Tag Archive | "Business"

Win That Pitch: How SEO Agencies Can Land New Business

Posted by TheMozTeam

If you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs.

So how do you attract these companies and provide them with next-level SEO? By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day. Here are just four ways you can leverage STAT to lock down new business. 

1. Arm yourself with intel before you pitch 

The best way to win over a potential client is to walk into a pitch already aware of the challenges and opportunities in their online space. In other words: come armed with intel.

To get a lay of their search landscape, research which keywords are applicable to your prospect, load those puppies into STAT, and let them run for a few days (you can turn tracking on and off for however many keywords you like, whenever you like).

This way, when it comes time to make your case, you can hit them with hard data on their search visibility and tailored strategies to help them improve.

Walking into a pitch with deep insights in just a few days will make you look like an SEO wizard — and soon-to-be-new clients will know that you can handle any dark magic unleashed on the SERPs by a Google update or new competitors jumping into the mix. 

2. Look at your data from every possible angle

As an SEO for an agency, you’re vying to manage the visibility of several clients at any given time, and all of them have multiple websites, operate in different industries and verticals worldwide, and target an ever-growing list of topics and products.

So, when prospective clients expect individualized SEO recommendations, how can you possibly deliver without developing a permanent eye twitch? The answer lies in the ability to track and segment tons of keywords.

Get your mittens on more SERPs

To start, you’ll need to research and compile a complete list of keywords for every prospective client. When one keyword only returns one SERP, and people’s searches are as unique as they are, the longer the list, the greater the scope of insight. It’s the difference between a peek and peruse — getting a snapshot or the whole picture.

For example, let’s say your would-be client is a clothing chain with an online store and a brick-and-mortar in every major Canadian city. You’ll want to know how each of their products appears to the majority of searchers — does [men’s jeans] (and every iteration thereof) return a different SERP than [jeans for men]?

Next, it’s time to play international SEO spy and factor in the languages, locations, and devices of target audiences. By tracking pin-point locations in influential global markets, you can keep apprised of how businesses in your industry are performing in different cities all over the world.

For our example client, this is where the two keywords above are joined by [jeans pour hommes], [jeans for men in Montreal], and [jeans pour hommes dans Montreal], and are tracked in the Montreal postal code where their bricks-and-mortar sit, on desktop and mobile devices — giving you with 10 SERPs-worth of insight. Swap in “in Quebec City,” track in a postal code there, and gain another 10 SERPs lickety-split.

Unlock multiple layers of insights

While a passel of keywords is essential, it’s impossible to make sense of what they’re telling you when they’re all lumped together. This is why segmentation is a must. By slicing and dicing your keywords into different segments, called “tags” in STAT, you produce manageable data views with deep, targeted insight.

You can divvy up and tag your keywords however you like: by device, search intent, location, and more. Still running with our earlier example, by comparing a tag that tracks jeans keywords in Montreal against jeans keywords in Vancouver, you can inform your prospect of which city is bringing up the rear on the SERPs, and how they can better target that location.

STAT also lets you to segment any SERP feature you’re interested in — like snippets, videos, and knowledge graphs — allowing you to identify exactly where opportunities (and threats) lie on the SERP.

So, if your tag is tracking the all-important local places pack and your prospect’s brick-and-mortar store isn’t appearing in them, you can avoid the general “we’ll improve your rankings” approach, and focus your pitch around ways to get them listed. And once you’ve been hired to do the job, you’ll be able to prove your local pack success.

For more tag ideas, we created a post with some of the keyword segments that we recommend our clients set up in STAT.

3. Put a tail on the competition

Monitoring a client’s site is one thing, but keeping an eagle-eye on their competition at the same time will give you a serious leg up on other agencies.

With an automated site syncing option, STAT lets you track every known competitor site your prospect has, without any additional keyword management on your part.

All you need to do is plunk in competitor URLs and watch them track against your prospect’s keywords. And because you’ve already segmented the bejesus out of those keywords, you can tell exactly how they stack up in each segment.

