Tag Archive | "Button"

Google Local Knowledge Panel Adds Get A Quote Button

Google has now added to some business local knowledge panel a call to action to “get a quote” or “request a quote.” So when you search for the company name, in the right panel or at the top of the mobile results, you get that call to action button.


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Facebook Trying To Habituate Consumers Around Driving Transactions, Says Button CEO

“The Instagram effort is one that we predicted for a long time,” says Button CEO Michael Jaconi. “I wasn’t the most popular guy in the venture capital pitch room saying hey, the world is moving to commerce. They said advertising makes so much money. In reality, what I think Facebook is doing is very smart. They’re trying to habituate consumers around driving transactions from their platform. For the future of advertising, especially in mobile, the way that you’re going to be able to make money and build durability into your business model is to give consumers what they want.”

Michael Jaconi, CEO of Button, discusses how mobile commerce is rapidly replacing ads as the primary revenue source for publishers and social platforms such as Facebook and Instagram in an interview on Bloomberg Technology.

We’re Trying To Build an Internet Built on Actions, Not Ads

The Button platform really sits above the stack. Where we sit is really in this place where publishers integrate with Button to connect their consumers to their next step. What we’re trying to build is an internet that we think is going to be better, and an internet built on actions, not ads. What the publisher technology that we built does is it sits inside of an application, renders an actual button, and then connects them to the place of intent that their users ultimately may want to go. Whether that’s a mapping app going to Uber or an app like rewardStyle that is powering an influencer network to drive sales at ASOS.

There’s a lot of change happening and Button is trying to invest in that ourselves. You’re seeing the platform’s, Apple and Google, do a lot to make this easier with Facebook’s recent launch of Instagram Checkout. You’re obviously seeing that they’re investing a ton in making the checkout process more seamless. What we fundamentally believe when we started the company was that if we could build a method that would make consumers have a delightful experience, giving from that moment of intent to the moment of fulfillment, saying hey, I want a ride or I want to book a reservation, and having that be as few taps as possible, we would win and the companies that we’re building on top of our platform would win. 

You’re seeing innovation happen with sign-on and the actual account credentials being passed more easily between experiences. Apple Pay, of course, the Google Checkout experiences and  PayPal is making this easier. You’re seeing strides being made but there’s still a long way to go. It’s still a lot easier to purchase on your PC unfortunately. 

Facebook Trying To Habituate Consumers Around Driving Transactions

In our judgment, we think that the Instagram effort is one that we predicted for a long time. I wasn’t the most popular guy in the venture capital pitch room saying hey, the world is moving to commerce. They said advertising makes so much money. In reality, what I think Facebook is doing is very smart. They’re trying to habituate consumers around driving transactions from their platform. Everyone is looking at Amazon with a little bit of fear and a little bit of jealousy. What you’re seeing is that they’re looking at Amazon’s power as being the habituated source of transactions. They are saying look at how Amazon is growing its ad business.

If you look at Amazon’s business, the fastest growing channel it’s had in terms of revenue growth has been its advertising business for the past eight quarters in a row. What’s fascinating about that is that every company wants to grow and be a part of that puzzle or that story. That’s the thing that we’re seeing grow most quickly. For the future of advertising, especially in mobile, when display and all types of advertising are under fire, the way that you’re going to be able to make money and build durability into your business model is to give consumers what they want. For us, we’re trying to give that power to every publisher that exists and to every company that has intent.

Facebook Trying To Habituate Consumers Around Driving Transactions, Says Button CEO Michael Jaconi

The post Facebook Trying To Habituate Consumers Around Driving Transactions, Says Button CEO appeared first on WebProNews.


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Customers Need an Easy Button for Cloud

“Customers need in a lot of ways, I hate to say it, but almost an easy button for cloud,” says Matt Liebowitz of Dell Technologies Consulting.  “Often when they try to build it themselves, they bring the components together themselves, but it’s really difficult to do that integration work. But this product, Dell Technologies Cloud, is going to help accelerate for us in consulting so that they can quickly get to a state where they have a functional cloud that they can start consuming.”

Matt Liebowitz, Global Multi-Cloud Infrastructure Leader at Dell EMC, discusses how to migrate enterprises to the multi-cloud in an interview with theCUBE at Dell Technologies World 2019 in Las Vegas:

Multi-Cloud is Not Just Using More Than One Cloud

The most common thing we see from customers when they say I’m doing multi-cloud is they’re actually using more than one cloud. That’s not multi-cloud. You really need to tie it together with a cloud management platform, something that can bring all the pieces together that’s API enabled so that they can programmatically access resources. When customers tell us they’ve got multi-cloud but they’re really consuming something in Azure and something in AWS they’ve just created more IT silos. We’re trying to get away from that. They can use all those clouds but wrap it together in that common control plane so you can understand your estate and actually manage it and consume it.

