Tag Archive | "Changes"

Search Buzz Video Recap: Google Makes Changes, Massive Algorithm Updates, Google Local Bus, AdSense Apps & Much More

This week I covered that Google updated their numbers on how much Google has changed in search over the years, that is over 3,200 changes in just a year. Google made about three algorithmic updates this week in search, something is going on but Google won’t comment…


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Search Buzz Video Recap: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google Maps

This week, Google made big news by announcing they are working on making the Robots Exclusion Protocol a real standard. With that they announced they will no longer support unsupported features including the noindex…


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Search Buzz Video Recap: Widespread Google Indexing Issues, Algorithm Shifts, Icon Tests, AMP Changes & Google+ Dead

Today was an interesting day, a possible Google bug is dropping pages out of the Google index like flies. No word yet from Google on what the issue is yet. There was a potential Google update on March 29th again…


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SiriusXM CEO: Pandora Completely Changes the Game

SiriusXM reported record fourth quarter and full-year 2018 operating and financial results today. However, the best is yet to come for SiriusXM as their Pandora acquisition begins to impact the company. “Our combination with Pandora completely changes the game and gives us vastly more scale outside of the car in a way that we think is completely complementary to our existing efforts at SiriusXM,” said SiriusXM CEO Jim Meyer.

Jim Meyer, CEO of SiriusXM, talked during their earnings announcement about their plans for Pandora and how it will lead SiriusXM beyond the car and transform the company in the process:

Our Combination with Pandora Completely Changes the Game

We expect the Pandora merger to close Friday. The combined company will reach over 100 million listeners in North America, with nearly 40 million self-paying subscribers and 75 million trailers — trialers and ad-based listeners. The North American audio market is the most influential in the world.

The suite SiriusXM and Pandora bring to content creators and advertisers is a powerful promotional platform. The Pandora team’s continuing efforts to improve ad tech, add new content and features and to improve usability for both listeners and advertisers provides a solid foundation for Pandora’s future.

Needless to say, our combination with Pandora completely changes the game and gives us vastly more scale outside of the car in a way that we think is completely complementary to our existing efforts at SiriusXM. Together, the SiriusXM and Pandora brands are uniquely positioned to lead a new era of audio entertainment by delivering the most compelling subscription and ad-supported audio experience to millions of listeners in the car, at home, and on the go. I am incredibly excited by the opportunity in front of us to build a media company that will be competitive for decades to come.

We plan to close the Pandora transaction on Friday, and we will hit the ground running. I’ve made a decision to immediately consolidate the G&A functions and have the business units report directly to me. My goal is to streamline decision-making, increase the speed of integration and manage the businesses holistically from day one. These things are never easy. And just let me say, I have a ton of respect for Roger Lynch and the masterful job he has done at Pandora over the last 16 months. I want to personally thank him for his contributions.

Tremendous Opportunities That Combine Our Strengths

As we move closer to the combination, we are seeing increased opportunities for cost saving. By the end of next year, these cost synergies should exceed a run rate of $ 50 million per year. But this merger has never been about cost synergies. Let me reiterate my vision here. We see tremendous opportunities to create attractive and unique audio packages that combine our strengths, SiriusXM’s in-vehicle position with Pandora’s strong position out of the vehicle. There are strong prospects for cross-promotion across our combined North American audience.

Quite simply, I’d like to monetize at some level every single one of the close to 23 million SiriusXM trials we are running annually. Over the next decade, the vast majority of Americans will have experienced one of these trials, and I am thrilled to now have a complete stack of compelling offerings to offer consumers, from paid to free.

Pandora Brings SiriusXM a Tremendous Amount of Data

With our massive audience, particularly from the Pandora side, comes a tremendous amount of listener data that will be invaluable as we grow the combined company in the future. Let me give you just one example. Based upon our preliminary research, approximately half the owners of the SiriusXM-enabled vehicle fleet have used Pandora in the past 2 years. This is incredibly powerful.

