Tag Archive | "Copy"

Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script

Here’s a script that pulls a report on ad performance based on copy length.



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Does Your Copy Pass the ‘Forehead Slap’ Test?

One of the most repeated rules of writing compelling copy is to stress benefits, not features. In other words, identify…

The post Does Your Copy Pass the ‘Forehead Slap’ Test? appeared first on Copyblogger.


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Google Search Console adds search within markup & copy with tweaking

Check out these two new features in Google Search Console.



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3 ad copy mistakes keeping you from paid search success

Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy.



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3 Ways Marketing Automation Can Mess Up Perfectly Good Copy (and How to Fix Them)

Pretty much every online business on the planet uses marketing automation in one way or another. Honestly, it would be…

The post 3 Ways Marketing Automation Can Mess Up Perfectly Good Copy (and How to Fix Them) appeared first on Copyblogger.


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Get a Lot Better at Writing Persuasive Copy: Copyblogger’s Brand-New Copywriting Course is Open

Last week, one of our very dear community members, Hashim Warren, said something I loved about our new persuasive copywriting…

The post Get a Lot Better at Writing Persuasive Copy: Copyblogger’s Brand-New Copywriting Course is Open appeared first on Copyblogger.


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Spark Your Next Breakthrough Copy Insight with Systematic Listening

I enjoyed Nick’s post yesterday about some copywriting techniques that work … until they don’t. And I’m glad he spoke…

The post Spark Your Next Breakthrough Copy Insight with Systematic Listening appeared first on Copyblogger.


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A New Free Resource and an Empathetic Approach to Copy

Coming out of the intensity of our annual Certification launch, the Copyblogger team this week has been all about refocusing…

The post A New Free Resource and an Empathetic Approach to Copy appeared first on Copyblogger.


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Marketing 101: Copywriting vs. Copy Editing vs. Content Writing

Here’s a quick guide to help you differentiate between similar roles and find the person with the skill sets you need for your websites, blogs, print ads, direct mail letters, brochures, product spec sheets, catalogs, etc.
MarketingSherpa Blog

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Bing Ads Editor now supports custom ad copy for native ads on MSN.com

Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool….



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