Tag Archive | "Black"

Search Buzz Video Recap: Google March 2019 Core Update (Florida 2), Bing Algorithm & Google Black Ad Label

Whoa – it was a big week – Google confirmed and named an algorithm update March 2019 Core Update despite some wanting to call it the Florida 2 Update. There is a lot of speculation around what this update was about…


Search Engine Roundtable

Posted in IM NewsComments Off

Google’s Black Box Bidding Solution: A look under the hood

Live Webinar: Thursday, Mar 7, 1:00 PM ET (10:00 AM PT)



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

It’s Black Friday Week on Copyblogger: Get Great Deals on Premium Marketing Education

Somehow, we’ve nearly reached the end of the year. If you’re in the U.S., this week is all about gratitude,…

The post It’s Black Friday Week on Copyblogger: Get Great Deals on Premium Marketing Education appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

SearchCap: Google Black Friday ads, Google Shopping auctions & PLAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Google Ads showing Black Friday click, impression share trends in Overviews

Throughout the week, advertisers will be able to see how their campaigns are trending over last year.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

UNCS CEO: It’s an Amazing Time To Be a Consumer… Every Day is Black Friday

The CEO of United National Consumer Suppliers, Brett Rose, says that it’s an amazing time to be a consumer because every day is Black Friday. Rose predicts that this is going to possibly be the biggest Q4 in our history.

Brett Rose, CEO of United National Consumer Suppliers, discussed Amazon and ecommerce in an interview on Fox Business:

Amazon Has Huge Competitive Advantage

All things considered, consumers want free shipping, not quick shipping. However, if all levels are equal with Amazon, Target, and Walmart, the one competitive advantage that Amazon has, that Target and Walmart can’t, is that Amazon has millions of these third-party resellers constantly filling their coffers with products. Target and Walmart are limited to what they have in stock that’s ready to go.

There is no denying that Walmart has made some massive strides. But to come after Amazon is hefty. Like I said Amazon has a constant supply of products where their not just limited to what they’re curating on their own. They’re limitless in regards to what everybody is sending to them to go right to the consumer.

Every Day is Black Friday

Interesting times with tariffs. If you read everything that came out Chinese imports are up 15 percent over the same time last year. They’ve all front-loaded in preparations for the President’s tariffs which are now in full effect. All of these retailers pushed up orders in what might have otherwise taken months. It’s yet to be determined, but consumers still need goods. There’s always going to be a need, the price is just going to fluctuate.

If numbers are indicative, everything these retailers are curating and everything the street is saying, it’s going to be one of if not the biggest Q4 in our history. Even if you look at Black Friday announcements, Black Friday is out already. Amazon has released their Black Friday items. BlackFriday.com, Macy’s, went live the other day with their sales. Retailers are vamping up to stay competitive. You go online now and you can figure out what retailers are selling for Black Friday.

It’s an amazing time to be a consumer. Every day is Black Friday. Right now it really is. They’ve already released what the doorbusters are going to be.

Still a Major Value in Having a Physical Presence

There’s always going to be the consumer that likes to go to the store, likes to feel it, touch it, get the treasure hunt, but now with real-time shipping, free shipping, real-time inventory, it’s a great time to be a consumer. It’s certainly competitive. While Amazon is making strides they are still going after brick & mortar. Buying Whole Foods and some of the other retailers they are looking at, says there is still a major value in having that physical presence.

The post UNCS CEO: It’s an Amazing Time To Be a Consumer… Every Day is Black Friday appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Want Your Brand to Look More Sophisticated? Think Black!

Most people never think twice about the colors that their favorite brands use. However, businesses spend a lot of time and money deciding on which hue is best for their products. This is because colors affect people’s feelings on a subconscious level. They are also associated with certain cultural or social messages.

Colors come with so many meanings. Blue has a calming influence on people. It also gives off the impression of trustworthiness and dependability. In contrast, red is associated with passion and danger. It can also give off a refined and powerful vibe, which is why red wines are considered richer than whites.

Image result for colors and emotions

[Graphic via Medium]

As a small business owner, never underestimate the impact color has on your brand. Corporations with large marketing departments, understand this all too well. For instance, most skin care companies use white in their product packaging as it symbolizes purity and cleanliness. Banks tend to use the color blue to give off an image of dependability. But what if you want to give your product a luxurious feel and classy image?

Why Black is Considered Luxurious

No other color has such a polarizing effect as black. Some western countries associate it with death and mourning. The media has also used it to portray villainy and evilness. However, the past few decades have seen the color become the epitome of luxury and class.

Despite the negative connotations, black is also associated with power, authority, class, and sophistication. Consider how high-end events are often black tie affairs, with women wearing the requisite little black dress. The color is very formal and serious and can evoke feelings of strength and intelligence.

Interestingly, black also has a slimming effect, which is why the color is used to make a product (or a person) smaller than it really is.

Look Who’s Using Black

Related image

Numerous companies have taken advantage of the way black evokes power and sophistication. For instance, makeup brands have used the color to provide their products with a sleek and classy look. Notice how even simple makeup brushes look more expensive with the color.

Ralph Lauren has even named one of their men’s scents after the color and used it as the background of their ads. Their predominantly dark ads for Polo Black target men who consider themselves to be strong and mysterious but with a depth of personality.

Brands that cater to men and luxury items have found great success in using this particular color. Rolls Royce cars are typically black, with a sleek and shiny outline. The same goes for Don Q. The rum brand uses black with splashes of gold.

There’s no denying that black is a powerful color. However, it can also be overwhelming. Use black in your packaging, your ads, and website to give off the image of luxury. But try to pair it with colors like red or gold for a striking contrast. You’ll find that your customers will be more than willing to pay extra for something that looks expensive and luxurious even if the quality is average.

[Featured image via Rolls Royce]

The post Want Your Brand to Look More Sophisticated? Think Black! appeared first on WebProNews.


WebProNews

Posted in IM NewsComments Off

Here’s a Quick Sneak Peek at This Year’s Massive Black Friday Discount

The crowds. The lines. The noise. The endless circling to find parking. Black Friday is an American institution — and for good reason. Commerce is king, humans like to save money, and Black Friday marries those two together unlike any other date on the calendar. But over the last handful of years, something has come
Read More…

The post Here’s a Quick Sneak Peek at This Year’s Massive Black Friday Discount appeared first on Copyblogger.


Copyblogger

Posted in IM NewsComments Off

Search Buzz Video Recap: Google Ad Exploit, Black Hat Tools, Search Console Updates & Chrome Warning

This week in search I covered one possible answer for how the AdSense and AdWords exploit happened…


Search Engine Roundtable

Posted in IM NewsComments Off

Steve Biko Google doodle honors anti-apartheid activist & founder of the Black Consciousness Movement

Biko spent his life fighting South Africa’s apartheid policies and racial injustice.

The post Steve Biko Google doodle honors anti-apartheid activist & founder of the Black Consciousness Movement appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Advert