Tag Archive | "Connections"

SEO guide to optimizing your LinkedIn profile for more connections, better leads

Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Curious connections you can make with the Wordtracker API

Author (displayed on the page): 

I’ve started off by looking at some of the more obvious stuff, for example how about seeing some information for the top counties by search volumes

This is as we would expect, and we can see that more economically developed countries with higher populations perform more searches. Note the spike from India with the very high population, giving a search per person of 0.16 which is 92% lower than the average from the top ten of 2.28. For comparison the US comes in at 5.9 searches per person.
But we don’t need to stop there. For instance let’s have a look at the number of searches per person VS life expectancy:

This looks to have some kind of correlation as both lines appear to follow the same trend. Of course what I’m not saying is that somehow by making more searches you’re more likely to live longer. I’ll leave it my friends correlation and causation to explain why this, and just about every shock study I’ve read about in the paper, would be wrong.

So far this is all kind of as expected. Economic development and Life Expectancy are correlated, and countries with better economies are more likely to have a higher percentage of internet users and so the number of searches per person in those countries will be higher. Let’s not make that assumption though, when we can actually test it.

And while we’re at it what else would be interesting? How about the weather, emissions, inflation, GDP and if all these things relate to keyword stats, if at all?

To answer these kind of questions I need to be a bit more rigorous than just chucking numbers on a graph and looking for where wiggly lines match. First of all we’re going to need a bigger sample. As I want to be using bigger numbers I’m going to stick with using the top countries by Searches, but this time go for the top 50. We’ve got over 200 territories which make up our data, so there’s plenty of choice. These are all accessible via the API by the way.

We also need a way of mathematically spotting correlation between the two data sets. The way I have chosen to do this is by using Pearsons r. This is a way of finding positive or negative correlations between data sets, returning a score of 1 for a positive correlation, 0 for no correlation and -1 for a negative correlation. The closer towards 1 or -1 then the more likely there is a correlation. As I am using a relatively small data set of 50 countries I am looking for an indication of correlation of greater than 0.5 in order to be statistically significant. I’m not a mathematician so constructing confidence intervals and permutations tests is a little beyond my skill set. If that sort of thing is very much your bag please do feel free to rip my methodology to bits in the comments though :)

So first off there is Searches against GDP, or Gross Domestic Product. It seems logical that there would be a correlation between the two, so let’s have a look:

The higher number of searches on the left decline as we move right, as does the average GDP. Remember this is about looking at the broad trends, so try and look past the spikes and at the overall behaviour. Pearsons r backs this up with a score of 0.83, so well above our 0.5 threshold.

So where else do we see correlation like this, well looking at CO2 emissions against searches per person we see that there is a correlation coefficiant of 0.55, which looks like this:

This tells a similar story, with searches and and CO2 emissions both declining from left to right. The higher the number of searches per person then the stronger the correlation appears to be. So in the countries where individuals spend more time making searches they have a higher amount of emissions per person.

Keyword trends

So far I’ve been looking for broad correlations on a country by country basis. Now I’m going to drill into data for one country at a time and see if I can find any correlations between the terms people search for and other real world events.

Here’s my first example, I’ve looked at the peak precipitation (rainfall) for a given week within the UK and compared that with the number of searches for umbrella:

This looks to have some pretty good correlation between the two, as you might expect. There is a spike in rainfall which is not reflected, however this is an extreme peak and could well be an anomaly in the data. One of the restrictions here is that I am using weather data from a single weather station (Heathrow Airport, London) so it’s not truly representative of the weather across the UK.

Comparing a few other searches starts giving some interesting results, for instance “roof repairs” and “holidays”:

In the graph below, I’ve combined rainfall, holidays and roofs. The relationship between these is clearly the weather, when it’s raining you’re thinking about holidays, and well fixing that leaky roof!

What gets really interesting is when you time shift the searches against the rainfall data, so you push the search data forwards by a week. Then you start getting a graph that looks like this:

Looking at the numbers again we get a Pearsons r for Rainfall VS “holidays” of 0.27 but when we timeshift this to look a week ahead against rainfall we get a score of 0.32. This backs up the idea that rainfall has a knock on effect on future searches.

So what does all this mean

I’m not a mathematician, scientist or any kind of data expert. I am however an SEO and have been working in Search for long enough to understand the basics of looking at sets of data. What I see here is an interesting start, and with more data points we can draw firmer conclusions. We are now adding data to the API at a rapid pace and will soon have more available.

I’m really excited about the opportunity to see large scale search data like this available through a robust API. At the moment other data providers are busy clamping down on what’s available and making it harder and harder to gain proper insight into search behavior. I’m extremely proud to be part of a team that’s doing the opposite. There is so much insight to be gained from looking at this, not just for your Search and Marketing campaigns, but for much wider applications.

We don’t normally allow applications to the API for personal / non commercial use but we are very interested to hear from people who have some great ideas for how we can use the data or are looking to create research projects based on it. We want to work with you to see what we can find.

I hope this post has inspired you to start looking, we are soon going to be adding the past data to the Keyword Tool as well so that everyone can access it, meaning you will soon have no excuse to get your big data hat on and start digging!

