Tag Archive | "Creates"

Huge Volume of IoT Data Managed via AI Creates Real Value, Says Oracle VP

“What’s interesting is that IoT has been around for a long time but as companies start to enable it and start to leverage it more and more there’s just huge volumes of data that have to be managed and be able to analyze and be able to execute from,” says John Barcus, Vice President Manufacturing Industries at Oracle. “One of the technologies that is really exciting is this whole concept of AI. It really allows you to use that information and correlate it with a lot of different pieces of information.”

John Barcus, Vice President Manufacturing Industries at Oracle, discusses how technologies such as AI and blockchain are now helping companies manage huge volumes of IoT data in an interview with technology influencer Ronald van Loon:

Companies Are Moving Toward Selling Products as a Service

I think that (manufacturers connecting all the processes digitally) is the way that will differentiate them. It’s really the only way the companies will be able to survive into the future. There are all these business models and it has become significantly more competitive than it has been in the past. Companies have to work faster and they have to be more responsive to what their customer needs are. The only way really of doing that is to connect the various aspects of the business. They can’t work in silos anymore. That really will give you the whole value of the business.

One area that companies are moving away from is selling products. They’re going into selling more services which we’ve actually seen for some time. But what they’re now getting into is these new models where they might be selling products as a service. If you think about how do you sell a product as a service and the ability to support that it is a lot different than it was before. Connecting to that product and being able to anticipate activities, anticipate needs, anticipate failures, and to be able to monitor how it’s performing, how the customers use it and are able to expand on that to be able to provide a better outcome for the customer are important components.

Huge Volume of IoT Data Managed via AI Creates Real Value

What’s interesting is that IoT has been around for a long time but as companies start to enable it and start to leverage it more and more there’s just huge volumes of data that have to be managed and be able to analyze and be able to execute from. One of the technologies that is really exciting is this whole concept of AI. It really allows you to use that information and correlate it with a lot of different pieces of information. You can correlate with the data that might be in your ERP and your MES and other sources of information and actually provide some real value and provide the real outcomes. It can now do some predictions where it would be actually physically impossible for people to do the same type of calculations that they’ve been doing in the past with this huge volume today.

The second area where there seems to be a little hesitation at the moment is around blockchain. But the technology is there and people have been trying to identify how best to use it. Some of the use cases that are coming out now are going to be quite impressive. I think the little bit of a lull was deserved. People who looked at it anticipate a little bit more than what was possible and now they’re really starting to develop some good use cases. I think there’s a lot of opportunities in that area.

Huge Volume of IoT Data Managed via AI Creates Real Value, Says Oracle VP John Barcus

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Blockchain Powered mCart Creates Ecosystem to Incentivize Influencers

Mavatar CEO Susan Akbarpour says that their blockchain powered mCart system is helping retailers track influencer driven sales… forever. That’s right, using their decentralized marketplace/influencer marketing attribution platform mCart retailers can now determine exactly where sales are coming from forever. This enables manufacturers and retailers to engage and incentivize influencers to create even more organic content marketing on social media, apps, websites, and in video media.

Susan Akbarpour, Mavatar CEO talks about how her company’s blockchain powered mCart platform is helping retailers track influencer driven sales forever in an interview on Fox Business:

Walmart is Using Blockchain to Automate Inventory Management

Walmart is using blockchain in different capacities, for inventory management systems and tracking many things. There are many parties involved when we are talking inventory management from point A to B to C to D. If you are using Excel sheets or a traditional inventory management system it’s not efficient and it’s not cheap. Every one of these movements needs to be tracked and need to be recorded.

Blockchain is helping to make everything automatic and very efficient and fast without back-office services that cost retailers. There are barcodes and many parties involved so you really need to track all of these systems together and blockchain makes it fast and very cheap.

Blockchain Technology Enabling Amazon-Like Marketplaces

We’re helping Walmart to partner with traditional media companies and actually power their product sales with the power of content. This is helping two traditional industries that are affected today. They are bringing content and Walmart and other brick and mortars are bringing products and we are creating Amazon-like marketplaces fueled by the content of the media. So we are licensing our software to media companies to lend their content to promote the product sales. We’re tracking through blockchain everyone who is influencing those product sales.

Blockchain Powered mCart Tracks Influencer Sales Impact Forever

I will give you a very nice example. Remember the JLo dress in Grammy’s 2000. It broke the internet. Eric Schmidt, the then CEO of Google, said that search inquiry is what made us think of doing image search. But no one, including JLo, CBS, Grammy’s, and the designer Versace, didn’t gain a penny out of that influence.

Even today, if you search that keyword in Google, you see that Google still shows an advertisement for the counterfeit and similar dresses online. Blockchain through our mCart technology is tracking that influence to every single influencer and distribute the value that they create and the commission that they could get from Versace between all of them forever.

And guess what, Fox and CBS and Disney and all of these guys are promoting millions of products every year. You guys don’t have to use push advertisement as a revenue model

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How Amazon Founder Jeff Bezos Creates ‘Closed Ecosystems’ To Dominate Markets (And You Can Too)

A few years ago I read the Amazon/Jeff Bezos bio – The Everything Store: Jeff Bezos and the Age of Amazon. In the book, the author highlighted how much Bezos was impacted by Jim Collin’s book ‘Good To Great‘, and in particular the concept of the ‘Flywheel Effect’ and the Virtuous…

The post How Amazon Founder Jeff Bezos Creates ‘Closed Ecosystems’ To Dominate Markets (And You Can Too) appeared first on Yaro.blog.

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Instagram Wants to Improve Your Mental Health, Creates New Wellbeing Team

Instagram is taking steps to help improve their users’ mental health with the creation of its new Wellbeing Team.