To make sure that you’re tracking true search competitors, as well as emerging and dwindling threats, you should be all over STAT’s organic share of voice. By taking the rank and search volume of a given keyword, STAT calculates the percentage of eyeballs that players on the SERPs actually earn.

When you know the ins and outs of everyone in the industry — like who consistently ranks in the top 10 of your SERPs — you can give clients a more comprehensive understanding of where they fit into the big picture and uncover new market opportunities for them to break into. They’ll be thanking their lucky stars they chose you over the other guys.

4. Think big while respecting client budgets

As an enterprise SEO, having economies of scale is a critical factor in beating out other agencies for new business. In order to achieve this, you’ll want to collect and crunch data at an affordable rate.

STAT’s highly competitive per-keyword pricing is designed for scale, which is precisely why STAT and agencies are a match made in heaven. Thinking big won’t break anyone’s bank.

Plus, STAT’s billing is as flexible as the tracking. So, if you only need a few days’ worth of data, whether for a pitch or a project, you can jump into STAT and toggle tracking on or off for any number of keywords, and your billing will follow suit. In simpler terms: you’re only billed for the days you track.

And with no limits on users and no per-seat charges, you’re welcome to invite anyone on your team — even clients or vendors — to see your projects, allowing you to deliver transparency in conjunction with your SEO awesomeness.

If you’d like to do any or all of these things and are looking for the perfect SERP data tool to get the job done, say hello and request a demo!

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Creative Business Kryptonite

Idea generation to project execution follows the same trajectory as a piece of writing, from first draft to final draft….

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Google Q&A: More than 90 percent of questions unanswered by business owners

The answers that are there are mostly coming from Local Guides, who may or may not provide accurate information.



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How To Start An Online Business Selling Services Other People Deliver (I Call It ‘Services Arbitrage’)

For seven years, from 2001 to 2007, BetterEdit.com was my main online business (I later sold it for $ 100,000 USD and eventually it was merged with some other companies by new owners). You can hear a short background story of how I started BetterEdit.com by pressing play on the video above. This was the first […]

The post How To Start An Online Business Selling Services Other People Deliver (I Call It ‘Services Arbitrage’) appeared first on Yaro.Blog.

Entrepreneurs-Journey.com by Yaro Starak

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SurveyMonkey CEO: Our Enterprise Business is in Hyper-Growth Mode

Our business on the enterprise side is in hyper-growth mode, says SurveyMonkey CEO Zander Lurie. “We grew our new bookings 80 percent year-over-year,” says Lurie. “We booked our first $ 10 million quarter, our first million-dollar customer, and we signed up 11 percent more customers in the last quarter alone than we had over all these years. We’re a super disruptive survey software for the enterprise.”

Zander Lurie, CEO of SurveyMonkey, discussed the company’s Q4 earnings and their massive growth in enterprise bookings in an interview on CNBC and during their earnings announcement:

Our Enterprise Business is in Hyper-Growth Mode

We were thrilled with our earnings report for Q4. 2018 was a transformational year for the company where we reaccelerated revenue, generated really robust cash flow, and went public. We’re a 19-year-old company. We have had a lot of private shareholders for a long time and the lock-up expiration could well contribute to some of the selling supply today. But I’m super confident in our in our long term focus. If we deliver results, I know shareholders will profit as well.

We have a beloved brand and one of the largest footprints of users around the world with over 17.5 million active users. If you look at our business today, we have over 647,000 paying customers who sit inside of 345,000 different organizations, including paying user in 98% of the Fortune 500. Our business on the enterprise side is in hyper-growth mode. We grew our new bookings 80 percent year-over-year. We booked our first $ 10 million quarter, our first million-dollar customer, and we signed up 11 percent more customers in the last quarter alone than we had over all these years. We’ve got a lot of traction with a really world-class leadership team.

We’re a Super Disruptive Survey Software for the Enterprise

We’re a super disruptive survey software for the enterprise. We have a large footprint inside of so many companies where we have not been bought at a corporate IT level. These organizations in this environment need that secure collaborative software that we offer. Our open integration strategy has proven to be a winner. It’s a really competitive market, but it’s a huge multi-billion dollar global market.

