Tag Archive | "Coming"

Bank of America CEO: Digitalization Is Not Something That’s Coming, It Already Exists

Digitalization is not something that’s coming, this is something that already exists, says Bank of America CEO Brian Moynihan. He says that 25 percent of their sales are done on digital. Moynihan says his goal is to bring the whole banking system to the digital age to make it more efficient for customers.

Brian Moynihan, Bank of America CEO, discussed the digitalization of banking and much more during an interview on CNBC:

Digitalization is a Big Boon for Everybody

Digitalization is a big boon for everybody in a sense in that you can continue to provide better service for the customer and take the cost structure down which then can pass through to the customer. The way to think of all this work on a consumer side is that we have 26 million mobile customers, 25 million digital customers, about 1.5 billion logins last quarter. This is not something that’s coming, this is something that already exists. About 25 percent of our sales are done on digital.

Digitalization Improves Service and Reduces Costs

All this is extremely important in how we run our franchise. What that has done for the customer is give them better services on their time, the way they want to do it, 24/7. At the same time, it reduced our operating costs so we can take out overdraft fees on point of sale debit, ten years ago now almost. What allowed us to afford that was to change the operating structure. That makes this very good.

Small banks and larger banks are participating in digitalization. We helped small banks to drive digital payments. The volumes are growing 100 percent per year for us with that and across the board.

Bringing the Whole Banking System to the Digital Age

The goal is to bring the whole banking system more and more to the digital age and make it more efficient for the customers. The key is that on the commercial side it also goes on. Everyone talks about consumers, but on the commercial side, the same impacts going. CashPro Mobile, a product we have, is up and operating very efficiently. When you think that a treasurer of a company would sit down at their desk to do an interface to send it, they want their mobile interface because that’s their daily life. It’s all good for all of the companies.

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Venture Capitalist Kyle Lui: Next Generation of E-Scooters are Coming

Venture capitalist Kyle Lui says that there are a lot of exciting innovations coming to the world of e-scooters. Lui says that there will be larger batteries that will be swappable and where there will be ride-sharing style incentives for people to charge and relocate the scooters.

Companies like Lime and SPIN, which was recently acquired by Ford Motor Company, are actively working on innovations that will improve the customer experience and e-scooter ecosystem.

Kyle Lui, early-stage VC at DCM Ventures, recently discussed the evolution of e-scooters in an interview with Investor’s Business Daily:

Exciting E-Scooter Innovations

I think there are a lot of exciting things happening, both innovations that the scooter companies are creating themselves and then working with third-party manufacturers. On the battery side, it’s a combination of larger batteries, we know that in the most popular markets they don’t last through the day, so we’ll see batteries that have longer charges. I think you’ll start to see things like swappable batteries. You’ll start to see things where the charging of the battery is embedded into the scooters themselves that allow anyone to be able to charge them and not have special parts.

I also think you’re going to see a lot of innovations beyond the battery to really improve the user experience. As people are riding this on a daily basis, there’s been a lot of feedback that’s been given on how to improve the consumer experience, how to make it safer, how to start to add autonomous features, how to have places for a helmet, and places to put a phone dock as you’re navigating. I think all of those will be coming in the next generation.

Taking a Playbook Out of Traditional Ride-Share

I think at the end of the day the business model is actually quite simple because the companies are very focused on driving revenue, driving number of rides, revenue per ride, and then the other side, the operational cost. So instead of having a large on the ground operations team, to be able to leverage third party, potentially even the riders themselves, to be able to charge them, make sure that they’re in the right place, and really take a playbook out of the traditional ride-sharing guys to make this an opportunity for people to make additional money.

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Google Lens Coming To Google Images

Google announced that they will be bringing Google Lens features directly to the Google Image search results. You will be able to pull up an image in image search, highlight an area of the image and have Google Lens zoom in and locate that information.


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UK webmasters prepare for #Brexit – the EU is coming for your .eu domains

You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance.

