Tag Archive | "Carousel"

Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

Perceived Influence Marketing Charts Graph

Perceived Influence Marketing Charts Graph

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power
How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts

Facebook Experiments with A/B Testing for Page Posts
Facebook has been trying out A/B testing of Facebook Page posts, a feature that if rolled out in earnest could eventually have significant implications for digital marketers. Social Media Today

CMOs Say Digital Marketing Is Most Effective: Nielsen Study
Accurately measuring digital marketing advertising spending’s return on investment remains a challenge, while the overall effectiveness of digital ad spend has grown, according to a fascinating new Nielsen study of chief marketing officers. Broadcasting & Cable

Snapchat Rolls Out Option to ‘Unsend’ Messages, New eCommerce Tools
Snapchat has added several e-commerce tools including an in-app ticket purchase solution, branded augmented-reality games, and has given its users the option to unsend messages. Social Media Today

People Are Changing the Way They Use Social Media
Trust of various social media platforms and how Internet users’ self-censorship has changed since 2013 are among the observations presented in the results of a broad new study conducted by The Atlantic. The Atlantic

Facebook launches tool to let users rate advertisers’ customer service
Facebook has added a feedback tool that lets users rate and review advertisers’ customer service, feedback the company says will help it find and even ban sellers with poor ratings. Marketing Land

2018 June 15 Statistics Image

Google’s about-face on GDPR consent tool is monster win for ad-tech companies
Google reversed its General Data Protection Regulation course recently, allowing publishers to work with an unlimited number of vendors, presenting new opportunities for advertising technology firms. AdAge

LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards
LinkedIn (client) has rolled out a variety of new ad types and more performance metrics for marketers, with its Sponsored Content carousel ads that allow up to 10 custom images. Marketing Land

Report: Facebook is Primary Referrer For Lifestyle Content, Google Search Dominates Rest
What people care about and where they look for relevant answers online are among the marketing-related insights revealed in a recent report from Web analytics firm Parse.ly. Facebook was many users’ go-to source for answers for lifestyle content, while Google was the top source for all other content types. MediaPost

Survey: 87% of mobile marketers see success with location targeting
Location targeting is widely-used and has performed well in the mobile marketing realm, helping increase conversion rates and how well marketers understand their audiences, according to new report data. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Short-Termism Cartoon

A lighthearted look at marketing short-termism, by Marketoonist Tom Fishburne — Marketoonist

‘The weird one wins’: MailChimp’s CMO on the company’s off-the-wall advertising — The Drum

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Why Content Marketing is Good for B2B Companies — Atomic Reach
  • Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — Better than Bonuses: 4 Motivators that Matter More than Money — Workfront
  • Anne Leuman — What’s Trending: Marketing GOOOOOAAAALS! — LinkedIn (client)

Thanks for visiting, and please join us next week for a new selection of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

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Google Moves AMP Icon To Top Right In Top Stories Carousel

Google has moved the AMP icon from the bottom left position to the top right position of the Top Stories carousel cards. I am not sure exactly when it was moved, but for as long as I can remember…


Search Engine Roundtable

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SearchCap: Apple search ads, Google’s newest search features & latest carousel test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Apple search ads, Google’s newest search features & latest carousel test appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google AdWords Matches New Organic Sitelinks Design With Carousel Buttons

Google AdWords announced they have launched a new design for the AdWords sitelinks. This new design matches the mobile design for organic sitelinks that Google pushed out a few weeks ago. It is a carousel that you can swipe left and right and tap on the buttons…


Search Engine Roundtable

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Google Lists Top Websites In Carousel User Interface

Last week we reported on a new user interface rollout by Google showing a top carousel filter to help you expand or diversify your search query.

Well…


Search Engine Roundtable

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SearchCap: Google voting, Google Shopping carousel & Samsung assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google voting, Google Shopping carousel & Samsung assistant appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google Search Live Coverage Carousel Pilot; Is This The Real Time Index?

Aaron Bradley spotted and posted on Google+ that Google has opened up a pilot for the search live coverage carousel…


Search Engine Roundtable

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SearchCap: Google Carousel Expands, Yahoo Java Deal & Markup Spam

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Carousel Expands, Yahoo Java Deal & Markup Spam appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Facebook launches multiple image carousel ads

Facebook Multi AdFacebook just released a brand new ad unit that is nothing I’ve ever seen before (but maybe I simply haven’t been paying attention?) The ad contains a side scrolling carousel with three product images. In this screengrab, you can just see the second image coming in on the right. You can see it in action on the Facebook for Business blog.

