Tag Archive | "CustomerFirst"

Customer-First Marketing: What every entrepreneur and SMB marketer can learn from successful Etsy sellers

Etsy is a laboratory of capitalism that any marketers — especially small businesses, entrepreneurs, and startups — can learn from. Here are just a few tips from successful shop owners that can help other marketers who are trying to succeed in an already saturated marketplace.
MarketingSherpa Blog

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Best of 2017: MarketingSherpa’s most popular content about email, customer-first marketing, and competitive analysis

To give you that little extra oomph before we cross the line into 2018, here’s a look at some of our readers’ favorite content from the MarketingSherpa Blog this past year.
MarketingSherpa Blog

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Customer-First Marketing: The customer is always right … but not always right for your company

Customer feedback can be extremely valuable. It is, essentially, business intelligence direct from the person who most impacts your company’s success. However, just because customer feedback CAN be valuable, that doesn’t mean it’s always the case. Read on for tips to help you separate the signal from the noise.
MarketingSherpa Blog

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Customer-First Marketing Strategy: The highest of the five levels of marketing maturity

What’s your top marketing challenge right now? Generating traffic and leads? New business development? Producing engaging content?

Every organization is on a marketing maturity path toward more strategic marketing that addresses these challenges at a fundamental (not just surface) level.

How far along is your organization on that path? And what steps do you need to take to move to the next step? Read on for a quick snapshot of the progression.

MarketingSherpa Blog

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Customer-First Marketing: A conversation with Wharton, MarketingSherpa, and MECLABS Institute

Catharine Hays, Executive Director of The Wharton Future of Advertising Program, recently interviewed Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, and Daniel Burstein, Senior Director, Content, MarketingSherpa, on Sirius XM Channel 111. Listen to the replay of that conversation or read the transcript to get insights into using customer-first marketing and customer-first science, to build your company’s sustainable, competitive advantage.
MarketingSherpa Blog

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