Tag Archive | "Another"

Signs Of Another Google Search Ranking Algorithm Update

I am seeing signs both in terms of early chatter within the SEO community and industry and the automated tracking tools of an update brewing. The update may have started some time last night, but let’s say this is currently an unconfirmed August 1st update. Google has not pre-announced any core update but who knows.

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How to Diagnose Pages that Rank in One Geography But Not Another – Whiteboard Friday

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Are you ranking pretty well in one locale, only to find out your rankings tank in another? It’s not uncommon, even for sites without an intent to capture local queries. In today’s Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top.

Diagnose Why Pages ranks for One Geography But Not Another

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Video Transcription

Howdy, Moz fans, and welcome to this edition of Whiteboard Friday. This week we’re going to chat about rankings that differ from geography to geography. Many of you might see that you are ranking particularly well in one city, but when you perform that search in another city or in another country perhaps, that still speaks the same language and has very similar traits, that maybe you’re not performing well.

Maybe you do well in Canada, but you don’t do well in the United States. Maybe you do well in Portland, Oregon, but you do poorly in San Diego, California. Sometimes you might be thinking to yourself, “Well, wait, this search is not particularly local, or at least I didn’t think of it as being particularly local. Why am I ranking in one and not the other?” So here’s a process that you can use to diagnose.

Confirm the rankings you see are accurate:

The first thing we need to do is confirm that the rankings you see or that you’ve heard about are accurate. This is actually much more difficult than it used to be. It used to be you could scroll to the bottom of Google and change your location to whatever you wanted. Now Google will geolocate you by your IP address or by a precise location on your mobile device, and unfortunately you can’t just specify one particular location or another — unless you know some of these SEO hacks.

A. Google’s AdPreview Tool – Google has an ad preview tool, where you can specify and set a particular location. That’s at AdWords.Google.com slash a bunch of junk slash ad preview. We’ll make sure that the link is down in the notes below.

B. The ampersand-near-equals parameter (&near=) - Now, some SEOs have said that this is not perfect, and I agree it is imperfect, but it is pretty close. We’ve done some comparisons here at Moz. I’ve done them while I’m traveling. It’s not bad. Occasionally, you’ll see one or two things that are not the same. The advertisements are frequently not the same. In fact, they don’t seem to work well. But the organic results look pretty darn close. The maps results look pretty darn close. So I think it’s a reasonable tool that you can use.

That is by basically changing the Google search query — so this is the URL in the search query — from Google.com/search?q= and then you might have ice+cream or WordPress+web+design, and then you use this, &near= and the city and state here in the United States or city and province in Canada or city and region in another country. In this case, I’m going with Portland+OR. This will change my results. You can give this a try yourself. You can see that you will see the ice cream places that are in Portland, Oregon, when you perform this search query.

For countries, you can use another one. You can either go directly to the country code Google, so for the UK Google.co.uk, or for New Zealand Google.co.nz, or for Canada Google.ca. Then you can type that in.You can also use this parameter &GL= instead of &near. This is global location equals the country code, and then you could put in CA for Canada or UK for the UK or NZ for New Zealand.

C. The Mozbar’s search profiles – You can also do this with the MozBar. The MozBar kind of hacks the near parameter for you, and you can just specify a location and create a search profile. Do that right inside the MozBar. That’s one of the very nice things about using it.

D. Rank tracking with a platform that supports location-specific rankings - Some of them don’t, some of them do. Moz does right now. I believe Searchmetrics does if you use the enterprise. Oh, I’m trying to remember if Rob Bucci said STAT does. Well, Rob will answer in the comments, and he’ll tell us whether STAT does. I think that they do.

Look at who IS ranking and what features they may have:

So next, once you’ve figured out whether this ranking anomaly that you perceive is real or not, you can step two look at who is ranking in the one where you’re not and figure out what factors they might have going for them.

