Tag Archive | "Choose"

How Would You Choose To Live If Your Existence Was Forever?

Note From Yaro: This article is from my Change Manifesto series. Entrepreneurs-Journey.com and ChangeManifesto.com are being merged into my one main website, Yaro.blog, the umbrella brand for all my work going forward.  On a train trip from Krakow, Poland to Lviv, Ukraine, I spent almost the entire six-hour journey listening to the audiobook version of Ready […]

The post How Would You Choose To Live If Your Existence Was Forever? appeared first on Yaro.Blog.

Entrepreneurs-Journey.com by Yaro Starak

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How to Choose a Domain Name – Whiteboard Friday

Posted by randfish

One decision that you’ll have to live with for quite a long time is the domain name you choose for your site. You may have a list of options that you know are available, but what should you keep in mind when you sit down to make the decision? In today’s Whiteboard Friday, Rand covers eight criteria for picking a winner.

How to Choose a Domain Name for SEO & Branding Whiteboard

Click on the whiteboard image above to open a high resolution version in a new tab!

Welcome to Rand’s rules (for choosing an effective domain name)

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about choosing domain names, and, in fact, I’ve got eight rules for you that will help guide your domain name choices.

Now, it could be you’re starting a new brand. It could be that you have an existing brand and you’re trying to take it online. It might be that you’re working with clients who are taking their brand online. It could be that you’re starting a new company entirely. I love entrepreneurship, congratulations. Any of these ways, you’re going to need a website.

Before you do that, you should really think long and hard about the domain name that you choose and, in fact, the brand name that you choose and how that’s represented through your domain name online. Domain names have a massive impact all over the web in terms of click-through rate, from search to social media results, to referring links, to type-in traffic, brandability, offline advertising. There’s a huge wealth of places that your domain name impacts your brand and your online marketing, and we can’t ignore this.

So first rule that Rand has for how to choose a domain name.

1) Make it brandable.

Brandable, meaning when you hear the domain name, when you hear yourself or someone else say it, does it sound like a brand, or does it sound like a generic? So that means that hyphens and numbers are a real problem because they don’t make something sound like a brand. They make it sound generic, or they make it sound strange.

For example, if I try and say to you, “Look, let’s imagine that our new company that we’re starting together, you and I, is a website that has pasta recipes and potentially sells some pasta related e-commerce products on it.” If I tell you that I have pasta-shop.com, well, that’s hard to brand. It’s hard to say. It’s hard to remember.

Speaking of, is this brand memorable? So generic keyword strings are a big no-no. Generic keyword strings really tough to remember, really tough to stand out in the brain. You want something unique, which means try and avoid those exact and partial keyword match domain names. They tend not to do so well, in fact. If you look at the numbers that we see in MozCast, for example, or in correlation studies, you can see that, over the past 10 years, they have done nothing but trend down over time in terms of their correlation with rankings and their ability to show in the search results. Dangerous there.

I would probably stay away from something like a PastaRecipesOnline.com. I think BestPasta.com, maybe that’s getting a little bit better. PastaAficionado, well, it sounds brandable. For sure, it’s a little bit challenging to say. But it’s definitely unique.

I really like PastaLabs.com. Very brandable, unique, memorable, stands out. I’m going to remember it. It has kind of a scientific connotation to it. Fascinating. I might think about the domain name space that way.

2) Make it pronounceable.

You might say to yourself, “Rand, why is it so important that it’s pronounceable? Most people are going to be typing this in or they’re going to be clicking on a link, so why does it matter?”

In fact, it matters because of a concept called “processing fluency.” It’s a cognitive bias that human beings have where, essentially, we remember and have more positive associations with things that we can easily say and easily think about, and that includes pronounceability in our own minds. This is going to be different depending on the language that you’re targeting and which countries you’re targeting. But certainly, if you can’t easily say the name and others are not easily able to guess how to say that name, you’re going to lose that processing fluency, you’re going to lose that memorability and all the benefits of the brandability that you’ve created.

