Tag Archive | "Deliver"

How to Deliver JSON-LD Recommendations the Easy Way – Whiteboard Friday

Posted by sergeystefoglo

When you work with large clients whose sites comprise thousands (or hundreds of thousands) of pages, it’s a daunting task to add the necessary markup. In today’s Whiteboard Friday, we welcome Sergey Stefoglo to share his framework for delivering JSON-LD recommendations in a structured and straightforward way.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Serge. I’m a consultant at Distilled, and this is another edition of Whiteboard Friday. Today I want to take the next few minutes to talk to you about one of my processes for delivering JSON-LD recommendations.

Now it’s worth noting upfront that at Distilled we work with a lot of large clients that have a lot of pages on their website, thousands, hundreds of thousands of pages. So if you work at an agency that works with local businesses or smaller clients, this process may be a bit overkill, but I hope you find some use in it regardless.

So as I mentioned, oftentimes at Distilled we get clients that have hundreds and thousands of pages on their site, and you can imagine if your point of contact comes to you and essentially asks, “Hey, we don’t have any markup on our site. Can you recommend all of the JSON-LD on all the pages, please?” If you’re anything like me, that could be a bit daunting, right, like that’s a big ask. Your wheels start spinning so to speak, and oftentimes that leads to a little bit of unproductivity. So I hope this process kind of helps get you unstuck and get started and get to work.

Step 1: List out all the page templates

The first step in this process essentially is to list out all of the templates on the site. I’m assuming you’re going to be dealing with an e-commerce site or something like that. That’s really the way that you’re going to break down this problem and take it from kind of a larger picture, where someone comes to you and says, “Hey, I need all of the things on all of the things,” and you break it down and say, “Okay, well, really what I need to focus on is a section at a time, and what I need to do is give recommendations for each section at a time.” To me, that’s a much more kind of organized way to come at this, and it’s helped me a lot.

So when you list out the templates, if you’ve had this client for a while, you probably already know the templates that they have. If they’re new, it’s worth getting familiar with their site and thinking about things at a template level regardless. So just simply hopping on the site, browsing around, and making a list of, yes, they have product pages and category pages and some different variations of those. They have blog pages and a bunch of other kinds of pages. It’s good to be familiar with them. Our goal is to essentially recommend JSON-LD for each of those templates. So that’s really the first step is getting clear on which templates we’re looking at and what exists on the site.

Step 2: Choose one template and note what can be marked up

The second step is to choose one of those templates, just one, for example, like the product page template, and essentially go through that page and jot down anything you think that can be marked up. Now if you’ve recommended schema before or if you’ve worked with JSON-LD or any kind of markup, you’ll be familiar with a lot of the kind of standards across the board, and it does get familiar over time. So once you do this your 2nd time or 3rd time or 10th time, you’ll have a good idea of what kind of markup goes on a product page or what kind of markup goes on a category page.

If it’s your first time, just go on the page and I’d encourage you to just browse through and look at schema.org or some other example sites that are similar, see what they’re doing, and kind of jot down by yourself, in a notebook or something, what you think can be marked up. So on a product page, you can note down that, yes, there’s an image of the product. There’s a price. There’s a URL. There are breadcrumbs on the page. There are reviews, etc. You’re just going through and kind of making a list of that very simply.

Step 3: Convert notes into JSON-LD, validate with the schema testing tool, and paste into doc

The next step is to essentially take those notes and convert them into JSON-LD. At this point, people tend to kind of freak out a little bit, but you don’t have to be a developer to do this. It’s very accessible. If this is your first time going about it, I’m not going to get into all of the specifics on how to do that. This is more of a framework of approaching that. But there are a lot of great articles that I can link to. Just reach out to me and I can hook you up with that.

    But the third step, again, is to convert those notes into actual JSON-LD. That process is fairly straightforward. What I like to do is open up the page or a representative URL from that template that I’m working on. So for a product page, open that up in my browser. I would like to have schema.org open. That’s kind of the canonical resource for schema information. Then I also like to have a few competitor sites open that are similar. If you’re working on an e-commerce brand, you’re fortunate that there are a lot of great examples of sites that are doing this well, and that’s publicly available to you and you can check out what they’re doing and how they’re doing it.