  • Have they gotten a lot of local links, location-specific links from these websites that are in that specific geography or serve that geography, local chambers of commerce, local directories, those kinds of things?
  • Do they have a more hyper-local service area? On a map, if this is the city, do they serve that specific region? You serve a broad set of locations all over the place, and maybe you don’t have a geo-specific region that you’re serving.
  • Do they have localized listings, listings in places like where Moz Local or a competitor like Yext or Whitespark might push all their data to? Those could be things like Google Maps and Bing Maps, directories, local data aggregators, Yelp, TripAdvisor, etc., etc.
  • Do they have rankings in Google Maps? If you go and look and you see that this website is ranking particularly well in Google Maps for that particular region and you are not, that might be another signal that hyper-local intent and hyper-local ranking signals, ranking algorithm is in play there.
  • Are they running local AdWords ads? I know this might seem like, “Wait a minute. Rand, I thought ads were not directly connected to organic search results.” They’re not, but it tends to be the case that if you bid on AdWords, you tend to increase your organic click-through rate as well, because people see your ad up at the top, and then they see you again a second time, and so they’re a little more biased to click. Therefore, buying local ads can sometimes increase organic click-through rate as well. It can also brand people with your particular business. So that is one thing that might make a difference here.

Consider location-based searcher behaviors:

Now we’re not considering who is ranking, but we’re considering who is doing the searching, these location-based searchers and what their behavior is like.

  • Are they less likely to search for your brand because you’re not as well known in that region?
  • Are they less likely to click your site in the SERPs because you’re not as well known?
  • Is their intent somehow different because of their geography? Maybe there’s a language issue or a regionalism of some kind. This could be a local language thing even here in the United States, where parts of the country say “soda” and parts of the country say “pop.” Maybe those mean two different things, and “pop” means, “Oh, it’s a popcorn store in Seattle,” because there’s the Pop brand, but in the Midwest, “pop” clearly refers to types of soda beverages.
  • Are they more or less sensitive to a co-located solution? So it could be that in many geographies, a lot of your market doesn’t care about whether the solution that they’re getting is from their local region, and in others it does. A classic one on a country level is France, whose searchers tend to care tremendously more that they are getting .fr results and that the location of the business they are clicking on is in France versus other folks in Europe who might click a .com or a .co.uk with no problem.

Divide into three buckets:

You’re going to divide the search queries that you care about that have these challenges into three different types of buckets:

Bucket one: Hyper-geo-sensitive

This would be sort of the classic geo-specific search, where you see maps results right up at the top. The SERPs change completely from geo to geo. So if you perform the search in Portland and then you perform it in San Diego, you see very, very different results. Seven to nine of the top ten at least are changing up, and it’s the case that almost no non-local listings are showing in the top five results. When you see these, this is probably non-targetable without a physical location in that geography. So if you don’t have a physical location, you’re kind of out of business until you get there. If you do, then you can work on the local ranking signals that might be holding you back.

Bucket two: Semi-geo-sensitive

I’ve actually illustrated this one over here, because this can be a little bit challenging to describe. But basically, you’re getting a mix of geo-specific and global results. So, for example, I use the &near=Portland, Oregon, because I’m in Seattle and I want to see Portland’s results for WordPress web design.

WordPress web design, when I do the search all over the United States, the first one or two results are pretty much always the same. They’re always this Web Savvy Marketing link and this Creative Bloq, and they’re very broad. They are not specifically about a local provider of WordPress web design.

But then you get to number three and four and five, and the results change to be local-specific businesses. So in Portland, it’s these Mozak Design guys. Mozak, no relation to Moz, to my knowledge anyway. In San Diego, it’s Kristin Falkner, who’s ranking number three, and then other local San Diego WordPress web design businesses at four and five. So it’s kind of this mix of geo and non-geo. You can generally tell this by looking and changing your geography in this fashion seeing those different things.

Some of the top search results usually will be like this, and they’ll stay consistent from geography to geography. In these cases, what you want to do is work on boosting those local-specific signals. So if you are ranking number five or six and you want to be number three, go for that, or you can try and be in the global results, in which case you’re trying to boost the classic ranking signals, not the local ones so you can get up there.

Bucket three: Non-geo-sensitive

Those would be, “I do this search, and I don’t see any local-specific results.” It’s just a bunch of nationwide or worldwide brands. There are no maps, usually only one, maybe two geo-specific results in the top 10, and they tend to be further down, and the SERPs barely change from geo to geo. They’re pretty much the same throughout the country.

So once you put these into these three buckets, then you know which thing to do. Here, it’s pursue classic signals. You probably don’t need much of a local boost.

Here, you have the option of going one way or the other, boosting local signals to get into these rankings or boosting the classic signals to get into those global ones.

Here you’re going to need the physical business.

All right, everyone. I hope you’ve enjoyed this edition of Whiteboard Friday, and we’ll see you again next week. Take care.

