’ve got to pick the right partners. I really think in a couple of years this will be a case study lots of executives point to and say, man, we can do it. In the same way that the Adobe thing has been how to be a CFO in this subscription economy world that we live in.

Disney Takes a Playbook Out of Digitally Native Companies – Sean Ammirati on Cloud Wars podcast

The post Disney Takes a Playbook Out of Digitally Native Companies appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Email Summit: Brian Solis on the connected consumer and the digitally evolving world

After his Email Summit 2012 keynote on integrating social media with your email marketing to engage a new type of connected customers, Brian Solis took a few minutes to chat with GetResponse Community Manager, Jim Ducharme. In the video, he discusses the connected consumer and his “Digital Darwinism” concept.
Marketingsherpa Blog

Posted in IM NewsComments Off


Advert