Wordtracker Blog

Posted in IM NewsComments Off

Using technology advantages to build connections

Author (displayed on the page): 

Majestic SEO supplies link intelligence to Wordtracker.

I work at Majestic.

And Majestic are constantly developing and innovating, which gives us a great reason to generate the most fantastic content – because every functionality enhancement helps to solve a problem that users have.

We have a carefully constructed protocol when announcing new functionality that helps us get news to both our customers and also those people that might have passed us up on a previous look at our technology.

While we publish on our blog details on “might have been/might soon be,” potential customers are unlikely to see our blog without some connection to us through another source.

This source does not always have to be a guest post. By leveraging our own technology, we generate thousands of potential new customers every month through our Chrome and Firefox addons.

This post is about the marketing power of using technology to increase your touch points with prospects while at the same time improving the functionality of your services for existing users.

The content

Every link building campaign starts with content. The Majestic SEO Chrome Extension and the Firefox backlinks analyzer add-on take Majestic’s data to where the USER is. These tools bring Majestic’s powerful functionality straight into the user’s browser.

The star on this Firefox browser reveals a wealth of information about the URL (or webpage) that the user is looking at:

Majestic SEO Firefox backlinks analyzer

The Trust Flow value of the URL: This is Majestic’s most advanced metric about the strength of a URL. Represented as a number between 0 and 100 it gives the user a strong indication about how respectable the URL is.

The Trust Flow of the subdomain and root domains: Often, sites can be respectable, but the content within them may not all be trustworthy. Sites such as Mashable are particularly strong at the domain level, because so many people link to stories on the site, which in turn link to the home page.

Yet some stories attract no external links: Mashable’s home page is unlikely to link to these unpopular inner stories for very long meaning that that URL is virtually orphaned. Seeing Trust Flow metrics at URL and Domain level helps a user understand this relationship.

Citation Flow Metrics: In addition to Trust metrics, we include “Citation Flow” metrics. Instead of giving an indication of the trustworthiness of the page or site, this metric tells you the Link Equity over many link iterations on the web.

Citation Flow can be higher or lower than Trust Flow. Where it is markedly higher, then there is a flag suggesting that the links may not be naturally occurring. The links may be due to a widget or other technology that creates links, but not necessarily those that user can see or use.

Link and referring domain counts: These numbers show the total count of links that we see in our database. They give some indication of the scale of a site – but raw counts are not always as insightful as Flow Metrics because they are only counts of links from other pages (or domains) to the page the user looks at.

The raw count does not take into account the strength of pages several links away from the URL. Flow Metrics do – making them incredibly powerful.

The hook

The marketing hook is that the extensions are free to install. Once in the browser, they are instantly useful and constantly remind users of the Majestic brand. However, you will always get more value from these extensions if you connect a live Majestic account. You are reminded of this as you click the tabs in the extension: and we make it easy for users to connect existing Majestic accounts or sign up to new accounts.

The link

The great advantage of creating these extensions and add-ons is that Majestic not only gets a link from a Google and a Mozilla property, but also a chance to optimize a listing in these indexes. Here is the link to Majestic SEO on the Chrome Store:

Backlink analyzer

The legitimacy of Firefox’s store is even stronger, as every add-on has to pass a manual code check to ensure it isn’t malicious.

The truth

These links are not created solely for SEO benefit.

These extensions are a genuine way of adding value for our customers and in the process we open our business to a wider audience. Visitors to the Chrome Store or the Mozilla store search to find a solution to a problem they’re facing.

You provide a solution – and the search engines will reward you.

You can see exactly how much they reward you, because both Chrome and Firefox provide you with stats on how many users have your technology installed on their browsers. For every one, you have a constant reminder going out to them that you have more to offer them.

More problems you can solve.

Wordtracker Blog

Posted in IM NewsComments Off

Social Connections: It’s Not Who You Know, But Where You Go

Researchers at Cambridge University in Britain are working on a social media friend prediction system that creates more meaningful connections between people online. I guess we can’t all be working on a cure for cancer and there’s probably more fame and fortune in developing a new kind of social media network so. . .

Their theory is that people often bond over a common love of the same location.

Researcher Salvatore Scellato told Reuters;

“We monitored the behavior of people going to places and the connections they made [on Gowalla]. We found that lots of people who go to the same places end up adding each other as friends, accounting for around 30 percent of new social links.”

To further develop the concept, they assigned values to places based on popularity and types of activity.  A football stadium, for example, has a higher value than a train station because people bond over football but not so much over commuting.

While close to what Foursquare and Gowalla are already doing, it actually feels more like GetGlue who matches people based on their TV, movie and music choices.

Marketing Pilgrim’s Social Channel is proudly sponsored by Full Sail University, where you can earn your Masters of Science Degree in Internet Marketing in less than 2 years. Visit FullSail.edu for more information.

Now take Facebook’s suggestion engine (which is so off the mark more often than it’s on) and add in locations and interests. From there, I’d get friend suggestions that include people who go to the movies every week and those who share my love of TV.  Those are people I’d be interested in hanging with, more so than a random friend of my sister’s (no offense, sis.)

