Tag Archive | "amazing"

UNCS CEO: It’s an Amazing Time To Be a Consumer… Every Day is Black Friday

The CEO of United National Consumer Suppliers, Brett Rose, says that it’s an amazing time to be a consumer because every day is Black Friday. Rose predicts that this is going to possibly be the biggest Q4 in our history.

Brett Rose, CEO of United National Consumer Suppliers, discussed Amazon and ecommerce in an interview on Fox Business:

Amazon Has Huge Competitive Advantage

All things considered, consumers want free shipping, not quick shipping. However, if all levels are equal with Amazon, Target, and Walmart, the one competitive advantage that Amazon has, that Target and Walmart can’t, is that Amazon has millions of these third-party resellers constantly filling their coffers with products. Target and Walmart are limited to what they have in stock that’s ready to go.

There is no denying that Walmart has made some massive strides. But to come after Amazon is hefty. Like I said Amazon has a constant supply of products where their not just limited to what they’re curating on their own. They’re limitless in regards to what everybody is sending to them to go right to the consumer.

Every Day is Black Friday

Interesting times with tariffs. If you read everything that came out Chinese imports are up 15 percent over the same time last year. They’ve all front-loaded in preparations for the President’s tariffs which are now in full effect. All of these retailers pushed up orders in what might have otherwise taken months. It’s yet to be determined, but consumers still need goods. There’s always going to be a need, the price is just going to fluctuate.

If numbers are indicative, everything these retailers are curating and everything the street is saying, it’s going to be one of if not the biggest Q4 in our history. Even if you look at Black Friday announcements, Black Friday is out already. Amazon has released their Black Friday items. BlackFriday.com, Macy’s, went live the other day with their sales. Retailers are vamping up to stay competitive. You go online now and you can figure out what retailers are selling for Black Friday.

It’s an amazing time to be a consumer. Every day is Black Friday. Right now it really is. They’ve already released what the doorbusters are going to be.

Still a Major Value in Having a Physical Presence

There’s always going to be the consumer that likes to go to the store, likes to feel it, touch it, get the treasure hunt, but now with real-time shipping, free shipping, real-time inventory, it’s a great time to be a consumer. It’s certainly competitive. While Amazon is making strides they are still going after brick & mortar. Buying Whole Foods and some of the other retailers they are looking at, says there is still a major value in having that physical presence.

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Resources for Writers: How to Find Amazing Clients

A quick note if you write for a living: This week you have the chance to get on our list of recommended writers by joining the Certified Content Marketer program. We will close registration on Wednesday, December 13, 2017 at 5:00 p.m. Pacific Time, so if you’d like to learn about the content strategies that
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Want to Be an Amazing Writer? Read Like One

how to read like a writer

When it comes to reading, there are two ditches modern-day web writers may fall into. Both are notorious, unrefined, and dangerous — especially if you want to be more than an ordinary writer.

On one side, you have the ditch of never-ending digital content where you spend all your time reading online.

Your day looks like this:

  • You begin with the latest Copyblogger article and a heavy dose of articles from news sites by the time you down your third cup of morning coffee.
  • During lunch, it’s a dash through some popular and arcane sports, fashion, cooking, or interior design blogs (but not any by that potty-mouthed she-devil who can’t stop talking about her cowhide throw blankets).
  • In the afternoon, you gobble up several articles on LinkedIn, 99u, Fast Company, and the fun ones you find on Facebook.
  • Late at night, you start reading your third brand-new James Patterson novel of the year (and it’s only May!) on your Kindle (not quite online, but still digital).

On the other side, you have the ditch of “made-for-loneliness” wonkism where all you do all day is read about one topic — and one topic only.

Your day looks like this:

  • During your breakfast of Fig Newtons and yesterday’s coffee, you read Copyblogger’s ebook on SEO copywriting and then watch as many Whiteboard Fridays as you can during your hour-long carpool ride into work.
  • At lunch, you finish memorizing Search Engine Land’s periodic table of SEO success factors — and then recite it for your three sleeping lunchmates.
  • Before you leave work, you print out three ebooks on local SEO and read those during the carpool ride home.
  • And in the dead of the night, you thumb through a musty copy of SEO 2015 and Beyond while you drink your fourth “I heart SEO” coffee mug full of Belgian-style quadrupel.

There is nothing wrong with these two approaches to reading if you have no ambition to be a great writer. However, if you aspire to be an exceptional writer, follow these sophisticated reading habits.

