Tag Archive | "Benefits"

4 Benefits Of Solar LED Lights For Parking Lots




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The future is solar LED lights. You will see them in the parking lots and other large areas around a city. They are cheap and save a good deal of money on electricity bills. Nowadays, the majority of parking lots feature the conventional lights that get their power from the grid. These products are not efficient and add to the environmental pollution. Let’s take a look at some of the prominent benefits of solar LED lights.

1. Energy Efficiency

Solar LED lights are a bit more expensive than the traditional lights but they offer a lot higher return on investment. According to statistics, they are 500% more efficient and stand the test of time. Since they get their power from the sun, they are a lot more efficient.

If you want to figure out the cost of power consumption, all you need to do is multiply the power of all the units of light with the number of hours the light will operate for. Usually, the cost lies between 10 and 20 dollars for each unit on a monthly basis.

2. Smart Technology

With smart technology, solar operators can configure lighting schedules from a remote area. Moreover, they feature smart gadgets as well. They can serve as powerful anti-theft devices and data collectors for the internet of things or large data banks.

3. Luminosity

Why do we get lights? It’s simple. We need lights for the purpose of luminosity. Although watts is the measure of power something consumes, luminosity measures the brightness of light that a bulb produces.

Traditionally, watts represent the brightness of a source of light. On the other hand, solar LED lights have a different convection. As far as efficiency is concerned, they are 400% more efficient. With the help of smart technology, it’s possible to get a better control over the lighting systems that is installed outdoors.

Apart from this, you can increase or decrease the amount of brightness easily. It’s possible to provide the right amount of light in the right area.

4. Environmental Advantages

There are a lot of environmental advantages of the solar LED lights. As a matter of fact, traditional ones get their power from the grid. In the grid, power is produced through fossil fuels, which emits a good deal of pollution in the air. And we don’t need to explain how pollution can cause a lot of health issues.

Since solar energy is 100% clean with zero side effects, it is the future. Moreover, fossil fuel will become scarcer over the passage of time. Research in the world of solar power may bring the prices down in the future.

The installation process for solar LED lights is quite simple. The cost is lower and efficiency is higher.

So, these are a few main benefits of installing solar LED lights in the parking lots. The cost of energy is rising. To help solve this problem, we should turn to the renewable sources of power and solar power is one of them.

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3 Surprising Benefits of Chatbots (No Creep Factor Required)

When you hear the word “bot,” what goes through your head? For me, it’s a toss-up: Election sabotage, death threats on Twitter, or the Cybermen. Not an awesome list of associations. But late last week, I happened to catch a session with Andrew Warner at Social Media Marketing World on how to use chatbots to
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SearchCap: Google bringing AMP benefits to web standards, musicians on Google Posts & Google Lens rollout

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google bringing AMP benefits to web standards, musicians on Google Posts & Google Lens rollout appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.


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5 Benefits Of Solar Powered Lights

Many people are used to power external lights, but technological advances have allowed people to go to the outdoor solar lights. Units have many advantages, including:

They have an output

Instead of the cables used to power electric lights, these units have small solar panels that use natural light to charge a battery. The lights have the ability to store enough electricity to power lights up to 10 hours at night energy. Since the units do not require a power source, you can be installed anywhere without having to worry about its proximity to power.

They are cost effective

Electric lights require you to pay a monthly bill so you can continue your connection. Such is the case with the solar units. Installed not incur any other expenses. The only thing that may have to do regularly is to replace burned-out bulbs. Since you do not have to worry about the electric bill, you can install as many lights as you want.

They are environmentally friendly

As mentioned, the charging lights during the day and then use the stored energy to brighten your home and in the streets at night. Since more energy is used to preserve the environment. When using lights with the use of combined finishes other solar devices play an important role in environmental conservation.

The lights are safe

Millions of people are electrocuted and subjected to a series of many other electrical reason related to the presence of son in lights electrical damage. Since sunlamps are not cable, you do not have to worry about you or your family have any injuries during handling. In fact, you can ask your kids to handle. The absence of son also makes it ideal for use in barbecues and grills units.

They come in many styles to choose

When you choose solar way there are many options to choose from. You can go with reflectors, safety lamps, lamp lights, solar walkway lights and a host of many others. All you need to do is make sure that you buy the right people for the right positions units. When shopping, always make sure you buy from a reputable and well known. Since the units are not cable, you need to protect against theft.


