Tag Archive | "Before"

MarketingSherpa Podcast #5: Ten things you should think about before you do your next website redesign

Tips for avoiding some serious potholes on your journey while taking on a website redesign
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6 Things I Wish I Knew Before I Launched a Kickstarter Campaign

Crowdfunding is fascinating. Like many people, I have backed projects on Kickstarter. But I was curious about what it would…

The post 6 Things I Wish I Knew Before I Launched a Kickstarter Campaign appeared first on Copyblogger.


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Value Proposition: Before you express the value, you have to deeply understand the value (MarketingSherpa Podcast Episode #3)

Advertising and marketing creatives need to be armed with an essential reason why the ideal customer should buy your product.
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My Ukrainian Investment Apartment Renovation Project (With Before And After Photos)

If you follow me on Instagram you’ve probably seen some photos during 2017 and 2018 of my apartment renovation project in Ukraine. As the months sped by the progress of the renovation continued, turning what was a very old and run down Austrian Empire era apartment, to a modern western style renovation. To say the […]

The post My Ukrainian Investment Apartment Renovation Project (With Before And After Photos) appeared first on Yaro.Blog.

Entrepreneurs-Journey.com by Yaro Starak

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4 Reasons Why People Stop Reading Before the End of a Page

Every page you create has a purpose. It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page. You publish it for a reason. You want something to happen. Maybe you want someone to share the page on social media. Or you want
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My Ukrainian Investment Apartment Renovation Project (With Before And After Photos)

If you follow me on Instagram you’ve probably seen some photos during 2017 and 2018 of my apartment renovation project in Ukraine. As the months sped by the progress of the renovation continued, turning what was a very old and run down Austrian Empire era apartment, to a modern western…

The post My Ukrainian Investment Apartment Renovation Project (With Before And After Photos) appeared first on Yaro.blog.

Entrepreneurs-Journey.com by Yaro Starak

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What to get right before launching a global business

Columnist Thomas Stern shares how taking care of business at home helps ensure global success.

The post What to get right before launching a global business appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Security Challenges to Consider Before Adopting a Hybrid Cloud Strategy for Your Business

Cloud computing has brought numerous benefits to companies. However, putting all data on the public cloud is something that a lot of IT admins are concerned about. This is why a number of businesses have opted to utilize a hybrid cloud environment. This allows them to store some data in the public cloud and others in an on-site cloud storage.

However, the hybrid cloud isn’t perfect. There are several security problems that companies should watch out for. Here are five security issues to keep in mind:

Inadequate Data Redundancy

Image result for hybrid cloud

Cloud storage service providers commit a substantial amount of resources to ensure the infrastructure is accessible and open whenever end users need it. Unfortunately, problems will inevitably arise. Some well-publicized outages like those involving Amazon Web Services and Microsoft Azure have underlined the risk of running applications using just one data center. Cloud architects need redundancy across data centers to lessen impact of such outages.


This lack of redundancy can end up being a major security risk to a company’s hybrid cloud, particularly if redundant data is not distributed across various data storage centers. Cloud architects can work around this by implementing redundancy via numerous data centers from one provider, using several public cloud providers or a hybrid cloud.

Data Compliance

Maintaining and showing data compliance can be more challenging with a hybrid cloud. Aside from having to ensure that the public cloud provider and the hybrid cloud you’re using are in compliance, you also have to prove that the means of coordination between the two is also compliant.

Poorly Assembled SLAs


Public cloud providers work hard to ensure that they meet all the conditions listed in their service level agreement (SLA). Businesses should also make sure that their private cloud can also live up to the same expectation. Otherwise, the company might need to develop SLAs based on the outlook of the lower of the two clouds, which could be your private cloud.

It’s best to gather data on your private cloud’s availability and performance under pragmatic conditions. Watch out for possible issues with integrating private and public clouds that could hinder service. For instance, if a vital business driver for the private cloud is storing confidential and sensitive data on-site, then your SLA should reflect the limitations to which the company can utilize the public cloud for certain services.

Risk Management

From a business point of view, information security revolves around risk management. Cloud computing, especially in hybrid clouds, entails the use of new application programming interfaces (APIs), demand advance network configurations, and pushes the boundaries of a conventional system administrator’s abilities and knowledge.