Read more old books

Many books published each year will end up in the remainder pile — forgotten, useless, and cheap. Really cheap.

And while reading new books is a great way to stay on top of the latest ideas (or be reminded of the old ones), I think it’s much better to make a habit of reading older books.

Old books have ideas and stories that have endured for 50, 100 — even thousands of years. Darwin. Schopenhauer. Hobbes. Nicholas of Cusa. Sappho.

When you read a book, letter, article, or essay that has endured through the ages, you can be confident that it’s quality writing. Not as much with new books.

Another advantage of reading classics is that there are fewer to choose from. You could read Random House’s list of the 100 best novels in a few years. You couldn’t do that with all the new fiction published in just one year.

Or maybe reading 100 books is just too daunting. Instead, wrestle through James Joyce’s Ulysses or Isaac Newton’s Philosophiæ Naturalis Principia Mathematica for half an hour every day. It might take you a year to get through one of those books.

Or two.

If you need encouragement from others, start a book club where you tackle ancient classics by Xenophon, Thucydides, or Herodotus.

If you are really brave, write out your favorite short story or article by hand. This practice will help you notice and absorb the qualities that make these works so great.

In the end, there are lots of ways to skin this cat, so just remember the goal is to read more old books.

Read wide (outside of your discipline)

I recently shared a list of books every content marketer should read. You might suppose all the books on that list focus on content marketing.

But they don’t.

I recommended a book on web usability, a book on design principles (by a cognitive scientist), a book on storytelling, and a book on mobile marketing. This is called “reading wide.”

However, another trap we can fall into is not going wide enough.

While all those books are different from one another, they aren’t that different. When you take a step back, you see that they are all business books.

I’m urging you to study completely different categories. Like astronomy, Latin American politics, or medieval architecture. It doesn’t matter if these books are old or new. Just read something outside of your discipline.

Why?

You’ll be surprised by the associations that emerge in your mind after you read a book like The Depths: The Evolutionary Origins of the Depression Epidemic. Or the metaphors that emerge after reading The Island of the Day Before by Umberto Eco or Primo Levi’s Survival in Auschwitz.

Illustrating that point was my intent when I wrote 10 Surprising Books that Will Transform Your Writing.

Read long-form journalism

Not long ago, I received a question from a reader whose first language was Chinese. She asked what she could do to improve her writing in English, specifically conversational English.

I understood her situation because English isn’t my first language either. I’m a native speaker of Mumblish, with a heavy obscurantist accent.

Speaking clearly, concisely, and compellingly was foreign to me when I got started.

A college-level essay writing class helped. As did learning about direct-response copywriting. But it wasn’t until I took a serious interest in long-form journalism that my conversational writing skills took a healthy turn for the better.

Here are some of the things I did:

I’ve learned so much about conversational writing from reading smart long-form journalism.

I’ve learned how to take facts and build them into a story, how to use dialogue, and how to make people the central part of every piece I write.

Speaking of people …

Read books about becoming a better person

Ultimately, if you want to become a better writer, you have to become a better person. Let me explain how I came to this conclusion.

Denver, Colorado. April 14, 2016. Sonia Simone, Pamela Wilson, and I were spread out around a large table talking about our favorite books that we had read in the last year.

Here’s a sample:

At some point during our conversation, a light bulb went off in my mind.

Nobody mentioned a book on copywriting, content marketing, or even business. The closest was perhaps Sonia’s pick (The Upside of Stress).

Instead, these were all difficult books — difficult in the sense that they are not light affairs you can dabble in on a lazy Sunday afternoon. They were also very personal.

A commitment is required. A commitment to become a better person.

When you do that, a nifty thing happens: You begin to care more about people. You begin to care about their sorrows, pains, joys, and dreams.

You begin to listen more, soften toward their plights, and lighten up about their moments of good fortune (instead of getting jealous).

Great writers strive to become altruistic and empathetic.

And they put in the hard work by reading books on difficult topics that challenge, stretch, and expand them.

Your turn

So, how’s your reading going? Are you satisfied with a steady diet of digital content? Are you obsessed with one subject — and only one subject? Or, are you reading more old books, long-form journalism, and content far outside of your comfort zone?

More importantly, are you reading books that help you become a better person?

I have a hunch you are. Especially if you stayed with me all the way down to this final sentence. It shows me you have grit. A necessary trait of great writers.

In the comments section below, share your favorite books you read in the last year. I look forward to hearing from you.

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Amazing: Solar road set up in Netherlands




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A Dutch bike path designed to produce solar energy produces more energy than expected in its first six months.