It sounds simple, but it must be more difficult to administer or Facebook would be doing it already. Maybe once these researchers figure out the details, they can move on to something truly meaningful, like how to build a faux Facebook page for people you’re obligated to follow but really don’t want to.

Join the Marketing Pilgrim Facebook Community

Marketing Pilgrim – Internet News & Opinion

Posted in IM NewsComments Off

5 Awesome Techniques to Build Strong Twitter Connections

how strong are your marketing ties?

This is a guest blog post written by Leo Widrich, co-founder of Buffer, a Twitter publishing application. He writes Twitter Tips every week on his blog.

“The platforms of social media are built around weak ties.” – said Malcolm Gladwell in his famous article in The New Yorker. He explained that our connections on Twitter and the like are nothing more than acquaintances.

I went along with his words for a while, yet my doubts were growing week after week. The conversations and connections I am having on Twitter go way beyond what “weak ties” mean to me.
Sure, sending one tweet back and forth will not create a deep relationship. Yes, following someone doesn’t make you friends with them. Yet to me, this is only one part of the story on Twitter.

The reasons for me to be on Twitter aren’t to send one tweet back and forth or to follow someone and to leave it at that. Like in real life it takes time and effort to build something meaningful.

5 Techniques to Build Strong Twitter Connections

1. The Art of Retweets

“Retweet someone once and they will notice you, retweet someone often and they will remember you” ~ @AskAaronLee

I think this is a great quote explaining that it is up to you whether the connection will be weak or strong. Putting Retweets in the spotlight of your conversations can have a great impact on which form of relationship you are building.

Making retweets sincere and personal alongside a certain frequency helps me a great deal to kick off great conversations. In order to do this I like to edit RTs instead of lazily hitting the RT button. If you can, add a short comment and show a sign of appreciation for the person tweeting.

Doing this in an honest way, because you enjoyed the content can put you in touch with great people, going way beyond quick acquaintances.

2. Know People Beyond Twitter

What also makes a big difference when getting in touch with new people on Twitter is to know them beyond Twitter activities.

If you are thoughtfully building up your followership with people that interest you this will be common sense. Yet it took me quite a while to be fully attentive of my followers and the people I follow.

Check out their bio, hop over to their blog and take a glance at what these people are doing. It often leads to a lot of great connection points you would have not considered before.

Making you aware of what interests this particular person in more detail, makes you more aware about their tweeting and allows you to carry out more meaningful conversations.

Put the focus on noticing others and naturally they will notice you.

3. Helping Others – Let others help you

At any given day when I glance through my stream there is always a certain number of people asking for help.

Of course, it will be hard to help at every occasion, yet every so often I simply take the time to give my full attention to a few questions being asked.

In my case it was a lot of guestposting opportunities I took up, simply because some people were too busy to write posts one week and asking on Twitter.

Just like in real life helping out others puts your connection to a different level. If someone can count on you when they are in need, without big introductions, you can safely see this as a great start to a meaningful conversation.

4.  Build Outside Connection Points on Twitter

Had a great Skype call? Watched a great video by someone? Read an awesome blogpost? Why not use this as an opportunity to start a meaningful chat through it.

I personally think Twitter is exactly built for this and creates an amazing opportunity to instantly get in touch with the person you want to give feedback and show appreciation for.

Of course, doing just that will not make you best friends, yet this can be seen as a kick-off point. Continuing to combine it with points #1 and #2 have proven for me to create long lasting exchanges of thoughts on Twitter.

There are so many opportunities each day where we can connect with others, simply taking up more of them is often easier than we think.

5. Let it Come Naturally – Enjoy Yourself

I want to end this list with the most important part in all of this for me. Forcing yourself to do it, because you have to “create engagement” and want to “grow your network” it can be tricky.

Instead, make it the first and foremost reason to enjoy yourself to do all this. Let it come naturally and follow the conversation, retweets, tweets of engagement with your intuition.

This allowed me to really focus on my area of interest, sticking to what I like – talking to people interested in the same field.

Doing makes it easy to push yourself a lot further, after all, doing what we like is a lot easier to do.

You Already Know All This

I believe that most of the mentioned points are very obvious if someone explains them for traditional human relations in real life for you. If you only give your friends a call once a year to tell them to show up at your party or conference this might be tricky.

My sincerest believe is that all the natural concepts we know about human relations are also applicable when talking about Twitter. As many of us move to an online world more and more each day – Why would it make sense that we can’t create meaningful relationships through that?

I admit doing so consciously did take a while for me though, yet the value you can get out of this has increased immensely once you actively commit to it.  The moment you start to care is the moment you start to get the same things back is what I learned.

What Do You Think?

Is it possible after all to create meaningful relationships on Twitter? Or, is Gladwell right in his saying that those connections will remain weak ties that you cannot build out further?

Image credit: runkalicious

Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs

Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs

HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data!

Download this awesome marketing data today!

Connect with HubSpot:

HubSpot on Twitter HubSpot on Facebook HubSpot on LinkedIn HubSpot on Google Buzz 


HubSpot’s Inbound Internet Marketing Blog

Posted in IM NewsComments Off