Tag Archive | "Creates"

How Amazon Founder Jeff Bezos Creates ‘Closed Ecosystems’ To Dominate Markets (And You Can Too)

A few years ago I read the Amazon/Jeff Bezos bio – The Everything Store: Jeff Bezos and the Age of Amazon. In the book, the author highlighted how much Bezos was impacted by Jim Collin’s book ‘Good To Great‘, and in particular the concept of the ‘Flywheel Effect’ and the Virtuous…

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Instagram Wants to Improve Your Mental Health, Creates New Wellbeing Team

Instagram is taking steps to help improve their users’ mental health with the creation of its new Wellbeing Team.

Millions of people around the world use Instagram to visually share and document their lives. However, the unrealistic portrayal of how other people live has been proven to negatively affect how some users view their own life. This has led to anxiety, bullying, depression, a negative body image and other mental health problems.

A survey released by the Royal Society for Public Health (RSPH) of Britain rated Instagram as the worst social media platform for a person’s wellbeing and mental health. The result of the survey seems to have an impact on the company and Instagram has created a Wellbeing Team tasked to combat the negative feelings and insecurity using the app engenders.

According to Instagram’s head of fashion partnerships Eva Chen, the company is focusing wholly on the community’s wellbeing.

“Making the community a safer place, a place where people feel good, is a huge priority for Instagram,” Chen said. She also emphasized that its users’ wellbeing is one of the company’s top priorities.

The company is said to have “reassessed priorities” last year and has started rolling out new features that help make the platform a more positive space. The company has introduced content moderation tools that automatically hide inappropriate comments. The feature also gives users the capability to personalize filters so that any comments they might be offended by are deleted.

Facebook’s sister company has also created teams that check reports sent in by people who believe that a particular user might require mental health assistance. Instagram would then give the user access to groups that can help with their situation.

However, there’s no concrete detail on the exact tasks of the Wellbeing Team and how it will operate. What is certain though is that Ameet Ranadive, former VP of Twitter’s revenue product, is part of the team. He has been tapped to be the group’s director of product and is tasked to “prevent spam, abuse and harassment” on the platform.

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Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs

Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings, stickers and more.

The post Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs appeared first on Search…



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Google Creates a Technical Guide for Moving to the Cloud

Google has created a guide in the form of a website for companies that are considering a move to their cloud called Google Cloud Platform for Data Center Professionals.

“We recognize that a migration of any size can be a challenging project, so today we’re happy to announce the first part of a new resource to help our customers as they migrate,” said Peter-Mark Verwoerd,a Solutions Architect at Google who previously worked for Amazon Web Services. “This is a guide for customers who are looking to move to Google Cloud Platform (GCP) and are coming from non-cloud environments.”

The guide focuses on the basics of running IT — Compute, Networking, Storage, and Management. “We’ve tried to write this from the point of view of someone with minimal cloud experience, so we hope you find this guide a useful starting point,” said Verwoerd.

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Facebook Creates Inbox for Businesses to Manage Facebook, Messenger and Instagram

Facebook is rolling out a unified inbox for businesses to manages communications across all of their social platforms; Facebook, Messenger and Instagram. This allows businesses to save time by only having to open only one app to send and receive messages.

Now, Facebook says you can reply to Facebook comments, visitor posts, reviews, messages and Instagram comments directly from the updated inbox by tapping on the content you want to answer. Of course, you can still use the apps directly as well.

The unified inbox will roll out to anyone using the business focused Pages Manager mobile app over the next few weeks. Facebook says it will be available for all other devices soon as well. To make it work simply connect your Facebook and Instagram accounts by clicking on the messaging icon at the bottom of your Page while you’re in the Pages Manager App which will then prompt you to login into Instagram.

“The new and improved inbox gives me a quick snapshot of all media channels in an organized and succinct way,” said Nicole Chase, admin of Nicssential Oils. “It cuts down the time I spend on administrative tasks by around 12%, and it allows me to provide more detailed and personalized service.”

Facebook says it will be adding additional features that make sense to make it more useful for business.