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Boost the Relevance of Your Content with Benefits and Features

Quick Copy Tip

One cool thing about being a content marketer is that you tend to become an expert in your topic. You probably know an awful lot about your business, your project, or your subject matter.

In fact, you might actually know too much about it.

It’s called the curse of knowledge. Because we research our topics deeply and spend so much time writing about them, we tend to understand the technical specs inside and out. We have a great grasp of the under-the-hood details that make the thing work. And we think customers want to know all about those details.

But most of your potential buyers? They don’t care.

What have you done for me lately?

To be effective, marketing needs to show exactly what the offering does for the person buying it.

The features of your offer are what make it work. The benefits are the results it creates for the customer.

What transformation does your product or service empower? What does it allow the customer to become that she isn’t today?

Jimmy Choo high heels aren’t coveted because they’re comfortable or well-made. (Even though devotees believe they are.) Women buy them to feel confident and gorgeous.

Hybrid cars aren’t popular because they’re fuel-efficient, money-saving, or environmentally friendly. The real benefits are feeling virtuous and smart, with the warm, fuzzy glow that comes from believing you’re saving the world.

Your content and copy will never be truly relevant to your audience until you translate your features into customer-focused benefits.

The five-minute feature check

Quick, take a look through the last persuasive piece you wrote (blog post, sales page, podcast script) and take note of all of the features you talk about.

  • The process
  • Your qualifications
  • The patented mechanism
  • The policy
  • The dimensions
  • The speed
  • The materials

Copy and paste them all into a fresh document. Then, after each feature, add the words:

so you can …

The final results will be phrases like:

  • I have 10 years of experience helping clients exactly like you, so you can feel confident that together we can solve even your trickiest widget problems.
  • Our course is the most rigorous on the market, so you can leapfrog ahead of your competitors.
  • Our grape jam has 50% less sugar and no weird additives, so you can enjoy it guilt-free.

In about five minutes, you’ll uncover the weak spots in your persuasive content — the places where you were thinking about you and what you offer, and not about them and what they get out of it.

You might not use the words “so you can” over and over again in your final copy — but you will be writing with an understanding of your audience benefits.

Not all benefits are equal

The curse of knowledge can also lead you to focus too much on what some copywriters call fake benefits.

These are the benefits of your product or service that you think are important. And you might be absolutely right. They could be critical to delivering the results your audience wants.

The trouble is, the customer doesn’t particularly care.

These could be things like:

  • Stabilizing blood chemistry levels
  • Improving efficiency of project delivery and implementation
  • Mastering the ability to write a college entrance essay

But that doesn’t tell us what the buyer gets to have, do, be, feel, or become by moving forward with this purchase.

What those customers might actually want could be to:

  • Get slim without feeling hungry
  • Pull off a great project and look like a hero to their boss
  • Feel like brilliant parents because their teenager got into a great college

Features do matter

Features are the specific, convincing details that demonstrate why your solution is effective. As long as they’re tied directly to customer-focused benefits, your buyer will stay interested.

Here are some features that have been translated into benefits and presented as a set:

This nutritional program stabilizes your blood chemistry so you can finally lose weight … without getting hungry.

Our proven process makes you more efficient … and that makes you look like a hero when you deliver your next project in half the time and under budget.

This quick course teaches your teenager how to write a masterful college entrance essay … which could be the deciding factor in whether they get into their first-choice school.

Take another look at your five-minute benefit check. Any fake benefits in there?

Wants, not needs

You’ve got one more check to make before you call it good.

Are the benefits you’ve identified things your audience genuinely wants, or are they things you think they need?

Paying for things we need is boring. Spending money on things we want is a lot more fun. That’s why it’s easier to sell big-screen TVs than life insurance.

When you’re translating your features into benefits, make sure those benefits are driven by wants. Look for emotional drivers like pleasure, comfort, status, and self-image. You can also seek to put a stop to pain, either physical or emotional.

It’s not only hedonistic emotions that can drive behavior — values like patriotism, justice, and fairness can play powerful roles with the right audience. It’s still a pretty good idea, though, to pair them with a little self-interested hedonism if you can. Fair-trade coffee wouldn’t sell nearly as well if those arabica beans didn’t taste so good.