Unfortunately, these factors can lead to new types of threats. While cloud computing is just as secure as internal infrastructures, the hybrid cloud has a more complex system that IT admins have limited experience in handling, and this can create problems.

As with any technology, problems do arise. Luckily, several traditional IT and security vendors are already working on improving their products in order to support hybrid cloud issues. There are also third parties that can deliver niche tools to bolster particular security configurations.  

[Featured image via Pixabay]

The post Security Challenges to Consider Before Adopting a Hybrid Cloud Strategy for Your Business appeared first on WebProNews.


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Strategic SEO Decisions to Make Before Website Design and Build

Posted by Maryna_Samokhina

The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers.

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations:

“You have to redesign your site architecture,” or

“You have to migrate your site altogether,” or even

“You have to rethink your business model, because currently you are not providing any significant value.”

This can happen when SEO is only seriously considered after the site and business are up and running. As a marketing grad, I can tell you that SEO has not been on my syllabus amongst other classic components of the marketing mix. It’s not hard to imagine even mentored and supported businesses overlooking this area.

This post aims to highlight areas that need to be addressed along with your SWOT analysis and pricing models — the areas before you design and build your digital ‘place’:

  • Wider strategic areas
  • Technical areas to be discussed with developers.
  • Design areas to be discussed with designers.

Note: This post is not meant to be a pre-launch checklist (hence areas like robots.txt, analytics, social, & title tags are completely omitted), but rather a list of SEO-affecting areas that will be hard to change after the website is built.

Wider strategic questions that should be answered:

1. How do we communicate our mission statement online?

After you identify your classic marketing ‘value proposition,’ next comes working out how you communicate it online.

Are terms describing the customer problem/your solution being searched for? Your value proposition might not have many searches; in this case, you need to create a brand association with the problem-solving for specific customer needs. (Other ways of getting traffic are discussed in: “How to Do SEO for Sites and Products with No Search Demand”).

How competitive are these terms? You may find that space is too competitive and you will need to look into alternative or long-tail variations of your offering.

2. Do we understand our customer segments?

These are the questions that are a starting point in your research:

  • How large is our market? Is the potential audience growing or shrinking? (A tool to assist you: Google Trends.)
  • What are our key personas — their demographics, motivations, roles, and needs? (If you are short on time, Craig Bradford’s Persona Research in Under 5 Minutes shows how to draw insights using Twitter.)
  • How do they behave online and offline? What are their touch points beyond the site? (A detailed post on Content and the Marketing Funnel.)

This understanding will allow you to build your site architecture around the stages your customers need to go through before completing their goal. Rand offers a useful framework for how to build killer content by mapping keywords. Ideally, this process should be performed in advance of the site build, to guide which pages you should have to target specific intents and keywords that signify them.

3. Who are our digital competitors?

Knowing who you are competing against in the digital space should inform decisions like site architecture, user experience, and outreach. First, you want to identify who fall under three main types of competitors:

  • You search competitors: those who rank for the product/service you offer. They will compete for the same keywords as those you are targeting, but may cater to a completely different intent.
  • Your business competitors: those that are currently solving the customer problem you aim to solve.
  • Cross-industry competitors: those that solve your customer problem indirectly.

After you come up with the list of competitors, analyze where each stands and how much operational resource it will take to get where they are:

  • What are our competitors’ size and performance?
  • How do they differentiate themselves?
  • How strong is their brand?
  • What does their link profile look like?
  • Are they doing anything different/interesting with their site architecture?

Tools to assist you: Open Site Explorer, Majestic SEO, and Ahrefs for competitor link analysis, and SEM rush for identifying who is ranking for your targeted keywords.

Technical areas to consider in order to avoid future migration/rebuild


Decide on whether you want to use HTTPS or HTTP. In most instances, the answer will be the former, considering that this is also one of the ranking factors by Google. The rule of thumb is that if you ever plan on accepting payments on your site, you need HTTPS on those pages at a minimum.

2. Decide on a canonical version of your URLs

Duplicate content issues may arise when Google can access the same piece of content via multiple URLs. Without one clear version, pages will compete with one another unnecessarily.

