Tag Archive | "Agenda"

SMX Munich agenda is now live

The agenda for our largest European show is now live. Check it out!



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Become a better search marketer in 2019 – the SMX West agenda is live

Get proven, actionable search marketing tactics with 30+ sessions, clinics and keynotes, intimate networking, and deep learning



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in IM NewsComments Off

Become a better search marketer in 2019 – the SMX West agenda is live

Get proven, actionable search marketing tactics with 30+ sessions, clinics and keynotes, intimate networking, and deep learning



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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MozCon 2018: The Initial Agenda

Posted by Trevor-Klein

With just over three months until MozCon 2018, we’re getting a great picture of what this year’s show will be like, and we can’t wait to share some of the details with you today.

We’ve got 21 speakers lined up (and will be launching our Community Speaker process soon — stay tuned for more details on how to make your pitch!). You’ll see some familiar faces, and some who’ll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting.

Topic details and the final agenda are still in the works, but we’re excited enough about the conversations we’ve had with speakers that we wanted to give you a sneak peek. We hope to see you in Seattle this July 9–11!

If you still need your tickets, we’ve got you covered:

Pick up your ticket to MozCon!

The Speakers

Here’s a look at who you’ll see on stage this year, along with some of the topics we’ve already worked out:


Jono Alderson

Mad Scientist, Yoast

The Democratization of SEO

Jono will explore how much time and money we collectively burn by fixing the same kinds of basic, “binary,” well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place.

As long as we “own” technical SEO, there’s no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs.

We need to start giving away bits of the SEO discipline, and technical SEO is probably the easiest thing for us to stop owning.

In his talk, he’ll push for more democratization, education, collaboration, and investment in open source projects so we can fix things once, rather than a million times.


Stephanie Briggs

Partner, Briggsby

Search-Driven Content Strategy

Google’s improvements in understanding language and search intent have changed how and why content ranks. As a result, many SEOs are chasing rankings that Google has already decided are hopeless.

Stephanie will cover how this should impact the way you write and optimize content for search, and will help you identify the right content opportunities. She’ll teach you how to persuade organizations to invest in content, and will share examples of strategies and tactics she has used to grow content programs by millions of visits.


Rob Bucci

CEO, STAT Search Analytics

“Near me” or Far:
How Google May Be Deciding Your Local Intent for You

In August 2017, Google stated that local searches without the “near me” modifier had grown by 150% and that searchers were beginning to drop geo-modifiers — like zip code and neighborhood — from local queries altogether. But does Google still know what searchers are after?

For example: the query [best breakfast places] suggests that quality takes top priority; [breakfast places near me] indicates that close proximity is essential; and [breakfast places in Seattle] seems to cast a city-wide net; while [breakfast places] is largely ambiguous.

By comparing non-geo-modified keywords against those modified with the prepositional phrases “near me” and “in [city name]” and qualifiers like “best,” we hope to understand how Google interprets different levels of local intent and uncover patterns in the types of SERPs produced.

With a better understanding of how local SERPs behave, SEOs can refine keyword lists, tailor content, and build targeted campaigns accordingly.


Neil Crist

VP of Product, Moz

The Local Sweet Spot: Automation Isn’t Enough

Some practitioners of local SEO swear by manual curation, claiming that automation skips over the most important parts. Some swear the exact opposite. The real answer, especially when you’re working at enterprise scale, is a sweet spot in the middle.

In this talk, Neil will show you where that spot is, why different verticals require different work, and some original research that reveals which of those verticals are most stable.


Dana DiTomaso

President and Partner, Kick Point

Traffic vs. Signal

With an ever-increasing slate of options in tools like Google Tag Manager and Google Data Studio, marketers of all stripes are falling prey to the habit of “I’ll collect this data because maybe I’ll need it eventually,” when in reality it’s creating a lot of noise for zero signal.

We’re still approaching our metrics from the organization’s perspective, and not from the customer’s perspective. Why, for example, are we not reporting on (or even thinking about, really) how quickly a customer can do what they need to do? Why are we still fixated on pageviews? In this talk, Dana will focus our attention on what really matters.


Rand Fishkin

Founder, SparkToro, Moz, & Inbound.org

A man who needs no introduction to MozCon, we’re thrilled to announce that Rand will be back on stage this year after founding his new company, SparkToro. Topic development for his talk is in the works; check back for more information!


Oli Gardner

Co-Founder, Unbounce

Content Marketing Is Broken and Only Your M.O.M. Can Save You

Traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. We all need to sell a product, and our visitors all need a product to improve their lives, but we’re so afraid of being seen as salesy that somehow we got lost, and we forgot why our content even exists.