So I might stay away from things like FlourEggsH20.com. It’s clever. Don’t get me wrong. It’s unique. It’s clever. It might even be brandable, but it’s very difficult to pronounce and to recall. When you see it, you don’t know if that zero is an O. There are questions about like what does it necessarily mean or not.

Raviolibertine.com. Even I’m having trouble saying it. Raviolibertine? I would stay away from a little bit of the getting too clever for yourself, and many, many domain names do try to do that.

I might say, “You know what? Something like LandOfNoodles.com, while it doesn’t fulfill every requirement that we’ve got here, it is eminently pronounceable, easy to remember.” These are easy words that many people are very familiar with, at least in English. LandOfNoodles, whoops, I like LandOfNoodles. I’m giving it a check mark. Well, now I’ve messed up the Whiteboard. Hopefully, Elijah took a picture before I did that. Oh, he’s giving me the thumbs up. Good.

3) Make it as short as you possibly can, but no shorter.

This means obey these other rules before you just go for raw length. But length matters. Length matters because of the processing fluency stuff we talked about before. But the fewer characters a domain name has, the easier it is to type, the easier it is to say, to share, the less it gets shortened on social media sharing platforms and in search results. So when you’ve seen those long domain names, they get compressed, or they might not show fully, or the URL might get cut off, or you might see just the t.co, all those kinds of things.

Therefore, short as possible. Shorter is definitely better. I might go for something short like MyPasta.com, but I’d be careful about going too short. For example, PastaScience.com is a pretty good domain name. PastaSci, I’ve lost that pronounceability and a little bit of that memorability. It’s a little bit tougher. It’s clearly a brand, but it’s a little awkward. I would probably stay away from that one and I’d stick with PastaScience.

4) Bias to .com.

I know, it’s 2016. Why are we still talking about .com? The internet’s been around 20-plus years. Why does .com matter so much when there are so many TLD extension options? The answer is, again, this is the most recognized, most easily accessible brand outside of the tech world.

If you’re talking about, “Look, all I’m doing is addressing developers and my pasta website only wants to talk to very, very tech savvy individuals, people who already work in the web world,” well okay, maybe it’s all right to go with a .pasta domain name. Perhaps you can actually buy that TLD extension now that ICANN has approved all these new domain names.

But cognitive fluency, processing fluency says, dictates that we should go with something that’s easy, that people have an association with already, and .com is still the primary thing that non-tech savvy folks have an association with. If you want to build up a very brandable domain that can do well, you want that .com. Probably, eventually, if you are very successful, you’re going to have to try and go capture it anyway, and so I would bias you to get it if you can.

If it’s unavailable, my suggestion would be to go with the .net, .co, or a known ccTLD. Those are your best bets. A known ccTLD might be something like .ca in Canada or .it in Italy, those kinds of things. That’s your next best bet. I’d still bias you to .com. But the PenneIsMightier.com, I’m particularly proud of this one. I think it’s a terrible pun, but a man’s got to do.

MacaroniMan.net, would I potentially think about that if I couldn’t get the .com? Yeah, possibly if I thought I was targeting a little bit more of a savvy audience and if I was pretty sure that MacaroniMan.com was owned by a squatter who just wouldn’t give it up, or it was owned by a small restaurant somewhere that I never had to really worry about competition with and they wouldn’t sell to me, yeah, okay, I might do it.

What about Impastable.co? Avoiding the fact that this is another terrible pun of mine, I might consider that if I absolutely couldn’t get Impastable.com and that was already my domain name and I felt like I had the branding ability to make the .co something people would associate with. I could consider that too.

5) Avoid names that infringe on another company or another organization’s existing trademark or could be confused with that trademark.

You have to be very careful here because it’s not whether you think it could be confused. It’s whether you think any judge in the jurisdiction in which they might take legal action against you would consider those two things to be potentially misrepresented or potentially confusable. So it’s not your judgment. It’s not even your audience’s judgment. It’s what you think a judge in the jurisdiction might have the judgment about.

