Tag Archive | "Business"

Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick

Facebook Business Pages

Facebook redesigns biz Pages for utility as feed reach declines
Facebook has released a slew of changes to its popular Business Pages offering, including updates to mobile, recommendations, events, jobs, and Facebook Local. The updates bring marketers new opportunities along with the need to re-think certain strategies that may no longer be relevant. TechCruch

Twitter loses ability to let users auto-post tweets & retweets to Facebook
Facebook changed how its API is utilized by some 60K apps, including Twitter’s, doing away with cross-posted auto-tweets unless going through the more limited posting options of Facebook’s Share feature. Marketing Land

Move Over Millennials: It’s Time To Discuss How To Win With Generation Z Moms
An examination of digital native Gen Z moms and their online brand engagement traits and habits. Forbes

Making B2B video content work: marketers from Linkedln, Dailymotion and The Smalls share best practices
Marketers from LinkedIn (client), The Small, and Dailymotion take a serious look at what’s working in B2B video marketing, what isn’t, and why. The Drum

Facebook launches playable ads, tests retention optimization for app advertising
With Facebook’s recent launch, are playable ads likely to make their way into other, non-gaming areas of digital marketing? Marketing Land

‘Better ROI than influencers’: Meme accounts attract growing interest on Instagram
Brand and publisher partnerships look at engagement via meme, where even small follower counts can produce high engagement rates. DigiDay

2018 August 10 Statistics Image

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
A new study from Buffer and BuzzSumo examined Facebook posts from some 20,000 top brands, and results show posting volume has been up while page engagement has decreased. Buffer

Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
Snapchat’s Private Marketplace and non-skippable ad options were among several new beta features recently rolled out to publishers. Marketing Land

ON THE LIGHTER SIDE:

Marketoonist Tom Fishburne ROI of Marketing Cartoon

A lighthearted look at the ROI of marketing by Marketoonist Tom Fishburne — Marketoonist

Anti-Poser CAPTCHA Asks User to Click ‘Every Real Punk Band’ — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing — Top 10 Content Marketing Blogs on the Internet Today — Blogging.org
  • Lee Odden — 50 Tips for Ad Agency New Business — Michael Gass
  • Lee Odden — Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel
    CMSWire
  • Lee Odden — 9 Expert Guides: How to Win at Influencer Marketing — Marx Communications
  • Lee Odden — Main Stage Spotlight Speakers at Pubcon Pro Las Vegas — Pubcon

What are some of your top influencer marketing news items for this week?

Thanks for reading, and we hope you’ll join us again next week for the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.


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Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick | http://www.toprankblog.com

The post Digital Marketing News: Facebook’s Playable Ads & Business Pages Update, Gen Z Mom Trends, & B2B’s Video Uptick appeared first on Online Marketing Blog – TopRank®.

Online Marketing Blog – TopRank®

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Cory Sanchez: Why It Took Four Careers To Eventually Become Co-Founder Of A 7-Figure LinkedIn Marketing Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I met Cory Sanchez in San Diego when we were both in town for two conferences — Traffic and Conversion, and Social Media Marketing World. I’d never met Cory before, but after sitting down with him for a few hours I […]

The post Cory Sanchez: Why It Took Four Careers To Eventually Become Co-Founder Of A 7-Figure LinkedIn Marketing Business appeared first on Yaro.Blog.

Entrepreneurs-Journey.com by Yaro Starak

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Sam Hodgett: What Happens When Your Religious Beliefs Conflict With Your Passion For Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] If you have ever felt a sense of emotional conflict about building a business or actively pursuing money because you feel it goes against the tenets of your religion, this podcast is for you. Personally, I’ve never had any issue pursuing […]

The post Sam Hodgett: What Happens When Your Religious Beliefs Conflict With Your Passion For Business appeared first on Yaro.Blog.

Entrepreneurs-Journey.com by Yaro Starak

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Yext integrates local business listings directly into Amazon Alexa

Name, address, phone and hours, with more to come.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I was up one evening recently thinking about the marketing campaign I was about to begin for my new company InboxDone.com. Having studied and practiced many different ways to get traffic to an online business over the years, I feel there is one […]

The post The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business appeared first on Yaro.Blog.

Entrepreneurs-Journey.com by Yaro Starak

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Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing

Most sites that teach digital business and marketing have absolutist prescriptions. “You must do this.” “You must never do that.” But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online. On Monday, Stefanie
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The post Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing appeared first on Copyblogger.


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SearchCap: Google My Business insights, SMX Advanced recap & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Google My Business Insights adds queries used to find your business

Learn how people find your business in Google Maps and local search within Google My Business Insights with this new report.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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If You Start A Business Today How Long Will It Take To Earn A Full Time Income?

If your goal is to earn a stable full-time income from your own online business within 12 months, then now is the time to take things seriously. What you start building today, will bear fruit next year, probably LATE next year at best. I’m being brutally honest here — there…

The post If You Start A Business Today How Long Will It Take To Earn A Full Time Income? appeared first on Yaro.blog.

Entrepreneurs-Journey.com by Yaro Starak

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The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] I was up one evening recently thinking about the marketing campaign I was about to begin for my new company InboxDone.com. Having studied and practiced many different ways to get traffic to an online business over the…

The post The Truth About Traffic: What The Experts Won’t Tell You About Growing Traffic To Your Online Business appeared first on Yaro.blog.

Entrepreneurs-Journey.com by Yaro Starak

Posted in IM NewsComments Off

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