We need our M.O.M.s!

No, he isn’t talking about your actual mother. He’s talking about your Marketing Optimization Map — your guide to exploring the nuances of optimized content marketing through a product-focused lens.

In this session you’ll learn:

  • Data and lessons learned from his biggest ever content marketing experiment, and how those lessons have changed his approach to content
  • A context-to-content-to-conversion strategy for big content that converts
  • Advanced methods for creating “choose your own adventure” navigational experiences to build event-based behavioral profiles of your visitors (using GTM and GA)
  • Innovative ways to productize and market the technology you already have, with use cases your customers had never considered

Casie Gillette

Senior Director, Digital Marketing, KoMarketing

The Problem with Content & Other Things We Don’t Want to Admit

Everyone thinks they need content but they don’t think about why they need it or what they actually need to create. As a result, we are overwhelmed with poor quality content and marketers are struggling to prove the value.

In this session, we’ll look at some of the key challenges facing marketers today and how a data-driven strategy can help us make better decisions.


Emily Grossman

Mobile Product Marketer & App Strategist

What All Marketers Can Do about Site Speed

At this point, we should all have some idea of how important site speed is to our performance in search. The mobile-first index underscored that fact yet again. It isn’t always easy for marketers to know where to start improving their site’s speed, though, and a lot of folks mistakenly believe they need developers for most of those improvements. Emily will clear that up with an actionable tour of just how much impact our own work can have on getting our sites to load quickly enough for today’s standards.


Russ Jones

Principal Search Scientist, Moz

Lies, Damn Lies, and Statistics

Russ is our principal search scientist here at Moz. After a decade as CTO of an agency, he joined Moz to focus on what he’s most interested in: research and development, primarily related to keyword and link data. He’s responsible for many of our most forward-looking techniques.

At MozCon this year, he’s looking to focus on cutting through bad metrics with far better metrics, exploring the hidden assumptions and errors in things our industry regularly reports, showing us all how we can paint a more accurate picture of what’s going on.


Justine Jordan

VP Marketing, Litmus

A veteran of the MozCon stage, Justine is obsessed with helping marketers create, test, and send better email. Named an Email Marketer Thought Leader of the Year, she is strangely passionate about email marketing, hates being called a spammer, and still gets nervous when pressing send.

At MozCon this year, she’s looking to cover the importance of engagement with emails in today’s world of marketing. With the upcoming arrival of GDPR and the ease with which you can unsubscribe and report spam, it’s more important than ever to treat people like people instead of just leads.


Michael King

Managing Director, iPullRank

You Don’t Know SEO

Or maybe, “SEO you don’t know you don’t know.” We’ve all heard people throw jargon around in an effort to sound smart when they clearly don’t know what it means, and our industry of SEO is no exception. There are aspects of search that are acknowledged as important, but seldom actually understood. Mike will save us from awkward moments, taking complex topics like the esoteric components of information retrieval and log-file analysis, pairing them with a detailed understanding of technical implementation of common SEO recommendations, and transforming them into tools and insights we wish we’d never neglected.


Cindy Krum

CEO & Founder, MobileMoxie

Mobile-First Indexing or a Whole New Google

The emergence of voice-search and Google Assistant is forcing Google to change its model in search, to favor their own entity understanding or the world, so that questions and queries can be answered in context. Many marketers are struggling to understand how their website and their job as an SEO or SEM will change, as searches focus more on entity-understanding, context and action-oriented interaction. This shift can either provide massive opportunities, or create massive threats to your company and your job — the main determining factor is how you choose to prepare for the change.


Dr. Pete Meyers

Marketing Scientist, Moz

Dr. Peter J. Meyers (AKA “Dr. Pete”) is a Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content. Guarding the thin line between marketing and data science — which is more like a hallway and pretty wide — he’s the architect behind MozCast, the keeper of the Algo History, and watcher of all things Google.


Britney Muller

Senior SEO Scientist, Moz

Britney is Moz’s senior SEO scientist. An explorer and investigator at heart, she won’t stop digging until she gets to the bottom of some of the most interesting developments in the world of search. You can find her on Whiteboard Friday, and she’s currently polishing a new (and dramatically improved!) version of our Beginner’s Guide to SEO.

At MozCon this year, she’ll show you what she found at the bottom of the rabbit hole to save you the journey.


Lisa Myers

CEO, Verve Search

None of Us Is as Smart as All of Us

Success in SEO, or in any discipline, is frequently reliant on people’s ability to work together. Lisa Myers started Verve Search in 2009, and from the very beginning was convinced of the importance of building a diverse team, then developing and empowering them to find their own solutions.

