Tag Archive | "Breakthrough"

7 Unusual Signs on the Path to a Breakthrough

It’s easy to envision that other people’s paths (career or otherwise) are somehow smoother than yours. Have you ever had thoughts like that? Notions that everyone else who has some form of success achieved it by taking smart, consecutive steps that always led them forward, while you: Take two steps forward, one step back Stop
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My Favorite Business Model for a Breakthrough Digital Business

a business model and a breakthrough

It was the end of 2008. Something you might remember about that year — in October, the markets took a nasty fall and the global economy melted down.

I was the sole breadwinner for my family. The company I worked for was going through round after round of layoffs. The well-paying, secure job I’d had for five years looked likely to evaporate underneath me.

I had some savings, but not a ton. I had a mortgage and preschool for my three-year-old to pay for, as well as silly habits like buying groceries and having health insurance for my family.

I had been noodling around with business ideas, but I hadn’t gotten serious.

In the final few months of 2008, I had to get serious. Early in 2009, I took the leap. Here’s how I did it.

My year of living dangerously

In 2009, I felt a lot like a chicken trying to cross an eight-lane highway. It was theoretically possible, but there was a non-optimal level of stress involved.

The first thing I did was hang out my shingle as a freelance copywriter.

In a lot of ways, it was wonderful. I worked on fascinating projects that I cared about. I had lovely clients who actually listened to me. I was able to implement content strategy (which I learned, incidentally, mainly from Copyblogger), instead of sitting in endless meetings talking about it.

The main downside for me was the “you don’t kill, you don’t eat” freelance model, in which I was endlessly having to close new clients in order to keep my revenue going.

I know people who are masters of this. I was not one of them.

But it worked, more or less. I was supporting my family.

Growing the audience

One thing I’m so grateful for about that time: I had started growing my audience well before I needed clients. My original intent had been to find another job — I figured a blog would help me stand out with prospective employers.

As it turned out, I was functionally unemployable, but the blog was an amazing resource. It didn’t have zillions of readers or email subscribers — but it had enough.

(By the way, I launched an email list with a simple autoresponder before I even had that site up, which I recommend if you’re starting from scratch today. You want to capture every drop of attention you can.)

By the time I went out on my own, that blog had already started to pull a small audience together. It also connected me with like-minded people for projects, support, expertise, and eventually business partnerships.

The email list allowed me to put offers in front of potential customers — and discover what worked and what didn’t.

Finding stability

2009 was a year of hustle, and trying out all kinds of business models.

I tried freelancing, which sort of worked. I tried some content strategy consulting (we called it something else then), which also sort of worked. I put together a few simple information products with friends. I had some affiliate offers going.

My friend Gary, a business coach who talked me down from Mount Freakout about a thousand times that year, had been on my case to launch an online course with a membership component. I told him I’d get it done that year.

It was not pretty. Building the site was complicated, and I needed to hire someone to put together a variety of puzzle pieces that came from entirely different puzzles. It was fairly expensive to build. But I got it launched — in mid-December, since I’d promised Gary I’d do it that year. (Accountability is a useful thing.)

I called that site The Remarkable Marketing Blueprint, and it changed everything.

(There are still lovely and successful folks out there who identify themselves as “The Remarkables.” That makes me deeply happy.)

I launched the Blueprint at a pretty modest monthly fee. The checkout system was a PayPal nightmare, and I’m lucky it worked at all. The membership management tools were primitive, with lousy security. (Remind me to tell you about the week that Russian hackers kept putting porn into my member library. Fun times.)

That’s why I’m a bit emphatic about how much easier the Rainmaker Platform makes things. Trust me, the early tools were not so user-friendly.

But they got the job done. People bought the course. They benefited from the course.

After a short time, I relaunched the Blueprint (Gary was bugging me again) at a higher price. And that launch went even better.

I didn’t become a millionaire. But I had momentum and steady revenue. I was helping people with their problems, and in turn, I was making a reasonable living. I had a business that worked.