So this is dangerous waters. I would urge you to talk to your attorney or a legal professional about this if you have real concerns. But there is the danger and this does happen regularly throughout the web’s history where a trademark owner will come and sue a domain owner, someone who’s owning the domain legitimately and using it for business purposes or just someone who’s purchased it and is sitting on it, and that sucks.

This can also create brand confusion, which is hard for your brandability. So you might be familiar with some pasta brands that have done particularly well here in the U.S., like Barilla and Ronzoni and Rustichella d’Abruzzo. Well, I probably would not go get Barzilla.com even if you have a hilarious, Godzilla themed pun that you want to make about the pasta. Just because your name might be Ron and you are covering pasta, I still would not go with RonsZoni. Oops, I’m going to X those both out. Likewise, Rustichella — apologies for my poor Italian pronunciation — but Rustichella owns Rustichella.it. They don’t seem to own Rustichella.com. I think that’s owned by a domain name owner. But I would not go start up a website there. Rustichella certainly could, with their U.S. presence, go and claim trademark ownership of that domain and potentially get it from you. I would think that was risky.

6) Make the domain name instantly intuitive.

If you believe that a member of your target audience, the audience that you’re trying to reach now and in the future, could immediately associate the domain name with a good guess of what they think you do, that is a big positive. Being able to look at that domain name and say, “Oh, I’m guessing they probably do this. This is probably what that company is up to.”

So something clever and subtle, like SavoryThreads.com, okay, yeah, once I get to your site, I might realize, “Oh, I see it’s sort of a playful word game there and ‘savory,’ I get that it’s about food.” But it’s too clever, in my opinion, and it doesn’t instantly suggest to a majority of your audience what it is that you do.

Likewise, AnnelloniToZiti.com, well, yeah, maybe I could guess that these are probably pasta names and it probably means that the website has something to do with that. But they’re not traditionally very well-known pastas. At least here in the United States, those shapes are not particularly well-known, and so I might cross that one out too, versus something where it is clearly, clearly about recipes for and potentially sales of goods, PastaPerfected.com. That’s obviously, intuitively about what it is going to be, and anyone from your audience could figure that out.

7) Use broad keywords when sensible, but don’t stress keyword inclusion.

Keyword use in domain names, you might think, is an important thing and that would be something that I would mention here from an SEO perspective. It can help. Don’t get me wrong, it can help. It can help mostly for this instant intuition portion and the cognitive fluency and processing fluency biases that we’ve talked about, but also a little bit from an SEO perspective because of the anchor text that you generally will accrue when people link over to your domain. But what we’ve been seeing, as I mentioned earlier, is that Google’s been biasing away from these exact match and partial match keywords.

I would say that if you can get a keyword mention in your domain name that helps make it obvious what you’re about, go for it. But if you’re trying to target what would be called keyword rich or keyword targeted domains, I would generally stay away from those actually in 2016. They just don’t carry the weight that they used to, and there are a lot of associations, negative associations that users and search engines have about them that would make me stay away.

So I would not do something like a RecipesForPasta.com. I wouldn’t do something like BuyPastaOnline.com. I would be tempted to, in fact, go for something very, very broad like Gusto.com. Think about a brand like an Amazon.com, which clearly has no association with what it is, or Google itself, Google.com, or a domain here in Seattle area that serves lawyers that’s called Avvo.com. These are very, very well-branded and associated with their niches, but they don’t necessarily need to have a keyword richness to them.

Another great example, the find a dog sitter or find pet care website, Rover.com. Well, “rover” has an association with dogs, but it’s not really keyword rich. It’s more of a creative association just like “gusto” means “taste” in Italian. So I might be tempted to go in that direction instead. Same thing with something like Handcut.com. People have that, especially foodies are going to have that association between handcut and pasta.