In developer’s eyes, a page is unique if it has a unique ID in the website’s database, while for search engines the URL is a unique identifier. A developer should be reminded that each piece of content should be accessed via only one URL.

3. Site speed

Developers are under pressure to deliver code on time and might neglect areas affecting page speed. Communicate the importance of page speed from the start and put in some time in the brief to optimize the site’s performance (A three-part Site Speed for Dummies Guide explains why we should care about this area.)

4. Languages and locations

If you are planning on targeting users from different countries, you need to decide whether your site would be multi-lingual, multi-regional, or both. Localized keyword research, hreflang considerations, and duplicate content are all issues better addressed before the site build.

Using separate country-level domains gives an advantage of being able to target a country or language more closely. This approach is, however, reliant upon you having the resources to build and maintain infrastructure, write unique content, and promote each domain.

If you plan to go down the route of multiple language/country combinations on a single site, typically the best approach is subfolders (e.g. example.com/uk, example.com/de). Subfolders can run from one platform/CMS, which means that development setup/maintenance is significantly lower.

5. Ease of editing and flexibility in a platform

Google tends to update their recommendations and requirements all the time. Your platform needs to be flexible enough to make quick changes at scale on your site.

Design areas to consider in order to avoid future redesign

1. Architecture and internal linking

An effective information architecture is critical if you want search engines to be able to find your content and serve it to users. If crawlers cannot access the content, they cannot rank it well. From a human point of view, information architecture is important so that users can easily find what they are looking for.

Where possible, you should look to create a flat site structure that will keep pages no deeper than 4 clicks from the homepage. That allows search engines and users to find content in as few clicks as possible.

Use keyword and competitor research to guide which pages you should have. However, the way pages should be grouped and connected should be user-focused. See how users map out relationships between your content using a card sorting technique — you don’t have to have website mockup or even products in order to do that. (This guide discusses in detail how to Improve Your Information Architecture With Card Sorting.)

2. Content-first design

Consider what types of content you will host. Will it be large guides/whitepapers, or a video library? Your content strategy needs to be mapped out at this point to understand what formats you will use and hence what kind of functionality this will require. Knowing what content type you will producing will help with designing page types and create a more consistent user interface.

3. Machine readability (Flash, JS, iFrame) and structured data

Your web pages might use a variety of technologies such as Javascript, Flash, and Ajax that can be hard for crawlers to understand. Although they may be necessary to provide a better user experience, you need to be aware of the issues these technologies can cause. In order to improve your site’s machine readability, mark up your pages with structured data as described in more detail in the post: “How to Audit a Site for Structured Data Opportunities”.

4. Responsive design

As we see more variation in devices and their requirements, along with shifting behavior patterns of mobile device use, ‘mobile’ is becoming less of a separate channel and instead is becoming an underlying technology for accessing the web. Therefore, the long-term goal should be to create a seamless and consistent user experience across all devices. In the interest of this goal, responsive design and dynamic serving methods can assist with creating device-specific experiences.

Closing thoughts

As a business owner/someone responsible for launching a site, you have a lot on your plate. It is probably not the best use of your time to go down the rabbit hole, reading about how to implement structured data and whether JSON-LD is better than Microdata. This post gives you important areas that you should keep in mind and address with those you are delegating them to — even if the scope of such delegation is doing research for you (“Give me pros and cons of HTTPS for my business” ) rather than complete implementation/handling.

I invite my fellow marketers to add other areas/issues you feel should be addressed at the initial planning stages in the comments below!

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Join Digital Commerce Academy Before the Doors Close (and Price Goes Up)

Join Digital Commerce Academy Before the Doors Close (and Price Goes Up)

I have a few quick questions for you …

  • Do you realize that worldwide sales of ebooks exceeded $ 9 billion in 2015?
  • Did you know that online education is now a $ 21.3 billion per year market in the U.S. alone?
  • And would you like to tap into a small, little portion of those massive pies to claim your own piece? :-)

If so, joining Digital Commerce Academy may be a smart choice for you to make.

(Just don’t wait. More on that in a minute.)

DCA was created to be the premier online resource for learning how to create and sell digital products and services — everything from ebooks and online courses to membership sites, WordPress themes and plugins, even SaaS applications.