SolaRoad generated more than 3,000 hours of kilowatt hours of electricity from the band of 70 meters long was officially opened in November 2014, in Krommenie, a village northwest of Amsterdam, the project announced last week. He said that was enough to feed a household of one person for one year.

“We did not expect such a high and fast performance,” Sten de Wit, a spokesman for the project of public-private partnership, in a statement that it considers the first half of a pilot project three years, a success said.

Based on what has occurred to date, it is expected to bike to generate more than 70 kilowatt hours per square meter per year, close to the upper limit predicted based on laboratory tests.

SolaRoad is made of concrete slabs with embedded common solar panels. Solar panels are protected by a layer one centimeter thick, clear tempered glass that can withstand bicycles and vehicles skid safety.

SolaRoad
SolaRoad is made of concrete slabs with embedded common solar panels. Solar panels are protected by a layer one centimeter thick, clear tempered glass that can withstand bicycles and vehicles skid safety. (SolaRoad)

The three-year pilot, € 3.5 million (CDN $ 4.7 million) project is a public-private partnership between the Dutch province of North Holland and engineering companies TNO, Ooms Civiel and Imtech.

The test is designed to ensure that the surface is as sliding as asphalt and causes annoying reflections, and test the performance of materials under realistic conditions.

So far, over 150,000 cyclists zip by the solar generator from the bike path. SolaRoad said “barely noticeable, is a special way.”

Tests have shown that large fluctuations in temperature cause the glass coating to shrink, resulting in a portion of it to peel off in early winter and early spring. The coating has been repaired, and engineers are in the “advanced” Development of an upper layer improved.

The project aims to test the technology SolaRoad in smaller municipal roads next.

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Amazing Correlation Between Google +1s and Higher Search Rankings

Posted by Cyrus-Shepard

Update: This post caused a bit of controversy, including comments from Matt Cutts on this Hacker News thread. See the end of the post for further details.

Every two years, Moz runs a scientific correlation study to discover the qualities of web pages that have a strong association with ranking highly in Google. This year, for the first time, Dr. Matt Peters and the Moz Data Science Team measured the correlation between Google +1s and higher rankings.

The results were surprising.

After Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.

Moz isn’t the only one to discover this relationship. Searchmetrics, using a slightly different methodology, found Google +1s to be the highest-correlated factor they studied, and other studies have found similar results.

Here’s the million-dollar question: Can Google+ activity actually help your pages rank higher?

Beyond correlation: Why it matters this time

Back in 2011, folks may remember the controversy that erupted when Moz found a similar correlation between higher rankings and Facebook activity. At the time, Google claimed they didn’t use Facebook shares for ranking websites. Dr. Peters concluded that the relationship between Facebook activity and higher rankings was likely not directly related, but probably caused by overlapping factors such as links and high-quality content.

Now in 2013, there’s strong reason to suspect it’s different with Google+, and that the relationship between +1s and higher rankings goes beyond correlation into the territory of actual causation. (Edit: This should say “posting on Google+” instead of Google +1s. It’s clear that Google doesn’t use the raw number of +1s directly in its search algorithm, but Google+ posts have SEO benefits unlike other social platforms.)

Not only is the correlation for +1s higher than that for Facebook activity, but the Google+ platform has qualities that make it a far superior platform for SEO. These qualities suggest sharing content on Google+ has the potential to influence search rankings in significant ways.

Intentional or not, the engineers who made Google+ built it for SEO. Consider the factors that make sharing content on Google+ far different than sharing on other social networks:

1. Posts are crawled and indexed almost immediately

One of the original goals for Google+ was using it to power real-time search after Twitter cut off Google’s firehose access to its data in 2011. Since then, Google has been using Google+ to discover new content, and many web professionals have discovered that URLs shared on Google+ are crawled and indexed very quickly.

Compare this to Facebook, where because of privacy settings and restrictions on data sharing, it’s not uncommon for posts to never be crawled or indexed by Google at all.

Unlike Facebook, which hides data from Google, or Twitter, which directs Google not to follow most of its links, Google+ data is immediately and fully accessible to the company that built it.

2. Google+ posts pass link equity

Pages and posts on Google+ not only accumulate PageRank, but because links to posts are followed, they pass link equity on as well.

Using the free MozBar, you can see all of the followed links on a typical Google+ page.

