Tag Archive | "Cloud"

Workona Launches Desktop For The Cloud; Raises $6 Million in Seed Funding

Workona has announced “the launch of their cloud desktop, a work management platform that allows users to access and manage resources across more than 75 popular cloud apps from a single unified system.”

The company recently completed “a $ 6 million seed funding round, led by K9 Ventures and August Capital, to accelerate its product development and user acquisition.”

Recognizing that “modern teams run on cloud software,” Workona is trying to bring the disparate pieces of a cloud-based workflow together in a productive, intuitive manner. Workona’s cloud-based desktop connects to the most popular cloud apps in use today, such as Amazon, Asana, Basecamp, Box, Dropbox, Evernote, Google Docs, Outlook, Zoom and more. Each app can be accessed and worked with inside Workona. Shared workspaces take collaboration up a notch, increasing productivity even more.

“So many people spend their days working in the cloud, but there was no platform to manage that work. That’s what Workona does,” said Quinn Morgan, Workona co-founder and CEO. “Previously, all of your cloud apps, projects, and documents were scattered across the web. Workona’s cloud desktop pulls them together into one powerful system.”

Having a central location to access different tools and platforms significantly increases a user’s efficiency.

“Workona is a force multiplier because it impacts every level of your work,” Morgan said. “Your apps and projects are at your fingertips, so every action you take is significantly faster.”

“Workona solves a problem that is staring us in the face, but we haven’t noticed it yet,” said Manu Kumar, Workona board member and K9 Ventures investor. “Microsoft and Apple used to put an enormous amount of engineering power into optimizing the desktop, but all that was forgotten when we transitioned to working in the browser. Workona has picked up where they left off by bringing the best features of a desktop to the cloud.”

The company says that early users come “from both startups and Fortune 500 companies, and include industry leaders like Twitter, Salesforce, Amazon, and NASA.” It’s a safe bet that list will continue to grow.

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Clumio Raises $135 Million Series C Funding For Cloud Backup Solutions

Cloud backup provider Clumio has announced that it has secured $ 135 million in Series C funding.

Clumio was founded by serial entrepreneur Poojan Kumar to provide cloud companies with a suite of cloud-based backup tools. The company’s approach is someone unique in that, “unlike legacy backup vendors, Clumio SaaS is born in the cloud,” says Kumar. “This round of investment allows us to push that advantage as we accelerate our development and go to market strategy while continuing to meet customer requirements for backup, regardless of where the data is.”

As an added benefit of the service, customers do not need to install—or even purchase—any specialized hardware or software to take advantage of Clumio SaaS. The service allows a company the ability to rewind and go back to a point before something went wrong, such as a cyberattack or data loss event.

“Similar to Snowflake disrupting the data warehousing market by leveraging the scale, elasticity and economics of the public cloud, Clumio is building a globally consolidated data protection service the right way,” said Mike Speiser, Managing Director, Sutter Hill Ventures. “Harnessing the full power of the public cloud, they are reimagining the backup experience for the enterprise paying particular attention to security, predictable costs and simplicity for their customers.”

The company plans to put the funding to good use, growing its engineering team and expanding its U.S. operations.

“This new funding will help Clumio execute in the following areas:

  • Accelerate the growth of its engineering team, both at the company’s headquarters in Santa Clara, CA and in its new development center in Bangalore, India
  • Expand go to market and service operations in the U.S.
  • Add more support for its 100% channel strategy with additional partner resources and programs and build upon momentum in technology partner programs with AWS, VMware and others
  • Introduce support for new workloads as Clumio continues to execute against its vision for a globally consolidated data protection service

“Clumio is a secure, backup as a service that consolidates the protection of an enterprise data center and any remote sites with no hardware or software to size, configure, manage – or even buy at all. As enterprises move aggressively to cloud, they can use Clumio to protect workloads like VMware Cloud on AWS and native AWS services. Authentic SaaS protects data regardless of where it resides and delivers critical benefits to the enterprise.”

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Oracle Announces Additional Hiring to Boost Cloud Services

Oracle is boosting its cloud efforts with an announcement that it is hiring some 2,000 new employees. While Amazon, Microsoft and, to some extent, Google have dominated the cloud market, Oracle sees ongoing opportunity to expand.

Oracle has been making moves to take on the leaders, including opening offices in Microsoft’s back yard. Even more surprising, earlier this year Oracle announced a cloud partnership with Microsoft, working to ensure their products work seamlessly across each other’s cloud platforms.

