Tag Archive | "card"

PayPal Here Launches Two New Card Readers, Giving Small Businesses More Ways to Accept Payments

Every customer wants a swift and smooth payment transaction, with little fuss. This holds true regardless of whether they’re buying from a major enterprise or a small business. That goal is certainly possible with PayPal Here’s two new payment card readers.

PayPal recently launched a Chip and Swipe reader and a Chip and Tap reader, both of which will help users and small companies easily conduct credit card transactions anywhere.

The Chip and Swipe reader is an improved version of the company’s previous swipe-style reader. It now comes with support for debit and credit cards with EMV chip technology. Meanwhile, the Chip and Tap reader can process contactless payment options from NFC-supported devices and also accepts EMV-supported cards. The device also comes with a portable charging stand.

Image result for paypal chip and swipe card reader

Both payment readers can easily process transaction choices like Apple Pay, Samsung Pay, and Google Pay.

PayPal’s new readers have been designed with portability in mind. The two devices are about the size of a deck of cards, making it possible for small retailers and entrepreneurs to do business in any location—a country fair, the neighborhood cafe—without worrying about wires or having to carry bulky hardware. They can easily connect to any mobile device using Bluetooth technology. The readers also have a user-friendly interface and can now be used for extended periods, thanks to their rechargeable lithium-ion battery.

PayPal is offering the Chip and Swipe reader for $ 24.99 and the Chip and Tap reader for $ 59.99. Both devices will work seamlessly with the PayPal Here. The app is available via the Apple App Store and Google Play.

In a statement, PayPal In-Store’s Chief Chris Gardner stated that the company understands the “challenges small businesses face—including protection from fraudulent transactions and the costs of equipment to run their business—and constantly work to develop products and services that allow them to thrive in an increasingly competitive environment.” Their new and affordable card payment readers are their newest endeavor to help small business.

Gardner also pointed out that small and medium businesses also look for a “one-stop shop” for all their commerce and payment services. After all, these companies don’t have the time to deal with various vendors to manage all these financial activities. PayPal is determined to be the company to handle these demands. Merchants can use PayPal for their online transactions, PayPal Here for their physical processes, and PayPal Working Capital to help finance their expansion.

[Featured image via PayPal]

The post PayPal Here Launches Two New Card Readers, Giving Small Businesses More Ways to Accept Payments appeared first on WebProNews.


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Google Test Card Style Local Finder In Maps Results

Mike Blumenthal spotted Google testing a new format for the local finder results in the map results. Instead of a list view…


Search Engine Roundtable

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Try the Rainmaker Platform for Free (No Credit Card Required)

rainmaker platform - test-drive rainmaker for free, no credit card required

A lot has happened since we launched Rainmaker two years ago.

What started as an easier, more secure, and maintenance-free way to build a powerful website has become a complete digital marketing and sales solution.

The website aspects of the Platform are even more powerful, and are now complemented by integrated email, marketing automation, an online course builder, podcasting and content optimization tools, and much more.

I’ve spent a lot of time using the Platform myself over at Rainmaker.FM and Digital Commerce Institute, as well as my personal sites Unemployable and Further. This has been important for our software development process, because if we ran into something Rainmaker couldn’t do, we simply built it.

We had put off moving Copyblogger to the Platform, because a lot of what powers Rainmaker was custom-developed for this site years ago. More or less the same technology, until …

One day, I logged in to Copyblogger to get something done and realized I couldn’t do it myself like I could with our other sites. Rainmaker had left our legacy technology behind.

Naturally, I complained to the dev team. I didn’t tell them to do anything … I was mainly just venting.

So, they went ahead and moved Copyblogger to Rainmaker without telling me. The next time I logged in, it was a pleasant shock — after 10 years on WordPress, I saw the beautiful Rainmaker dashboard instead.

I think you’ll have a similar experience when you try Rainmaker for yourself. And the great thing is, we’re improving the Platform with a new release each and every month.

Test-drive Rainmaker for 14 days free (No credit card required)

We’ve made some recent changes to make getting you familiar with Rainmaker even easier.

First of all, we’ve eliminated the need to enter your credit card information up front. We initially required that to attract serious prospects only, because each Rainmaker preview site takes up server resources.

This is no longer an issue given our evolved server infrastructure. So, if that had been a barrier for you, it’s not anymore.

To add to that, I wrote a series of emails designed to guide you through key features of Rainmaker during your free trial, with direct links into various parts of the admin area to get you rolling even faster. This is in addition to guided prompts in the admin area itself, plus an extensive Knowledge Base and instructional videos.

And of course, support is standing by to answer questions and provide a helping hand.

So, head over and check it out for yourself. Our email service will include tagging and advanced segmentation capabilities starting next month, and you’ll lock in our current pricing for the life of your account (yes, the price will be going up soon).

Take Rainmaker for a free test-drive today.