Video transcription by Speechpad.com

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eCommerce Has Just Conquered Another Retail Giant

Due to what has been coined as The Amazon Effect, 61 year old electronic retail behemoth H.H. Gregg is expected to file for Chapter 11 bankruptcy this week. After announcing last week the closing 40% of it’s retail locations (88 mega-stores) and 3 distribution centers for profitability restructuring purposes, sources close to the matter said that the filing is days away.

As Nasdaq outlined this morning, HHGregg’s 24% sales plunge in the holiday quarter, compared to Amazon’s 22% rise, is yet another indicator of how Amazon’s multi-channel eCommerce strategy fits perfectly into consumers’ needs and spending habits.

This has especially proven true in the area of shipping , where Amazon has turned what once was a long, tedious experience into a “click, buy and at your door” delightful whirlwind.

More importantly, this eCommerce uptick is in no way exclusive to Amazon, who is seen as a key indicator in the industry. eCommerce websites of all shapes and sizes have tremendously improved the customer experience. There is absolutely no sign that the eCommerce industry is even close to slowing down. As the brick and mortars continue to clunk along, while also balancing low, competitive profits margins, customers will continue choosing options that generally take less time and effort while also being provided a smooth, personalized digital experience. And when that service includes swift delivery to your home, it’s harder to convince customers to jump in their cars and hunt down a parking spot at the suburban mall or on Main Street. But if this retail/eTail trend continues, finding that parking spot won’t be too difficult.

The post eCommerce Has Just Conquered Another Retail Giant appeared first on WebProNews.


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Google: You Can Be Negatively Impacted By One Algorithm & Positively Impacted By Another

So let’s say your site was hit by Google Penguin 3.0 almost 18 months ago and you feel you are doomed. John Mueller of Google said yes, while Penguin may have hurt you badly…

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Margot Robbie Birthday Gift from Jared Leto: Another Rat?

Margot Robbie just celebrated her 25th birthday on the set of Suicide Squad. The film does not hit theaters until August, 2016, but on-set news and pictures are followed more closely than any Star Wars film. The cast of the film includes: Robbie, Jared Leto, Will Smith, Cara Delevingne, Jai Courtney, Scott Eastwood, Ben Affleck, Viola Davis, Joel Kinnaman, Jai …

The post Margot Robbie Birthday Gift from Jared Leto: Another Rat? appeared first on WebProNews.

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Bruce Jenner Tells Khloe To Give Lamar Another Chance

Bruce Jenner seemed like the most level-headed of all the family members, and although he and Kris are now divorced, he is still very close to her daughters, especially Khloe.

Khloe is going through a confusing time right now and can’t seem to decide if she wants to divorce her strange husband or give him another chance. Bruce has been suggesting that she give Lamar another try and like most people, thinks that they couple are still in love.

“Bruce is playing match maker and trying to level with Khloe. He thinks she should take Lamar back. Despite all the cheating, alleged drug use and his NBA career loss, Bruce still thinks Lamar’s good for Khloe and he let her know that,” a source told Reality TV Magazine.

Khloe has admitted that she still loves Lamar and wishes that they were still together, but can’t stand how he acts and doesn’t feel like she can trust him after everything he has done behind her back.

“You have no idea how I feel everyday. If I had my way, I would still be married to Lamar, like even right now, today, I wish I was still married to him,” Khloe said on a recent episode of Kourtney and Khloe Take The Hamptons.

Bruce my not like he is the best person to be offering relationship advice consider his own recent divorce, but it looks like he may be ready to move on himself. He was recently spotted with one of Kris’ best friends, Ronda Kamihira . It has been rumored that the two are dating and they were seen showing of Kinky Boots at the Pantages Theater.

Sources close to Bruce are denying that there is a romantic relationship between the two, and claim that they are just good friends.

“Ronda is one of Bruce’s longtime best friends in the world,” one source told E! News. “They are definitely not dating. Trust me, anyone suggesting that is barking up the wrong tree.”

Hopefully both Khloe and Bruce can find love and happiness again.


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Liam Neeson: Hesitant About Doing Another “Phone Call” Movie

The 62-year-old star of Taken and Taken 2 revealed that he was hesitant about doing the movie A Walk Among The Tombstones because he didn’t want to do another action role that similar to something he had already done in the past.