We like to think that logical drivers like efficiency, physical health, preventing future problems, and scientific evidence influence our decisions, but, they typically don’t have much impact. But those “rational” benefits are helpful when they’re used to justify an emotional decision that’s already been made.

The customer who already wants the beautiful high-heeled shoes tells herself that Jimmy Choos will last longer and feel better than a cheaper brand.

The customer who already wants to feel enlightened and virtuous tells himself that the fuel economy of the Prius clearly makes it a sensible choice.

Marketing vs. manipulation

There’s an important difference between putting your best foot forward and crossing the line into manipulation.

The key lies in making two promises:

  1. Don’t say things that aren’t true.
  2. Don’t omit significant things that are true.

The impression you create with your marketing needs to be realistic and truthful. If it isn’t, you’re a con artist and a creep — and your audience will rightly shun you when they figure that out.

If you liked this Quick Copy Tip, click here to read other posts in the series.

The post Boost the Relevance of Your Content with Benefits and Features appeared first on Copyblogger.


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5 Ways Data Visualization Benefits Your Business in 2017

The challenge for businesses is how to interpret and break down big data in a manner that is easily understandable not just from top to bottom of the organization, but also for their clients as well. This is where data visualization comes in.

The internet—or at least Google, Facebook, Microsoft, and Amazon—hold about 1,200 petabytes, or about 1.2 million terabytes, of data. There is no way human beings can process this amount of information without breaking them up into cute visual presentations that will explain the small and big picture.

There are actually data visualization software apps available on the market today that automatically interpret, find patterns, cross-match results, and provide context. This gives businesses a macro and micro view of the situation so they can make changes accordingly.

Below are some of the benefits of employing data visualization for your organization:

1. Optimizes Performance

People process information more quickly through visual presentation. All of your sales, performance benchmarks, and analytics can be arranged in interactive maps, which can easily be interpreted even by your customers.

This is certainly better than giving your rank and file a thick book with a ton of numbers in Word or Excel format. These software applications have the capability to pinpoint weaknesses in the workflow that may affect day-to-day operations. Client demographic and marketing statistics are laid out in easy-to-understand graph, chart, cartogram, geospatial, or histogram format. Using these visuals, you can easily determine dips and highs in your performance over the past weeks, months, or even years.

2. More Comprehensive Report

Since the dawn of time, civilization has processed its environment through the senses, particularly the eyes. Presenting relevant company data through data visualization will give everybody a more comprehensive picture of the company’s present situation against its goals. It also prevents redundant tasks, as personnel can immediately see if a specific task has already been accomplished or not.

Some companies even allow those in the frontlines to make changes in the data based on the information they cull from the field. This includes updating old data, correcting erroneous stat, and others.

3. You Can Optimize the Potential of Visual Learners

The University of Alabama in Birmingham says more than six out of 10 people in the U.S. are considered visual learners. It has been proven in studies that people have different learning styles. Some people learn better while listening, others perform better through reading, while a majority prefer to see data in the form of visuals. With over half of the population being visual learners, the only way to optimize their capabilities is through data visualization.

4. Communicates Core Message Better

Among the videos that went viral in 2016 were commercial ads from Nike, Samsung, and Shell. This underscores the importance of visuals for companies to drive home a point. The use of data visualization will only see more positive changes in the years to come. Blue chip corporations already have their entire IT department devoted to making use of the technological advancements to promote the brand through social media platforms such as Facebook, Twitter, YouTube, and Snapchat.

5. Real-Time Updating of Data

Unlike weekly, monthly, or quarterly business reports, data visualization software allows synchronization of your data with real-time updates. You no longer have to base your decision on old metrics when new numbers are constantly coming in. For instance, if your office in Seattle is struggling, you can immediately study whatever statistics are at your disposal to find the reason why. You can implement solutions immediately and address the problem before it becomes worse.  

The post 5 Ways Data Visualization Benefits Your Business in 2017 appeared first on WebProNews.


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The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday

Posted by AgileJim

You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment’s notice.

In today’s Whiteboard Friday, we welcome guest host Jim Ewel, founder of AgileMarketing.net, as he describes what’s important in the agile marketing process and why incorporating it into your own work is beneficial.