Our largest competitor in Qualtrics just sold to SAP. That opens up a lot of greenfield for us as they steer into SAPs business. We’re steering more into a Microsoft and Salesforce ecosystem where we see a lot of room to grow in customer experience management, HR, and market research.

Critical to Understand the Sentiment of Your Constituents

It’s so critical to understand the sentiment and voices of the people who are your constituents. Whether it’s your employees or your customers or you are doing market research, trying to understand these really dynamic environments, understanding the voices and opinions of the people who matter to your business, is critical.

I too am surprised about Amazon pulling out there. I think the reaction and how quickly that’s changed in several months has been very surprising. Your gut instinct is helpful, but what’s really helpful is actually collecting the opinion data of the people who matter to you if you’re trying to launch a new product or doing a campaign test or to understand where to expand and what the reaction will be like from the community or government.

Organizations need to collect feedback from their most important constituents, so they can drive innovation and growth. In the internet economy, businesses must be data-driven and responsive to their customers. Companies must test campaign messages and pricing to renew customers. In an increasingly competitive war for talent, organizations are investing more in their employee culture. Understanding how to measure, benchmark, and act on the sentiment data define today’s agile and successful companies.

SurveyMonkey CEO: Our Enterprise Business is in Hyper-Growth Mode

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Romance Your Customers with Some Seriously Practical Business and Marketing Advice

Happy Valentine’s Day! Or if you’re not a fan, Happy Fake Emotional Obligation Day! Whether you’re hunting down a table…

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7 things you might not know about Google My Business categories





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Even Just on the Medical Side, There’s Big Business in Pot

There’s a big business to be built even just on the medical side of legal marijuana says legendary technology investor Geoff Lewis. Lewis was an early investor in Tilray which recently had a hugely successful IPO of which he was pleasantly surprised.

Lewis thinks the worldwide trend is toward recreational legalization of marijuana and that bodes well for Tilray. “I think quite honestly the US is behind other countries on that score,” says Lewis. “So TBD here, but around the world, the trend is very much toward recreational legalization.”

Geoff Lewis, the founder of Bedrock Capital and an early tech investor in many companies including Tilray, the global leader in legal marijuana, Lewis recently discussed the recent Tilray IPO and the future of legal pot around the world on CNBC:

I Didn’t Think the Tilray Founders Actually Used the Product

One of the reasons I invested in Tilray, via Privateer Holdings, the creators of Tilray back in 2014, was that I didn’t think the founders actually used the product. I spent a lot of time trying to diligence whether I thought the team was actually using it and they weren’t.

The reason I cared is not that I have anything societally against it, but it was illegal at the time. The company was based at the time in Washington State where it was not legal.

At this point, I do think the trend has really dramatically shifted from back when we invested in Tilray in 2014 and it’s now obviously a publicly traded company. It’s a big win and we’re really lucky to have been able to back those founders early on. But there were only a few countries in the world where there was a medically legal framework and now there are over 30 countries.

There’s Big Business to be Built on Just the Medical Side

We didn’t know the IPO was going to be as successful as it was, that was a pleasant surprise. I would say that we did believe that regulation ultimately follows what society wants. We felt back in 2014 when we made the investment that most people in most countries believe it should at least be medically legal and the regulations were very expected.

There’s big business to be built just on the medical side. I do strongly believe the trend is toward recreational legalization. This is certainly true in many of the Western European countries and South America. I think quite honestly the US is behind other countries on that score. So TBD here, but around the world, the trend is very much toward recreational legalization.

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The Root of Impostor Syndrome in Creative Business (and Two Steps to Temper It)

Philosophy of art has been an interest of mine for quite some time. But philosophy of professional art is a…

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Get a More Useful Perspective on Your Business and Content Goals

Sometimes in business, it’s a good idea to slow down and reflect on your real goals. Are you getting what…

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