    So my process is kind of just going through that list, going on schema.org or going on a competitor’s site or a previous site you’ve worked on. If you’re looking at something like, let’s say, the cost of the product, you can look that up on schema.org. You can see that there’s an Offer-type markup. You can copy that into the schema testing tool and essentially validate that it works. Once you validate it, you just go down the list further. If you start off with the price, you can move on to breadcrumbs, etc.

    At the end of step three, you essentially have all of the JSON-LD that you need and certainly the core elements to kind of start down the next step.

    Step 4: Check with your point-of-contact/developer!

    The next step is to pause and check in with your point of contact, because if you’re working on a large-scale site and you’re going to have 10 or 15 of these templates you’re working on for JSON-LD, it’s worthwhile to essentially say, “Hey, can we do a 30-minute check-in because I’m done with the first template and I want to make sure that this all makes sense and this is in a format that’s going to be good for you?”

    Speaking of format, what I like to do personally is just use Google Drive, set up a folder in the client folder and title it JSON-LD, give the client access to that, and within that folder you’re just going to have a bunch of different documents, and each document is going to be per template. So for the product page example, you would have a document in that folder titled “Product JSON-LD,” and you would copy any of the JSON-LD that you validated in the schema testing tool and paste it in that doc. That’s what you would be walking through with your point of contact or with the developer. Pretty much take any feedback they have. If they want it in a different format, take that into account and revise it and meet with them again. But pretty much get a green light before moving forward to work on the other templates.

    Step 5: Repeat from Step 2 onward for all your templates

    That’s really the next step is, at that point, once you have the green light and the developer feels good about it or your point of contact feels good about it, you’re just going to kind of rinse and repeat. So you’re going to go back to Step 2, and you’re going to choose another template. If you’ve done the product page one, hop over to the category page template and do the same thing. Jot down what can be marked up. Transfer those notes into JSON-LD using competitor sites or similar sites, using schema.org, and using the structured data validating tool. It’s the same process. At that point, you’re just kind of on cruise control. It’s nice because it takes, again, something that initially could have been fairly stressful, at least for me, and it breaks it down in a way that makes sense and you can focus because of that.

    So again, this process has worked really well for me. At Distilled, we like to think about kind of frameworks and how to approach bigger problems like this and break them down and kind of make them more simple, because we’ve found that allows us to do our best work. This is just one of those processes.

    So that’s all I have for you all today. Thank you so much for tuning in. If you have any questions or comments, or if you have any experiences kind of implementing or recommending JSON-LD, I’d love to hear them. So give me a shout on Twitter or in the comments or anything like that. Thank you so much for tuning in, and we will see you next time.

    Video transcription by Speechpad.com

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    Deliver a more relevant search experience

    A practical guide to increase conversions, improve time-on-site- and deliver personalized experiences.



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    How To Start An Online Business Selling Services Other People Deliver (I Call It ‘Services Arbitrage’)

    For seven years, from 2001 to 2007, BetterEdit.com was my main online business (I later sold it for $ 100,000 USD and eventually it was merged with some other companies by new owners). You can hear a short background story of how I started BetterEdit.com by pressing play on the video above. This was the first […]

    The post How To Start An Online Business Selling Services Other People Deliver (I Call It ‘Services Arbitrage’) appeared first on Yaro.Blog.

    Entrepreneurs-Journey.com by Yaro Starak

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    3 Unexpected Ways Writers Deliver Value (So They Can Charge More)

    writers-charge-more

    In today’s world, the writer runs the show.

    Not just any writer, of course. The pennies-a-word scribe may barely scrape by. But the quality professional writer — the writer who demonstrates high value and trust from the moment of first contact all the way through to delivery of the final word — that person writes his own ticket to success.

    Quality professional writers command attention online, whether they do it for themselves or for the businesses they represent. Writers influence behavior, help form opinions, and drive people to take action.

    Great writers are the modern-day stonemasons of any online presence. Our words form the very foundation of all online content, whether those words become a blog post, a podcast, or a video. Writers rule the online world!

    And successful professional writers do things differently.

    They don’t stop at writing with authority. That’s just where they start. They also deliver outstanding value even in the most unexpected moments in their interactions with clients.

    In today’s post, we’ll cover how successful writers deliver value in all three stages of a project: before, during, and after.

    Value Phase #1: Before the first project begins

    Writers set the stage for a quality customer experience before they write a single word for a new project. How can you do this in your own work?

