Tag Archive | "Deal"

Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits

Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless…

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Shaan Patel: A Perfect SAT Score Led To A Super-Successful SAT Prep Business And A Life-Changing Deal With Mark Cuban On Shark Tank

[ Download MP3 | Transcript | iTunes | Soundcloud | Stitcher | Spotify | Raw RSS ] Shaan Patel grew up as a son of Indian immigrants, who worked hard to save enough money for a deposit on a property in their hometown of Las Vegas. However, rather than buy a house, the Patels bought a small […]

The post Shaan Patel: A Perfect SAT Score Led To A Super-Successful SAT Prep Business And A Life-Changing Deal With Mark Cuban On Shark Tank appeared first on Yaro.Blog.

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Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Fitbit-successor wearables will be Assistant-centric devices, supported by BERT.



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Why LinkedIn Live Is a Big Deal

Brian Wallace presenting on LinkedIn Live
 PHOTO: BRIAN WALLACE

Just a few years ago, most people barely acknowledged LinkedIn as a social network. “Oh, LinkedIn? I never really pay attention to that.” was a popular refrain. While most people were snoozing, LinkedIn was growing, and a combination of LinkedIn influencers and back-to-back rollouts of new features made LinkedIn the place for businesspeople to network online — and now offline, as well.

LinkedIn Influencers Are a Thing

The people who blazed the trail in the early days of LinkedIn’s expansion did so because they saw an opportunity to leverage this vast network where most people were completely asleep at the wheel. Influencers like Michaela AlexisString NguyenKerri TwiggTim Salau and more began to advise others how to optimize their profiles and make the most of the preferred social network of the big leagues. It was a global grassroots movement that achieved what it set out to do — get people to take LinkedIn more seriously.

Then Came LinkedIn Local

Once people began to take LinkedIn more seriously, networks began to grow to include more than just the 17 people in your office and one person you knew in college. It turns out you can actually connect with people you don’t know at all and get to know each other over LinkedIn, growing your network far beyond your physical barriers — sort of like thinking globally for networking.

Then another LinkedIn trailblazer, Anna McAfee, started the #LinkedInLocalmovement when she set out to meet folks from her online network offline and was soon joined by four other founders — Swish GoswamiAlexandra GalvizErik Eklund and Ryan Troll. The movement spread across the world and now LinkedIn Local meetups happen every day.

As LinkedIn has grown, the network has developed new features to accommodate this new level of interest. You can turn on Find Nearby to find people you might already be connected to in a crowded conference, and you can generate a QR code to help people find your profile.

LinkedIn Live: The Next Big Thing From LinkedIn

linkedin live

One thing that has been consistently missing from the LinkedIn experience has been a true live streaming video. LinkedIn has had video capability for a while, but it has not been something that is interactive where you can see audience questions in real time and respond right there in the video.

Now LinkedIn Live is in beta. A few people across the world have access to it, and I am one of them. You can choose your video streaming service from an approved list, which includes Switcher Studio and others, to produce high-quality, engaging content.

The holdup has likely been related to figuring out how exactly to roll out a live video streaming feature that is going to uphold the professional feel of LinkedIn — we don’t really need another Facebook Live where people can make videos about their lunch on a whim.

My first LinkedIn Live video took place at a LinkedIn Local event, and my second took place at LinkedIn’s New York Headquarters where I talked with LinkedIn intern turned business solutions consultantAaron Fawzy.

My initial impressions are that this is going to be a great way to deepen professional relationships through the open sharing of information, and the biggest difference is that this sharing of information will now be collaborative thanks to real-time feedback and commentary.

If you want to prepare for the rollout of LinkedIn Live, polish up your profile and show that you can create high-quality, meaningful, and relevant content. It’s a great way to deepen your professional connections and grow your career.

This post initially appeared on CMSWire.

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Box CEO Sees the Underlying Value of Box Increasing Because of IBM-Red Hat Deal

Box CEO Aaron Levie says that the IBM-Red Hat Deal showed what the underlying value of incumbent technology companies like Salesforce, ServiceNow, and “hopefully Box” is potentially worth.

Aaron Levie, CEO of Box, was interviewed on CNBC about the impact of the IBM-Red Hat deal on Box:

Red Hat Deal Puts IBM in a Great Position

Red Hat is a leader in commercial open source technology which is really the future of computing in any real IT environment or software development and IBM now has one of the world’s best companies in the open source space and the multi-cloud space.

I think it puts them in an incredible position to help enterprises that are moving to a multi-cloud environment be able to run their data centers and run their operations, whether it’s in the cloud or on-premises and a hybrid model for the future. It puts IBM in a great position.

IBM-Red Hat Deal Shows Increased Underlying Value

This is obviously an incredibly bold move on the part of Ginni (Ginni Rometty, CEO, IBM) and the rest of the team but one that I think we will look back in five or ten years and say that was a very defining decision. IBM is a great partner and we obviously want to root for their success but we partner with probably the majority of software and technology companies in the industry, so our job is to be interoperable and integrate with all the major technologies our customers use.

What the (IBM-Red Hat) deal showed was that the underlying value of some of these significant players is in many cases worth a lot – especially big incumbents. I think in general, companies like Workday, Salesforce, ServiceNow, and hopefully Box, we’re trying to build industry defining companies that will last quite some time.

Becoming a Core Part of the Technology Stack

I think, in general, when you think about enterprise IT, enterprise IT buyers are making long-term investments in the future of their technology architecture. It’s very sticky and there are massive modes in the technology that are being built out and if we do our job and continue to innovate we will become a core part of the technology stack of how the future of all enterprises operate.

That’s why these deals end up actually looking pretty good in hindsight when you can see how powerful these platforms are.

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Communication, Creativity, and a Sweet Halloween Deal on Our New Copywriting Course

The big news for us this week is, of course, the new copywriting course. If you didn’t see the announcement…

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SearchCap: Google’s deal with Mastercard not ‘deceptive’, small business SEO & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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Peter G James Sinclair: How To Use A Blog To Become A Speaker, Top Earning Coach And Land A $100,000 Book Deal

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Peter G James Sinclair, the founder of MotivationalMemo.com, a blog he created to help motivate others and also motivate himself, came into my world first as a member of my Membership Site Mastermind training I ran a…

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Peter G James Sinclair: How To Use A Blog To Become A Speaker, Top Earning Coach And Land A $100,000 Book Deal

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Peter G James Sinclair, the founder of MotivationalMemo.com, a blog he created to help motivate others and also motivate himself, came into my world first as a member of my Membership Site Mastermind training I ran a…

The post Peter G James Sinclair: How To Use A Blog To Become A Speaker, Top Earning Coach And Land A $ 100,000 Book Deal appeared first on Entrepreneurs-Journey.com.

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SearchCap: Google Carousel Expands, Yahoo Java Deal & Markup Spam

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Carousel Expands, Yahoo Java Deal & Markup Spam appeared first on Search Engine Land.



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