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Keeping it Personal

In the app you can also click to see a basic profile of anybody you are communicating with including any previous interactions with your company. This lets you keep your messaging more personal and effective.

screen-shot-2016-11-15-at-3-19-18-pm

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Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers

After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate advertisers to switch.
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Nuance Creates Mobile Advertisements That Talk Back

nuance voice adsConversations, word-of-mouth, chat — it’s amazing how many auditory words we use to describe text-based actions. Replying to comments on Facebook is a conversation, sharing a product review in a blog is word-of-mouth and chatrooms have functioned for years without any chatter at all.

Nuance is going to change that. They’re using voice recognition technology to create ads that actually converse with the consumer. As in “talk” with sound, not just words scrolling across the width of a box.

Nuance’s voice ads borrows from some old school ideas that work. For example, the moving ad. Remember those early banner ads that challenged you to click on a moving target? By replicating the carnival game experience, they got thousands of people to click through to a sales website.

Moving things catch our eye, that’s why video works so well. Add in gamification and people can’t resist. There’s something even more compelling about voice activation. We’d use it to turn the toaster on even if pushing a button was more convenient because it’s fun, it’s futuristic.

Nuance packed all of those elements into an ade for a make-believer product. Here it is in action:

Pretty cool (they released this yesterday, but it’s not an April Fool’s joke, is it?)

Because these ads are designed for mobile, they can react based on location. I could see a big restaurant chain using this ad to help people find the nearest restaurant. Tell it what kind of food you want and your price point and it leads you there.

Michael Thompson, executive vice president and general manager for Nuance Mobile says,

“Voice has already changed the mobile interface, making it faster and easier for consumers to discover and access information, and find people and content. Mobile advertising shouldn’t be any different, and should be designed specifically around the unique capabilities of the mobile device.”

And even though any sane person knows that the ad is simply choosing from a random collection of responses, we want to believe, so we will believe. Just like we believe in the Magic 8 Ball, fortune cookies and every silly decision app in the iTunes store.

Voice ads are one step toward creating smartphone and tablet apps that truly take advantage of what these devices do best. Let’s see what else we can come up with.

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Alibaba Creates Aliyun Search Engine To Challenge Baidu, Google In China

Chinese internet company Alibaba has created a new search engine (Aliyun) to challenge Chinese market leader Baidu and more symbolically Google. The new entity resides within Alibaba Group’s AliCloud subsidiary. It offers all the standard features of search: internet, news, images and maps…



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How Google Creates Black Hats

The #1 goal for any organization is self-preservation. When people feel things are fairly just & they are just getting by they are fine with squeezing out more efficiency in what they do and figuring out ways to pay the bills. But when people feel the table is tilted at some point they stop caring and do whatever it takes.

Ex Post Facto

Some longtime AdWords advertisers have recently been punished for affiliate ads they ran 8 years ago where some of the sites they promoted at some point fell out of Google’s graces through an ad system which never allows you to delete your history & offers ex post facto regulations that turn a regular advertiser arbitrarily into a spammer.

What’s worse is that sometimes the data Google ties together creates guilt where there is nothing but innocence.

AdSense, AdSense, AdSense

In 3 weeks it will have been 3 months since Google first launched Panda. Outside of bloggers with 50,000 RSS subscribers few (if any) reports of recovery from Panda have been seen. Some of the theories floating around what caused Panda attempt to tie it to AdSense & many of Google’s AdSense case studies are now highlighting best practices to follow if you want to be just like the sites Google torched.

As if that wasn’t conflicting enough, some of the webmasters that were torched by Panda received automated messages that they were missing out on revenues by not using the maximum allotted number of ad units. After the huge fall off from Panda, Google has been pushing AdSense so hard that many webmasters have been receiving unsolicited emails from Google suggesting they sign up for AdSense.

I won’t run AdSense on our main sections of this site because it would be tacky and destroy perceived credibility (having a “submit your site to 2000 search engines for $ 29″ ad next to the content doesn’t inspire trust on an SEO site). I could create a content farm answers section of the site that mirrors Ask’s strategy, but with a higher level of quality. I won’t though, because it would be viewed as spam because I am me. Once again, SEOs should be held to a higher standard than search engines. ;)

That Which You Consume, Consumes You

Where this rubs wrong is not only the overt brand push, but also that some of Google’s pushes at expansion down the search funnel have looked a lot like the spam they claim to fight.