Agile Marketing

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Video Transcription

Hey, Moz fans, this is Jim Ewel. I’m the blogger behind AgileMarketing.net, the leading blog on agile marketing, and I’m here to talk to you today about agile marketing.

Agile marketing is an approach to marketing that takes its inspiration from agile software development. Like agile software development, it has a set of values and it has a set of benefits, and we’re going to talk about those values and benefits today.

6 Values of Agile Marketing

Value number one: Responding to change over following a plan.

It’s not that we don’t plan. It’s just that we don’t write 30- to 40-page marketing plans. Instead, every quarter, we write a one-page plan that specifies our goals, our aspirations to get everybody on the same page, and then every two to four weeks, we reset our priorities. We say, “This is what we’re going to get done during this two- to four-week period.”

Value number two: Rapid iterations over “big bang” campaigns.

In traditional marketing, we get together in a room and we say, “We’re going to run a campaign for three to six months to a year.”

We hash out the idea of what we’re going to do for that campaign. Then we communicate to the agency. They come up with creative. They review it with us. We go back and forth, and eventually we’ll run that campaign for three to six months. And you know what happens at the end of that campaign? We always declare victory because we’ve spent so much money and time on that campaign that every time we say, “It worked.”

Well, we take a very different approach in agile marketing. We take an iterative approach. We start out with a little strategy. We meet for half an hour or an hour to figure out what do we think might work. Then we figure out how to test it. We measure the results, and this is very important, we document the learning.

If something doesn’t work, we test it out and it doesn’t work, it’s okay because we’ve learned something. We’ve learned what doesn’t work. So then we iterate again, and we try something else and we do that, we get that cycle going in a very effective way.

Value number three: Testing and data over opinions and conventions

Here, again, the importance is that we’re not following the highest-paid person’s opinion. No HiPPOs. It’s all about: “Did we test it? Do we have data? Do we have the right metrics?” It’s important to select the right metrics and not vanity metrics, which make us feel good, but don’t really result in an improvement to the business.

Value number four: Many small experiments over a few big bets

And I like to talk about here the 70:20:10 rule. The idea behind the 70:20:10 rule is that we spend 70% of our budget and 50% of our time on the things that we know that work. We do it broadly across all our audiences.

We then spend 20% of our budget and 25% of our time modifying the things that we know that work and trying to improve them. Maybe we distribute it in a little different way or we modify the content, we modify what the page looks like. But, anyways, we’re trying to improve that content.

And the last 10% of our budget and 25% of our time, we spend on wild ideas, things where we fully expect that only about 2 or 3 out of 10 ideas is really going to work, and we focus those things on those creative, wild ideas that are going to be the future 70% and 20%.

Value number five: Individuals and interactions over one-size-fits-all

Now, I like to think about this in terms of one of the experiences that I have with SEO. I get a lot of requests for link building, and a lot of the requests that I get are form requests. They write me a little message that they’re writing to hundreds of other people, and I don’t pay any attention to those requests.

I’m looking for somebody who really knows that I’m writing a blog about agile marketing, who’s interacting with me, who maybe says something about a post that I put on Agile Marketing, and those people are the ones that I’m going to give my business to, in effect, and I’m going to do some link building with them. Same thing applies to all of our marketing.

Value number six: Collaboration over hierarchy and silos

One of the key things in many marketing organizations is that different silos of the organization don’t seem to talk to each other. Maybe marketing isn’t talking to sales, or marketing hasn’t got the ear of senior management.

Well, one of the things we do in agile marketing is we put some processes in place to make sure that all of those groups are collaborating. They’re setting the priorities together, and they’re reviewing the results together.

4 Benefits of Agile Marketing

As a result of these six values, there are four important benefits to agile marketing.

I. The first is that you can get more done

I’ve taught a lot of teams agile marketing, and, as a whole, they tell me that they get about 30% to 40% more done with agile marketing. I had one team tell me they got 400% more done, but that’s not typical. So they’re getting more done, and they’re getting more done because they’re not doing rework and they’re working on the right priorities.

II. Getting the right things done

Because you’re working with sales, you’re working with senior management to set the priorities, you’re making sure with agile marketing that you’re getting the right things done, and that’s important.