8) If your name isn’t available, it’s okay to append or modify it.

If your domain name is not available, last one, it is okay to go out there and add a suffix or a prefix. It is okay to use an alternate TLD extension, like we talked about previously, and it’s okay to be a little bit creative with your online brand.

For example, let’s say my brand name is Pastaterra. Maybe I’ve already got a shop somewhere maybe in the Seattle area and I have been selling pasta at my shop and now I’m going online with it. Well, it is okay for me to do something like ThePastaterra.com, or PastaterraShop.com, or even Pastaterra.net. If I wanted to be very targeting a much more tech savvy set and was aware of the branding difficulties, I could conceivably go with something like Terra.pasta, because that pasta TLD extension is now available. But I could get a little bit broader. In fact, I might prefer this and go with something like RandOfTheTerra or RandsTerra.com or EatAtTerra. If I were a restaurant, I might do something like EatAtTerra.com.

So with these rules in mind, I would love to hear from all of you about your domain choices and your domain name biases and what you think is working in 2016 and potentially not working, and hopefully we’ll see you again next week for another edition of Whiteboard Friday. Take care.

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How to Choose the Best Solar Panel Company




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Solar energy is becoming increasingly popular due to its ability to produce electricity at home with no monthly fee. Strategically located on its property, a solar panel company will ensure that the panel absorbs sunlight and provides power 24 hours a day.

The production of energy from the solar panel can be translated into costs of your electricity bill. If your panel generates 75% of the required electricity, the monthly payment of its electricity will also be reduced.

In the long term, the solar panel will create added value to your home as an asset. If you decide to sell your home, your investment in a solar panel to pick a healthy return.

When looking for a residential solar contractor, look for someone who has extensive experience in the installation of a solar panel and make sure they are licensed and insured. It never hurts to ask if both are accredited by the BBB.

The longer someone has been in business, the more experience they have and other tips and tricks you know. It also tends to be a reflection of good business due to bad company do not stay for long! Probably also they experienced more problems than a person who has been in business for a short time in order to have the knowledge to help avoid these problems.

Feel free to ask questions or ask for references. A good contractor will be happy to provide you with everything you need and take the time to explain all the details and make sure you are comfortable. Learn about financing options and ask if you can show an estimate of energy savings over time. A reliable and qualified contractor offering residential solar financing options include lease with zero down so you can save money on electricity costs immediately.

There are state and federal incentives programs that can be tapped to help finance the cost of your solar panel. Ask what kind of incentives are available in your area, a competent contractor update this information.

Ask about warranties and learn about the best manufacturers – not all solar panels are created equal and are manufacturers. You want to make sure to protect your investment by using a top manufacturer and receives a guarantee not only of the panels, but also the installation and manufacturing.

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3 Resources to Help You Choose the Right Words for Your Content

copyblogger collection - handpick the best words for your content

Taste the tomato.

The first week of the year can stir up a lot of energy, excitement — and anxiety.

The other day, while hurriedly shoving forkfuls of a salad into my mouth (I needed to get back to work), my taste buds suddenly lit up due to a bite-size piece of tomato. It was fresh and delicious.

I decided to slow down and enjoy my food. Eating was the only task I needed to focus on at that moment.

When you approach your content marketing duties, your only job is to focus on executing your current task as best as you can.

Sometimes that task is choosing the right words.

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to craft and deliver captivating presentations
  • How to make more sales during your webinars
  • How to optimize every element of your online copy

As you work your way through the material below, use the following lessons as a mini content enhancement course.


How to Craft and Deliver Captivating Presentations

craft-presentations

You could think of each piece of content you create as a presentation. It’s the enjoyable information you publish in exchange for your audience’s attention.

In How to Craft and Deliver Captivating Presentations, Michael Port dissects the features of a mesmerizing speech or presentation, beginning with the words you write.

Next, he walks you through a detailed tutorial about effective content development.

