Tag Archive | "Business"

The Freedom Episode: How To Build A Business To Create Financial, Time And Mental Freedom

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] From the day I was born I valued freedom (well I assume I did as a baby, I can’t quite be sure). As I entered university and contemplated growing into an independent adult, the kind of independence I craved most was […]

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SearchCap: Google My Business Insights, search industry honors Barry Schwartz, more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



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4 Ways to Identify Talented Salespeople for Your Business

Do you know why a lot of businesses fail? It’s not because of poor products or service or bad accounting. Most small businesses don’t survive past five years because of the lack of sales.

As your business starts to grow, you start looking for people who will push your products. Finding and hiring salespeople is critical for any company. However, finding the right applicant for the job is a complex process, especially since many employers don’t know how to recognize talented salespeople. Here’s watch you should look for:

4 Ways to Identify Talented Salespeople

1. Look for Passion, Not Just Knowledge

Sales is a dynamic job, and a salesperson who’s passionate about their product has a greater chance of closing deals. Look for someone who’s excited about meeting new prospects and who’s happy to find a solution to a client’s problem through a well-crafted sales solution. You can easily see an employee’s passion through their body language. A company should also take steps to keep their workers’ passions alive. 

  • Teach them everything they need to know: It’s hard to be passionate about a product you don’t fully understand. Make sure each salesperson is knowledgeable of all aspects of the product, from the technical to the aesthetic, from its history to future plans.
  • Keep your team engaged: A salesperson who’s deeply invested in a product is one who’s passionate about it. Engage your sales staff by listening to their feedback and keeping them in the loop whenever there are changes in your product. Recognize their contributions and provide them with a chance for career growth.
  • Share the success: Market your product to your people too. Treat employees to lunch or host a small party when the company wins an award or receives good feedback. Making an effort to inform your sales team about the company’s success and acknowledging their contribution will enhance their pride and stoke their passions.

2. Look for Real Experience, Not Just Qualifications

Qualifications still matter when hiring, especially if you’re considering tapping someone young. Candidates with a degree in marketing and sales are better choices than applicants without actual sales experience or who studied a different major.

However, there’s no substitute for experience. Candidates who have worked in sales for years or have been a part of multiple organizations have a definite edge. In this situation, employers can even overlook the applicant’s qualification as the skills accumulated by dealing with diverse clients and selling a wide range of products is invaluable.

3. Look for Adaptability, Not Just Competence

You need competent salespeople if you want your business to survive. These days, you need people who are not only competent but adaptable as well. Employers need people who can develop a new skill or who can learn how to sell a new product or service quickly, even if their background is in an entirely different niche. Rival companies roll out new products consistently, and there are always threats from startups. So your sales team has to be flexible enough to adapt to an ever-changing environment.

4. Look for One With a Strong Sales IQ

The best salespeople all share specific characteristics. They are great at developing relationships, have high EQ (emotional intelligence) and can easily understand what people want. They have tremendous empathy and are good at reading body language. And, they are good listeners. They hear what the customers are looking for and they can convince them that their product is exactly what they need. All these traits come together to make for a strong sales IQ.

However, it’s hard to find someone who embodies all these traits. Big companies have the luxury of hiring several people who can handle different sales processes. For instance, they can hire one who’s in charge of building relationships, another one who can pitch the product and someone who will close the deal. But small companies can only hire one or two people. If you’re lucky, you can find someone who has great sales IQ. If not, choose someone who has the strongest sales IQ and be ready to provide them with the training and support they’ll need to grow.

Conclusion

It’s a challenge to find talented salespeople today. So once you have finally hired the right person for the job, make sure you hold on to them. Show that you appreciate them. While incentives are a good way of encouraging your employees, it’s better to make them feel that their job is secure, regardless of whether they hit their sales target or not. Relevant training, good leadership, and a supportive environment also go a long way in ensuring you won’t lose good people.

[Featured image via Pixabay]

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Tom Woods: How This History Scholar Leverages His Libertarian Podcast To Reach A Massive Audience And Built A 7-Figure Business Selling Books And Courses

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Today’s podcast interview features a fellow podcaster, Tom Woods, the host of the Tom Woods Show, a libertarian podcast. In case you’re not sure what libertarianism is, here’s a brief explanation thanks to wikipedia: “Libertarians seek to maximize political freedom and […]

The post Tom Woods: How This History Scholar Leverages His Libertarian Podcast To Reach A Massive Audience And Built A 7-Figure Business Selling Books And Courses appeared first on Yaro.Blog.