I think most customers are responding. The needs of the business are changing and they need to respond more quickly so they just consume cloud resources as they can. That often leads to the sprawl. We try to just wrap it together, do an analysis, figure out what’s out there, and help them not only understand where the applications should live but wrap an operating model around it so they can start consuming it properly. They can then understand what they’re going to advertise in their service catalog.

Are You a Digital Laggard or a Digital Leader?

We take what analysts do and we also have our own studies and indexes all the way starting from what we call digital laggards all the way to the digital leaders. What we found is actually most of the customers are either laggards or they’re just starting out. Maybe they’ve made some loose investments but they haven’t walked the path that far. There’s stuff kind of everywhere. Customers don’t often know where to start but I think they’re responding to the needs of the business. I don’t think it’s anything that they’re doing that’s wrong but it’s a little bit of the Wild West for sure.

It’s all about business value and business outcome. The customers who are the most successful have a business reason for what they’re trying to do. They’re not going to public cloud because Gartner said they should, they’re doing it because they know they’re going to get an outcome. They’re going to be able to go into new markets or operate faster and deploy applications faster. Those are the ones that are further down the line. I would say the ones that are the laggards are the ones that are just sort of peeking under the covers of what they should do. They’re just starting out there. They’ve got some workloads in multiple clouds and they need to get a handle on it but they’re just starting.

Customers Need an Easy Button for Cloud

Customers need in a lot of ways, I hate to say it, but almost an easy button for cloud. Often when they try to build it themselves, they bring the components together themselves, but it’s really difficult to do that integration work. I’m in consulting so we’re all about the outcome. But this product, Dell Technologies Cloud, is going to help accelerate for us in consulting so that they can quickly get to a state where they have a functional cloud that they can start consuming. Then we can help them with the day two to actually drive business value, consumption of the cloud and that sort of thing.

We have a framework on how we approach things for multi-cloud and for lots of other things. We use a methodology that we call as-is-to-be where we determine their current state, project where they’re going to be in the future and build a roadmap that’s actually actionable. Then I think what differentiates the methodology is we tie it to a business case. We tie it to an outcome and a financial outcome so that executives and IT leaders can see that this is not just another IT project. They’re going to get true value out of it. We build a roadmap pretty quick, within three to six weeks, that’s actually actionable. We build consensus and that’s how we get started.

Customers Need an Easy Button for Cloud, Says Matt Liebowitz of Dell Technologies

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Google Posts adds ‘call now’ button

The new option within Google My Business lets you include your phone number as a call to action.



Please visit Search Engine Land for the full article.


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Search Buzz Video Recap: Google More Results Button, Search Console Updates, GDPR & More

This week was thankfully not as hectic as the past several weeks, but we did see a new feature officially launch…


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Marketing 101: What is a radio button?

: Marketing is full of subtle tactics that you see everywhere, but it’s a matter of connecting the jargon to the tactic. In this MarketingSherpa post, we discuss radio buttons — what they are, how to use them and how to test your audience’s response to them.
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iPhone 8 Will Not Have a Home Button According to Rumored Specs

Apple has not revealed the release date for the iPhone 8, yet speculations about the highly-anticipated device continue to circulate over the internet. The latest on its rumored features seem to confirm the scrapping of the Home button.

Images of the alleged dummy phone were leaked recently and it confirmed some of the talk about Apple’s latest gadget featuring a bezel-less display. The 5.8-inch OLED screen, meanwhile, envelops the whole front face of the device which is similar to that of the Samsung Galaxy S8 Edge.

While Apple fans are still trying to get used to the audio jack-free iPhone 7, the Cupertino-based company is trying to force-feed another innovation. Instead of the Home button at the bottom, users will see a Touch Bar that will likely include a Touch ID and fingerprint sensor, which will be integrated into the display.

 

If the rumors prove true, users won’t need to push a button; rather, they just have to rest their fingers on this specific spot to access the menu.

The rumored specs for the iPhone 8 also elude to an upgrade of the secondary speaker for the device. This is a departure from its design for the iPhone 7 and iPhone 7 Plus which utilized the earpiece as a secondary speaker, but didn’t really impress users.

This change will reportedly enhance the audio quality. However, there are no specifics yet, particularly on whether the quality will be similar to the primary loudspeaker on the iPhone 7 dual stereo device.

The iPhone 8 will supposedly also be as thin as its predecessor (7.1mm) and have the same size overall. It should, however, look larger due to the bezel-less display. The other rumored specifications include wireless charging, 3GB of RAM, and a “3D-sensing front camera.” It’s also rumored that the device will come bundled with the wireless AirPods to replace the earpieces that come with the iPhone 7 and iPhone 7 Plus.

