Tag Archive | "Back"

Facebook Libra Backers Back Out

A week ago we covered a Wall Street Journal article highlighting potential trouble for Facebook’s Libra cryptocurrency, as multiple backers were reconsidering their commitment to the project.

Fast-forward a week and things have only gone from bad to worse. As Bloomberg reports, PayPal was the first to announce they were leaving on October 6, with Visa, Mastercard, eBay, Stripe and Mercado Pago following suit. Each of these companies provided a brief statement, expressing their interest in monitoring Libra’s progress. Nonetheless, without these companies’ support, Libra is left without a single payment processor in the U.S.

The high-profile exits follow increased pressure from U.S. senators, who cautioned Mastercard, Visa and Stripe about backing the currency. Since Facebook first announced the Libra project, governments around the world have been critical of the endeavor, expressing concern about how the cryptocurrency will impact financial markets. In the days leading up to the companies pulling their support, senators cautioned them about how Libra could impact their broader payment business as well.

Critics are mixed about whether these high-profile defections spell doom for Libra or a new opportunity. Michael Pachter, an analyst for Wedbush Securities, told Bloomberg TV that he “didn’t think Facebook can do this by itself. Short of a big bank stepping in like JPMorgan, I don’t think this could ever happen.”

As SiliconANGLE highlights, however, several other companies emphasized their support, “including Kiva, Mercy Corps, Andreessen Horowitz, Anchorage and Xapo. Arguably, the change sees Libra look more like a startup now with the lack of mainstream company support.”

The news comes days before the Libra Association is scheduled to meet to sign a charter agreement. It’s probably a safe bet there will be far more to talk about in the wake of these defections.

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Brian’s Back: Why I’m Returning to Copyblogger

Hello, my name is Brian. I’m the founder and CEO of Copyblogger. Okay, you may already know that. My point…

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Fresh Features & Functionalities: A Six Month Look back at What’s New in Moz Pro

Posted by rachelgooodmanmoore

If you’re anything like me, you might be wondering how the heck it’s already August — where did the first half of the year go? 

As we move into the last months of 2019, it’s a great time to reflect on what we’ve accomplished so far this year. And here at Moz, we’ve been hard at work getting a bunch of cool features out the door.

We’ve made these improvements with you in mind, to help your day-to-day workflows and make your experience in our tools easier and more efficient. Ready for a quick look back at the new functionalities we’ve rolled out? Let’s do it!

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Domain Authority 2.0

Gauging the strength of a website can be a complicated task. Moz’s Domain Authority (DA) metric has served the SEO industry for years as one such method of measurement. In March, we updated the algorithm that powers DA — to keep pace with the search engines and predict ranking ability better than ever before. You can use DA to identify the growth of your own site over time, understand the strength of your website against competitors, determine the difficulty to rank on a particular SERP, and much more.

Pro tip: Always use DA as a relative metric in comparison to your competitors’ sites, rather than as an absolute metric in isolation.

Want to know how others are using Moz Pro to get the competitive edge? See how TopSpot increased their organic traffic by 29 percent within 90 days of switching domains by leveraging Link Explorer, Page Authority, and DA.  

Read the Case Study

Keyword Clustering

Keyword clusters are groups of closely-related keywords — and tracking keywords as clusters (rather than as individual terms) allows you to more accurately track your ranking, understand your search visibility, and stay ahead of your competitors. In June, we introduced fresh functionality in Campaign setup that supports clustering of semantically-related keywords. We’ll even help you get started by automatically suggesting potential clusters and keywords you might want to track as part of these groups!

As you set up a Campaign to begin tracking a site, you’ll have the opportunity to group keywords into different clusters. Once you’ve got your Campaign set up, the Search Visibility graph in the Rankings section will allow you to compare multiple clusters to each other. To see a keyword cluster’s performance, use the filter. Click the plus sign, and type in the names of the clusters you’d like to compare. This will give you a visual representation for how each keyword cluster is performing – including which are your strongest topics, and which are your weakest, to identify what areas need more attention.

Pro tip: Consider building separate clusters for each of the product types you offer, the types of services your business provides, or related query types that you hope to rank for.

Bulk upload keywords by CSV

Speaking of labels and keyword clusters, we’ve made one of your most-requested features a reality and added the option to bulk upload keywords to a Campaign. Rather than adding keywords manually, use a CSV to quickly and easily upload keywords, with labels and locations tied to them. In your Tracked Keywords Overview, simply click Add Keywords and toggle to the Upload CSV tab.

Filter by SERP Feature in Keyword Lists

Having trouble prioritizing keywords? Identify opportunities for featured snippets and other SERP features faster than ever. If you already have a keyword list in Keyword Explorer, simply hop into the list and refresh all keywords. Once the list is refreshed, you’ll be able to quickly view, filter, and export SERP Feature data for your keywords.

Don’t have a list yet? Just add keywords from Keyword Explorer into a list, and you’ll be off and running!

Pro tip: Want the inside scoop on which content is most likely to win you a particular feature snippet type on a SERP? Use this filter to get a glimpse into which terms already have featured snippets; then apply what you’ve learned to drive your own content creation.

Advanced filtering in Keyword Suggestions

Keyword research can take even the savviest SEO quite a bit of time to navigate. Advanced filtering in Keyword Explorer helps you to keep your keyword research laser-focused and saves you major time and effort. Filter your keyword suggestions to include a particular term that is important to you— or exclude a term that you don’t need mucking up your suggestions list. Stack up your “includes” and “excludes” to refine your suggestions list and ensure you’re seeing the types of keywords that meet your needs.

Pro tip: Try excluding branded terms (your own, or your competitors’ branded terms) to keep keyword suggestions brand-agnostic.