    Before you begin

    1. Listen between the lines. Tune in to your client’s underlying frustrations. Take notes on his current situation. Listen closely when you hear your client talk about long-term goals and desired results.
    2. Be flexible. Take your client’s current needs into account and offer payment solutions like retainers when they make sense.
    3. Think strategy. Add value to your services by stepping back and seeing the big picture. Solve a strategy problem; don’t just fulfill a word count.

    When presenting your proposal

    1. Be crystal clear when setting expectations. We’re not delivering pizza in 30 minutes or less — clients deserve to understand exactly how long a project will take, what the milestones will be (and when the writer will hit them), and what form the final product will take.
    2. Offer terms of service that explain how you work. Craft rock-solid proposals that protect your time and energy and spell out exactly what will happen if the project doesn’t proceed as expected. (This happens a lot!)

    Some clients may view writing as a nebulous, indefinable service that can’t be pinned down.

    But when you set expectations clearly and leave nothing up to chance, your client will feel more confident about signing a contract and starting to work with you.

    Specifics make something that is abstract seem more concrete. Use them!

    Value Phase #2: Working on and delivering the project

    If a project is going to have a quick turnaround, it might be enough to set the deadline and get to work. But if a project is going to stretch beyond a week — especially if it’s a first project for a new client — it’s a good idea to establish some milestones and keep the client updated as you go along.

    While you work

    1. Use your client’s preferred mode of communication to provide updates. How often and where would your client like his updates? Email? Slack? A quick phone call? Find out how he wants to hear from you and keep him abreast of your progress.
    2. Format for ease of use. During the information-gathering stage, nail down how the copy you write will be used so you can deliver it in a ready-to-use format the client can plug right in. Does the client prefer you deliver the copy formatted with HTML? Does he expect a copy deck? (Read this to learn what a copy deck is.)
    3. Deliver more. One major sign of quality is when you over-deliver on what you promise. Do extra competitive research. Deliver the project a day early. Make a few extra suggestions about how your client could use your work.

    Again, the idea with these tips is to make an abstract service seem more like a tangible product by delivering extra communication and value every step of the way.

    Value Phase #3: After the project wraps up

    You’re done! You’ve delivered on your promise and (hopefully) gone above and beyond your client’s expectations.

    But you’re not done delivering a quality experience.

    To wrap up your project with a remarkable bow, put these ideas into practice:

    1. Have a post-sale follow-up system in place. If you’re delivering web copy, give it a look once it’s published online and send a quick note to your client to let him know it looks great. If you’re delivering print copy, ask for a sample and send feedback once you review it.
    2. Send a survey (or a few follow-up questions). New clients may have feedback on your process after your first project with them. Ask them for feedback soon after you finish the project and be sure to include some open-ended questions. Try, “What would have made my service easier to use?” or “Anything you’d like to add?”
    3. Offer related products or services based on the client’s goals. Once you’ve worked with a client, you may see other ways you can help him meet his needs. Don’t expect your client to be familiar with everything you offer: you do clients a favor when you let them know other ways in which you can help.

    Build a profitable freelance writing business

    Inside our Content Marketer Certification program, we’ve got a lot more for writers.

    We designed this program to help writers make the most of their careers — to help them position themselves and their offerings, so that they can build profitable freelance writing businesses.

    And we’re opening the program soon. Drop your email address below and you’ll be the first to hear about it.

    Find out when our Certified Content Marketer training program reopens:

    What are your value phases?

    Service providers become successful when they find ways to deliver value during every stage of communication — even the unglamorous ones like estimating the price of a new project or following up after a project wraps.

    Look at your client interactions and use the tips here to find new ways to add value.

    What have I missed? If you’ve found a way to stand out (and you’re willing to share it), let me know in the comments section.

    The post 3 Unexpected Ways Writers Deliver Value (So They Can Charge More) appeared first on Copyblogger.


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    Microsoft partners with HackerRank to deliver executable code in Bing search

    Bing’s group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages.

    The post Microsoft partners with HackerRank to deliver executable code in Bing search appeared first on Search Engine Land.



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    3 Proven Ways To Write Ads That Deliver More Conversions

    Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media’s CEO on the changes that will have a positive impact.

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    Social Media: How employees can help you deliver value on Twitter

    Branded social media accounts allow you to interact with a global audience in real time, but one mishap gone viral can be permanent damage. Read on to learn more from Lisa Monarski, Senior Manager of Employer Brand, Deloitte, to learn how employees can help you deliver value using Twitter.
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    Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value

    Posted by Cyrus-Shepard

    I hate bad linkbait, and it floods my inbox. Bad linkbait wastes our time, money, and our audience’s attention.