Millions of people around the world use Instagram to visually share and document their lives. However, the unrealistic portrayal of how other people live has been proven to negatively affect how some users view their own life. This has led to anxiety, bullying, depression, a negative body image and other mental health problems.

A survey released by the Royal Society for Public Health (RSPH) of Britain rated Instagram as the worst social media platform for a person’s wellbeing and mental health. The result of the survey seems to have an impact on the company and Instagram has created a Wellbeing Team tasked to combat the negative feelings and insecurity using the app engenders.

According to Instagram’s head of fashion partnerships Eva Chen, the company is focusing wholly on the community’s wellbeing.

“Making the community a safer place, a place where people feel good, is a huge priority for Instagram,” Chen said. She also emphasized that its users’ wellbeing is one of the company’s top priorities.

The company is said to have “reassessed priorities” last year and has started rolling out new features that help make the platform a more positive space. The company has introduced content moderation tools that automatically hide inappropriate comments. The feature also gives users the capability to personalize filters so that any comments they might be offended by are deleted.

Facebook’s sister company has also created teams that check reports sent in by people who believe that a particular user might require mental health assistance. Instagram would then give the user access to groups that can help with their situation.

However, there’s no concrete detail on the exact tasks of the Wellbeing Team and how it will operate. What is certain though is that Ameet Ranadive, former VP of Twitter’s revenue product, is part of the team. He has been tapped to be the group’s director of product and is tasked to “prevent spam, abuse and harassment” on the platform.

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Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs

Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings, stickers and more.

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Google Creates a Technical Guide for Moving to the Cloud

Google has created a guide in the form of a website for companies that are considering a move to their cloud called Google Cloud Platform for Data Center Professionals.

“We recognize that a migration of any size can be a challenging project, so today we’re happy to announce the first part of a new resource to help our customers as they migrate,” said Peter-Mark Verwoerd,a Solutions Architect at Google who previously worked for Amazon Web Services. “This is a guide for customers who are looking to move to Google Cloud Platform (GCP) and are coming from non-cloud environments.”

The guide focuses on the basics of running IT — Compute, Networking, Storage, and Management. “We’ve tried to write this from the point of view of someone with minimal cloud experience, so we hope you find this guide a useful starting point,” said Verwoerd.

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Facebook Creates Inbox for Businesses to Manage Facebook, Messenger and Instagram

Facebook is rolling out a unified inbox for businesses to manages communications across all of their social platforms; Facebook, Messenger and Instagram. This allows businesses to save time by only having to open only one app to send and receive messages.

Now, Facebook says you can reply to Facebook comments, visitor posts, reviews, messages and Instagram comments directly from the updated inbox by tapping on the content you want to answer. Of course, you can still use the apps directly as well.

The unified inbox will roll out to anyone using the business focused Pages Manager mobile app over the next few weeks. Facebook says it will be available for all other devices soon as well. To make it work simply connect your Facebook and Instagram accounts by clicking on the messaging icon at the bottom of your Page while you’re in the Pages Manager App which will then prompt you to login into Instagram.

“The new and improved inbox gives me a quick snapshot of all media channels in an organized and succinct way,” said Nicole Chase, admin of Nicssential Oils. “It cuts down the time I spend on administrative tasks by around 12%, and it allows me to provide more detailed and personalized service.”

Facebook says it will be adding additional features that make sense to make it more useful for business.

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Keeping it Personal

In the app you can also click to see a basic profile of anybody you are communicating with including any previous interactions with your company. This lets you keep your messaging more personal and effective.

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Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers

After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate advertisers to switch.
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Nuance Creates Mobile Advertisements That Talk Back

nuance voice adsConversations, word-of-mouth, chat — it’s amazing how many auditory words we use to describe text-based actions. Replying to comments on Facebook is a conversation, sharing a product review in a blog is word-of-mouth and chatrooms have functioned for years without any chatter at all.

Nuance is going to change that. They’re using voice recognition technology to create ads that actually converse with the consumer. As in “talk” with sound, not just words scrolling across the width of a box.

Nuance’s voice ads borrows from some old school ideas that work. For example, the moving ad. Remember those early banner ads that challenged you to click on a moving target? By replicating the carnival game experience, they got thousands of people to click through to a sales website.

Moving things catch our eye, that’s why video works so well. Add in gamification and people can’t resist. There’s something even more compelling about voice activation. We’d use it to turn the toaster on even if pushing a button was more convenient because it’s fun, it’s futuristic.

Nuance packed all of those elements into an ade for a make-believer product. Here it is in action:

Pretty cool (they released this yesterday, but it’s not an April Fool’s joke, is it?)

Because these ads are designed for mobile, they can react based on location. I could see a big restaurant chain using this ad to help people find the nearest restaurant. Tell it what kind of food you want and your price point and it leads you there.

Michael Thompson, executive vice president and general manager for Nuance Mobile says,

“Voice has already changed the mobile interface, making it faster and easier for consumers to discover and access information, and find people and content. Mobile advertising shouldn’t be any different, and should be designed specifically around the unique capabilities of the mobile device.”

And even though any sane person knows that the ad is simply choosing from a random collection of responses, we want to believe, so we will believe. Just like we believe in the Magic 8 Ball, fortune cookies and every silly decision app in the iTunes store.

Voice ads are one step toward creating smartphone and tablet apps that truly take advantage of what these devices do best. Let’s see what else we can come up with.

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Alibaba Creates Aliyun Search Engine To Challenge Baidu, Google In China

Chinese internet company Alibaba has created a new search engine (Aliyun) to challenge Chinese market leader Baidu and more symbolically Google. The new entity resides within Alibaba Group’s AliCloud subsidiary. It offers all the standard features of search: internet, news, images and maps…



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