In this session she’ll share her experiences and offer actionable advice on how to attract, develop and retain the right people in order to build a truly world-class team.


Heather Physioc

Director of Organic Search, VML

Your Red-Tape Toolkit:
How to Win Trust and Get Approval for Search Work

Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don’t understand the value of your work? Learn how to navigate corporate bureaucracy and cut through red tape to help clients and colleagues understand your search work — and actually get it implemented. From diagnosing client maturity to communicating where search fits into the big picture, these tools will equip you to overcome obstacles to doing your best work.


Mike Ramsey

President, Nifty Marketing

The Awkward State of Local

You know it exists. You know what a citation is, and have a sense for the importance of accurate listings. But with personalization and localization playing an increasing role in every SERP, local can no longer be seen in its own silo — every search and social marketer should be honing their understanding. For that matter, it’s also time for local search marketers to broaden the scope of their work.


Wil Reynolds

Founder & Director of Digital Strategy, Seer Interactive

Excel Is for Rookies:
Why Every Search Marketer Needs to Get Strong in BI, ASAP

The analysts are coming for your job, not AI (at least not yet). Analysts stopped using Excel years ago; they use Tableau, Power BI, Looker! They see more data than you, and that is what is going to make them a threat to your job. They might not know search, but they know data. I’ll document my obsession with Power BI and the insights I can glean in seconds which is helping every single client at Seer at the speed of light. Search marketers must run to this opportunity, as analysts miss out on the insights because more often than not they use these tools to report. We use them to find insights.


Alexis Sanders

Technical SEO Account Manager, Merkle

Alexis works as a Technical SEO Account Manager at Merkle, ensuring the accuracy, feasibility, and scalability of the agency’s technical recommendations across all verticals. You’ve likely seen her on the Moz blog, Search Engine Land, OnCrawl, The Raven Blog, and TechnicalSEO.com. She’s got a knack for getting the entire industry excited about the more technical aspects of SEO, and if you haven’t already, you’ve got to check out the technical SEO challenge she created at https://TechnicalSEO.expert.


Darren Shaw

Founder, Whitespark

At the forefront of local SEO, Darren is obsessed with knowing all there is to know about local search. He organizes and publishes research initiatives such as the annual Local Search Ranking Factors survey and the Local Search Ecosystem.

At MozCon this year, he’ll unveil the newest findings from the Local Search Ranking Factors study, for which he’s already noticing significant changes from the last release, letting SEOs of all stripes know how they need to adjust their approach.


Grab your ticket today!

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It’s Here: The Finalized MozCon 2017 Agenda

Posted by ronell-smith

That sound you hear is the coming together of MozCon 2017.

[You can hear that, right? It's not just me.]

With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the strongest MozCons in history. Yeah, that’s saying a lot, but once you’ve perused the speakers’ lineup, we’re sure you’ll agree.

MozCon has a rich tradition of bringing together the best and brightest minds in digital marketing, creating a place for individuals across the globe to learn from top-notch speakers, network, share ideas, and learn about the tools, services, and tactics they can put to use in their work and their business.

As a bonus, attendees also get to enjoy lots of snacks, coffee and lots and lots of bacon.

Also, this year we’ll offer pre-MozCon SEO workshops on Sunday, July 16. Keep reading for more info.

You will, however, need a ticket to attend the event, so you might want to take care of that sooner rather later, since it always sells out:

Buy my MozCon 2017 ticket!

Now for the meaty details you’ve been waiting for.

The MozCon 2017 Agenda

Monday


08:00–09:00am
Breakfast


Rand Fishkin

09:00–09:20am
Welcome to MozCon 2017

Rand Fishkin, Wizard of Moz
@randfish

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an un-save-able addict of all things content, search, and social on the web.


lisa-myers-150x150-33348.jpg09:20–10:05am
How to Get Big Links

Lisa Myers, Verve Search
@LisaDMyers

Everyone wants links and coverage from sites such as New York Times, the Wall Street Journal, and the BBC, but very few achieve it. This is how we cracked it. Over and over.

Lisa is the founder and CEO of award-winning SEO agency Verve Search and founder of Womeninsearch.net. Feminist, mother of two, and modern-day shield maiden.


oli-gardner-150x150-47067.jpg

10:05–10:35am
Data-Driven Design

Oli Gardner, Unbounce
@oligardner

Data-Driven Design (3D) is an actionable, evidence-based framework for creating websites & landing pages that will increase your leads, sales, and customers. In this session you’ll learn how to use the latest industry conversion data to inform copywriting and design decisions that impact conversions. Additionally, I’ll share a new methodology for prioritizing your marketing optimization that will show you which pages are awesome (leave them alone), which pages aren’t (massive ROI potential here), and help you develop a common language that your teams of marketers, designers, and copywriters can use to work better together to collectively increase your conversion rates.