The post UK webmasters prepare for #Brexit – the EU is coming for your .eu domains appeared first on Search Engine Land.



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Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming

Posted by Dr-Pete

On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for “What time is it in Seattle?”:

These SERPs display a Knowledge Card with a “Show all results” button and no additional organic results or SERP features. Danny Sullivan wrote on Twitter that this is currently limited to a small set of answers, including calculators, unit conversions, and some time/date queries. Here’s another one, converting yesterday’s MozCast temperature (“108 degrees in celsius”):

At first glance, this is a startling development, but it shouldn’t be entirely surprising. So, let’s get to the hard questions — is this a sign of things to come, and how quickly do we need to adapt?

For today, don’t panic

First off, preliminary data suggests that these really are isolated cases. Across the 10,000 searches that MozCast tracks daily, one search (0.01%) currently displays zero results: “1 gigabit to gigabyte.” This change is not impacting most high-volume, competitive queries or even the vast majority of results with Knowledge Cards.

Second, we have to face the reality that Knowledge Cards, even paired with organic results, already dramatically impact search user behavior. Thanks to Russ Jones, we’ve pulled some data from an internal CTR study we’re currently working on at Moz. In that study, SERPs with 10 blue links have a roughly 79% organic click-through rate (overall). Add just a Knowledge Card, with no other features, and that drops to 25%. That’s a 68% drop-off, a loss of over two-thirds of organic clicks. Google has tested this change and likely found that showing organic links on these particular searches provided very little additional value.

This isn’t new (part 1)

I’m going to argue that this change is one that we in the industry should’ve seen coming, and I’m going to do it in two parts. First, we know that Knowledge Cards and other answers (including Featured Snippets) power SERPs on devices where screen size is at a minimum or non-existent.

Take for example, a search for “Where was Stephen Hawking born?” Even though the answer is definitive (there is one factual answer to this question), Google displays a rich Knowledge Card plus a full set of organic SERPs. On mobile, though, that Knowledge Card dominates results. Here’s a full-screen image:

The Knowledge Card extends below the fold and dominates the mobile screen. This assumes I see the SERP at all. Even as I was typing the question, Google tried to give me the answer…

If the basic information is all I need, and if I trust Google as a source for that information, why would I need to even click at this point?

On mobile, I at least have the option to peruse organic results. On Google Home, if I ask the same question (“Where was Stephen Hawking born?”), I get no SERP at all, just the answer:

“Stephen Hawking was born in Oxford, United Kingdom.”

Obviously, this is born of necessity on a voice-only device like Google Home, but we get a similarly truncated result with voice searches through Google Assistant. This is the same answer on my phone (the same phone as the previous screenshots), but using voice search instead of text search…

Google’s push toward voice UI and mobile-first design means that these considerations sometimes move back up the chain of devices. If the answer is enough for voice and mobile, maybe it’s enough for desktop.

This isn’t new (part 2)

Over the past couple of years, I’ve talked a lot about how SERPs have expanded well beyond 10 blue links. What we talk about less is the flip-side, that SERPs are also shrinking. Adding SERP features is, in some cases, a zero-sum game, at the cost of organic results.

Each of the following features take up one organic position:

  • Full site-links (each row)
  • Image results
  • Top Stories
  • In-depth articles (3 articles = 1 organic)
  • Tweets (carousel)
  • Tweets (single)

Across the 10,000 SERPs in our data set, over half (51%) had less than 10 traditional organic results. While very-low counts are rare, over one-fourth of page-one SERPs fell into the range of 5–8 organic results.

While the zero-result SERP is certainly a new and extreme case, the removal of organic results in favor of other features has been happening (and expanding) for quite some time now. SERPs with as few as 3–4 page-one organic results have been appearing in the wild for well over a year.

In some cases, you might not even realize that a result isn’t organic. Consider, for example, the following set of results on desktop. Can you spot the In-depth Articles?

