Tag Archive | "brings"

Google brings search to podcasts through automatic transcription

Better enunciate, your Google Podcasts visibility may depend on it.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Bing Ads brings 3D ads to Search with Samsung

Users can interact with the desktop ad format to inspect product features and details.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

New Year’s Eve 2017 Google doodle brings back penguins for the holiday doodle series

Today’s New Year’s Eve image is the third entry in the series.

The post New Year’s Eve 2017 Google doodle brings back penguins for the holiday doodle series appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

IBM Watson Brings AI to H&R Block Tax Preparation

IBM announced a partnership with H&R block to use their artificial intelligent platform IBM Watson to radically improve tax preparation. “Introducing the biggest advancement in tax preparation technology,” exclaimed IBM in an announcement video. “Say hello to the partnership between H&R Block and IBM Watson. Imagine being able to understand all 74,000 pages of the US tax code along with thousands of yearly tax law changes and other information, plus locks deep insights built from over 600 million data points.”

“Imagine being able to understand all that information,” noted IBM. “Watson will learn from it and help your tax pro find every credit, deduction and opportunity available. The one of a kind partnership between H&R Block and Watson is revolutionizing the way people file taxes.”

H&R Block is marketing the new AI integration as “the future of tax prep” as seen in their new Google ad:

“H&R Block is revolutionizing the tax filing experience,” stated Bill Cobb, President and Chief Executive Officer of H&R Block. “By combining the human expertise, knowledge and judgement of our tax pros with the cutting edge cognitive computing power of Watson, we are creating a future where every last deduction and credit can be found.”

“Tax preparation is a perfect use for Watson,” noted David Kenny, Senior Vice President of IBM Watson. “Just like Watson is already revolutionizing other industries like healthcare and education, here H&R Block with Watson is learning to process incredible amounts of information, helping create tailored solutions for H&R Block customers.”

IBM expects Watson to learn through H&R Blocks millions of unique tax filings how to maximize credits and deductions for every customer, elimination inconsistencies caused by human tax preparation experts. The more information Watson receives says Kenny, the smarter Watson gets.

“This is a major shift in how man and machine work together to help us in our everyday lives,” says Kenny.

The post IBM Watson Brings AI to H&R Block Tax Preparation appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Bing Brings The Holidays Home With Snow, Lights & Jingle Bells On Its Homepage

Users can click on the small red gift icon in the bottom right corner of the Bing homepage image to add holiday effects.

The post Bing Brings The Holidays Home With Snow, Lights & Jingle Bells On Its Homepage appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Dolly Parton Brings Taste of Life Story to Small Screen in “Coat of Many Colors”

Dolly Parton shares tidbits of her life as a child with TV viewers on Thursday evening, as her story Coat of Many Colors airs on NBC. Starring Alyvia Alyn Lind as a young Dolly Parton, the story follows the tale told in Parton’s song of the same name.

In a recent interview with the Washington Times, Dolly Parton explained why she wanted this made-for-TV film made.

“I always thought that “Coat of Many Colors” would make a beautiful film. I had been offered a lot of times to have it put on film. It just seemed to be the time to do it,” she said.

“I just think there are a lot of family things missing from television. I just wanted to do something faith-based for families, something they could enjoy together. So I think it’s time,” she added.

Dolly Parton gives an enthusiastic thumbs up to the finished product, too.

“It’s very touching, very emotional. I get so emotional I can’t hardly watch it. Getting a chance to see Momma and Daddy and my younger brothers and sister like it was when we were little. It was very overwhelming to Stella and me. We spent all day crying,” she said.

Never content behind the scenes, Dolly Parton plays a role in Coat of Many Colors, too.

“I’m playing the gossipy old church lady. I’m the first character you see in the film. I drive up and give her the box of rags that becomes the coat,” she said.

In addition to Dolly Parton and Alyvia Alyn Lind, Coat of Many Colors stars Jennifer Nettles and Ricky Schroeder.

Will you tune in on Thursday night to see Dolly Parton’s passion project, Coat of Many Colors? It sounds like a wonderfully wholesome family film–perfect for the Christmas season.


WebProNews – WebProNews

Posted in IM NewsComments Off

Google Brings PLAs To Third-Party Sites Like Walmart.com

Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The ads are served via a new Google product called AdSense for Shopping, which offers retail and e-commerce sites another way to monetize site traffic…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Bing Brings The Fireworks To Its July 4th Homepage

To celebrate the July 4th holiday today, Bing’s homepage features an image by Steve Kelly of a fireworks display over the Hudson River. The hidden links within the page offers shortcuts to a selection of American-themed searches, including: “Fourth of July” “Hoboken, New…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Survey says referral marketing brings them in, email keeps them active

o6swjsUDigital ad spending is on the rise. The industry is headed for a $ 137 billion dollar payday, representing one quarter of all paid media spending worldwide. Gigaom says that’s up from last year and it should go up again in 2015, as 60% of the companies they surveyed said they were going to spend even more on digital marketing in the coming years.

Gigaom’s “Work horses and dark horses: digital tactics for customer acquisition” tells us that there are ten types of digital advertising that marketers use to acquire new customers, retain current customers, boost company awareness and push for conversions.

When asked which tactic was the most effective, across the board marketers said email. 56% (the highest percentage on the chart) said that it was the most effective tool for retention, way ahead of the next highest, social media with only 37%.

gigaom email

Even after singing its praises, marketers put email third on the list for spend. Social media was at the top with content marketing coming in second. Display and Paid Search came in on the second half of the chart – is our love for these old favorites waning?

On the flip side -  customer acquisition – referral marketing was the standout.

Gigaom referralBut only 39% of marketers said they were using it regularly. 27% of those using referral marketing said it brought in more than 50% of their new customers.

In addition to bringing in new customers, marketers said they liked referrals because they were a good way of rewarding current customers. So, bonus!

What’s happening with social. . . same old, same old.

Marketers said they like it for customer retention and for branding but even though they’re investing more and more in social 52% of marketers still say they have a hard time quantifying the ROI. 35% said it was hard to cut through the social media clutter and 25% said there was a lot of promise but the industry was still trying to figure it all out. I’d agree with that.

On the upside, marketers liked social for keeping in touch with customers on a daily basis. They also felt it helped them understand their customers better.

The general consensus is that social is mostly free and easy to keep up, so why not? Besides, what would customers think of a company that doesn’t have a social media presence?

The takeaway here is that email is still alive and well and referral marketing is underused. Write those two statements on a piece of paper and think about them this week. Are you using both of those tactics in the best way possible? I’ll bet there are small changes you can make that would result in a big difference.

 

 

 

 

Marketing Pilgrim – Internet News and Opinion

Posted in IM NewsComments Off


Advert