Data from Pandora can significantly improve our understanding of these users’ preferences and behaviors when it comes to music listening. This kind of data should help us refine our marketing efforts for retention, conversions, win back as well as our streaming experience for SiriusXM subscribers over time.

Intends to Capitalize on Cross-Promotion Opportunities

We also intend to capitalize on cross-promotion opportunities between SiriusXM’s more than 36 million subscribers across North America and Pandora’s approximately 70 million monthly active users. In early February, we will begin a targeted promotion to SiriusXM subscribers and Pandora listeners. Select Pandora listeners will receive an offer to obtain a unique $ 5 a month mostly news — mostly music or news talk package in their satellite-equipped vehicle.

SiriusXM subscribers will also receive an extended 14-day trial to Pandora Premium. By midyear, we expect to deliver a new Pandora-powered channel to our SiriusXM app users based upon their favorite artist and a new radio channel, driven by the latest trend from Pandora’s billions of thumbs. This is just the beginning. We expect over time to create new, unique audio packages that will bring together the best of both services, creating a powerful platform for artists to reach their fans and to create new audiences.

Biggest Challenge at Pandora – Increase Listener Hours

Without a doubt, the biggest challenge at Pandora is clearly related to active users and, even more importantly, listener hours. This is going to be a tremendous focus for my management team in 2019 and beyond. The biggest opportunity for change here is through improved content and marketing. The launch of Pandora’s slate of podcasts is a great first step, and I’m confident Scott Greenstein and his team will add immediate value here.

We will also be looking to improve Pandora’s position in-vehicle, and you can bet we will look to continually improve the Pandora user experience and onboarding experience. We have an excellent track record of performance at SiriusXM. We focus on having the right strategy and business plan and then executing that against that plan. Growing Pandora and, more importantly, generating sustained and growing cash flows there will not be easy. But with the combination of SiriusXM and Pandora, we will have tremendous opportunities. And let me remind you that SiriusXM’s track record is second to none in audio entertainment.

Trust me on one thing: We understand the many new challenges that arise at Pandora. We’re excited to tackle them head-on, but we will in no way lose sight of our core business and the important opportunities for value creation that remain at SiriusXM. Great content is always the core of what we do at SiriusXM.

The post SiriusXM CEO: Pandora Completely Changes the Game appeared first on WebProNews.


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Google now shows Seller Ratings by country, changes eligibility requirements

Businesses must have 100 reviews per country to be eligible for Seller Rating.



Please visit Search Engine Land for the full article.


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Search Buzz Video Recap: Google Algorithm Changes, Bing AMP & JSON-LD, Google & YouTube Spam & Matt Cutts

This week we have a lot to cover, first an algorithmic change in the Google search results over last weekend throughout this whole week. Bing announced a new AMP viewer coming this summer, they also announced JSON-LD support in Bing Webmaster Tools…


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SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google AdWords Editor, Bing Audience Ads & recipe markup changes appeared first on Search Engine Land.



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Search Buzz Video Recap: Google Core Algorithm Update, Autocomplete Changes, Negative SEO, Hijacks & One Line AdWords

This week in search, we got confirmation about the large Google update from Google as being a broad core update. It started a week ago Monday and seems to have gone on for ten or more days…


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How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

Posted by WallStreetOasis.com

My name is Patrick Curtis, and I’m the founder and CEO of Wall Street Oasis, an online community focused on careers in finance founded in 2006 with over 2 million visits per month.

User-generated content and long-tail organic traffic is what has built our business and community over the last 12+ years. But what happens if you wake up one day and realize that your growth has suddenly stopped? This is what happened to us back in November 2012.

In this case study, I’ll highlight two of our main SEO problems as a large forum with over 200,000 URLs, then describe two solutions that finally helped us regain our growth trajectory — almost five years later.

Two main problems

1. Algorithm change impacts

Ever since November 2012, Google’s algo changes have seemed to hurt many online forums like ours. Even though our traffic didn’t decline, our growth dropped to the single-digit percentages. No matter what we tried, we couldn’t break through our “plateau of pain” (I call it that because it was a painful ~5 years trying).

