Tag Archive | "Call"

How To Start An Online Business Selling Services Other People Deliver (I Call It ‘Services Arbitrage’)

For seven years, from 2001 to 2007, BetterEdit.com was my main online business (I later sold it for $ 100,000 USD and eventually it was merged with some other companies by new owners). You can hear a short background story of how I started BetterEdit.com by pressing play on the video above. This was the first […]

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Entrepreneurs-Journey.com by Yaro Starak

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12 leading call analytics vendors profiled

Learn about the benefits of using call analytics platforms and find out which one is right for your company.



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Searching for a call analytics platform?

Enterprise Call Analytics Platforms: A Marketer’s Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their customers. Included in this 39-page report are profiles of 12 leading call analytics vendors, pricing charts,…



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Using call and SMS data to drive new customers

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to…



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SearchCap: Pinterest search, Google AdWords call extensions & content quality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google is launching automated call extensions in mobile ads on February 6

Call extensions will automatically pull phone numbers featured on landing pages.

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SearchCap: AdWords call tracking, SEO failures, & SERP tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: AdWords call tracking, SEO failures, & SERP tools appeared first on Search Engine Land.



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Advice for mobile marketers: don’t fear the phone call

Invoca Phone ContactI’m better than most at finding what I need on the internet but this morning it wasn’t working for me. I was desperately trying to find the 2015 version of my favorite planner. I found it listed on the Barnes and Noble website with a note saying it was only available in stores. Pop in my zip code and yes! My local store has it in stock. Fill out the form to get a text confirmation and done. Back to work.

Only, two minutes later I got a text saying, “can’t find it”. Now this particular style comes with a variety of covers so I began to wonder. . . would the salesclerk be savvy enough to let me know if he had the butterfly cover but not the flower cover I asked for? Only one way to find out; I called the store and asked. None in stock.

Back to the website to find the phone number of the next closest store. Another phone call and this time I found what I was after. In hindsight, I should have simply started with a phone call but that’s the funny thing about our high tech world – the phone just feels like a hassle, until you use it.

Invoca, the call intelligence company, just put out an infographic entirely based on one startling fact; mobile phone owners actually use those devices to make phone calls. Freaky, huh?

The mobile phone searcher is a different beast than the one who uses his computer to search.

Google says that 73% of mobile searches result in an action; a phone call, a visit to a store or purchase. And 89% of local mobile searches convert offline rather than online. There’s an immediacy to mobile searching that we don’t see on the PC.

Invoca’s infographic also tells us that 75% of customers believe a phone call is the quickest way to get a response and 70% have called a business directly from the search results page.

Trouble is, most marketers are spending their PPC budgets driving customers to a website or web form instead of to a human being. And we all know how much customers hate filling out webforms on a mobile phone! Yuck.

Here’s a quote from the Invoca ebook “Paid Search for the Mobile Era“:

In industries that sell high-consideration purchases, inbound calls are booming because smartphones make calling an easy next step. Click-to-call empowers customers to search, click, and call. They don’t have to fill out a lead form on a small touchscreen. They don’t have to wait for a sales rep to call them back. It’s a seamless experience that immediately puts customers in contact with businesses.

Invoca Infographic

Bottom line? Don’t fear the phone call. Driving customers to hit dial with a PPC ad is a smart way to do business. One word of warning; if you do set up an inbound calling campaign, make sure the workers on the other end of the phone not only know the calls could be coming but have the information they need to properly deal with customer questions.

There’s nothing worse than a successful ad campaign that doesn’t deliver on the promise.

Marketing Pilgrim – Internet News and Opinion

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Why You Must Not Ignore The Call to Adventure

closeup of hands holding a map

The following is an excerpt from Chris Guillebeau’s new book, The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life.

In ancient myths, most quests were ones of discovery or confrontation.

A kingdom was under siege, so it required defending. A minotaur in a faraway land guarded a magic chalice, and only the hero could wrest it back.

Happily, real-world quests offer more possibilities than storming castles and rescuing princesses, and with some exceptions modern-day quests can be placed into a few broad categories.

Travel is an obvious starting point.

As I searched for stories and recruited submissions from readers, I learned of many people who set out to circumnavigate the globe in different fashions or be the first to accomplish a challenging goal far from home.

Branching out beyond travel, the categories of learning, documenting, and athleticism were also fairly self-explanatory.

The happiness of pursuit

When an independent learner from Canada decided to tackle the four-year M.I.T. Computer Science curriculum in just one year, publishing his test scores along the way, this was clearly a quest oriented around learning and achievement.

When a young woman who competed in international competitions decided to adopt and train an especially difficult horse — eventually placing near the top in an important European championship — this was clearly an athletic pursuit.

Perhaps more interesting than topical categories is the broader question of why people pursue quests and adventures.

The answers can fit into categories too, albeit ones that are not as tightly boxed.

A taxonomy of adventure

As I traveled the world and traversed my inbox, a few themes kept coming up:

Self-Discovery

Just as heroes of old set off on a horse to chase their dreams into an enchanted forest, many people still follow a path to “find” themselves.

Nate Damm, who walked across America, and Tom Allen, who set out to cycle the planet from his town in England, originally left home merely because they could.

They wanted to challenge themselves by learning more about the world. Some of their friends and family understood their desire to set out on a big journey — both gave up jobs to do so — but others didn’t get it.