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My Best Free Training Resources To Help You Start An Online Business

On this page you will find direct download links for every significant free training resource I’ve created in the past decade to help you start and grow an online business. I recommend you bookmark this page as there is more here than you can get through in just one sitting. Blog Profits Blueprint Here are […]

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Clorox: Digital is About Changing the Way We Do Business

When you think of Clorox you probably think about bleach and consumer products. However, from a business operations and marketing perspective, you might be surprised to discover that Colox itself is undergoing a multi-year transformation with the goal of becoming a digital company.

Recently, at Salesforce Live, Doug Milliken, VP Digital Experience Transformation at The Clorox Company, described their digital journey:

We were doing digital, but we have to go to being digital. In the past, we’ve been doing digital marketing or doing e-commerce and we realized we really need to be digital, meaning the company needs to be organized around and operating in a digital way end-to-end.

Digital is About Changing the Way We Do Business

That led us to realize is that for us digital is not just a channel and a technology, digital fundamentally is about changing the way that we do business. Digital for us is about changing the way that every function in the company operates, leveraging the possibilities of digital technology.

We have efforts across the whole value chain of the company, how we do R&D, how we do product supply, how we do marketing and sales, and a program that’s funded and built into our three-year long-range plan across every sector of the company to digitize and change how we work.

Goal of Digitizing is to Improve the Consumer Experience

We then decided we have to have a North Star, why are we doing that and to what end are we digitizing the company? For us, that end is to improve the consumer experience. Digital transformation is changing how we work across the whole company in service of improving our consumers’ experience.

What this is about at the core is about becoming more radically consumer-centric and human-centered. Companies like Clorox,  most CPG companies, we are very consumer oriented, but we’ve typically been very brand-centric. We’re very organized and our thinking is very much around our brands.

What is the Goal of the Consumer?

Our brands are critical and they’re the unit of value for Clorox, but we’re trying to put the consumer much more at the center. Who is the exact consumer or the persona who we’re designing around and what is her goal?

If we take one of our brands, Renew Life, it’s a probiotic, that consumers goal is not to buy Renew Life, her goal might be to enhance her wellness. What is the consumer’s goal, what is her journey to that goal and what are the pain points or difficulties along those journeys that we can help with?

We’re trying to shift our mindset from how do we sell our brand or product to how can our brand help the consumer along this journey. That includes products but it could include other things too. It’s about their whole end-to-end experience and moving from being product and brand centered thinking to think about an end-to-end experience along a journey to a goal. That’s what we’re trying to accomplish.

I think in the next three to five years this is going to really come to fruition. What we’re going to be able to do for our consumer, to move them along their journey, to enable them to reach their goal and our ability to help them and our ability to grow our business while we’re helping them do that is really exciting.

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Here Are All The Best Free Training Resources I Released To Help You Start An Online Business

As you may know if you’re on my email newsletter, my flagship course Blog Mastermind 2.0, is closing on October 1st, 2018. This is the final year I am running group coaching sessions, so I wanted to make sure if you joined Blog Mastermind before the closing deadline, you still have the chance to talk to me […]

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NFIB Index Shows Small Business Optimism in the US is at Its Highest Level Ever

Small businesses are feeling very positive these days. According to the National Federation of Independent Businesses (NFIB), this optimism has reached record-breaking levels.

A recent NFIB report showed that August’s Small Business Optimism Index came in at an all-time high of 108.8. The previous index record was 108 and was set 35 years ago in July 1983.

Juanita Duggan, the President and CEO of NFIB, said in a press release that the amazing number was a clear indication that business in the US is indeed booming, a claim that many small business owners have reaffirmed.

There were also several key points that the August index survey revealed, like:

  • Inventory investment plans were the most stable since 2005. Meanwhile, capital spending plans are at the highest peak since 2007.
  • New records have also been set with regards to job creation and unfilled job openings.
  • The number of small company owners who said it was a good time to expand tied with the record high seen in May 2018.

Duggan also stated that as taxes and regulations were changed, small companies also adjusted their business plans and expectations.

“We’re now seeing the tangible results of those plans as small businesses report historically high, some record-breaking, levels of increased sales, investment, earnings, and hiring,” Duggan explained.