On desktop results, there are no visual markers separating In-depth Articles from organic results, even though these results are powered by two different aspects of the algorithm. From the source code markers, we can see that the answer is #2–#5, three results which displace one organic result:

Another example is Twitter results. You’ve probably seen the Twitter carousel, which is a visually distinct format with three tweets, but have you seen a result like this one (on a search for “cranberry”)?

At first glance, it looks organic (except for the Twitter icon), but this result is a vertical result pulled directly from the Twitter data feed. It is not subject to traditional organic optimization and ranking factors.

All of this is to say that organic real estate has been shrinking for quite a while, giving way to vertical results, Knowledge Graph results, and other rich features. Google will continue to experiment, and we can expect that some SERPs will continue to shrink. Where the data suggests that one answer is enough, we may only see one answer, at the cost of organic results.

Search intent vs. opportunity

It’s easy to let our imaginations run wild, but we have to consider intent. The vast majority of searches are never going to have one definitive answer, and some queries aren’t even questions, in the traditional sense.

From an SEO and content standpoint, I think we have to expand our idea of informational search intent (vs. transactional or navigational, using the classic model). Some questions are factual, and can be answered by the ever-expanding Knowledge Graph. As of today, a search like “When is Pi Day?” still shows organic results, but the Knowledge Card gives us a definitive answer…

Here, organic opportunity is very limited. Think of this as a “closed informational” search.

On the other hand, open-ended questions still rely very much on a variety of answers, even when Google tries to choose one of those answers. Consider the search “What is the best pie?”, which returns the following Featured Snippet (a hybrid of organic result and answer box)…

No one answer will ever suffice for this question. Even the author of this post had the decency to say “Go ahead and let me have it in the comments,” knowing the disagreement would soon flow like cherry filling.

Think of these searches as “open informational” searches. Even if we have to compete for the Featured Snippet (especially on voice results), there will be organic/SEO opportunity here for the foreseeable future.

Ultimately, we have to adapt, and we have to get smarter about the searchers we target. Where Google can answer a question, they will try to answer that question, and if organic results add no measurable value (regardless of whether you agree with how Google measures value), they will continue to shrink.

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You Need Both of These Skill Sets to Keep Your Audience Coming Back for More

When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen. Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common. They both require a balance
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The post You Need Both of These Skill Sets to Keep Your Audience Coming Back for More appeared first on Copyblogger.


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Pre-Roll Ads and Analytics Coming To Periscope Video

On the heels of the scoop that Twitter is considering paid premium subscriptions comes news that Twitter will be expanding pre-roll ads to live video streaming app Periscope to help boost the company’s dwindling ad revenue.

“As video viewership on Twitter continues to grow, video has become an increasingly important channel for publishers, creators and brands to reach their audiences. Today, we’re introducing a new opportunity for publishers and creators to monetize their content, and for brands to advertise against it, with pre-roll ads on Periscope video within Twitter.”

“The experience will mirror how ads currently appear on all Twitter video: when consumers scroll through their timelines or search for content from a specific publishers or creators, Periscope videos – live and replay – can start with a short ad.”

The Amplify program that manages ads in Twitter video will now allow creators and publishers to monetize their live video content on Periscope while marketers “…will have a new source of brand-safe video advertising.”

Periscope also announced that videos can now be watched directly in Twitter Moments which should boost both live video viewership and advertising. Additionally, two new important features have been added to Twitter Periscope: Activity to see how people are interacting with users’s livestreams and Analytics Dashboard whichs gives broadcasters an in-depth look at their viewership and engagement on their videos over time.

With Wall Street having seen a Q4 revenue shortfall from Twitter, expect more programs expansions like this to be announced in 2017.

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New Moz Local Product Packages Are Coming in November

Posted by dudleycarr

We’ve been working behind the scenes to make Moz Local serve your needs better than ever. It’s not quite ready yet, but we just can’t hold it in any longer — we had to give you a teaser of what we’re planning.