Many UK finance comparison sites were penalized for spammy link buys, and then Google somehow managed to buy BeatThatQuote without any due diligence. Others who were penalized for sketchy links (say like Overstock.com) were whacked for a couple months. BeatThatQuote was ranking again in Google in only 2 weeks ***without*** fixing any of the actual spam link buys.

TechCrunch’s April 1st article about Google Places being inadvertently classified as a content farm sounded so authentic that I saw multiple friends in-the-know pass it around as though it was true.

Bad Actors

In the Wall Street Journal there was an article about the Panda update highlighting that many small businesses were laying off their employees. The same article highlighted numerous cost extensive desperate marketing measures the firms were taking which may or may not work. Google didn’t disclose much in the article other than:

The Google spokesman says the company doesn’t disclose details about changes it makes to its algorithms because doing so “would give bad actors a way to game our systems.”

Nobody likes bad actors, but most of the webmasters that were hit were not bad actors. Rather, most of them were naive & simply followed the Google guidelines thinking that was in their best interests and perhaps would allow them to stay competitive. Unfortunately, it wasn’t.

Not only did the update allow some information-less pages to rank better than ever, but certain folks with 100% duplicate content screamed to the top of the search results.

Don’t Let the Door Hit You on the Way Out!

If you adhere to guidelines, get beat down, are not told why, and are told that generally sites need to “improve their quality” that can be a pretty infuriating message. The presumption that your stuff isn’t good enough when 3rd grade rewrites of your content now outrank you is both smug and obnoxious. What is worse about the update though now is that many scraper websites are outranking the original content sources, so the message is that your content is plenty good enough, but it is just not good enough when it is on your site. A large portion of those scraper sites are monetized via Google AdSense & would not even exist if it were not for AdSense.

So Google whacks your site, tells you to clean up your act (& increase your operating costs while decreasing your margins), lumps you in the bad actors group, offers no information about when the pain will (or even could) end, pays someone to steal your content, then ranks that stolen copy of your content above you in the search results.

Make Your Move

If a person has the pleasure to experience the above it doesn’t take much critical thinking skills to develop a different perspective on search.

Ultimately this is going to lead to a “why not” approach to search for many folks in the search space.

  • If Google already dinged your website why wouldn’t you remove AdSense & replace it with competing ad programs? Why not test those affiliate programs you have been meaning to test? If you have to rework your content anyway, why not move past AdSense/webmaster welfare?
  • If your AdWords budget was marginally profitable & you were buying ads to compliment your organic exposure, why wouldn’t you stop buying ads with Google & test running ads on other websites? Google is fine funding an affiliate network that uses direct links, so why not use clean links on your ad buys? If you like run it through a self-hosted affiliate program so that you are just like Google.
  • If your site is already whacked why wouldn’t you buy links to help boost its ranking back?
  • If your site earns nothing from search, why wouldn’t you sell links if you have to do whatever it takes to make costs?
  • If your site gets penalized & someone copying your content & wrapping it in AdSense outranks you why wouldn’t you create new mirror sites? Why wouldn’t you create scraper websites to pollute Google with?
  • If rankings are unpredictable & one site is no longer enough, why wouldn’t you create backup sites & projects of various levels of quality & effort? At this point diversity simply serves as a needed form of insurance.
  • If while running these purely scientific experiments you accidentally run into something that works really well that shouldn’t, why not scale it to the moon?

I am not convinced that the search results are any cleaner today than they were a few months ago. However I am fairly certain things will soon head south. I am not advocating going out of your way to be extra spammy, but am just highlighting the cost-benefit analysis which is going through the heads of thousands of webmasters who Google just torched.

Google is betting that anonymous strangers will behave more kindly than Google has, but when an animal is backed into a corner it often acts in unpredictable (and even uncontrollable) ways.

The big problem for Google is this: “when innocence itself, is brought to the bar and condemned, especially to die, the subject will exclaim, it is immaterial to me whether I behave well or ill, for virtue itself is no security.” – John Adams

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