As Oracle continues its cloud expansion, the company is counting on the relative infancy of the market, along with the overall lack of penetration. In addition, Oracle is uniquely positioned to deliver the entire range of cloud service.

“Cloud is still in its early days with less than 20 percent penetration today, and enterprises are just beginning to use cloud for mission-critical workloads,” said Don Johnson, executive vice president, Oracle Cloud Infrastructure. “Our aggressive hiring and growth plans are mapped to meet the needs of our customers, providing them reliability, high performance, and robust security as they continue to move to the cloud.”

Oracle currently operates 16 cloud regions globally, with 12 of those being added in the past year. The company plans to add an additional 20 regions by the end of 2020, no doubt with the help of the 2,000 additional hires. By focusing on adding more regions, Oracle stands to gain strong footholds in regional and niche markets that the Big Three haven’t wrapped up.

“Eleven countries or jurisdictions will have region pairs that facilitate enterprise-class, multi-region, disaster-recovery strategies to better support those customers who want to store their data in-country or in-region.

“Today, Oracle is the only company delivering a complete and integrated set of cloud services and building intelligence into every layer of the cloud. Oracle Cloud Infrastructure’s growing talent base will ensure customers continue to benefit from best-in-class security, consistent high performance, simple predictable pricing, and the tools and expertise needed to bring enterprise workloads to cloud quickly and efficiently.

“In addition to rapid hiring, Oracle will make additional real estate investments to support the expanded Oracle Cloud Infrastructure workforce.”

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SalesForce Launches Sustainability Cloud Ahead of Climate Week 2019

Climate change has been in the news, with people on both sides of the issue debating what should or shouldn’t be done. In the meantime, companies large and small are taking steps to minimize their own carbon footprint, with global sustainable investing (PDF) reaching $ 30 trillion in 2018, a 34 percent increase over the previous two years.

To aid in that endeavor, SalesForce has unveiled Sustainability Cloud ahead of Climate Week 2019. Sustainability Cloud is a product that helps businesses make informed decisions about their business operations, with the goal of achieving carbon neutrality.

The product is designed to give businesses a 360-degree view of their current environmental impact, as well as data-driven insights into the changes they can make. The platform—along with Salesforce Einstein Analytics—provides an easy way for businesses to track, analyze and report environmental data. This will enable companies to track KPIs over time, including renewable energy use, overall energy consumption and carbon emissions. This information can then be used for engagement with executives, investors and customers, as well as for regulatory and audit purposes.

In the company’s press release, Suzanne DiBianca, chief impact officer and EVP of corporate relations said: “At Salesforce, we’ve always believed business is the greatest platform for change. Addressing climate change with speed and at scale is critical to see a turning point by 2020. Businesses must work together to be the greatest force for climate transformation the world has ever seen.”

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50 Years Of Datacenter Shifting To Cloud, Says Dynatrace CEO

“You have 50 years of datacenter that is shifting to the cloud in the next ten,” says Dynatrace CEO John Van Siclen. “We are early days. There’s a lot of room to go and I’m sure a lot of changes in front of us. The movement to the cloud and this whole move to software is a global phenomenon. Every enterprise around the world is moving and moving fast. It’s going to redefine how businesses work in the future. It is the new revenue streams, the new connective tissue with customers, providing a whole new environment.”

John Van Siclen, CEO of Dynatrace, discusses the impact of 50 years of datacenter that will shift to the cloud over the next ten years, in an interview on CNBC:

Software Is Now Eating the World

Software is now eating the world as a lot of folks know. It’s how we bank, how we shop, how we do just about everything. These applications have gotten much more complex over the last five years as they have moved to cloud platforms. The spend in the traditional datacenter is declining quickly and the move is over to the cloud. It’s going to redefine how businesses work in the future. It is the new revenue streams, the new connective tissue with customers, providing a whole new environment. 

For example, Carribean Cruise, one of our customers, is reinventing the travel experience for Millenials. They’re doing it all through software on their ships. They provide a little wrist band that interacts with software on ship and on shore to transform the experience. What we’re seeing is really still a continued focus on growth. New revenue streams, new opportunities, and taking in existing core application environments and rebuilding it to be cloud-native. That’s the shift that we see. Still growth, still attack market, still competitive advantage for most companies that are pushing forward aggressively. 