“I thought, ‘Here we go, here’s another f**king telephone call, talking to the bad guys.’ So there was this huge question mark before taking it on,” Neeson told Empire Magazine.

Neeson is well known for his role in the Taken movie franchise, where he tries to save his kidnapped daughter. In the movie, he talks to the kidnappers on the phone and says the line, “I will find you and I will kill you.” The scene has boosted his popularity among young moviegoers, including his two sons Micheal and Daniel.

“I have recorded a special voicemail [with Taken quotes] so many times for my kids! And they have to prompt me on the lines, because I forgot them, which is a little embarrassing!” he told Australia radio hosts Kyle and Jackie O. in an interview.

In A Walk Among The Tombstones, which is based on the 1992 crime thriller novel by Lawrence Block, Neeson plays a private investigator who is trying to locate the kidnapped wife of a drug kingpin. He teamed up with writer/director Scott Frank for the production, whose vision prompted Neeson to agree to doing the role despite his reservations.

“He outlined how he wanted to treat it, very noir-ish, allowing scenes to play out, rather than this MTV-edited craze where if a character speaks more than two sentences the editor’s scared or the director’s scared the audience will get bored,” said Neeson of Frank.

Neeson’s wife, Natasha Richardson, died in a skiing accident in 2009, which may have helped the actor prepare for his character in A Walk Among The Tombstones. “”I knew what was required and I can easily access that kind of darkness, you know,” he said.

‘A Walk Among The Tombstones’  Starring Liam Neeson: Trailer

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Life on Earth Can Last At Least Another 1.75 Billion Years

In a new study conducted at the University of East Anglia in the United Kingdom, researchers have estimated that the earth will be able to support life for another 1.75 to 3.25 billion years, unless there’s a nuclear holocaust, a planet-killing asteroid event, or some other errant catastrophe in the interim.

What will inevitably do earth in are astronomical forces that will push the planet out of its habitable zone, and into the hot zone. These zones are defined by the state of a planet’s water. Liquid water exists on earth, as it’s just the right distance from the sun to prevent it all from freezing or evaporating. Over billions of years, the earth will slowly enter the hot zone, which has prompted researchers to take a look at other planets in our solar system.

The study’s primary concern was to get a better idea of how extraterrestrial life might evolve elsewhere, and how long it takes a sentient species to evolve, against a planet’s time in a habitable zone. The team calculated that earth’s habitable zone classification might span a maximum of 7.79 billion more years, though we’ve already ran through 4.5 billion of those. Mars still has another 7 billion years, and is the closest – so moving there would be anyone’s best bet. Other planetary habitable zone lifetimes in our solar system range from 1 billion to 54.72 billion years.

One might wonder why any of this is relevant, considering that human evolution has been but a hiccup in the formation of the solar system, and that we might evolve into space gods like the Q Entity in a billion years – or devolve into planaria-like beings. Either way, single-celled life first appeared on earth roughly 4 billion years ago. Then we had “insects 400 million years ago, dinosaurs 300 million years ago and flowering plants 130 million years ago,” according to research project lead Andrew Rushby, who adds, “anatomically modern humans have only been around for the last 200,000 years — so you can see it takes a really long time for intelligent life to develop.”

With all the new data, Rushby’s team was able to implement a new system to gauge how long a planet would have, to support the evolution of life, as it exists in a habitable zone. Rushby adds, “Of course, much of evolution is down to luck, so this isn’t concrete, but we know that complex, intelligent species like humans could not emerge after only a few million years because it took us 75 per cent of the entire habitable lifetime of this planet to evolve. We think it will probably be a similar story elsewhere.”

Regarding exoplanets, the team calculated that Kepler-22b has perhaps been habitable for 6 billion years, and Gliese-581d for 54.7 billion years. As our technology advances, we’ll be able to get a better idea of what’s actually going on in those planets; Rushby adds, “As it stands, we don’t have the technology to explore these planets to discover if there is alien life, but I’d certainly mention Kepler-22b and Gliese-581d as planets that we should keep an eye over the next two or three hundreds years of human existence as our technology develops.”

Image courtesy of YouTube.


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Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an extension of a partnership that Yahoo CEO Marissa Mayer had hinted would not continue when the current one expired March 31.
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Twitter Tests Like and Star Buttons for Tweets; Another Ad Play in the Works?

Twitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for endorsing another user’s tweets be a step toward a user-generated ad format like Sponsored Stories?
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