    On the other hand, I love creating linkable assets. I also love searching the web for linkable assets and sharing them with others. Before we go any further, let’s define what we mean by linkbait, bad linkbait and linkable assets.

    Linkbait: Website feature, usually content, meant to attract links for the purposes of SEO.

    Bad Linkbait: Content that attracts links without adding additional value. One of the hallmark characteristics of bad linkbait is that it often rehashes the work of others, without creating anything new.

    Linkable Assets: Content or features characterized by a high degree of practical utility or emotional engagement. Linkable assets often attract links over time due the high value they offer.

    The SEO problem with bad linkbait

    Bad linkbait is not only less effective, but it often has very real SEO consequences down the line in terms of types of links earned and the relevance of the content. In extreme examples, we’ve seen instances of poorly executed linkbait leading to Penguin-style Google penalties.

    While there is no single type of bad linkbait, the following characteristics are often defining hallmarks:

    1. Temporary spike in linking followed by a quick drop-off
    2. Meant to be scalable and easy
    3. Off-topic or marginally relevant content
    4. Visitors not likely to return
    5. Rehashed “Top 10″ Lists
    6. Infographics without the “info”
    7. Controversy for the sake of controversy
    8. Commercial anchor text controlled by creator

    The reason bad linkbait sucks so much energy is that you get almost no return on investment for the effort you put into it.

    An example seen all the time is an infographic that is only marginally related to the subject matter of the website, such as those that Rand discussed in last week’s Whiteboard Friday. Imagine a plumbing company that makes an infographic called “10 Most Horrific Water Deaths Ever.”

    • The SEO company convinced them that the keyword “water” is related to plumbing, and this will help them to rank if they can get the infographic distributed widely enough. Maybe it will, but not nearly as much as if they created something truly new that was actually related to their core business.
    • The links they earn spike when they are actively pouring money and effort into sharing, but stop almost immediately after that.
    • The plumbing website has no other content about “horrific water deaths,” so the topic is only marginally related.
    • The links all have the same anchor text due to the widget used to embed the infographic. Google’s Penguin algorithm picks this up and penalizes them for “water” related keywords.
    • After 2 weeks, traffic trickles to almost nothing. The SEO company moves onto the next infographic.

    Is there an easy solution? Take the same amount of time and money spent to create 2-3 pieces of mediocre linkbait, and spend that energy creating a truly remarkable linkable asset.

    How linkable assets deliver 10x the value

    The great thing about linkable assets is that, when successful, they take on a life of their own and the SEO benefit can grow to 10 or even 100 times what was originally anticipated.

    Good linkable assets earn repeat visits and traffic over time. Links aren’t pushed but earned in unexpected places with natural and topically relevant anchor text. Plus, when you publish valuable content actually related to your core subject matter, you help establish yourself as an authority on that topic, and more likely to appear in search results for topically relevant queries.

    Because good linkable assets often earn a greater variety of links spread over time through value instead of aggressive link promotion, they are less likely to ever earn a Google penalty.

    Examples of linkable assets include this worldwide guide to etiquette, this online salary calculator or even Moz’s Google Algorithm Change History.

    Questions used to help identify linkable assets:

    1. Does it create something new?
    2. Does it make something easier?
    3. Is it likely to be used again and again?
    4. Does it reveal new insight or knowledge?
    5. Does it create something beautiful?
    6. Does it evoke a strong emotional response?
    7. Does it provide practical value?

    Can linkable assets also be linkbait?

    The most successful linkable assets possess the better qualities of fine linkbait. In fact, for SEO benefit, it’s essential that your linkable asset invoke a strong emotional response or be perceived as having high practical value.

    This is the “sweet spot” in the middle that combines the best marketing value of linkbait with the added value of linkable assets.

    Linkable assets: exemplary examples

    Visual assets

    Rand mentioned a good number in his recent Whiteboard Friday Why Visual Assets > Infographics, so I wanted to list a few more that offer high practical value and succeed in earning natural, highly-topical links.

    Can an infographic act as a linkable asset? Yes, when it meets the requirements defined above.

    This excellent Radiation Dose Chart infographic created by xkcd not only inspires awe but has been linked to thousands of times due to people wanting to share its practical utility.

