Tag Archive | "Business"

Transform Your Business Website Using Our Free ‘Design 101’ Ebook

Is your current website design working for your business as well as it could be? You might know that it’s not, but don’t know where to start when it comes to a redesign. We understand that. Choosing a WordPress theme for your website can be a little overwhelming and leave you with lots of further
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What to get right before launching a global business

Columnist Thomas Stern shares how taking care of business at home helps ensure global success.

The post What to get right before launching a global business appeared first on Search Engine Land.



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Google My Business Videos Uploads Fixed & Instantaneous

Over a week ago, Google enabled the ability to upload videos to local listings within Google My Business or the local listings photos section…


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How a Zero Trust Network Can Keep Your Business Data Secure

The numerous data breaches that occurred over the years clearly indicate that cybersecurity is still prone to failure. Every new security measure system defenders come up with is eventually thwarted by hackers.

The number of affected users is staggering. A minimum of 500 million Yahoo users were affected by the 2014 security breach that hit the company. The last US presidential election was rife with reports of hackers stealing sensitive emails. Meanwhile, the US Navy, the Internal Revenue Service, and the Justice Department were also targeted by hackers.

While there have been large-scale attacks on government agencies and the technology sector, hackers have also targeted businesses. As a matter of fact, 15% of international businesses have estimated that their sensitive data was potentially breached or compromised over a one-year period.

The Operation Aurora attack in 2009, saw companies increasing perimeter security using firewalls and VPNs. By that time, Google had already developed a new security architecture—Zero Trust. As the name implies, trust is removed from the system so everyone, whether outside or inside the firewall, is considered a suspect. Everything attempting to connect to a company’s systems must be verified before being given access.

Understanding Zero Trust

The Zero Trust Architecture model was developed by John Kindervag in 2010. The security system’s concept revolved around the idea that institutions should not blindly trust anything or anyone outside or inside its perimeters.

Previous security paradigms worked on the idea of “trust but verify.” Organizations concentrated on protecting the perimeter under the assumption that everything inside has already been cleared for access and therefore didn’t pose a threat. This method is clearly dangerous now as more corporate data centers are being housed in the cloud, with users (ex. customers, employees) accessing it using applications from devices in multiple locations.

With Zero Trust, the idea is basically “trust no one.” According to Charlie Gero, Akamai Technologies’ CTO of Enterprise and Advanced Projects Group, Zero Trust doesn’t allow access to machines, IP addresses, etc. until it knows who the user is and whether or not they’re authorized.

Benefits of a Zero Trust Security Network

The zero-trust model meets the security demands that companies need today. The rise of cloud technology, ubiquitousness of mobile devices, and the use of third-party sources have opened a lot of loopholes in security systems.

One major benefit of the zero trust architecture is how it enabled the system to take into account the changing nature of users and their devices. It does so by redefining the user’s corporate identity, along with their device at a given point in time. This provides the system with the context required to make trust decisions at the actual time.

It also diminishes the importance of static credentials, which is an element often used in an attack. Since each access request is individually authenticated and accredited, every credential required to start a secure session is given a limited scope depending on the user and device linked to a particular resource.

Challenges of Zero Trust

As with any security system, organizations that use zero-trust will face challenges. One major challenge is the fact that this is not an install-and-forget setup. Organizations that implement a zero-trust system have to comprehend access rights starting from the lowest level of the technology right up to the topmost level.

It’s often impractical for any corporation to have a complete, exact and detailed picture of all the resources used at each level through the whole enterprise architecture on an ongoing basis. Companies that do take on this daunting task will see their efforts rewarded.

Cost and employee productivity can also be an issue with a zero-trust network since there’s some tradeoff between productivity and security. For instance, an employee might be unable to start working while the system is verifying their credentials.

Fully employing a zero-trust system also demands the acquisition of expensive tools and a large amount of administrative manpower to get everything working smoothly. Luckily, sectors like IT support and employee productivity will see reduced spending once the system is running.

There are still a lot of questions and doubts about the zero-trust security system. Some sectors believe doing away with trust is virtually impossible. There’s also the issue of cost and implementation. But there’s also no denying that the principle of the system is a good and achievable goal.

[Featured image via Pixabay]

The post How a Zero Trust Network Can Keep Your Business Data Secure appeared first on WebProNews.


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Bitcoin or Business?

I’ve made a lot of money this past year from cryptocurrencies. It has not taken any skill whatsoever to do this. However, it has taken timing… and capital. I had to have money available, money I could afford to lose, and I had to invest this money during a speculative…

The post Bitcoin or Business? appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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As Predicted, Whatsapp Launches a New App for Business Users

In recent years, WhatsApp has been trying to monetize its more than 1.3 billion users by highlighting the messaging platform’s potential use in business. Last year, the Facebook-owned messaging app hinted that its thrust towards business users by introducing verified business accounts, which sparked speculations that the company was planning a business version of the app.

It turns out that those speculations were correct after all. The company just officially launched the new WhatsApp Business app. However, the new business version of Whatsapp seems to be available only in select countries which include Indonesia, Italy, Mexico, the U.K. and the U.S. Meanwhile, the company promised that the new app will be available to the rest of the world in the coming weeks.

WhatsApp Business app is packaged as the ideal communication tool for small businesses. As such, it contains the usual functions you may expect from a business app.

For instance, business owners can create their business profiles that could increase their visibility. They can post on their profiles useful information such as the addresses of their physical stores, a link to their website, their email address as well as a description of their business.

The new app also addresses the need for businesses to get in touch with their customers. With smart messaging tools, businesses can make quick replies which could be a pre-formatted response to frequently asked questions. According to the WhatsApp blog post, business owners can even send away messages to inform customers that staff is busy and can’t respond at the moment.

In addition, a messaging statistics function is introduced as a way to measure which messaging strategy is working. For example, businesses can know how many of the intended recipients read the bulk messages they sent. The messaging app also functions on a desktop, which is a very convenient feature for handling multiple customers simultaneously.

WhatsApp confirmed that the new app version will remain free for the long term. But of course, they are not discounting the possibility that they might introduce paid additional capabilities in the future.

[Featured image via Pixabay]

The post As Predicted, Whatsapp Launches a New App for Business Users appeared first on WebProNews.


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Google My Business video uploads now available to business owners

Videos can appear on Google Maps and local search listings.

The post Google My Business video uploads now available to business owners appeared first on Search Engine Land.



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2017 Year In Review: Business Ups And Downs, Cryptocurrencies, Europe, A Solar Startup And More

[ Download MP3 | Transcript Coming Soon | iTunes | Soundcloud | Raw RSS ] As we head towards the new year, now is a great time to look back over 2017 and review results. In response to a great suggestion from Mani, a member of our Laptop Lifestyle Academy and…

The post 2017 Year In Review: Business Ups And Downs, Cryptocurrencies, Europe, A Solar Startup And More appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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What Is A Many-To-Many Business And How Can This Model Produce Billion Dollar Outcomes

During the dot-com boom around the year 2000, and the years that followed (before I started this blog in 2005), I was a guy in his early twenties looking for a business idea to make my riches. At that stage, I had built a handful of websites. They were hobby…

The post What Is A Many-To-Many Business And How Can This Model Produce Billion Dollar Outcomes appeared first on Entrepreneurs-Journey.com.

Entrepreneurs-Journey.com by Yaro Starak

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SearchCap: Google to sell Zagat, videos in Google My Business & new research

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google to sell Zagat, videos in Google My Business & new research appeared first on Search Engine Land.



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