Tag Archive | "club"

Why Stress Might Be More Useful than You Think: December’s Selection for the Copyblogger Book Club

It’s book club time again! Over in Copyblogger’s Killers and Poets Facebook Group, we like to get together and discuss…

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LendingClub CEO Working to Turn It Into a Financial Health Club

The CEO of LendingClub, Scott Sanborn, says that they are really looking to make membership in the club mean something and are working to take Lending Club and turn it into a ‘financial health club’ that will help people successfully manage expenses. He says that LendingClub helps by shining a spotlight on credit card debt which is the first step to doing something about it.

Scott Sanborn, LendingClub CEO, discussed the business with Investor’s Business Daily:

A Looming Crisis in People’s Overall Financial Health

We are seeing really an epidemic happening which is incomes have been stagnant for more than 20 years. All of people’s major expenses, healthcare, college, housing, is going up and it’s creating a real looming crisis in people’s overall financial health and it’s something that people just aren’t talking about. Close to half of Americans have credit card debts and they are more than twice as likely to talk about spousal infidelity than they are about the fact that they have credit card debt that they need to manage. We believe that by shining a spotlight on the problem it’s the first step to helping people do something about it.

The first core thing we’re doing is we help people who have credit card debts pay that off with a healthier form of debt. Credit cards are now at a record high-interest rate average of about 19 percent. We allow them to pay that off with a fixed rate, fixed payment installment loan that will be paid off in a defined period of time so that they’re not caught in the minimum payment trap. It’s healthier for their overall credit profile.

Turning Lending Club Into a Financial Health Club

As we’ve been working with consumers to solve this problem we’ve increasingly been finding ways to actually do it even better. We launched last year the ability as part of the loan application to directly pay off the credit cards through the process. Instead of giving you the money, asking you to turn around and take care of it, we do it directly. In exchange, if you elect to do that we’ll give you a lower rate, essentially incent you to do it and make it easy for you to do it.

The bigger picture in the course of time is we’re really looking to make membership in the club mean something and take Lending Club and turn it into really a financial health club and do more for people to help them manage these expenses.

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Sharpen Your Habits in November with the Copyblogger Book Club

Did you ever have one of those book clubs where you spend most of your time drinking wine and talking…

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Join the Copyblogger Book Club and Dive into a ‘Killer’ Resource for Content Writers

Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a
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Announcing: The Copyblogger Book Club!

I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have
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Dollar Shave Club Sells For $1 Billion, What a “F***ing” Remarkable Story

Dollar Shave Club (DSC), founded just 5 years ago, has been acquired for a reported $ 1 billion in cash by U.K. based Unilever. DSC was launched in March 2012 by Mark Levine and Michael Dubin and is based in Venice, California which is next to Santa Monica outside of Los Angeles. Michael Dubin will continue to serve as CEO of DSC. Unilver approached Dollar Shave Club about the acquisition, according to Dan Primack of Fortune.

Dollar Shave Club had a simple concept that resonated with men, “Shave Time, Shave Money”, and launched with a YouTube video that immediately became a viral hit. As of today, it has been viewed nearly 23 million times.

If the price is accurate, it will be one of the largest in e-commerce history, with the most expensive acquisition being Zulily in 2015, purchased by Liberty, owner of QVC, for $ 2.4 billion. DSC had 15% of the men’s razor cartridge market share in the U.S. last year, according to investor David Pakman who is a Partner at Venrock, which was the original investor in Dollar Shave Club. DSC received $ 163.5 million in 5 Rounds from 21 investors prior to the acquisition.

Michael Dubin, founder and CEO of Dollar Shave Club, added: “DSC couldn’t be happier to have the world’s most innovative and progressive consumer-product company in our corner. We have long admired Unilever’s purpose-driven business leadership and its category expertise is unmatched. We are excited to be part of the family.”

The company in less than 5 years has not only transformed the shaving category but has singlehandedly supercharged the consumer products subscription category. DSC has over 3.2 million members with revenue of $ 152 million in 2015 and on track to exceed $ 200 million in 2016. The Dollar Shave Club brand has also transformed from a single razor to a multi-products lifestyle brand that includes other branded products such as Wanderer, Big Cloud, Boogies and One Wipe Charlies.

“Dollar Shave Club is an innovative and disruptive male grooming brand with incredibly deep connections to its diverse and highly engaged consumers,” said Kees Kruythoff, President of Unilever North America. “In addition to its unique consumer and data insights, Dollar Shave Club is the category leader in its direct-to-consumer space. We plan to leverage the global strength of Unilever to support Dollar Shave Club in achieving its full potential in terms of offering and reach.”

Using Digital Disruption to Establish a Direct Customer Relationship

David Pakman posted this slide from the original Series A Dollar Shave Club Pitch Deck saying “His plan was grand, but his formula was simple…”

Screen Shot 2016-07-20 at 2.50.20 PM

“I’ve been telling the Dollar Shave story lately as a way to describe the disruption possible when a company uses digital technology to establish a direct relationship with a customer,” said Ted Schadler in his blog. Ted is Vice President & Principal Analyst at Forrester Research. “Dollar Shave Club is in its customers’ daily shower and conscientiousness. It’s a digital disruptor, not because it has a revolutionary product, t’s because it has a revolutionary relationship.” He adds that digital disruption starts with a direct customer relationship.

“In the age of social media, brands must become direct-to-consumer in order to know their own customers,” said Pakman in a blog post giving his insider take on the business. “Success has many fathers, but in this case, there is only one.”

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Social Media Marketing: Penguin’s Twitter book club nets 14 million impressions for its hashtag

Choosing the right topics and materials for use on a social media platform can have a big impact on the success of your social media marketing efforts. Read on to learn more about how one book publisher leveraged Twitter effectively to drive sales and increase audience interaction.
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