“This is just something I need to do,” Nate said. “It’s about letting a little risk into your life,” Tom explained.

Reclaiming

In days of old, reclaiming was about taking back the land.

Recall Mel Gibson in his classic Braveheart performance standing on a hill and shouting “Freeeee-dooom!” in defense of Scotland against the tyrant Englishmen from the south.

Many people still pursue quests of reclaiming, though not usually with swords and shields.

Sasha Martin, a woman raising a family in Oklahoma, had grown up living abroad and wanted to introduce her household to an awareness of different cultures. She couldn’t travel to foreign lands, at least not at the time, so she decided to make a meal from every country, complete with an entire menu and mini-celebration.

From the frontiers of Alaska, Howard Weaver led a scrappy team that took on an establishment newspaper. In an epic battle that stretched for years, Howard and his staff fought to present a “voice of the people” against a better-funded, big-business paper.

Response to external events

Sandi Wheaton, a career employee for General Motors, was laid off at the height of the auto industry’s downturn in 2009.

Instead of choosing the usual strategy (panic, then do everything you can to get another job), she took off for an extended trip, taking photos and documenting the journey as she went along.

My own quest to visit every country initially came from a post 9/11 experience, after which I wanted to find a way to meaningfully contribute. My soul-searching led to four years on a hospital ship in West Africa, which sparked everything that would come later.

Desire for ownership and empowerment

Julie Johnson, a blind woman who trained her own guide dog, said that she was motivated at least partly by the pressure put on her not to do it her own way.

“Probably the biggest reason is that it felt right,” she told me. “I needed to do this Big Thing. I didn’t know then that it was a Big Thing. I just knew it was something that I needed to do for myself. If I didn’t, I’d always wonder about what could have been.”

This perspective — “If I didn’t try, I’d always wonder what might have happened” — showed up again and again in the stories I came across.

Taking a stand for something.

Some people I met were essentially missionaries or crusaders for their cause, sharing their story with anyone who’d listen and building alliances along the way.

Miranda Gibson, for example, spent more than a year living in a tree in Tasmania, protesting illegal logging.

Others devoted their lives toward something they believed in, sacrificing income and time (and sometimes more) to give all that they could.

There’s an adventure waiting for you, too

In The Happiness of Pursuit, you’ll encounter dozens of incredible stories. You’ll meet the people I’ve mentioned thus far and many more.

And, fortunately, you’ll realize that the vast majority of these stories are about normal people doing remarkable things.

Real-life adventure isn’t only about traveling the world (although many of this book’s stories do involve travel) nor is a quest always about leaving home (although it often involves breaking out of a comfort zone).

Sure, there are exceptions: the story of John “Maddog” Wallace comes to mind.

Wallace pulled off the feat of running 250 marathons in a single year, ignoring a legion of sports doctors and athletes who all said such a thing was impossible.

You may be interested in why he did it, or even how he did it — but it’s not likely you’ll try the same thing.

That’s okay, though.

As I’ve said, most of this book’s “cast of characters” are ordinary, in the sense that they don’t have special powers or abilities.

Their quests — and in many cases, their accomplishments — were extraordinary, but for the most part these individuals were successful not because of innate talent, but because of choices and dedication.

Much of the time, the goal grew in proportion with time and experience.

Those I interviewed often spoke of their perceived feebleness, or of their belief that “anyone” could do what they did — but as you’ll see, few would have the resolve to persist as they did.

Attempt something remarkable

In addition to satisfying my own curiosity, I wrote this book to inspire you to attempt something remarkable of your own. Look closely here and you’ll see a path you can follow, no matter your goal.

Everyone who pursues a quest learns many lessons along the way. Some relate to accomplishment, disillusionment, joy, and sacrifice — others to the specific project at hand.

But what if you could learn these lessons earlier? What if you could study with others who’ve invested years — sometimes decades — in the relentless pursuit of a dream?

That learning opportunity is what this book is about. You’ll sit with people who have pursued big adventures and crafted lives of purpose around something they found deeply meaningful. You’ll hear their stories and lessons.

You’ll learn what happened along the way, but more important, you’ll learn why it happened and why it matters.

Your next step

It’s my job as the author to provide a framework and issue a challenge. It’s yours to decide the next steps.

Perhaps, instead of just reading about other people’s stories, you’ll think about your own life.

What excites you? What bothers you?

If you could do anything at all without regard to time or money, what would it be?

As you progress through this book, you’ll see that it advances a clear argument: quests bring meaning and fulfillment to our lives.

If you’ve ever wondered if there’s more to life, you might discover a world of opportunity and challenge waiting for you.

You could think of your first quest as reading this book.

Make sure to pick up your copy of The Happiness of Pursuit: Finding the Quest That Will Bring Purpose to Your Life.

Image by Sylwia Bartyzel via Unsplash.

About the Author: Chris Guillebeau is the New York Times bestselling author of The Happiness of Pursuit, The $ 100 Startup, and other books. During a lifetime of self-employment, he visited every country in the world (193 in total) before his 35th birthday. Every summer in Portland, Oregon he hosts the World Domination Summit, a gathering of creative, remarkable people. Connect with Chris on Twitter, on his blog, or at your choice of worldwide airline lounge.

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Call Tracking and Analytics – Webcast This Thursday

This Thursday, May 15, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile and paid search. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using click-to-call. Call tracking allows marketers to…



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