III. Adapting to change

Part of our life today in marketing is that things change. We know that Google is going to change their PageRank algorithm in 2017. We don’t know exactly how, but we know it’s going to happen, and we need to be able to adapt to that change quickly and accurately, and we put processes in place in agile marketing to make sure that happens.

IV. Improved communications

Improved communications both within the marketing team and, probably even more important, outside the marketing team to sales and senior management.

By representing what we’re getting done on something like a Kanban board, everybody can see exactly what marketing is working on, where it’s at, and what they’re getting done.

So that’s agile marketing in a nutshell. I’d love to hear your comments, and thanks for watching.

Video transcription by Speechpad.com

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Comment Marketing: How to Earn Benefits from Community Participation – Whiteboard Friday

Posted by randfish

It’s been a few years since we’ve covered the topic of comment marketing, but that doesn’t mean it’s out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there’s less competition now than ever before. In today’s Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you’ll reap from high-quality contributions.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about comment marketing. We talked about this actually five or six years ago, but it is time for a refresher because there are a lot of things that have happened in the world of online marketing, so this deserves a new take.

Comment marketing has not lost any of its power and influence. In fact, because fewer people are doing it today than were five or six years ago, especially in the digital marketing world, it’s actually become increasingly influential. There’s a limited number of blogs and communities in most sectors and spaces that have audiences that engage in the comments, but where they do, you find incredible levels of participation, of amplification, of opportunities for press and for links and for social following. I’ll show you how that works, and then I’ll talk about some tactics in terms of how to create great comments and a strategy to build around it.

How do comments help me/my site?

So, first off, why do comments help so much, and how do they help? Well, it turns out that if you leave great comments on other folks’ sites, they may lead to visits to your website through your profile, through links that you leave, through people clicking on your profile and then following that link, which can lead to links in future posts by the authors of the site where you commented or in future content pieces created by people who read that site.

If they see that your comment is particularly insightful, it brings up a great example, shows off a resource that is sorely lacking, especially when you are either leaving links or commenting about things, if you do so in a very respectful, diplomatic way. For example, one of the best strategies, best tactics I’ve seen for leaving a comment with a link in it is to say, “Hey, I want to make sure that this blog accepts links in the comments, but I figured I should point to X. Editor, feel free to remove if links are not appropriate.” So that way you’re saying, “Hey, I recognize that dropping a link in a comment could be a little sketchy.”

Or you could say something like, “We’ve actually been doing this on our site. If you go to our website, you can check out the link via my profile.” So you’re not even leaving it in there. You’re saying go check it out from there, then you can see this other thing that I want to show off in relation to the content here. But those can lead to great links to your site in the future.

Commenting can also lead to indirect links through exposure and exposure itself, meaning things like you leave consistent quality comments, people start to recognize you. You sort of see that profile picture again and you go, “I know that brand from somewhere or I know that person from somewhere. I have some positive association with them adding value.” That can lead to a better chance of engagement with you, your personal brand, or your corporate brand in the future, which can mean a better chance of future conversion.

It can also lead to social following growth. So you have lots of great comments. People will check out your social profile from your profile in those comments, and that can often lead to follower growth. You can, of course, juice this a little bit by choosing rather than linking to your personal site if you so choose, you could link directly to the social account that you are trying to promote or grow followership with.

So if you say, “Hey, I’m trying to grow my Facebook page. I’m going to make my Facebook page my profile link in here.” That works just fine. That can grow your Facebook audience. That may be how you’re best reaching your audience. Or it could be you’re doing it on your website or through Twitter or Instagram or another way. But all of these things basically follow the same format. People see those comments. If they’re engaging and they draw them in, it can lead to very good results.

What makes a comment great?

Basically, every single one of these start with you must leave consistent, high-quality, great comments. Greatness in a comment means a few things.

I. It’s gotta be on-topic

Meaning that while you may have lots of very interesting things to share, if you go off topic, you will, even if you provide great value, tick off the moderators of the community. You will often turn off a lot of folks who are reading those comments. It’s just not what people are there for. So you’ve got to keep it on-topic.

II. Respectful to the author and other commenters.

I say respectful because what I don’t mean is you can’t disagree. In fact, I think it is great to say, “Hey, I really love this post. I think you made some great points, but point number three and four that you made here or this one and that one, I disagree with and here’s why. This is my experience or I have this data or I conducted this survey or I want to show you this information, go check it out over here.” That is just fine. As long as you are respectful and kind, I think you’re in a great position to disagree and to add value. Disagreement actually does add a lot of value.