When you share a link on Google+, the anchor text becomes the title of the page you are sharing. Some important things to remember about followed links within Google+:

  • Only “shared” links (the links that show up beneath your post) are followed. Any external links you add withing the post body itself are nofollowed, so these don’t pass any link equity.
  • For obvious reasons, uploaded images don’t pass external link equity. Some people like to upload a screenshot of a page and then link to it in the body of the post. While a good image may increase post popularity and click-through rate, these posts do not pass link equity.
  • Certain links in your Google+ “About” page are also followed and pass link equity.

3. Google+ is optimized for semantic relevance

Unlike Facebook or Twitter, each post you make in Google+ has most of the characteristics of a full-blown blog posting.

  • Each post has its own URL.
  • The first 45-50 characters of the post appear in the title tag.
  • Just like a blog post, entries can be long and complex in order to explore a subject deeply. Various correlation studies have show a strong relationship between longer pages and higher rankings.
  • If a post is reshared, it can accumulate internal links from the Google+ platform, all with relevant anchor text.

Because of these factors, each post has the potential to send strong semantic signals to Google’s search algorithm. This not only helps the post itself to rank in Google’s search results, but potentially sends relevancy signals to a URL shared by the post.

What about Author Rank and Publisher Rank?

Many publishers have added Google+ authorship information to their websites in order for author photos to appear in Google search results. Another hope is that someday Google will use authorship information (and perhaps publisher information) connected to Google+ accounts to actually rank websites.

While there is no evidence that Google uses anything like Author Rank at the moment, many believe it will be here very soon. In the above video, Matt Cutts of Google suggests this is a path he’d like to see Google explore.

Roadmap to rankings: taking advantage of Google+ for SEO

While there are hundreds of ways to optimize your Google+ experience, the most important activities can be summed up by these nine points:

1. Start building relationships now on Google+

It’s never too late to start. Google+ is a social network. Following great people, commenting on posts, and sharing great content not only helps to increase your own influence, but it can be extremely educational as well.

2. Post share-worthy content on Google+ to attract natural links

When you share content, don’t just post a link and walk away. Add additional value with commentary and relevant information.

Consider these examples of long Google+ posts. Each acts like a mini blog post and adds highly shareable, linkable context. I don’t recommend replacing your personal blog with Google+ entirely, but sometimes a few lines of context makes all the difference.

3. Add Google authorship information to your online content

Adding rel=”author” to your website is a no-brainer. If you guest post or otherwise contribute content to other high quality sites, ask the publisher if they will add author markup to your bio. Kane Jamison recently did this for me when I contributed content to his blog.

4. Link out to all relevant profiles from your Google+ “About” page

Think of Google+ as a primary hub of your online virtual identity. Google offers you several places to link to other online profiles, sites that you contribute content to, and simply sites that you want to share.

5. Take advantage of rel=”publisher” by connecting your website to your Google+ brand page

If you are a business, organization or brand, follow these instructions.

6. Make your content easy to share on Google+ with relevant social sharing buttons

You would think everyone wants to add social sharing buttons to their content, but some folks are just stubborn. Don’t be stubborn.

7. Completely fill out your Google+ profile with relevant and engaging information

The information you provide in your profile influences how you show up in Google+ search results and also plays a role in whom Google suggests others to follow.

8. Make it easy for people to add you to your circles

Use Google’s easy-to-create badges, or create your own to place on your own online profiles so that others can easily add you to their circles.

Follow Me On Google+

9. Make your posts public
Posts shared privately don’t pass the same juice as publicly shared post. For SEO purposes, you likely want your posts spread as wide as possible. Philipp Steuer made this great Google+ infographic simplifying the complexities of who sees your posts:

Google+ Infographic by Philipp Steuer, used with permission

Additional resources for success

Entire books can now be written on using Google+ to boost your SEO efforts. In reality, there are exactly 3 articles that contain 99% of everything you need to know:

What’s your favorite Google+ tip? Please share in the comments below.


Update:

This post caused quite a bit of controversy. Matt Cutts of Google responded to this thread on Hacker News to imply +1s aren’t used directly in Google’s algorithm.

While I take Matt at his word that Google doesn’t use raw +1s to rank webpages, the evidence seems to suggest Google+ posts do pass other SEO benefits not found easily in other social platforms. If this is not the case, I’m hoping Google will clarify.

Mark Traphagen said it best in this comment:

It is not the +1′s themselves that are causing the high rankings of posts but the fact that most +1′s on a site result in a shared post on Google+, which creates a followed link back to the post. It’s instant organic link building.