If you think that would be an amazing feeling … you’re absolutely right.

Come to the free webinar

Building an online course or membership community is a great business model — but it’s not a guaranteed home run. You can set yourself up for failure, or set yourself up for success.

Brian Clark’s original Teaching Sells was the course that taught me how to set the Blueprint up for success. How to structure it, how to make it marketable, how to position it, how to get the content created, how to launch it, and how to run it.

Teaching Sells isn’t on the market anymore, but Brian Clark still teaches folks how to build online courses — only these days, it’s a much more streamlined process.

Brian’s holding a free webinar on Wednesday, December 7, 2016 at 3:00 p.m. Eastern Time that will get you started.

Click the button below for easy (and free!) registration.

Free Webinar:

How to Develop an Irresistible Online Course People Will Line Up to Buy (and Then Actually Use)

I love this model for so many reasons.

  • I won’t say it was easy, but it was doable.
  • It supported me and my family when we really needed it.
  • It provided steady, predictable revenue so I could catch my breath and actually plan something.
  • It was conducive to my commitment to be a good parent and spouse as well as a capable businessperson.
  • It connected me with wonderful customers, who became friends, and who went into the world and did amazing things.
  • And it opened doors to other possibilities — the business stage that Brian Clark calls “Acceleration.”

It’s a model that works if you know how to do something really well. It’s also a model that works if you don’t have your own particular area of expertise, but you partner with someone who does. (You set the course up and run it; they provide the content and expert authority. These can be remarkably productive businesses.)

Even though we’ve been business partners for years now, I always make a point of listening to what Brian has to say about online courses. He always has new insights and points of clarity that I learn from.

So I’ll be there … and if you have any interest at all in this model, I recommend you check it out as well. You can just click the button to get registered.

Free Webinar:

How to Develop an Irresistible Online Course People Will Line Up to Buy (and Then Actually Use)

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Relaxation Can Create Your Breakthrough Moments

“If you look at the data, we get our creative bursts when our brain is in delta wave mode, when we are in a state of daydreaming,” says Emma Seppälä, Science Director of the Center for Compassion and Altruism Research and Education at Stanford University and a leading expert on health psychology, well-being, and resilience. She is also the author of “The Happiness Track.”

She was recently a guest on the popular Radio Free Leader Podcast hosted by David Burkus, Associate Professor of Management at Oral Roberts University. “That’s why we will get those burst of information right at those seemingly inconvenient times. When our brain is in those very deeply relaxed modes is when we are more likely to have those breakthrough moments.”

A Real Pain Point

Seppälä says she wrote the book out of a “real pain point” that she sees with high achievers that were operating on the “misconception that in order to be successful they had to postpone or even sacrifice their happiness,” causing 50% to burnout in the American workforce 70% to “disengage”. “These kind of statistics are shocking to me,” Seppälä said.

“If you look at the data… if you take care of yourself and the people around you are actually going to be more charismatic and make better decisions, have more emotional intelligence, be more creative, more focused and more productive,” said Seppälä. “There is a better way, you can be happy and get the things done that you need to.”

Do Drive and Stress Go Together?

David Burkus pointed wondered if this is “unique to America or if it’s unique across all countries and all cultures to the people who strive to be high achievers?” He said, “It seems like there is a tolerance to the idea that it’s going to be stressful, it’s going to be hard work, we have to stay focused and we have to prioritize that in order to achieve that level of success. In the United States we are the land of the 90 hour workweek. Many people buy into the idea that if you want to be successful you have to drive at all costs.”

“We know that the US is driven by two things, the product at work ethic, which is this idea that you have to prove your worth in the eyes of God through your life’s work,” said Seppälä. “We’re also influenced very much by the immigrant work culture. The ancestors of this country had to pull themselves up from their boot strap and had to work very hard. Those are two very influential factors that has turned the US into such an industrious and innovative place.”

Seppälä points out that the problem is that for many Americans life is work and that is burning them out and is making them accomplish less than they would take more care of themselves.