The NFIB president also pointed out in an earlier report, most of the optimism seen in the index was due to the component gains generated by expectations. For instance, expectations regarding business conditions, real sales, and even when would be a good time for businesses to expand.

However, the new report highlights real industry activities, like capital spending plans, inventory investment plans, and job openings. This data, based as it is on real activity, shows that higher GDP growth is on the horizon.

While the Optimism Index is confirming facts that people want to hear, it also showed problem areas. For instance, companies are still having difficulty securing qualified workers. About 90 percent of businesses trying to fill a position have reported they found very few to no qualified applicants. What’s more, the percentage of firms who might offer a higher salary remained unchanged at 32 percent while businesses who planned to give employees a pay raise dropped to a low 21 percent.

[Featured image via Pexels]

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5 Simple Steps for Using Facebook Groups to Grow Your Business

In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline in the organic reach of their posts. Facebook’s Head of News Feed Adam Mosseri said that the company decided to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.” 

As it stands, the platform’s current news feed algorithm has basically ensured that brands won’t be able to grow organically through their Facebook Pages. But, this is not a problem with Groups.

A Facebook Group is basically a community that revolves around an idea, cause, or theme. There’s a group for anything and everything on Facebook. From doomsday preppers to Wiccans to those looking to learn more about SEO, you can find what you need in Groups. Since it’s more about ideas than hawking a product, a lot of brands underestimate the power of Facebook Groups and its capacity to build customers and yield high conversion rates. Don’t make that mistake.

Why It’s Better to Use a Facebook Group

You don’t need a strong social media following or a long email list for your Facebook Group to thrive and grow. For one, FB groups are more focused on collaboration. It might not allow for Facebook ads but brands will be able to engage and talk directly to their market, so you will know exactly what your buyers want or need.

This is also a great place to announce an offer to a highly targeted group. This same group can also give you immediate and extremely valuable feedback. You can create a poll or conduct a survey about product concepts or customer experiences. Facebook Groups also gives companies an advantage in terms of notifications. While new posts will appear on the news feed, members also receive a separate notification.

5 Steps to Use Facebook Groups to Grow Your Business

1. Be Consistent in Posting Content

Make sure that every piece of content you post in your Facebook Group page brings value. This will help boost engagement among members. Look for interesting content to share with members on Google news. You can also check out podcasts that are of interest to your members or utilize sites like Buzzsumo to see what topics are trending in your group’s category.

2. Get Members Interacting

Facebook Groups are famous for its members’ high level of engagement. Keep the ball rolling continuously by posting things that will encourage interaction. For instance, introduce daily theme prompts that will allow members to post photos or share their opinions. You can also create a poll and ask your group for advice. A live Q&A, a weekly challenge, or a tutorial are other exciting options to consider.

However, keeping up with active members is challenging and time-consuming. Consider hiring a community manager who can help you in monitoring posts, comments, and questions. This will give you more time to focus on content and on your group’s objectives.

3. Leave No Social Media Platform Behind

Put all your social media accounts to good use by using them to announce your group. You can even do a little cross-promotion if you want. Design an attractive post that shows your group’s logo and post it on your Instagram or Twitter accounts. Include a link to your Facebook group so people can simply tap on it and be taken to your profile.

4. Use Giveaways to Drum Up Interest

People love getting free stuff, so drum up interest or build up engagement by giving away gifts, points, or freebies. Companies have been using this strategy for years and it still remains relevant. Use this ruse and announce a giveaway on your group page. Utilize your other social media accounts to promote the giveaway. You can then choose a date and organize a Facebook event for this promotion.

5. Ask Loyal Members to Invite Their Friends

One of the best ways to grow your group and business is to ask loyal members to invite their friends along for the ride. Make things easier by giving them clear instructions on how to do this. Inform them to go to the right side of the group’s page. They’ll see “Add Members” and “Suggested Members.” Beneath that are the names of their friends and an “Add Member” button. They can simply click on the button beside the name of the friend they want to invite.

It’s a good idea to ask your members to be selective about who they choose to invite to the group. You want to make sure that only those who are really interested or who will have something to contribute will join.

Never underestimate people’s passion for a cause or their desire to be part of a community. Tap into this power by creating your own Facebook group. You’ll be able to build a solid consumer base composed of like-minded individuals.

[Featured image via Facebook]

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Google My Business testing future opening dates in the local panel for new businesses

Google can let searchers know when a new business will be opening its doors.



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