Moz Local has grown tremendously over the past 2.5 years. Our initial $ 84 Listing Distribution offering pioneered the use of data aggregators to bring new efficiency and value to local businesses and agencies. We followed that with Search Insights, which added Local SEO analytics that gave businesses insight into how their location data performed in local searches.

The changes we’re making now will help all of our customers — local businesses, enterprise brands, and our agency partners — get the most out of Moz Local by delivering greater business value.

We’ll provide that value by making Moz Local available in 3 different packages:

Moz Local Essential

For the majority of our local business customers who have a single to dozens of locations, Moz Local Essential is our base-level Active Location Data Management and Reputation Monitoring solution. At $ 99 per year, this new entry-level offering adds Reputation Monitoring, the ability to monitor the latest reviews of your business locations on the most popular review sites, all from one place — while remaining priced at less than 50% of the leading competition.

Moz Local Professional

For Enterprise brands and agencies that need an enterprise-class solution to manage at scale (hundreds to thousands of business locations), Moz Local Professional includes everything in the Essential package — plus Local SEO Analytics to analyze results and make informed decisions that improve local marketing performance, and SEO expertise and support from the Moz Local customer success team.

Moz Local Premium

For Enterprise brands and agencies that have a higher level of business need, Moz Local Premium includes everything in the Professional package — plus all of the advantages that Moz Local has to offer made available via the Moz Local API, and augmented with the full suite of organic SEO tools from Moz.

At all levels, we continue to ensure that Moz Local is the industry’s most effective location data management solution. And as the global leader in SEO software, we’re committed to bringing the power of SEO and location analytics to your increasingly complex local marketing challenges, whether you’re a brand or an agency.

We’re busy putting the finishing touches on these new offerings, but we just couldn’t wait to tell you. On November 17th, we’ll share full details about each of our packages, features, and pricing.

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SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Windows 10 Anniversary Update Coming This Summer

Microsoft made a lot of announcements today at its Build conference. You can get the basic recap here and here or view a slew of coverage here. Among them was the announcement of the Windows 10 Anniversary update, headed our way in the summer.

The company didn’t give a more specific date than that, but it will hit PCs, tablets, phones, Xbox One, Microsoft HoloLens, and IoT.

The update includes the ability to use Windows Hello with Windows apps and Microsoft Edge for biometric security.

The update also includes the introduction of Windows Ink, a new experience that lets you write on your device.

“More than 70% of us spend more than one hour a day using a pen,” says Windows EVP Terry Myerson. “We lose notes in our notebooks, take pictures of whiteboards, and can’t do equations or music composition with a keyboard. Windows Ink is an all-new experience, putting the power of Windows in the tip of your pen, enabling you to write on your device as you do on paper, creating sticky notes, drawing on a whiteboard, and easily sharing your analog thoughts in the digital world. Windows Ink is integrated into apps like Maps, Microsoft Edge, and Office. And today, we demonstrated how developers can incorporate Windows Ink into their apps with as little as 2 lines of code!”

Cortana will be available above the lock screen for quicker access and it will support over 1,000 apps.

Finally, for gamers, UWP apps come to Xbox through a unified Windows Store, and Microsoft is enabling any Xbox One to become a dev kit.

“Gaming gets better with the Windows 10 Anniversary update, including background music and Cortana coming to Xbox One,” says Myerson. “Cortana can become your personal gaming assistant and help you find great new games, new challenges or tips and tricks. On Windows 10, we’re continuing to deliver on top fan-requested features like support for multiple GPUs and the ability to turn off v-sync. Game developers have access to a fully open ecosystem with the Universal Windows Platform, making it easy to bring the games people love to both Xbox One and other Windows 10 devices. With the Anniversary Update, any Xbox One can be a developer kit with Xbox Dev Mode, enabling anyone to develop for the living room. And, the Windows Store will offer a unified store experience for all developers, creating new opportunities to reach millions of new customers.”

Microsoft said there are 270 million active Windows 10 devices.

Image via Microsoft

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