    Which Local Review Sites Should You Try to Get Review On? by LocalVisibilitySystem.org displays a ton of knowledge in a succinct and successful format.

    Moz’s Web Developers SEO Cheat Sheet provides a visual asset we’re quite proud of.

    For pure visual appeal, this Cheetah infographic by Jacob Neal is one of my all-time favorites. It stretches the boundaries of visual design and I found myself reading every word as a result.

    Tools

    ShareTally – Similar in function to SharedCount, ShareTally gives you a free and quick overview of important social metrics for any URL. This is one you bookmark.

    Creative assets

    Robby Leonardi’s Interactive Game Resume feels like playing a game and has led Robby to win multiple design awards.

    Data sharing

    Everyone has data if you look hard enough. Done at scale, the results can be truly outstanding.

    The (not provided) Global Report aggregates data from over 5000 websites to display near real-time reporting of Google’s (not provided) keywords worldwide.

    Studies

    One of our favorite email providers, MailChimp, recently studied email subject line open rates. This graphic explores the effect of including a subject’s first and last name across various industries.

    Moz’s own Search Engine Ranking Factors is consistently one of the most popular studies we publish.

    Videos

    Look no further than Wistia’s learning center for best practices on producing videos for your business. Check out this one they made on advanced video SEO with they guys from Distilled.

    Endless possibilities for linkable assets

    You can turn any unique knowledge into a linkable asset without shooting a video or adding fancy graphics. Think of folks like Seth Godin or Patrick McKenzie who regularly share their valuable thoughts with the world.

    The key is to deliver the content in both a valuable and emotionally engaging way. If you are a talented writer, this is probably your best avenue. If not, then thinking outside the blog post box may be required.

    What are your favorite examples of examplary linkable assets? Let us know in the comments below.

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    Marketing Video: How to deliver relevant marketing based on different personality types

    At B2B Summit 2012, keynote Sally Hogshead was insightful and inspiring. We asked her a few questions following her keynote to help the MarketingSherpa blog audience understand how to market to different personality types. Watch the video for her answers.
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    Blog Writing 101: How To Satisfy Readers And Deliver Top 10 Google Rankings

    My name is Ana Hoffman, and if I learned anything after many years of building an online empire, it’s this: the online business industry is a scary place. A place where many a mighty business owner has fallen.

    Including me.

    That’s right, I’ve had some online business flops in the past, until one day I realized that my business was only as good as the number of eyes that saw it on a daily basis.

    That’s why I started the href="http://www.trafficgenerationcafe.com/">Traffic Generation Cafe blog, focusing on various free traffic generation methods like search engine traffic, social media traffic, networking, as well as how to convert that traffic into subscribers and buyers.

    In six quick months, my blog grew to be an authority on traffic generation. My blog’s traffic (I was ranked under 15K on Alexa), reader engagement, and sales showed me that I was on the right track.

    This might all seem foreign to you.

    Stick with me and it will soon become second nature.

    Now let’s get down to business.

    id="more-7348">Content is the main driving force behind any blog’s success.

    That’s it? That’s the premise for my post?

    You bet.

    And if all of us already know that and are putting it into practice back on your blogs, then why are so many blogs still failing? Why are so many blogs not generating even measly amounts of traffic? Why are you here looking for answers or pearls of wisdom to take back to your business?

    Your content is the single most important driving force that will determine whether your readers stay, share, and convert into buyers or subscribers, period.

    But that’s not the only thing that matters.

    Your readers are the ones to determine if your content is up to par, but the search engines, Google in particular, are the ones to decide if your content is good enough to bring you those readers to begin with.

    So you see, our goal as bloggers should clearly be to always serve two masters: Google and our readers.

    I can already hear the objections coming in.

    Isn’t it an oxymoron, you say? Writing personable content that attracts human interest, brings about discussions, connects with the reader on a deep personal level and keyword-stuffed metric-based content that would rank highly on Google?

    I agree this used to be the case.

    However, in the new post-Panda world Google tells us louder and more clear than ever: it wants to serve its searchers the kind of content the searchers want to read – unique, beneficial, and productive.

    When Google sends you organic search engine traffic, it wants to make sure that the search engine visitors are happy with what they find on your blog and don’t come back to Google searching for the same query.

    Thus, you do your job of delivering superb content right and satisfy the searchers looking for answers, and Google will happily send you even more traffic.

    Turns out that serving two masters in this particular case goes hand in hand. Killing two birds with one stone – how much more efficient can it get?