50 Years Of Datacenter Shifting To Cloud

We’ve always built the company around a direct sales approach. Our products are used by enterprises. Enterprises want to connect directly with the company that builds these products. We’ve really always gone to market that way and it has served us very well. It makes it a very predictable business and a very strategic platform for these enterprises. We run across all of the cloud platforms and then some. We target the global 15,000 enterprise companies. We expect to talk to the CIO, CTO, and sort of the executive level that are driving this shift within their organizations’ digital transformation projects. That’s our focus. 

What’s happening now is that the cloud is moving from the early days where people would put applications in the cloud to where they really are taking their entire datacenter and shifting it to the cloud. That’s what’s driving these webscale multi-cloud environments that we do so well in. It’s still early days. There’s a lot of room to go in this marketplace. You have 50 years of datacenter that is shifting to the cloud in the next ten. We are early days. There’s a lot of room to go and I’m sure a lot of changes in front of us. The movement to the cloud and this whole move to software is a global phenomenon. Every enterprise around the world is moving and moving fast.

Cloud Is So Much More Efficient and Economical For Companies

This market is very large. We estimate it’s about $ 18 billion. Others have the estimates in the $ 20 billions. It’s plenty of room for a company like us to grow and actually probably multiple companies to grow in this space. We feel very secure and happy with our organic innovation. We’ve been able to reinvent the business several times now. It’s a very dynamic space, this application world. Organic innovation is our thrust going forward.

The cloud is so much more efficient and economical for companies that as there is any kind of disruption anywhere in their markets they’re going to lean toward applications. The things that really drive connective tissue with their customers and their marketplaces that create more automation and more information that they gather when they go through digital channels.

50 Years Of Datacenter Shifting To Cloud, Says Dynatrace CEO John Van Siclen

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Darktrace CEO: People Are Going To Give a Hard Look At Cloud Security

“People are going to really give a hard look at cloud security,” says Darktrace CEO Nicole Eagan. “At the end of the day, it also says when you have something of this scale why not use some artificial intelligence or something that could have spotted this. Actually what was done was pretty blatant. It was 30 gigabytes of data moving to unusual storage locations. So there were a lot of ways that something like an AI system could have detected this and also prevented it from becoming an issue.”

Nicole Eagan, CEO of Darktrace, discusses how the Capital One cyber attack happened and how it could have been prevented, in an interview on Bloomberg Technology:

People Are Going To Really Give a Hard Look At Cloud Security

There is so much positive momentum around cloud and so many benefits that I don’t anticipate seeing a pendulum swing back to on-prem data centers (because of the Capital One cyber hack). What I do think it means is people are going to really give a hard look at cloud security. This attack was a result of a vulnerability known as a configuration error in a Web Application Firewall that was specific to Capital One. What it does show is these configuration errors are actually really very commonplace. They’re commonplace in on-prem data centers and in cloud.

This does highlight a few things. It does highlight insider threats, someone who had some insider knowledge. It also highlights supply chain level security. At the end of the day, it also says when you have something of this scale why not use some artificial intelligence or something that could have spotted this. Actually what was done was pretty blatant. It was 30 gigabytes of data moving to unusual storage locations. So there were a lot of ways that something like an AI system could have detected this and also prevented it from becoming an issue.

Capital One Attack Was Human Error

Configuration errors are basically a human error. Somebody somewhere made a human error, a mistake. We have to expect that humans are fallible and we’re going to see those type of errors. What’s so strange about this one is how public the disclosure was by the attacker on Twitter and GitHub and other places. That was what made it so unusual but also meant that the investigation moved very quickly. It seems like there’s been quite a bit of transparency as well.

It’s interesting timing because we’re actually going into Back Hat and DEF CON, which is often known as a summer camp for hackers. There will be literally tens of thousands of people in Las Vegas next week. All of this is going to change the conversation. We’re going to see a lot about cloud security, about 5G security, about encryption and decrypting data, and of course, the evolution towards AI-based attacks. 

What’s interesting is that people want to kind of say let’s make sure we prevent the kind of attacks we saw in 2016 (regarding the election).  The reality is the way the cybersecurity industry works the attackers keep moving on. They keep changing what’s called threat vectors. I do think we’ll see plenty of threats for 2020 but they may not look anything like the ones we saw in 2016.

People Are Going To Give a Hard Look At Cloud Security – Darktrace CEO Nicole Eagan

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New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely not dead. Even the Millennials say that.”