III. Provides unique value

Speaking of value, we are trying to provide unique value here. We want to provide unique value through our comments. When I say unique value, what I mean is you can’t just say things that were already in the post itself, things that have already been mentioned in other comments, or things that are sort of common knowledge, anyone could find them out or they’re instantly recognizable, they’re sort of already known.

We want insight or tactics, help, context, examples, data, whatever it is that is not found in the original piece or through common knowledge. That’s what makes a comment truly stand out. That’s what makes people vote up a comment, click on the profile, go check this person out. They seem really smart and intelligent and helpful.

IV. Well-written

There are a few other items. We want to be well-written — so grammar, spelling, language issues.

V. Well-formatted

So you should use spacing and paragraphs, bullet points if they’re available in the markup effectively to try and convey your point so that it doesn’t just look like a bunch of jammed together words and sentences. If you have a very long run-on paragraph in a comment, it can turn people off from even starting to read that.

VI. Transparent

Finally — this is important — transparent. So you should not try and pull the wool over people’s eyes in a comment. We want to not hide our intent or our associations. Even if you are doing comment marketing specifically as a commenting strategy to try and attract people, you can be totally up front about that.
You can say, “Hey, full disclosure, I work for company X, and I wrote this piece, but I think it’s relevant and helpful enough that I want to bring it up here. So, with permission, hopefully I’m linking to it. Editor, feel free to remove this link if it’s not appropriate. Here’s why I’m linking to it and here’s what the value is that it provides.” Now you’ve been transparent about your intentions and motivations, your associations, what you’re doing. You will get a lot more both forgiveness and leeway to leave comments that are valuable if you do that.

Building a comment marketing strategy

Final thing, if you’ve decided, based on the couple things we’ve talked about here, that comment marketing is something you want to try and engage in 2017, or for the future, I would urge you to build a true strategy around it, not just tactically say, “Well, maybe a couple of times I’ll leave a few comments.”

That’s fine too, but you can get the most benefit from this strategy if you truly invest in it by following a process like this:

A. Determine the goals you want to get out.

So maybe that’s build exposure to get links. Maybe that’s to grow a social audience. Maybe it’s to try and get influencers to engage with you so that they become brand proponents for you in the future.

B. Create measurements

You want to build some measurement around that. Comment marketing is tough to measure, very, very tough to measure because you can’t see how many people saw your comment. You only see the results of it. But you can look at traffic and visits that are referred to your site from the site on which you left the comments. You can look at growth in your social following. You could look at new links from sites in which you engage with in comment marketing, those kinds of things.

C. Identify list of sites/communities for engagement

Then you should identify a list of the sites or communities that you want to engage with. Those sites and communities, it is best if you don’t say, “Hey, I’m going to try and leave one comment this year on each of 200 communities.” Not valuable. Pick the top 10. Choose to leave 15 to 20 comments on each of them. You want to build up a reputation in these communities. You want that consistency so that people who are in those comments and the authors of them, the influencers who write them, consistently see you in there and build a positive association with you.

D. Research

Then you want to do some research. I’m urging you not to comment the first few times you read through it. Go through the backlog, look through their archives. Read and see what other people have commented on, see what other people have enjoyed and appreciated, see what comments do well and get noticed, see what the community is like.

E. Create and alert system when new content is published

Then create some sort of an alert system. This could be subscribing to updates via email or using RSS or if you follow them on Twitter and you get pinged every time they launch a new post, whatever it is, because early comments tend to do best. Right when a post is published, if you can comment in the first, let’s say, 30 minutes to 3 hours, that’s the best opportunity you’re going to have to be seen by the most people reading that post.

F. Use social to help amplify/spread your comments

Finally, I would urge you to use social media, especially Twitter because that’s where most publishers are, to amplify and spread your comments, meaning you go leave a comment and it’s really high-quality, then tweet, “Hey, I just left a comment on @randfish’s post here about blah, blah, blah.” Now I’m probably going to see that via Twitter, even if I don’t see it via my comment alert that I get through email, and I’m going to know, hey, this person is not only promoting their comment, they’re also promoting my post. That’s great. Now that builds further engagement with the people you’re trying to reach.

