Tag Archive | "Content"

How Successful Marketing Writers Plan Their Content

I never realized just how important it was to connect content with business goals until I had a particular conversation with a client. The client, excited to get started on blog content together, had a running list of topics for me to cover. But then something strange happened. When I asked for background information on
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The 10-Step Content Marketing Checklist

In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more than 10 years now. So it’s a no-brainer, right? Except, uhhhh, what is it exactly,
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3 Resources for Creating More Courageous Content

Sometimes, we’re fearless with our writing and content. We know what we want to say, and we pour it onto the page with passion and courage. Other times … not so much. Nerves or a lack of confidence can keep you from publishing excellent work. This week, we’ve got three resources that will get more
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The Content Path: Moving from Attention to Action

We work so hard to get attention. We craft our headlines to make them irresistible. We strive to display enticing images that make a great first impression. If we’re Copyblogger readers, we think about finding that perfect balance of meaning and fascination that will pull our audience right into our content. But what do we
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Create Content Success with a Cohesive Content Experience

One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically. This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in
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How to Hook Your Ideal Prospect with Content that Connects

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In that case, you have a compelling headline that leads to worthless information. The ideal scenario
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Link to my awesome content, please!

Your content may be terrific, but if you lack a smart outreach plan, you’re going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SearchCap: #SMXperts, Google Analytics, cutting content & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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Instagram Now has 1 Billion Monthly Users, Launches IGTV for Content Creators

Instagram has just hit one of its most crucial milestone – one billion users. The news came on the heels of the company’s launch of IGTV or Instagram Television, a long-form video format that takes aim at rival YouTube.

It seemed inevitable that Instagram would hit the 1 billion monthly users mark. But what probably surprised people was how quickly the company achieved this. After all, it was just in September of last year that the photo-sharing app reached 800 million users.

Instagram now joins WhatsApp and Messenger in the 1 billion club. The two Facebook-owned apps have 1.5 billion and 1.3 billion monthly users respectively. And despite recent controversies, Facebook is still holding strong with 2.2 billion users.

IGTV Goes Up Against YouTube

Instagram announced its latest achievement at its San Francisco event launching IGTV, the company’s latest app for long-form video. While IGTV is designed as a standalone app, it will also be found as a tab in Instagram

Instagram videos are usually limited to 60 seconds but with IGTV, videos can run as long as 10 minutes. Meanwhile, creators with a huge following can post videos that are up to an hour long. At the moment, IGTV videos will have to be pre-recorded, although live videos might be something Instagram will offer in the future.

IGTV videos will show up as thumbnails at the lower half of the creator’s page. Tapping on a thumbnail will cause the video to go full screen. Each video will show the same icons that users also see on Instagram – a heart, share tool, and the comment bubble.

It would appear that IGTV is going up against YouTube in terms of content creation and consumption. However, IGTV still has a long way to go before it can match YouTube’s number of monthly logged-in users and content creators.

Zuckerberg’s Big Instagram Win

Instagram’s latest milestone can be considered a big win for the embattled Mark Zuckerberg. The rollout of IGTV had Facebook’s stock rising by 2.3%, making Zuckerberg richer by $ 1.7 billion. The boost could be due to the fact that the new feature can provide Facebook with a new avenue to run advertisements. Even though Instagram isn’t selling ads on IGTV yet, there’s a big possibility it will in the near future.

Facebook has faced its fair share of controversies recently, with the latest one being the Cambridge Analytica scandal. Despite that, the company still enjoys robust ad sales and continues to grow its user base.

[Featured image via Pixabay]

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If Content Is a Performance, Is It Ever Authentic?

Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your writing personal, but not self-indulgent. And I realized that neither of those posts mentioned authenticity,
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