Armita Peymandoust, VP Product Management, Analytics, and Einstein at Salesforce, discusses new AI-powered email features for Marketing Cloud announced by Salesforce at Connections 19:

AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

As we know email is still a really important channel. Over 64 percent of customers are still saying that they prefer email channels to all the others. What we’re doing is we’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud. One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers. Email is definitely not dead. Even the Millennials say that.

Einstein Engagement Frequency

With Einstein Engagement Frequency we’re trying to tell the marketer what’s the sweet range that they should keep on engaging with their customers. As marketers, we want to keep on engaging with our customers but we just don’t want to get to a point that we’re potentially annoying them. So we are telling them that this is the range that you should stay in.

Einstein Send Time Optimization

Now that the marketer knows what the frequency of engagement should be, with Einstein Send Time Optimization we’re also telling them what is the right time to send those messages. It’s really easy with a drag and drop of an activity into Journey Builder we make every message go out at the right time for the customers.

Einstein Content Tagging

Then with Einstein Content Tagging, we’re basically bringing image recognition the same set of AI capabilities that you’re familiar with for your customer based or consumer based products. This is where you upload photos and then they automatically get tagged. We are bringing that same technology to the hand of the marketer. Every image that’s getting uploaded into Content Builder gets automatically tagged so they can find it later and use it when they’re building their messages.

Transactional Messaging

We’re also releasing Transactional API’s for Emails and SMS. There are different types of emails out there. There’s the commercial one and there’s the transactional one. It allows the marketer to bring both of those two in an inter-marketing cloud and take advantage of Marketing Cloud to send those emails to have the same voice, the same brand voice, and also be able to see how those are performing all in one place.

Indiana Pacers Improved Customer Engagements By 20 Percent

These features are all relatively new. So we have pilot customers that have been taking advantage of them. We have one retailer that talked about Einstein Engagement Frequency. They had a hunch that they were over messaging customers but they couldn’t really put their finger on it. With Einstein Engagement Frequency we could show them visually exactly where they’re over engaging with their customers and let them take action on it. The platform automatically created lists so that they would not send messages to the ones that are getting too many email messages.

We’ve had a set of AI features in Marketing Cloud, specifically Einstein Engagement Scores, was one that the NBA’s Indiana Pacers is taking advantage of, to increase the engagement rate that they’re having with their fans. They got a 20 percent increase in engagements with their fans using that.

Customer Engagement Getting Even More Granular

We have a jam-packed roadmap for the next of the rest of the year as well. One of the things that I’m really excited about is Content Selection that’s coming out. Content Selection lets each of those messages that we’re creating be dynamically optimized for every customer that’s receiving them. Think of your email as a template that has different aspects or different selections in it that gets automatically replaced with what your customer cares about most and also what they have engaged with most and historically. It’s very engaging for every one of your customers.

The other one that I’m interested in (that is coming later) is bringing natural language processing to understanding your subject lines. What types of subject lines are resonating? Why is it that they’re resonating with your customers? It will give you an insight on them first and then also give you recommendations on how to improve your subject lines.

New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud

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How to run Screaming Frog SEO Spider in the cloud in 2019

By utilizing the power of a cloud provider with an open source operating system along with a crawl analysis tool we can create new solutions and take our SEO to the next level.



Please visit Search Engine Land for the full article.


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Attackers Targeting People as Workloads Move to the Cloud, Says Proofpoint CEO

“The reality is that attackers are targeting people,” says Proofpoint CEO Gary Steele. “They’ve done it traditionally on email but it’s expanding as more and more applications or workloads are running in the cloud. That’s where people are and that’s where they can be targeted. The point when people migrate to the cloud is a very important point where companies reconsider their security strategy.”

Gary Steele, CEO of Proofpoint, discusses how the migration of companies to the cloud is significantly impacting security in an interview on CNBC:

Attackers Targeting People as Workloads Move to the Cloud

The reality is that attackers are targeting people. They’ve done it traditionally on email but it’s expanding as more and more applications or workloads are running in the cloud. That’s where people are and that’s where they can be targeted. So we’re excited about our announcement of an acquisition last week called Meta Networks. It gives us the ability to help companies control the access of their employees and it fits naturally with this broader cloud strategy that we’ve been rolling out.

The point when people migrate to the cloud is a very important point where companies reconsider their security strategy. Traditionally it was the perimeter that controlled everything. Today there really isn’t a perimeter as more and more of these apps and workloads end up in the cloud. One of the things that we liked about this new acquisition of Meta Networks is that one compromised person can’t bring the whole network down. You can really control the access for every single person. That’s a natural complement of how we think about securing the cloud.