All right, everyone. Hope you give this comment marketing strategy a spin. If you have other tips, things you’ve seen be successful, feel free to leave a great comment in the comments down below, and we’ll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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Backlinks from Client Sites, Sites You Own, Widgets, & Embedded Content: How to Maximize Benefits & Avoid Problems – Whiteboard Friday

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When it comes to certain kinds of backlinks, avoiding penalties can be a real gray area. How can you earn the benefits without gaining the scrutiny of Google? In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and on the up-and-up, all while improving your link profile.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to chat about a question we see a lot here at Moz, around what you should do with websites that you maybe design or build or do work for, your clients’ websites if you’re an agency or consultant, or a web designer or builder, sites that you own but are not your primary website, and widgets and embeds, blogrolls, all these kinds of things where you control the link infrastructure, or could control it, and should you.

I think one of the challenges here is to understand that many folks have recognized that, over the years, widgets, embeds, links from client websites have gotten other sites penalized, potentially even your sites penalized over the years, because you had all these links that you control pointing back to places, and to Google that can look really sketchy. So I want to talk through some best practices about how you can get link benefit and value from these places without getting yourself into trouble.

The challenge

All right. The challenge here is let’s say that I own sneakerobsessed.com, but it is not my primary website, or maybe it’s a client’s website. But I do own sneakysneakers.com, and I’m thinking to myself, “Gosh, you know the fact that I control, I have the login for the admin here, the site owner, or me, would be fine with linking from these pages to these pages. What should I do there? I don’t want to get into trouble. But I would love to get some benefit, and I think that these links could help me. Should I:

A. Add a link from every page here to a bunch of pages here or to my homepage?

B. Should I link to a variety of my pages, like take a few of these and link them to my homepage, take a few others and link to some internal pages?

C. Should I use a single page on this website to link back to maybe my homepage?

The answer is kind of, it depends. It depends.

My recommendations

Client websites

If it is a client website or a site you’ve done work for, a site you designed or built, or your agency did, if you have clientdomain.com, what I’m going to suggest is that you take a page, the About page or a page you specifically built like About This Site, and you link to that page from the footer or the sidebar or the header. It’s kind of one of those things that gets us linked to from a lot of pages. It’s like the About page or the Contact page or the Privacy Policy, those kinds of things would get on clientdomain.com. You make that the only page where you intentionally specifically link back to your domain. You essentially have some blurb about, “Here are the details about the designer or developer, the technologies used on this website,” those kinds of things. “If you would like to get in touch with the creator of this website, it is these folks over here,” and that points over to you. That means you essentially have a site-wide link to one page, which is flowing a lot of link equity to that single page on your client’s website, and that link is pointing over to you. This is very unlikely to be penalized. It’s very likely to draw in clicks. It has all these beneficial properties.

Site(s) you own

For sites that you own, so myothersite.com and mymainsite.com, what I’m going to suggest here is that you don’t have an intentional specific link strategy like, “Okay, one out of three pages I’m going to have a link. I’m going to have them link to these pages in particular. I’m going to have the anchor text always be this.” Don’t set up that kind of policy or process. Instead, I want you to focus on providing visitor value. Reference things on your main site when they are relevant to content on your other site, and this should happen naturally and organically.

Anytime you’re referencing other content you’ve created or things that you’ve done, or recognition that you have, or someone else from your organization, you would naturally link over here. That’s the way you should play it, not with some specific process and checklist. Anything that matches a very standard pattern is going to be easily recognized by Google, and that can get you into trouble.

Blogrolls, syndicators, etc.

With blogrolls and syndicators and those type of sites, it’s a little less stringent, because blogrolls and syndicators have these unique attributes of basically saying it is the right thing to do for a blogroll when it exists usually on one of the sidebars of a blog, sometimes the blog’s homepage, sometimes every page of a blog, it’s usual for those to be kind of site-wide style links that always point back to the other blogs’ websites’ homepage or blog pages. That’s okay here too. That is not a big problem.

The only time you get into real trouble is if that blogroll is essentially just a paid manipulation. It’s technically a blog network. It’s not that you’re being editorially endorsed by someone else. They’re only linking to you because you’re linking to them. You get into that reciprocity challenge. That’s not to say you should never link to anyone who has you in their blogroll either. It’s just that this has to look natural and editorial to Google, or you can get in trouble.

