Tag Archive | "Audience"

Quit Annoying Your Audience! Take 3 Simple Steps to Focus Your Content

Ever have a friend who tells stories that never seem to go anywhere? It sounds okay at first, then it…

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10 Ways Specificity Helps You Build a Profitable Audience

If you’re building a business with content marketing, you’ve probably noticed that the attention span of your audience is shrinking…

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How to Gain Audience Trust by … Actually Being Trustworthy

Audience trust is a huge factor in business success. If people think you’ll do what you say you will, they’re…

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A Micro Audience: Your Macro Win

I finally did it. After years of presenting examples of great content I’ve found while feeding my YouTube habit, I…

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How to Improve Audience Engagement Without Writing 10 Times More Content

The answer to, “How do I get more engagement, more traffic, more search engine authority, more sales,” or more of…

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Every Audience Has This in Common (Use It to Stay Hyper-Relevant)

It doesn’t matter if you create content about minimalism or motorcycles. Every audience has these three sub-groups: People who read…

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Tom Woods: How This History Scholar Leverages His Libertarian Podcast To Reach A Massive Audience And Built A 7-Figure Business Selling Books And Courses

 [ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Today’s podcast interview features a fellow podcaster, Tom Woods, the host of the Tom Woods Show, a libertarian podcast. In case you’re not sure what libertarianism is, here’s a brief explanation thanks to wikipedia: “Libertarians seek to maximize political freedom and […]

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17 Tips on Creating Thoughtful Marketing Your Audience Will Love You For

Some people talk about “ethical marketing” and “effective marketing” like they’re two different things. But that’s just silly. This week’s…

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3 Simple Models for Building an Audience with Storytelling

We’re surrounded and enmeshed by stories 24-7. In our multiplying news notifications, podcasts, email inboxes, and blog comments. At coffee…

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Do the Right Thing for Your Business … and Your Audience

This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what
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