The point is not to go out and accumulate a bunch of +1s.The point is, and the evidence seems to suggest, that earning a link on Google+ is like earning any other type of editorial link, and these links have actual value with real benefits.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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The Amazing Copywriting Machine

Image of Industrial Machinery

Bill was a struggling copywriter with a big idea.

He’d spend hours and days laboring over headlines, landing pages, ads, and emails for his few clients, but the results of his work were often not worthy of comment.

He’d had enough.

One warm Friday night, he decided he would build a machine — a copywriting machine — that could be fed raw data on one end, and would spit out highly converting copy on the other.

If he got it right, the business world would beat a path to his desk.

Over the next seven months, Bill blew his life savings on the project. Then he secured bank loans and two rounds of VC to hire a world-class mechanic, a software engineer, and to procure the best industrial materials on earth.

He mined the Internet, consumer reports, psychological journals, and the great books of the ages for data. Then he brought in a top mathematician, an analytics expert, and the professor of logic from his alma mater.

The shop was humming. As word of his project got out, clients started sniffing around. Big clients.

Finally, one cold Friday night, Bill and a fellow copywriter — a friend who’d been skeptical of his machine all along — stood in front of the finished behemoth.

“Well, time to give it a go,” Bill said.

He picked up the eight hundred and seventy-seven pages of data on the buying habits of his first client’s product that he and his researchers had gathered … and fed it all into the copywriting machine.

The thing spit, buzzed, convulsed, steamed, and jerked back and forth for twelve minutes before belching a single page out of its back end. Bill, sweating and nervous, picked it up and began to read.

“Well?” his copywriter friend asked.

It was an almost unreadable mass of adjectives, percentages, testimonials, and calls to action, topped with a headline that read like the dosage instructions of a prescription drug.

He tried again. And again. And again. He worked all night tweaking the settings of the great machine, adjusting the data feed, even demanding new data from his crew. It was a vain pursuit, the copy it turned out was unusable, at best.

As the sun rose, Bill was beginning to think that his copywriting machine was a bust.

“I just don’t get it. I’ve got the most accurate data, the best engineering, and the finest algorithm in the business. Something is missing. Something is not …”

His friend walked back into the shop carrying two hot coffees.

“Man, I hate to be the one to remind you,” she said, “but the only amazing copywriting machine in this room is the one right there inside your skull. That’s the only machine that can turn good data into true and immortal stories. Here’s your coffee.”

Bill’s machine burped up one final page. It was utterly blank.

The audience will not tune in to watch information. You wouldn’t, I wouldn’t. No one would or will. The audience will only tune in — and stay tuned in — to watch drama. ~ David Mamet

About the Author: Robert Bruce is VP of Marketing for Copyblogger Media, as well as its Resident Recluse. Get more from him via Twitter or Google+.

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Read This, And Tell Me StumbleUpon Isn’t An Amazing Marketing Tool

Some things don’t change. StumbleUpon, after all these years, can still be a great driver of traffic to your website, despite how little it has changed in comparison to other social services. Think about how much Facebook has changed over the years, or even Twitter. StumbleUpon is certainly a different kind of beast, but each of these products is used by people to consume information, and even if StumbleUpon’s primary appeal isn’t necessarily the social element, that element is there, and it has helped make StumbleUpon one powerful force for content producers.

We had an interesting conversation with social media consultant Brent Csutoras from Kairay Media, who has been talking about the power of StumbleUpon for quite some time. We’ve chatted with him a number of times about the subject over the years. You can find some of our other interviews here.

Csutoras tells WebProNews that marketing on StumbleUpon hasn’t really changed much over the years. “They have made a number of changes that changed the way we prepare our campaigns, but essentially the approach is the same today as it was years ago,” he says.

“StumbleUpon’s algorithm uses a tree network system blended with quality scores for the account, the domain, and the content, which determines how visible any specific article can become,” says Csutoras. “So submitting quality content with the right categories (ones that are StumbleUpon made and not your personal guesses), along with sharing your content with key individuals in your network, is still the basic strategy to marketing within StumbleUpon.”

“We have seen an improvement in using StumbleUpon Ads to boost your content’s natural traction, but it relies on the content being high quality and targeted for the StumbleUpon audience,” he notes.

Late last year, StumbleUpon launched a big redesign (complete with a logo redesign), seemingly making the site itself more of a destination for users, but Csutoras downplays the importance of StumbleUpon.com.