If public speaking makes you nervous — or if you’re apprehensive about publishing your content online — Michael gives you the framework you need to confidently address your audience.


5 Insider Tips to Make More Sales During Your Webinars

make-webinar-sales

Small changes during your webinars can make a big difference when it comes to turning webinar attendees into clients and customers.

What types of changes? Let’s ask Beth Hayden.

Beth admits she used to not make any sales from her webinars — until she learned special techniques that turned everything around.

Learn how to use them in 5 Insider Tips to Make More Sales During Your Webinars.


The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]

Aaron Orendorff says:

Optimizing your own copy is a bit like scaling Mount Everest without a Sherpa. It doesn’t matter if you’re in shape; if you go it alone, there’s a pretty good chance you’ll end up a crumpled human popsicle.

To avoid that scenario, Aaron’s here to help with The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy.

You can download our free PDF that breaks down Aaron’s guidance into 10 categories:

  1. Headline
  2. Subheadline
  3. Value proposition
  4. Introduction
  5. Subheads
  6. Conclusion
  7. Call to action
  8. Voice
  9. Arguments
  10. Weapons of persuasion

Concentrate on your current activity

Some call it “being present.” Some call it “mindfulness.” I call it “tasting the tomato.”

Use this post (and save it for future reference) to help you make smart choices and focus on producing your best work each time you create content.

About the author

Stefanie Flaxman

Stefanie Flaxman is Rainmaker Digital’s Editor-in-Chief.

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Choose Yourself Part 2: James Altucher Fights Back

james-altucher-the-lede

The Lede hosts Jerod Morris and Demian Farnworth thought they were all done talking about the concept of choosing yourself … but then Seth Godin commented and James Altucher reached out wanting to discuss further and clarify his position.

So, they decided to record Choose Yourself Part 2.

And why wouldn’t they? Altucher literally wrote the book on Choose Yourself!, plus he’s an interesting guy who both Jerod and Demian were excited to talk to and thought you would enjoy hearing from.

Over 35 minutes one recent Wednesday morning, The Lede team and Altucher discussed all of the following (and more):

  • Random, ice-breaking thoughts on mimicking Morgan Freeman and Gollum
  • Why they decided to bring this topic back for another episode
  • The similarities and differences between Seth Godin’s concept of “pick yourself” and James’s idea of “choose yourself”
  • The individual components that make up the choose yourself mindset
  • Why choosing yourself is about much more than taking responsibility
  • How James overcame his darkest moments to ultimately choose his own life over the alternative
  • Why choosing yourself today doesn’t guarantee you success (but does put you in a position to be successful tomorrow)
  • The importance of consistently generating and sharing ideas
  • James’s big tip on the best way to create wealth for yourself
  • If James thinks people are listening to his message
  • James’s advice on how to deal with haters
  • The problem with “failure porn”
  • How James and Demian use sports to teach their kids about the real world

Click Here to Listen to

The Lede on iTunes

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About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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How to Choose the Best Solar Energy System

solar energy system

With the recent advances in technology in recent years, being able to produce viable and clean energy to be used to power your home is now a reality. Alternative sources of power and energy will not only help you avoid burning fossil fuel to help provide electricity for your home, but will also help you save a considerable amount of money on the cost of your utility. One of those alternative energy sources is solar energy.

There are actually a number of different solar energy systems that are available in the market today. Since solar energy has become more common and more viable in the recent years, developers have begun to develop different solar energy systems that you can choose from, depending on your needs and limitations. Choosing a solar energy system that would fit best for your home is not necessarily an easy thing to do, which is why it is important that you learn how to choose the best one in order to get the right type of solar energy system for your home. Here are a couple of hints.

Know Your Solar Energy System

Before anything else, the very first thing that you must do is you must make sure that you know what different solar energy systems there are that you can choose from. Basically, there are two different types of solar energy systems, and those are the photovoltaic (PV) panels and solar thermal systems.

