Tag Archive | "Bringing"

Google Ads bringing click share to Search campaign competitive metrics

The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful.



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A Plan for Mindful Growth and Bringing Fun Back to Your Writing Process

This week on Copyblogger, we’ve been talking with writer, designer, and entrepreneur Paul Jarvis about mindful growth for our business…

The post A Plan for Mindful Growth and Bringing Fun Back to Your Writing Process appeared first on Copyblogger.


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Denny’s Says That Google Ads Are Bringing Customers to the Table

The Google Ads Team recently provided an interesting profile on how Denny’s focused their marketing on digital in order to reach people as they were making decisions on where to eat. In 2018 Denny’s decided to move away from traditional print and TV advertising and instead focus on a more targeted digital approach.

“If you look at the history of Denny’s, it’s really been focused on the family,” noted Luis Martinez, who currently leads marketing for Denny’s. “We recognize that American families are changing. They’re becoming more multicultural and more diverse. But families still value experiences and good food.”

“Denny’s was pretty traditional in its advertising and marketing approach,” he said. “We relied very heavily on print, and very heavily on TV. The spray-and-pray approach that existed beforehand, it really was relying on the hope that you were talking to the right person with your message. Platforms like Google Ads, they remove the mystery from that.”

The guest is usually the one that’s telling you what it is they want,” says Martinez. “You look at something as simple as a search campaign. They’re looking for “pancakes near me” or “I want a burger.” For people who want those items, we want to make sure that we’re surfaced and relevant in that moment of considerationwhether it’s lunch or late night.”

Google Ads Increased Our Late Night Business

“Google Ads data let us see that our late night performance was really strong,” explained Denny’s search marketing specialists Eric and John. “So after 8:00 p.m., we adjusted our ads to call out that we were open late night, and we saw that, as a result, click-through rates really skyrocketed. Google really gives you the holistic view across all the different channels. It gives you data, it gives you insights, and it gives you a real pulse on the performance of the overall brand.”

 

Martinez noted how working with data has really provided new insights for Denny’s. “That’s insight that is not necessarily built into a lot of other channels. It really is our responsibility to take what we learn about our guests and apply it across the entire marketing ecosystem.”

 

Digital Has Changed Our Culture

“Digital has changed our culture, and it’s actually changed the way we do business,” says Daniel, Denny’s restaurant manager. “Over the last year, we have experienced an increase in sales. It’s bringing in a new crowd. “You can have confidence not only in serving that right message to the right consumer but that digital marketing translates to in-store traffic,” added Martinez.

Google Ads Are Bringing Customers to the Table

“Ultimately it brings the customer to the table,” noted Martinez. “As Denny’s has made more investments in Google Ads, we’ve been more and more successful in bringing in a more representative sample of today’s America to set our stores up for success in the future.”

 

 

The post Denny's Says That Google Ads Are Bringing Customers to the Table appeared first on WebProNews.


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SearchCap: Google bringing AMP benefits to web standards, musicians on Google Posts & Google Lens rollout

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google bringing AMP benefits to web standards, musicians on Google Posts & Google Lens rollout appeared first on Search Engine Land.



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Ahmed Mohamed, Teen Arrested for Bringing Clock to School, Gets Presidential Support

Ahmed Mohamed, the Texas teen thrust in the national spotlight after he was arrested and suspended for bringing a homemade clock to school, has friends in high places.

President Obama tweeted his support Wednesday afternoon, asking if Ahmed wants to visit the White House with his clock.

“Cool clock, Ahmed,” tweeted Obama. “Want to bring it to the White House? We should inspire more kids like you to like science. It's what makes America great”

He’s also found support from Democratic Presidential candidate Hillary Clinton:

Ahmed brought what he says was an engineering project to his Irving, Texas school on Monday. According to the Dallas Morning News, Ahmed’s English teacher heard the device going off in class and took it away from him. By sixth period, Ahmed was in the process of being arrested.

He claims he was interrogated by multiple police officers, threatened, and accused a trying to build a bomb.

By Wednesday morning, Irving Police have conceded it’s not a dangerous device, but officers had determined it was a “hoax bomb” despite Ahmed’s protestations of it simply being a clock.

From the Dallas News:

At a press conference this morning, Irving Police Chief Larry Boyd said Ahmed Mohamed was arrested for bringing “a hoax bomb” to school — and not a clock, as Mohamed said he repeatedly told his teachers.

 

But, Boyd said, “we are confident it’s not an explosive device” intended to cause “alarm.” Rather, he said, officers determined it was “a hoax bomb” and a “naive accident.”

 

As a result, he said, no charges will be filed against Ahmed, and “the case is considered closed.” He also said “the reaction would have been the same regardless” of the student’s skin color.

His family and many on Twitter feel otherwise.

The hashtag #IStandWithAhmed has been trending all day.

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Facebook Bringing Video Chat to iPhone?

Italian tech blog iPhoneItalia is reporting (Google Translation) that Facebook is testing a version of its Facebook Messenger iOS app that will include a video call feature. They are reporting that the latest beta of the app has been released …


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Customer Relations: Bringing power back to Marketing during the B2B buying process

According to B2B Summit 2011 keynote speaker Kristin Zhivago, customers’ wants and needs are unknown, and Marketing is making assumptions on how to market to different segments. We’re expected to communicate with customers, but are often removed from the conversation by Sales. Thanks to the continually growing importance of easily accessible information on the Internet to buyer decisions, customers have been forced into a position of power, and are more in charge of the buying process than ever before, leaving companies to struggle with this shift in power.
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