The post Try the Rainmaker Platform for Free

(No Credit Card Required)
appeared first on Copyblogger.


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SearchCap: Google sitemaps, Gboard ads & Sitelink card ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google sitemaps, Gboard ads & Sitelink card ads appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook

Posted by akmercog

Last August, we launched the
Lead Generation Card to all advertisers on Twitter. Since then, we’ve been impressed with the many small and medium businesses who have integrated the Lead Generation card into their marketing strategy, and seen powerful results.

We thought it would be valuable to share a page from our own playbook and offer a behind-the-scenes look at how the @TwitterSmallBiz team has been using Lead Generation Cards to accomplish our goals. Below, we’ll discuss what a Lead Generation Card is, and the three keys to success that we’ve uncovered through our experience using the product.

What is a Lead Generation Card?

A Lead Generation Card is simply a link that allows you to gather new customer email addresses directly within a Tweet. When you tweet out this link, it pre-populates a user’s full name, @username and email address (previously entered in their Twitter account settings) into the expanded area of your Tweet, replacing the need for a traditional, more cumbersome form.

In addition to a person’s contact information, the expanded Tweet includes other elements as well:

  • Short description: A statement that provides context and explains the value people will get from sharing their information with you.
  • Image: A visual cue that represents your business and generates interest in your offer.
  • Call to action: The action you want people to take, along with the benefits of doing so.

Here is what a Lead Generation Card looks like when included in a Tweet:

For step by step instructions on how to set up a Lead Generation Card, you can visit our dedicated
support page

Our three keys to success with Lead Generation Cards

Our @TwitterSmallBiz team did a lot of testing and learning before we landed on our current strategy for Lead Generation Cards. Here are three tips for your own Lead Generation Card campaigns:

1. Streamline your campaigns

Twitter Ads enables you to set up multiple campaigns within your account and provides a view into performance at both the aggregate and individual campaign level. 

If you plan to include Lead Generation Cards in your Promoted Tweets, we recommend
setting up a separate campaign that includes all of your Tweets aimed at Lead Generation. This allows you to adjust your bid independently from Promoted Tweets that have other goals, such as generating engagement, driving website traffic, etc.

Within each campaign, you can also view performance at the individual Tweet level, which allows you to understand which Tweets are the biggest contributors towards your goals. When you include multiple Promoted Tweets with Lead Generation Cards in the same campaign, you can more easily compare performance across various combinations of Tweet copy and Lead Generation Card creatives.

Once you determine which Lead Generation Cards and types of Tweet copy are driving the best results, you can allocate more of your budget towards those combinations and away from the ones that aren’t performing as well.

2. Less isn’t always more

The goal behind testing and learning is to then optimize your campaigns to be as effective as possible. The more you test, the more quickly you can learn which features and combinations are most effective at helping you reach your goals. The sooner you start the testing process, the better.

When you first start using Lead Generation Cards, try anywhere from five to seven different Cards across 20-30 variations of Tweet copy. A few days into your campaign, your Twitter Ads analytics will provide you with a clear view into which combinations are performing better than others so you can focus your efforts moving forward.

Here’s an example of how we used a similar testing framework for a recent campaign to collect email addresses around a new content offer:

Lead Generation Cards:

Copy for Promoted Tweets:

Option #1:

Lead Generation Cards make it easier than ever to generate leads on Twitter – find out how they can help your biz in this guide:

Option #2:

Did you know you can capture a lead in a Tweet? Download our free guide to find out how:

Option #3:

Have you seen a Lead Generation Card before? Now you have. We’ll teach you how to use them for your business in our new guide:

Option #4:

Would 1700 leads in a week look good to your boss? Download our guide to find out how
@rockcreek accomplished this w/ Lead Generation Cards

3. Follow up

When someone submits their email address through a Lead Generation Card, that person is expressing interest in your business. This creates an opportunity for you to follow up when potential customers are more likely to be receptive to your message. If you don’t follow up with people after they submit an email address, they may not remain as interested or be as receptive to hearing from you.

For this reason, it’s important to develop a plan for how you will follow up with new leads after they submit their email address. That follow-up plan will often vary depending on the offer used for your Lead Generation Card.

For example, if your offer included a new piece of content, you may want to include the email addresses you collect in an existing newsletter or email campaign list that shares similar types of content. Alternatively, if you offered event registration through your Lead Generation Card, you might want to add those email addresses to an event mailing list so that you can send additional event information or materials that were presented at the event. No matter what type of follow-up plan you choose, it should create opportunities for you to continue communicating with new leads and, ultimately, convert them into paying customers.

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Moz Blog

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Social Media Marketing: How New York Public Library increased card sign-ups by 35%

The New York Public Library uses National Library Card Sign-up Month as an opportunity to bring in many new library users. To do so, the library implemented a social media campaign using quotes from celebrities. The marketing team witnessed a surge in interactions online with the library and its followers.
MarketingSherpa Blog

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