We’re the ones who launched it because we’ve actually done this stuff. We’re a company that has steadily “practiced what we teach” with digital commerce to become an 8-figures-per-year business.

And we want to help you get your piece of the huge digital commerce pie.

So we invite you to join us inside of Digital Commerce Academy before we close the doors to new members on October 28, 2016.

We won’t be reopening until sometime in 2017, at which point the price will be nearly double what it is now.

Here’s why …

You already get all of the following with a Digital Commerce Academy membership

4 Complete Online Courses

  • Build Your Online Education Business the Smarter Way by Brian Clark
  • Themes, Plugins, and More: Creating WordPress Products the Smarter Way by Chris Lema
  • How to Create Automated Marketing Funnels That Work by Chris Garrett and Tony Clark
  • Savvy Social Advertising by Jerod Morris

On-demand access to 10 Case Study webinar replays

  • Nathan Barry of ConvertKit on Developing a SaaS Product
  • Belinda Weaver of Copywrite Matters on Launching a Paid Master Class
  • Brian Gardner of StudioPress on Building a Business Around Themes
  • How Danny Margulies Turned His Freelancing Success Into a Powerhouse Paid Course
  • Chris Lema on Avoiding the Most Common Pitfalls Digital Entrepreneurs Make When Entering the WordPress Premium Marketplace
  • How Sonia Thompson Used a Virtual Summit to Take Her Digital Business to the Next Level
  • How Andrea Vahl Built Her Ideal Lifestyle Business Around Paid Online Training
  • How Joanna Penn Created Her Ideal Life by Doing What She Loves (and Teaching it to Others)
  • How a Curated Email Newsletter Can Help You Build Your Unfair Digital Commerce Advantage (with Brian Clark)
  • The Smart Digital Entrepreneur’s Guide to Using Content to Sell More Digital Products and Services (with Pamela Wilson)

On-demand access to 7 Cutting Edge webinar replays

  • Why Marketing Automation Matters
  • Grizzled Webinar Veterans Reveal Their Biggest Tips (and Warnings) About Hosting Successful Webinars
  • Is Using Pop-ups to Build Your Email List Worth the Risk? (with Sonia Simone)
  • Can You Actually Make Money Using Periscope? (with Chris Ducker)
  • The Beginner’s Guide to Snapchat for Digital Marketers
  • How Virtual Reality Could Impact Digital Commerce in the (Near) Future
  • The Importance of Social Media Management

Plus new Coaching Q&As every other month where you can get your general or ultra-specific questions answered by respected members of our team like Brian Clark, Chris Garrett, and Rafal Tomal.

And the Digital Commerce Academy Community, where you can share insight and network with digital entrepreneurs just like you.

So you get all of that, right now on Day One, when you start your Digital Commerce Academy membership.

The price is going up when we reopen DCA in 2017 because it will then include all of this as well

  • New Course: Crafting Seductive Content for Digital Products and Services

  • New Course: Selling Productized Consulting in a Digital Environment

  • Every Case Study and Cutting Edge webinar that we host between now and then (plus all those to come)

  • Presentation videos from Digital Commerce Summit 2016

  • Presentation videos from Brian Clark and Sonia Simone delivering the Online Courses Workshop

Plus everything else we add to Digital Commerce Academy in the future.

And, of course, if you start your Academy membership today, you’ll get everything that is added when DCA reopens, and anything added thereafter, but your price will never change.

Hence why I said you’ll want to act now and not wait. :-)

You have until Friday, October 28, 2016 at 5:00 p.m. Pacific Time to start your Academy membership before the doors close.

This promotion will be your last chance to get in before the price goes up to $ 995 per year.

We hope you’ll join us inside today for only $ 595 per year billed annually (or $ 55 billed monthly).

Click here to learn more about Digital Commerce Academy and get started today.

As the stats at the beginning of this post attest, there’s a big, profitable pie for you to get your piece of … and we want to help you get it.

So don’t miss out and then have to pay more come 2017. Or, worse yet, don’t wait and ultimately never take that next important step toward your goal of generating revenue online through a digital product or service built on your expertise.

Joining Digital Commerce Academy is an important step in that direction.

Here’s the link for detailed information about what’s included in a Digital Commerce Academy membership:


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