Plateau of pain: no double-digit growth from late 2012 onward

2. Quality of user-generated content

Related to the first problem, 99% of our content is user-generated (UGC) which means the quality is mixed (to put it kindly). Like most forum-based sites, some of our members create incredible pieces of content, but a meaningful percentage of our content is also admittedly thin and/or low-quality.

How could we deal with over 200,000 pieces of content efficiently and try to optimize them without going bankrupt? How could we “clean the cruft” when there was just so much of it?

Fighting back: Two solutions (and one statistical analysis to show how it worked)

1. “Merge and Purge” project

Our goal was to consolidate weaker “children” URLs into stronger “master” URLs to utilize some of the valuable content Google was ignoring and to make the user experience better.

For example, instead of having ~20 discussions on a specific topic (each with an average of around two to three comments) across twelve years, we would consolidate many of those discussions into the strongest two or three URLs (each with around 20–30 comments), leading to a much better user experience with less need to search and jump around the site.

Changes included taking the original post and comments from a “child” URL and merging them into the “master” URL, unpublishing the child URL, removing the child from sitemap, and adding a 301 redirect to the master.

Below is an example of how it looked when we merged a child into our popular Why Investment Banking discussion. We highlighted the original child post as a Related Topic with a blue border and included the original post date to help avoid confusion:

Highlighting a related topic child post

This was a massive project that involved some complex Excel sorting, but after 18 months and about $ 50,000 invested (27,418 children merged into 8,515 masters to date), the user experience, site architecture, and organization is much better.

Initial analysis suggests that the percentage gain from merging weak children URLs into stronger masters has given us a boost of ~10–15% in organic search traffic.

2. The Content Optimization Team

The goal of this initiative was to take the top landing pages that already existed on Wall Street Oasis and make sure that they were both higher quality and optimized for SEO. What does that mean, exactly, and how did we execute it?

We needed a dedicated team that had some baseline industry knowledge. To that end, we formed a team of five interns from the community, due to the fact that they were familiar with the common topics.

We looked at the top ~200 URLs over the previous 90 days (by organic landing page traffic) and listed them out in a spreadsheet:

Spreadsheet of organic traffic to URLs

We held five main hypotheses of what we believed would boost organic traffic before we started this project:

  1. Longer content with subtitles: Increasing the length of the content and adding relevant H2 and H3 subtitles to give the reader more detailed and useful information in an organized fashion.
  2. Changing the H1 so that it matched more high-volume keywords using Moz’s Keyword Explorer.
  3. Changing the URL so that it also was a better match to high-volume and relevant keywords.
  4. Adding a relevant image or graphic to help break up large “walls of text” and enrich the content.
  5. Adding a relevant video similar to the graphic, but also to help increase time on page and enrich the content around the topic.

We tracked all five of these changes across all 200 URLs (see image above). After a statistical analysis, we learned that four of them helped our organic search traffic and one actually hurt.

Summary of results from our statistical analysis

  • Increasing the length of the articles and adding relevant subtitles (H2s, H3s, and H4s) to help organize the content gives an average boost to organic traffic of 14%
  • Improving the title or H1 of the URLs yields a 9% increase on average
  • Changing the URL decreased traffic on average by 38% (this was a smaller sample size — we stopped doing this early on for obvious reasons)
  • Including a relevant video increases the organic traffic by 4% on average, while putting an image up increases it by 5% on average.

Overall, the boost to organic traffic — should we continue to make these four changes (and avoid changing the URL) — is 32% on average.

Key takeaway:

Over half of that gain (~18%) comes from changes that require a minimal investment of time. For teams trying to optimize on-page SEO across a large number of pages, we recommend focusing on the top landing pages first and easy wins before deciding if further investment is warranted.

We hope this case study of our on-page SEO efforts was interesting, and I’m happy to answer any questions you have in the comments!

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Google Autocomplete Search Prediction Changes

On Friday, Google published a How Google autocomplete works in Search but in that post, as I dug into at Search Engine Land, Google announced they are expanding the types of predictions they remove from autocomplete…


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