    So let’s take a look at what specifically we, the bloggers, need to pay attention to when writing that new killer post of ours.

    I am basing my conclusions on href="http://www.seomoz.org/article/search-ranking-factors">this SEOmoz report on search engine ranking factors. If it isn’t the holy grail of search engine rankings and how to draw the most traffic from it, then it’s as close as we can ever get to it.

    Uniqueness Of Content

    This might’ve not been as strong of a factor in pre-Panda times. (If you need more information on what on earth I refer to as “Panda Update“, here’s the most coherent resource on the subject: href="http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html">Finding more high-quality sites in search – and it’d better be since it comes from the official Google blog).

    According to the above-mentioned SEOmoz report, the collective opinion of 132 SEO experts polled assign the uniqueness of content across the whole site 89 points out of 100.

    Unique content was the most original marketing tool back in the 1990s and it’s, once again, taking its well-deserved place as one of the most significant positive indicators of the quality of the entire site.

    While many bloggers continued to stand firm on the principle of consistently producing unique content, many took the easier way of jumping on the bandwagon of flavor-of-the-month promotion techniques, thus diluting the core principle that goes to the heart of blogging “Thou shall not produce the kind of content thou wouldn’t want to read yourself“.

    What would one refer to as “unique content“? What might be the characteristics both your readers and the search engines are looking to find on your site?

    • In the broadest terms, it’s the kind of content not found on the multitude of other sites. If I see another post on “15 Ways to Get Facebook Fans” or “How to Guest Post“, I am going to scream.
    • I am not saying you have to invent something new every time you write a post, but a new angle on the old tired topic is in order at the very least.
    • Onsite Duplicate Content: When Google crawls your site and sees that two out of three pages are duplicates of the first one, they will drop those two pages from rankings and will assume your site has a lot less unique content to offer than it actually does. Read href="http://www.trafficgenerationcafe.com/duplicate-content/">Duplicate Content Phantom: Don’t Be Duped, Be Informed for more information and fix whatever issues you might have on your blog.
    • Advertising: Yes, the amount of advertising on your site does matter – both to Google and your readers. The larger your Adsense and other advertisement blocks are, the less space you devote to your content = the less unique content you’ll appear to have. That’s precisely why some sites suffered in Panda update – not because they didn’t have unique content, but because their content to advertising ratio was too low.

    Freshness Of Content

    Freshness of content on the site got 75 points out of 100 – the second most significant signal among non-keyword related on-page factors.

    This signal also happens to have a direct affect on how much traffic your website gets.

    Want to see your blog traffic double? Double the number of your posts. (Disclosure: don’t hold me to the exact number.)

    That’s exactly what I did at my Traffic Generation Cafe blog back in October and I saw for myself what wonders it did for my traffic generation. I, since then, decided to take a little summer break and cut down to posting only three – four times a week and watched my traffic take a hit.

    It makes sense, right?

    The more fresh posts you have, the more reason your readers will have to come back on a regular, even daily basis - provided that you are meeting the threshold of unique content on your site.

    So if you are currently posting two times per week, try to post at least four times; if you are posting four times, try to publish everyday.

    It might sound like a lot, but remember: your brain is a muscle and, with due practice, it’ll be spitting out the needed amount of posts in no time.

    Length Of Content

    Aha – here comes a surprising factor.

    It appears that the majority of the 132 SEO experts think that the longer your posts are, the better chance they have to rank higher, thus bringing you more search engine traffic.

    Length of content on the page got 57 out of 100.

    Once again, it makes perfect sense. The longer the post is, the more potential value it will deliver to the readers.

    So what to do if your primary methods of communication with your readers include videos, audios, cartoons, infographs, etc.?

    Try to beef it up by including scripts, captions, and explanations.

    And no, it’s not a concession to Google and other search engines – you’ll be providing a valuable alternative to those readers who still prefer to… well, read. I know, I am one of them, and I always appreciate it when a video is followed by a script.

    Marketing Takeaway

    I hate cliches, and I am sure I am not alone on this one, but in this particular case I have to resort to the old and true “Content is (still) king” motto.

    Yes, we all know it, but now we also have reasons to actually do it.

    And in the end, wouldn’t it be a win-win situation for everybody?

    Stay tuned for my future posts where we will be discussing why your content is the cornerstone of social media sharing and link building, and how to improve it to get more of both.

    Ana Hoffman

    />
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