I’m not a fan of ads that slide, jump, jitter or repeat but I’m digging this Multi-product ad. The scrolling movement is slow, giving you enough time to look at each image as it travels by. I wish that when it got to the end it would continue on like a solid loop. Instead it jumps back to the start like a Vine video. Smooth would be better but I can let that go. (Now that I’ve made my thoughts known.)

Each product has it’s own description and click target so you have three chances to catch a consumer’s eye. It works on both the mobile app and the desktop.

I think this is a nice way to feature new items or suggest related items, like a purse and shoes to go with that dress.

NoMoreRack tested the new ad unit, sending it out to a custom audience of people who visited their store but didn’t buy. Facebook says this resulted in a 42% increase in click-throughs and a significant drop in cost per acquisition.

Custom Audience Improvements

Facebook is also making some improvements to their custom audience tool. Going forward, you’ll be able to target people who haven’t visited within a particular time period or people who have visited certain pages. They also added targeting for specific product types.

Custom Audience Details

If you have the time to make the tweaks, this could be a very powerful combo. Locate the people who previously bought shoes from your site then show them a multi-image ad with three new shoe styles. Target consumers who bought a tent with a multi-ad full of camping gear. It’s automated personalization! How can it not pay off?

One last note, Facebook also made changes to the Page Manager App for both iOS and Android. It’s a cleaner interface with more intuitive navigation. They’ve also made it easier to write a post or add a photo. You can get all the details on that upgrade right here.

 

Marketing Pilgrim – Internet News and Opinion

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New Local Carousel

Google announced they rolled out their local carousel results on desktops in categories like hotels, dining & nightlife for US English search queries. The ranking factors driving local rank are aligned with the same ones that were driving the old 7 pack result set.

The layout seems to be triggered when there are 5 or more listings. One upside to the new layout is that clicks within the carousel might not fall off quite as quickly as they do with vertical listings, so if you don’t rank #1 you might still get plenty of traffic.

The default amount of useful information offered by the new layout is less than the old layout provided, while requiring user interaction with the result set to get the information they want. You get a picture, but the only way the phone number is in the result set is if you click into that result set or conduct a branded query from the start.

If you search for a general query (say “Indian restaurants”) and want the phone number of a specific restaurant, you will likely need to click on that restaurant’s picture in order to shift the search to that restaurant’s branded search result set to pull their phone number & other information into the page. In that way Google is able to better track user engagement & enhance personalization on local search. When people repeatedly click into the same paths from logged in Google user accounts then Google can put weight on the end user behavior.

This multi-click process not only gives Google usage data to refine rankings with, but it also will push advertisers into buying branded AdWords ads.

Where this new result set is a bit of a train wreck for navigational searches is when a brand is fairly generic & aligned with a location as part of the business name. For instance, in Oakland there is a place named San Francisco Pizza. Even if you do that branded search, you still get the carousel & there might also be three AdWords ads above the organic search results.

If that company isn’t buying branded AdWords ads, they best hope that their customers have large monitors, don’t use Google, or are better than the average searcher at distinguishing between AdWords & organic results.

Some of Google’s other verticals may appear above the organic result set too. When searching for downtown Oakland hotels they offer listings of hotels in San Francisco & Berkeley inside the hotel onebox.

Perhaps Google can patch together some new local ad units that work with the carousel to offer local businesses a flat-rate monthly ad product. A lot of advertisers would be interested in testing a subscription product that enabled them to highlight selected user reviews and include other options like ratings & coupons & advertiser control of the image. As the search result set becomes the destination some of Google’s ad products can become much more like Yelp’s.

In the short term the new layout is likely a boon for Yelp & some other local directory plays. Whatever segment of the search audience that dislike’s the new carousel will likely be shunted into many of these other local directories.

In the longrun some of these local directories will be the equivalent of MapQuest. As Google gains confidence they will make their listings richer & have more confidence in entirely displacing the result set. The following search isn’t a local one, but is a good example of where we may be headed. Even though the search is set to “web” results (rather than “video” results) the first 9 listings are from YouTube.

Update: In addition to the alarming rise of further result displacement, the 2-step clickthrough process means that local businesses will lose even more keyword referral data, as many of the generic queries are replaced by their branded keywords in analytics data.

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