“I think about my own life and probably yours too, I really love what I do,” says Burkus. “What’s wrong with that? The work that you do actually does engage and energize you but it still makes you at risk for burnout. How do you figure out that right level when you actually enjoy the work?”

“I see people focused on doing the next disruptive thing, but when they are not stopping and are constantly working they are shooting themselves in the foot,” says Seppälä. “If they were to actually stop and relax they are more likely to find a solution.”

Being Present is Key to Business Success and Happiness

Being present is also very important to both happiness and success and as Seppälä notes, it’s a big part of what makes someone charismatic. “We know that individuals that are highly charismatic have this incredible ability to be so present that they can connect with people in powerful ways,” said Seppälä. “Bill Clinton, for example, apparently makes people feel like they are the only people in the room and so he has this incredible charisma. That is the ability to be so incredibly present.”

Seppälä says that through research we have discovered “that your relationships matter, whether it’s your employees, people at your level or people above you. Those relationships are key and your ability to be fully present will make an incredible impact on your career.”

“That ability to be present, we know from Happiness research, not only makes you more productive, but you never are happier than when you are present right now, even if you are doing something you don’t want to be doing, said Seppälä. “You are happiest when you mind is with whatever it is you are doing.”

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Rainmaker Rewind: Announcing a Breakthrough Educational Collaboration between Copyblogger and U.C. Davis

Rainmaker FM rewind

This week on Rainmaker Rewind, Sonia Simone shares an exciting announcement on Copyblogger FM that you don’t want to miss.

James Garvin of U.C. Davis joins Sonia to chat about the evolution and future of online education, as well as a new collaboration between Copyblogger and U.C. Davis!

And, as always, be sure to check out the other great episodes that recently aired on Rainmaker FM.

  1. Copyblogger FM. Sonia Simone and James Garvin reveal the collaboration between Copyblogger and U.C. Davis and what it means for online education going forward: Announcing: A Breakthrough Educational Collaboration between Copyblogger and U.C. Davis
  2. The Digital Entrepreneur. Joanna Penn hops on the show to discuss her online entrepreneur journey and share her advice for aspiring entrepreneurs: How Joanna Penn Designed the Lifestyle (and Career) of Her Dreams
  3. Confessions of a Pink-haired Marketer. In this episode, Sonia Simone answers a few questions about B2B and B2C marketing sent in by her Twitter followers: Q&A from Twitter, Independence Day Version!
  4. Elsewhere. On Write With Impact, Pamela Wilson chats with Glenn Leibowitz about writing and publishing her first book: Pamela Wilson on Write With Impact
  5. Youpreneur. Chris Ducker welcomes back New York Times best-selling author Tucker Max to explain “Book in a Box” and the process of writing a book: Catapulting Your Personal Brand by Launching a Book, with Tucker Max
  6. The Missing Link. Carrie Dils joins Jabez LeBret to talk about teaching and taking courses online and how it affects your digital business: What Lynda.com Can Do for Your Business, with Carrie Dils
  7. Zero to Book. Pamela Wilson and Jeff Goins explore the philosophical part of being an author and discuss the reasons why people start writing in the first place: What’s Driving You as an Author? How to Pinpoint Your Internal and External Goals
  8. The Showrunner. Jerod Morris and Jon Nastor share their thoughts on why you should consider auditing your own podcast and what you can gain from doing it: 5 Steps for Conducting a Useful Podcast Archive Audit (in 30 Minutes or Less)
  9. Hack the Entrepreneur. Jon Nastor also welcomes Carrie Dils to the network this week. The two talk about her journey from freelancer to entrepreneur and the benefits of teaching courses online: Building Something Out of Nothing

And, one more thing …

If you want to get Rainmaker Rewind sent straight to your favorite podcast player, subscribe right here on Rainmaker FM.

The post Rainmaker Rewind: Announcing a Breakthrough Educational Collaboration between Copyblogger and U.C. Davis appeared first on Copyblogger.


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