“We had a number of discussions with StumbleUpon about the redesign,” he tells us. “What we learned was the percentage of StumbleUpon users that actually participated through the website was very small, so the redesign really had little to no negative impact to our marketing efforts. Remember that StumbleUpon is essentially a social tool bar and is not focused on being a web portal.”

There’s certainly a great deal of truth to that, as StumbleUpon is all about the content from around the web. It only makes sense that users use it most while they’re elsewhere on the web. The very nature of StumbleUpon, obviously drives you throughout the web at large. This is why it’s such a powerful driver of traffic.

StumbleUpon does not get the media attention of some other services, like Pinterest, for example, yet content producers are clearly getting tons of traffic from users thirsty for more compelling content, whether that be something funny, interesting, or just plain cool.

“I think that StumbleUpon has always been below the radar when it comes to media attention,” says Csutoras. “That might be attributed to the fact that it has stayed true to its core offering and not tried to copy other social sites, so there are fewer drastic changes or features to discuss.”

“StumbleUpon has launched the StumbleThru feature, Channels, added search to the site, opened up the categories to create your own, and many other features, but they just do not get the media coverage.”

These are the kinds of features that seem like they could do nothing but help content get in front of the right people. Speaking as a user, the search feature (the “Explore Box“), for example, has driven me to countless pieces of content related to whatever topic I happen to be interested in at that moment, eagerly awaiting a thumbs up and/or a share. I have to assume it’s had a similar impact on many other users.

Explore Box

The StumbleThru feature and channels serve no other purpose, but to serve up more of your site’s content to users (granted, channels aren’t just available to everyone).

StumbleUpon can drive a great deal of traffic to a page relatively quickly, but perhaps its real appeal for content providers is the long term effect it can have.

“You have to remember that the way StumbleUpon’s system works, when your content gets traction, it will get waves of traffic for years to come,” says Csutoras. “For instance, if one of your articles gets a 15,000 visitor spike, you will see that the trail off on that traffic never really goes away. This is because as your content gets popular in StumbleUpon, it queues up for the people who have subscribed to the category applied to your content. Users are only shown the content one time each, but some users may not be that active or their queue is really full.”

“Fast forward a few months when there might be another 10,000 people who have signed up for that category,” he adds. “As those inactive users log in over time and vote up your content, it will again start to gain traction again and potentially go popular showing to all those active members who have signed up since the last time it was popular. So you might see another 7,000 visitor spike months later.”

“This cycle has the potential to repeat for all your content forever,” Csutoras says. “In addition, if enough people tag the content with another category, it can cross over and become visible to a whole different segment of people. This is the beauty of StumbleUpon and why people who have been using it regularly love it.”

“Lastly, StumbleUpon has done a great job over the last year in defining associated categories, allowing more people who might likely appreciate your content see it, even if they are not subscribed to the exact match category.”

Suffice it to say, despite the lack of media attention StumbleUpon gets, compared to its peers, it is still highly relevant to anyone creating interesting content that wants people to view it.

Just remember (and I think it goes without saying, but just in case I’m wrong), the content has to be good. Otherwise don’t bother trying.


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Wordtracker launches video ebook: How to make amazing videos and sell more online

Author (displayed on the page): 

New e-book by Wordtracker and Gareth Davies shows online marketers how to produce and promote their own web videos

Wordtracker has joined forces with Gareth Davies, an acclaimed SEO and ecommerce expert, to create “Videotastic – How to make amazing web videos and sell more online” – a must-have e-book guide to planning, producing and marketing web video.

With prospects 72% more likely to buy when seeing a relevant product video, and online video reaching more than 84% of the US Internet audience in January 2012 (Source: comScore), online video is an established and growing trend.

The book takes an easy-to-follow approach. Readers can learn about the video production process, how to use cameras and lights, discover new ways to market and host the finished product.

Here’s what Andy Beal, CEO of Trackur had to say about Videotastic!

“I’ve met few people that understand every aspect of video production like Gareth. Read carefully what he has to say, and your next video may well go viral!”

Gareth has helped hundreds of small businesses and created videos that have exponentially boosted their conversion rates and profitability.

“I hope readers can use this as a tool to learn and improve in video production as well as gain the confidence to successfully market themselves and/or their products online” Gareth Davies, author of Videotastic!

Videotastic! has been created for people of all levels of ability and involvement in web marketing – from those who know nothing about online video to professionals looking to reinforce their expertise.

For more information on this web video e-book, and a $ 20 launch discount off its normal price of $ 49, visit Wordtracker’s Videotastic! page: www.wordtracker.com/ebooks/web-video

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