Photovoltaic Panels
Photovoltaic panels are solar energy panels that convert solar energy and turn them into electricity that you can use to power up most of your appliances and household lighting, and should only be used for those particular uses. Unfortunatley, among the solar energy systems that are in the market, photovoltaic panels are considered to be one of the more expensive ones, if not the most expensive in the solar energy market today.

Solar Thermal Systems

Solar thermal systems, on the other hand, simply generate heat, and are well-suited for boilers, furnaces and water heaters, as this type of system allows you to make heat using direct solar energy at a much lower cost as compared to using conventional energy and electricity. However, if you want to retrofit your home with one of these solar thermal systems, you need to sacrifice a little bit of space in your home. The good thing about using this type of solar energy system though is that you will save up to 80% of your total energy cost per year.

Calculate Your Energy Cost

Once you have a much better understanding and grasp of what solar energy systems are out there, and how they work, you simply need to learn how to calculate the cost of your energy consumption. This will actually help you determine which type of solar energy system you should choose from the two. When calculating the cost of your energy consumption, you need to create a list of all the things that might need energy and electricity. Include appliances, lighting, water heating, space heating, space cooling and air conditioning. If you can, try and figure out first if there are ways that you can reduce your electricity and energy consumption without having to resort to retrofitting your home with solar energy system.

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How to choose a domain for your business (infographic)

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How Did You Choose Your Primary Search Engine?

Consumer Search Insights.

When you search, how did you pick your primary search engine?

Most people use the search engine which they believe has the best relevancy, whatever their computer came with, or what a friend recommended.

Vote All (1190) 
it has superior relevancy 30.4% (+3.0 / -2.9)
the computer had a default selected 26.8% (+2.9 / -2.7)
a friend told me about it 23.1% (+2.9 / -2.7)
I saw it on a TV ad 10.3% (+2.3 / -1.9)
it came bundled with software 9.5% (+2.3 / -1.9)

Men are more inclined to believe in superior relevancy, whereas women are more likely to use the default or what a friend recommends

Vote Men (621)  Women (569) 
it has superior relevancy 35.4% (+4.2 / -3.9) 25.5% (+4.4 / -4.0)
the computer had a default selected 21.8% (+3.7 / -3.3) 31.5% (+4.6 / -4.3)
a friend told me about it 21.3% (+3.7 / -3.3) 24.8% (+4.5 / -4.0)
I saw it on a TV ad 11.9% (+3.1 / -2.5) 8.8% (+3.5 / -2.6)
it came bundled with software 9.7% (+2.9 / -2.3) 9.3% (+3.8 / -2.8)

The youngest age group is easiest to influence with advertising or buying the default placement. 25 to 34 is more concerned about relevancy & older people are more likely to have it bundled with software than younger people are.

Vote 18-24 year-olds (289)  25-34 year-olds (309)  35-44 year-olds (151)  45-54 year-olds (186)  55-64 year-olds (167)  65+ year-olds (88) 
it has superior relevancy 30.1% (+5.5 / -5.0) 36.9% (+5.9 / -5.5) 32.4% (+7.8 / -6.9) 28.2% (+7.0 / -6.1) 27.6% (+7.7 / -6.6) 28.0% (+10.8 / -8.7)
the computer had a default selected 29.0% (+5.5 / -4.9) 23.8% (+5.4 / -4.7) 27.6% (+7.6 / -6.5) 24.2% (+6.8 / -5.7) 26.0% (+7.6 / -6.4) 26.1% (+11.3 / -8.8)
a friend told me about it 20.7% (+5.0 / -4.3) 21.1% (+5.5 / -4.6) 23.8% (+7.7 / -6.3) 24.8% (+7.0 / -5.9) 25.0% (+7.4 / -6.2) 24.6% (+11.4 / -8.7)
I saw it on a TV ad 14.2% (+4.5 / -3.6) 10.8% (+4.2 / -3.1) 10.5% (+6.0 / -4.0) 12.8% (+5.7 / -4.1) 8.3% (+5.5 / -3.4) 3.1% (+10.7 / -2.5)
it came bundled with software 6.0% (+3.4 / -2.2) 7.5% (+3.9 / -2.6) 5.8% (+5.4 / -2.9) 10.0% (+5.3 / -3.6) 13.1% (+5.8 / -4.2) 18.2% (+10.6 / -7.3)

People out west tend to be more concerned with / driven by perceived relevancy. People in the midwest rely more on word of mouth. People in the south and north east are more likely to use the default.