Previous reports alleged that the iPhone 8 will have 30% more battery life, thanks to having an L-shaped battery pack. If that proves true, the upgrade will likely push the price of the device over $ 1,000, which is $ 200 more than the current generation of Apple’s flagship phone.

The iPhone 8 will reportedly be released in the fall of 2017, although Apple has yet to confirm this.

The post iPhone 8 Will Not Have a Home Button According to Rumored Specs appeared first on WebProNews.


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SearchCap: Google mobile index, back to top button & a Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google mobile index, back to top button & a Doodle appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


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Online Marketing News: Buy Button Bonanza, Everyone’s Getting ‘Near Me’, Facebook Snags The Spend

Engage Your Visitors

How to Write Better Titles Using Data-Driven Strategies [Infographic] – How much time did you put into the title of your last blog post? If your answer was, “Not much,” don’t worry — it’s often the most overlooked component of content. Check out this infographic to learn more. Search Engine Journal

Google Says “Near Me” Searches Have Doubled This Year – Search queries that contain a location qualifier such as “nearby” or “near me” have doubled in the past year, according to Google Trends data from March. Eighty percent of those searches come from mobile devices. Search Engine Land

STUDY: Different Engagement for Different Types of Content on Facebook – Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has the answer. SocialTimes

Twitter Brings Programmatic to Social With Amplify Update – The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. ClickZ

Facebook Video Soars Past 4 Billion Daily Views – Showing no signs of slowing, daily video views on Facebook have jumped 1 billion since January. Marketing Land

Twitter Unveils Official Consulting Partners: IBM Is First Up – IBM has worked with Twitter as a strategic partner since October, and the relationship has helped the social-data purveyor recognize something important: Twitter needs more preferred consulting partners. Ad Age

Pinterest Unveils New ‘Action Buttons’ – The social networking site revealed the plan for its long-awaited revenue-generating feature. Inc.

The Majority of B2B Companies Are Using Incomplete Data – Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex. Direct Marketing News

Twitter Unveils New Audience Insights Dashboard – Twitter is looking to entice more advertisers to the platform with a new Audience Insights dashboard, covering a wide range of analytics options. Similar to Facebook insights, Audience Insights includes an overview of various demographics, interests and purchase behaviour data, enabling Twitter advertisers to dig deeper into their audience and better target their content – both through paid and non-paid means. Twitter

Facebook Accounted For 75% Of Social Ad Spending Globally In 2014 – The global social advertising market grew 41% to $ 15.3 billion in 2014; Facebook is maintaining dominance despite lack of presence in the giant China market. Marketing Land

STUDY: Interaction with Instagram Posts Trounces Facebook, Twitter – When it comes to interaction with posts, Instagram blows away parent company Facebook and Twitter, according to a recent study by social analytics provider Quintly. SocialTimes

Uber Partners With Foursquare to Combine Local Search and Transportation – Uber has formed yet another partnership, this time with local search recommendation app, Foursquare, that will give the car service an even greater advantage over competitors like Lyft and Curb. Search Engine Watch

Facebook Adds “Call Now” Click-to-Call Feature to Newsfeed Ads – Local advertisers now have a new tool for converting social network users to leads and sales, thanks to Facebook’s new ‘Call Now’ button for News Feed ads. Mobile users who tap the button call the business immediately. Social Media Today

Google Confirms “Buy” Button Is Coming To Search Ads – Google has just confirmed the report that it will enable “buy now” buttons on some mobile ads. Marketing Land

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Marketing Domination Media


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Leaked Screenshot Shows Start Button Is Back In Windows 8.1

Windows Blue is now officially Windows 8.1. It will enter into a public beta in June. It’s rumored that the start button and a boot to desktop mode will be offered alongside numerous other updates. Thanks to a leaked screenshot, we can seemingly confirm one of those rumors.

Paul Thurrot’s Supersite for Windows shared the following screenshot today that shows the Start button is back in Windows 8.1, and it’s looking better than ever:

Leaked Screenshot of Windows 8.1 Show Start Button

The start button will behave mostly as it did in Windows 7 with a few key Windows 8 eccentricities. For starters, hovering over the Start button changes it color in much the same way the Start charm changes color in the current build of Windows 8. It’s also impossible to turn off the Start button, at least for now. That should ensure that newcomers to Windows 8 won’t be confused by the lack of a start button.

Thurrot also reveals two more really interesting tidbits about Windows 8.1. The first is that you can use your own wallpapers now as backgrounds in the Start menu. Previously, you could only use a small number of Microsoft-designed illustrations and colors. Secondly, a boot to desktop mode is indeed present, but it is turned off by default. It’s understandable as Microsoft is still trying to sell consumers on the walled garden Start screen experience.

Microsoft will presumably make all of this and more official later in June when it releases the Windows 8.1 public preview on June 26.


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