Syndicators, by the way, it’s okay to link from every syndicated piece of content back to the original piece of content. In fact, that’s the way it should be. If you do your own syndication, like I do sometimes on Medium, where I put up my blog posts that I’ve already put on moz.com/rand on medium.com/randfish, then you should have each of those link back to their original pieces, and that’s just fine.

Widgets & embeds

For widgets and embeds, things get a little dicier, and this is actually where we see a ton of penalties. Not to say that people don’t have problems with their client sites too a lot of the time, but widgets and embeds have been particularly taken to task by Google in the recent past.

So the idea here is that you have this piece of content here that’s being embedded from your site. So Sneaker Obsessed, maybe the guys there went to Sneaky Sneakers. They saw a data graph of Nike shoes versus Adidas shoes sales over the last 12 months, and they were like, “Oh, man. I really want to show that. That’s awesome.” In fact, there’s a little “embed this graph onto your own website.” So they took that, and they put it on there.

More dangerous

You get into more dangerous territory with this type of thing when in the link between here there’s:

  • Keyword-matching anchor text
  • No opt-out option, meaning there’s no way to say, “I don’t want to include the link to the original”
  • When visitors are very unlikely to click that link; when there’s no sort of, “Oh, why would I ever click on the attributed link from the embed?”
  • Remotely controlled via JavaScript, meaning you can remotely update this link and anchor text, that gets real sketchy.
  • Widget’s purpose feels like it exists only for links, like it’s not particularly useful, there’s not a clear reason why this is a widget instead of just a graphic that other people can use or content they can syndicate, why make it a widget as opposed to something like a graph whose data can change, or an interactive content element, or a video player, or something like that?
  • Any sort of payment or discounts that you offer or coercion to get people to embed it gets you into more dangerous territory.

Less dangerous

You’re much less likely to have problems if you:

  • Keep that anchor text branded or omitted entirely. It’s non-branded anchor text. It’s just your brand name, or it’s very limited. It just says “Data Via,” and via is the link itself.
  • Opt-out of the link is available, meaning that someone could say, “Yeah, I want to embed that. Include a link back to sneakysneakers.com? No. No, thank you.”
  • There should be a compelling reason to click.
  • That embed is static.
  • It’s not controlled by JavaScript.
  • The widget feels like it’s reference-focused, so there’s actually some value there.
  • Only embedded intentionally by those who are naturally and editorially choosing to include it.

That will keep you safe.

Hopefully, you will not encounter these problems. I think if you follow these rules, you’ll be in the safe zone, and you’ll also be benefiting from the link value that these can provide. I look forward to your comments. We’ll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

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5 Benefits Of Solar Powered Lights




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Many people are used to power external lights, but technological advances have allowed people to go to the outdoor solar lights. Units have many advantages, including:

They have an output

Instead of the cables used to power electric lights, these units have small solar panels that use natural light to charge a battery. The lights have the ability to store enough electricity to power lights up to 10 hours at night energy. Since the units do not require a power source, you can be installed anywhere without having to worry about its proximity to power.

They are cost effective

Electric lights require you to pay a monthly bill so you can continue your connection. Such is the case with the solar units. Installed not incur any other expenses. The only thing that may have to do regularly is to replace burned-out bulbs. Since you do not have to worry about the electric bill, you can install as many lights as you want.

They are environmentally friendly

As mentioned, the charging lights during the day and then use the stored energy to brighten your home and in the streets at night. Since more energy is used to preserve the environment. When using lights with the use of combined finishes other solar devices play an important role in environmental conservation.

The lights are safe

Millions of people are electrocuted and subjected to a series of many other electrical reason related to the presence of son in lights electrical damage. Since sunlamps are not cable, you do not have to worry about you or your family have any injuries during handling. In fact, you can ask your kids to handle. The absence of son also makes it ideal for use in barbecues and grills units.

They come in many styles to choose

When you choose solar way there are many options to choose from. You can go with reflectors, safety lamps, lamp lights, solar walkway lights and a host of many others. All you need to do is make sure that you buy the right people for the right positions units. When shopping, always make sure you buy from a reputable and well known. Since the units are not cable, you need to protect against theft.

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