Format annotations in Custom Reports

Custom Reports allow you to share your hard work and SEO efforts with stakeholders, providing the opportunity to pull in areas of your Moz Pro Campaign. Drag and drop modules from your Campaign into your custom-ordered report, and add customizable notes to help your readers understand and interpret your SEO work.

All-new custom formatting of those notes allows you to add in your preferred formatting — from headers to font formatting, to bullets, links, images, and more, using Markdown. Ensure that the stakeholders reading your reports know exactly what your work means and see the value of the SEO efforts you’ve been working on.

Improved Moz Pro navigation

We’ve improved navigation within Moz Pro to help you quickly access all areas of the tool. In the left navigation, you’ll have the option of toggling between Campaigns, navigating around a Campaign easily, and hopping straight into the research tools.

“Make a Suggestion” button

If you’ve ever been in the Moz tools and thought, “I wish I could tell Moz how I feel about this feature!” this one is just for you. 

When you hop into a Campaign, you’ll notice a button on the top of your Dashboard that says “Make a Suggestion.” A click of this button will give you the power to tell us what you want to see. We love hearing from you and we’re always looking for ways to iterate and improve our product for you so that your job as an SEO is as easy as possible.

Outside of Moz Pro, other big things are happening

Moz Certification

We launched the Moz Certification in April — an instructor-led, six-part course covering the SEO Essentials. The Certification brings six hours of online content that you can take at your own pace and includes exams to test your knowledge as well as and a LinkedIn badge to share your credentials with your network.

Client Onboarding Course

Outside of the Certification, we also have standalone courses on additional topics, including our newest addition: The Client Onboarding Course — perfect for when you’ve just signed a new SEO client and want to know what the next steps are. This course delves deep into internal communication processes, how to best get to know your new client, setting expectations—and even provides a new client questionnaire that Moz’s SEO experts have developed.

New Moz Local

As local search continues to evolve, we’ve been working to evolve our toolset in a number of ways. 

The launch of the new Moz Local in June brought features like real-time profile management and sync, data cleansing, automated duplicate detection and deletion, and deep integrations with Google and Facebook. The new platform also provides the chance to manage your reviews and post to social networks, straight from the Moz Local interface! Check out how PAPYRUS saw a 42 percent increase in direction requests and a 26 percent increase in click-to-call requests after Wpromote harnessed Moz Local to optimize their business listings. This drove 90,000 more potential in-store shoppers annually and was celebrated by the US Search Awards!  

Read the Case Study

And there’s more to come! 

That’s just the tip of the iceberg. We have oodles of exciting more launches on the docket before the end of the year is through. Stay tuned!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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Google ad revenue growth popped back in Q2





Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Back to Basics: Do outbound links matter for SEO?

Google cautions SEOs to be mindful about outbound linking.



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The Cost Of Back Pain In The Workplace

Back pain is the leading cause of disability worldwide. Eight in ten adults will experience back pain at some point in their lifetime, but causes and treatments are always vastly different from person to person. There are many factors in the typical American workplace that can lead to debilitating back pain if they aren’t addressed. Is your business doing enough to prevent back pain among workers?

Common workplace back injuries can vary depending on the workplace. In jobs that require physical labor such as bending and lifting, impact injuries as well as repetitive strain injuries are the most common. These injuries are also difficult to recover from and difficult to avoid in the first place because of the nature of the work being done. Oftentimes once an injury occurs a worker doesn’t have enough time to recover from it, further exacerbating the injury until it’s too late.

But sitting at a computer all day can lead to other types of strain injuries. Ergonomics are crucial in this case because improperly positioned keyboards and computer monitors can cause workers to crane forward, which puts the entire spine out of alignment. This can lead to both neck pain and lower back pain as workers strain to get comfortable hour after hour.

Half of all Americans have missed work because of back pain, and there are 264 million missed work days every year because of back pain. This means that back pain is a tremendous expense to our economy and to each and every business in the United States.

What can be done to prevent back pain from becoming an issue in the first place? Many workplaces focus on things like work/life balance and wellness, so ensuring workers are able to take care of their physical needs is a great first step. Back pain can lead to a poor quality of life, affecting everything from peace of mind to the ability to do everyday tasks. Simple things like buying ergonomic furniture and ensuring workers have options for seating, desks, and more can really help. 

In all types of jobs, varying work tasks can help prevent repetitive strain injury. If there is an opportunity to switch roles frequently, it can give sore muscles a chance to recover before damage is done. This is especially important when it comes to bending and lifting, but it can also help with desk jobs. Giving people the option to change from sitting to standing, switch chairs, or move to another location for a while can also give strained muscles and joints a chance to recuperate.

Back pain can be sneaky. It’s important to catch it at the first sign and address it fully before it turns into a long term problem. There’s also a lot you can do proactively within your business to prevent back pain from ever becoming an issue in the first place. Learn more about the cost of back pain to your business as well as what you can do about it from the infographic below.

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Google’s indexing bug is back – new content not being indexed

It’s back, Google isn’t able to index new fresh content right now.



Please visit Search Engine Land for the full article.


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SEOs beware: Link builders are back with bogus Domain Authority pitches

Stop optimizing for Domain Authority; it has no impact on Google rankings.



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A Plan for Mindful Growth and Bringing Fun Back to Your Writing Process

This week on Copyblogger, we’ve been talking with writer, designer, and entrepreneur Paul Jarvis about mindful growth for our business…

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Google celebrates its 20th birthday: A look back on 2 decades

In true “googley” fashion, the search giant commemorates its anniversary with a doodle highlighting key events of the past 20 years.



Please visit Search Engine Land for the full article.


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