Key Driver For Our Business is Broad Migration To the Cloud

One of the key drivers for our business has been this broad migration to the cloud and specifically to Office 365. We’ve been benefiting as organizations reconsidered their on-premise strategy and think about the cloud. Office 365 is an important way for them to go and they need additional security controls than what Microsoft’s providing today and we’re helping those customers be successful in a Microsoft environment. It’s pretty clear that there’s a lot going on globally. The geopolitical environment is very much at unrest and when those times happen you see a lot more global threat activity. As a result, that bodes well for our business over time, unfortunately.

Broadly one of the philosophies we’ve had as a company is to have a strong ecosystem to make it easier for customers to digest all that security infrastructure. It’s everybody from an Okta, which we announced a relationship in the Fall, to relationships that we’ve had for a long time like Palo Alto Networks. We have basically done the technical integration between our products to make it out-of-the-box easy for our customers. We have many customers running on the broader G Suite and we support that just like we support Office 365.

Threat Actors Taking Over Your Email Has Phenomenal Implications

The one big theme and we’ve been seeing it for a while now, it’s been almost a year, but it’s really important, is threat actors taking over people’s email accounts. Think about someone owning your email account being able to send email as you. That has phenomenal implications. So we’re helping companies today identify that, remediate those kinds of events, and be safer as they move to Office 365 or Google for that matter.

The primary threat actor that we’re seeing there is a threat actor group out of West Africa. But we do see it broadly used and employed by a range of threat actors. Two-factor authentication is a good start (to prevent this threat). Then we can obviously help detect and remediate.

Attackers Targeting People as Workloads Move to the Cloud, Says Proofpoint CEO Gary Steele

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There’s No Doubt It’s a Cloud First World, Says Rackspace SVP

“If you think about where we are on the technology adoption curve and the trillion dollars of spend that are ultimately going to move, there’s no doubt that it’s a cloud-first world,” says Prashanth Chandasekar, Senior Vice President & General Manager at Rackspace. “But the vast majority of the workloads exist in traditional IT. How do we take on that hybrid movement? Amazon is very aggressively investing and we’re investing with them and helping our customers along their journey effectively.”

Prashanth Chandasekar, SVP & GM at Rackspace, discusses how Rackspace has transformed from primarily a hosting company to a technology service company helping enterprises effectively and efficiently move to the cloud on AWS and other platforms in an interview on theCUBE at AWS Summit London 2019:

Rackspace Helping Companies Navigate to the AWS Cloud

Ultimately part of the reason why customers in our install base were reaching out to us and saying, ”Hey Rackspace, you’ve done a phenomenal job helping us in the first evolution of our journey, can you help us now in this new world where it’s actually quite complicated?” Over 1,400 features on average are being launched by Amazon on a yearly basis. Despite what we hear in the headlines where cloud first companies and the startups of today are absolutely leveraging Lambda out of the gate or containers out of the gate.

There are a whole host of companies that are going through this massive digital disruption trying to compete with these startups. They need a lot of help to reskill their workforce to change the way they think about processes within their organizations between their business development and technology and operations teams. Then ultimately, how do they actually build out a much more agile way of responding to customers? That work requires a company like Rackspace to come and help them navigate through that really large set of features.

There’s No Doubt It’s a Cloud First World

That’s what’s so dynamic about the space. Nobody would have predicted this ten years ago. Even today we’re seeing a ton of momentum with concepts that were very nascent just a few years ago. Kubernetes is a concept where almost every one of our AWS customers at Rackspace, what we call fanatical AWS, are absolutely looking for help on Kubernetes. When we think about Docker a few years ago and Dock Enterprise and we think about Kubernetes and there was that battle, today the battle has been won. Kubernetes is pretty much the de-facto orchestration engine. Nobody would have predicted that a couple of years ago.

Hybrid and multi-cloud are becoming a lot more prevalent. I think even Amazon is very much acknowledging that the big opportunity is in hybrid cloud. If you think about where we are on the technology adoption curve and the trillion dollars of spend that are ultimately going to move, there’s no doubt that it’s a cloud-first world or a destination is the cloud. But the vast majority of the workloads exist in traditional IT. How do we take on that hybrid movement? Outposts is a great acknowledgment of that. Amazon is very aggressively investing and we’re investing with them and helping our customers along their journey effectively.

There’s No Doubt It’s a Cloud First World, Says Rackspace SVP Prashanth Chandasekar

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