Vote The US Midwest (236)  The US Northeast (317)  The US South (369)  The US West (268) 
it has superior relevancy 24.4% (+6.8 / -5.7) 29.8% (+5.9 / -5.3) 29.6% (+5.3 / -4.8) 37.2% (+6.6 / -6.2)
the computer had a default selected 27.3% (+6.7 / -5.8) 29.3% (+6.0 / -5.3) 29.8% (+5.5 / -5.0) 19.8% (+5.6 / -4.7)
a friend told me about it 25.6% (+6.9 / -5.9) 18.4% (+5.4 / -4.4) 22.6% (+5.3 / -4.5) 25.0% (+6.1 / -5.3)
I saw it on a TV ad 11.5% (+5.8 / -4.0) 12.6% (+4.6 / -3.5) 9.8% (+4.4 / -3.1) 8.2% (+4.6 / -3.0)
it came bundled with software 11.2% (+6.1 / -4.1) 9.9% (+4.5 / -3.2) 8.1% (+4.3 / -2.9) 9.7% (+5.1 / -3.5)

Here is data by population density.

Vote Urban areas (612)  Rural areas (107)  Suburban areas (445) 
it has superior relevancy 29.9% (+4.2 / -3.9) 27.8% (+9.9 / -8.1) 30.4% (+5.3 / -4.8)
the computer had a default selected 27.2% (+4.4 / -4.0) 27.7% (+9.5 / -7.9) 26.5% (+5.1 / -4.5)
a friend told me about it 23.1% (+4.3 / -3.8) 25.1% (+9.6 / -7.6) 23.2% (+4.8 / -4.2)
I saw it on a TV ad 10.4% (+3.8 / -2.9) 8.7% (+8.6 / -4.5) 10.5% (+4.6 / -3.3)
it came bundled with software 9.4% (+4.0 / -2.9) 10.6% (+8.8 / -5.1) 9.3% (+4.5 / -3.1)

There doesn’t appear to be any obvious correlations with age.

Vote People earning $ 0-24K (133)  People earning $ 25-49K (658)  People earning $ 50-74K (315)  People earning $ 75-99K (68)  People earning $ 100-149K (18) 
it has superior relevancy 32.8% (+9.1 / -7.9) 29.8% (+4.2 / -3.9) 30.9% (+6.5 / -5.8) 27.7% (+11.9 / -9.4) 32.6% (+21.2 / -15.9)
the computer had a default selected 21.7% (+8.6 / -6.7) 29.0% (+4.3 / -4.0) 22.1% (+6.0 / -5.0) 30.7% (+12.4 / -10.1) 20.9% (+22.5 / -12.6)
a friend told me about it 23.5% (+9.0 / -7.1) 24.5% (+4.1 / -3.7) 20.1% (+6.0 / -4.9) 17.2% (+12.0 / -7.7) 13.9% (+23.4 / -9.7)
I saw it on a TV ad 11.8% (+7.3 / -4.7) 8.4% (+3.5 / -2.5) 15.6% (+6.0 / -4.5) 4.2% (+13.7 / -3.3) 25.6% (+22.1 / -14.1)
it came bundled with software 10.2% (+7.7 / -4.6) 8.3% (+3.3 / -2.4) 11.4% (+5.5 / -3.9) 20.2% (+12.2 / -8.4) 7.0% (+27.3 / -5.9)
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