Oli, founder of Unbounce, is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.


10:35–11:05am
AM Break


11:10–11:30am
How to Write Customer-Driven Copy That Converts

Joel Klettke, Business Casual Copywriting & Case Study Buddy
@JoelKlettke

If you want to write copy that converts, you need to get into your customers’ heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience needs to hear? Marketers are sick and tired of hearing “it depends.” I’ll give the audience a practical framework for writing customer-driven copy that any business can apply.

Joel is a freelance conversion copywriter and strategist for Business Casual Copywriting. He also owns and runs Case Study Buddy, a done-for-you case studies service.


11:30–11:50am
What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

Daniel Russell, Go Fish Digital
@dnlRussell

It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I’ll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit.

Daniel is a director at Go Fish Digital whose work has hit the front page of Reddit, earned the #1 spot on YouTube, and been featured in Entrepreneur, Inc., The Washington Post, WSJ, and Fast Company.


11:50am–12:10pm
How to Build an SEO-Intent-Based Framework for Any Business

Kathryn Cunningham, Adept Marketing
@kac4509

Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn’t quite as easy. Matching persona intent to keywords requires a bit more thought. I will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize.

Kathryn is an SEO consultant for Adept Marketing, although to many of her office mates she is known as the Excel nerd.


12:10–01:40pm
Lunch


ian-lurie-150x150-40285.jpg01:45–02:30pm
Size Doesn’t Matter: Great Content by Teams of One

Ian Lurie, Portent, Inc.
@portentint

Feel the energy surge through your veins as you gain content creation powers THE LIKES OF WHICH YOU HAVE NEVER EXPERIENCED… Or, just learn a process for creating great content when it’s just you and your little teeny team. Because size doesn’t matter.

Ian Lurie is founder, CEO, and nerdiest marketing nerd at Portent, a digital marketing agency he started in the Cretaceous era, aka 1995. Ian’s meandering career includes marketing copywriting, expert dungeon master, bike messenger-ing, and office temp worker.


justine-jordan-150x150-39303.jpg

02:30–03:00pm
The Tie That Binds: Why Email is Key to Maximizing Marketing ROI

Justine Jordan, Litmus
@meladorri

If nailing the omnichannel experience (whatever that means!) is key to getting more traffic and converting more leads, what happens if we have our channel priorities out of order? Justine will show you how email — far from being an old-school afterthought — is core to hitting marketing goals, building lifetime value, and making customers happy.

Justine is obsessed with helping marketers create, test, and send better email. Named 2015 Email Marketer Thought Leader of the Year, she is strangely passionate about email marketing, hates being called a spammer, and still gets nervous when pressing send.


03:00–03:30pm
PM Break


purna-virji-150x150-46694.jpg03:35–04:05pm
Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

Purna Virji, Microsoft
@purnavirji

Capturing and keeping attention is one of the hardest parts of our job today. Fact: It’s just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we’re stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue for our clients? Come to this session to learn how to make your marketing and advertising efforts something people are going to want to consume.

Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specializes in SEM, SEO, and future search trends. She is a popular global keynote speaker and columnist, an avid traveler, aspiring top chef, and amateur knitter.


phil-nottingham-150x150-38081.jpg04:05–04:50pm
Thinking Smaller: Optimizing for the New Wave of Social Video Platforms

Phil Nottingham, Wistia
@philnottingham

SnapChat, Facebook, Twitter, Instagram, Periscope… the list goes on. All social networks are now video platforms, but it’s hard to know where to invest. In this session, Phil will be giving you all the tips and tricks for what to make, how to get your content in front of the right audiences, and how get the most value from the investment you’re making in social video.

Phil Nottingham is a strategist who believes in the power of creative video content to improve the way companies speak to their customers, and regularly speaks around the world about video strategy, SEO, and technical marketing.


07:00–10:00pm
Monday Night #MozCrawl

The Monday night pub crawl is back.

For the uninitiated, “pub crawl” is not meant to convey what you do after a night of drinking.

Rather, during the MozCon pub crawl, attendees visit some of the best bars in Seattle.

(Each stop is sponsored by a trusted partner; You’ll need to bring your MozCon badge for free drinks and light appetizers. You’ll also need your US ID or passport.)

More deets to follow.


Tuesday


08:00–09:00am
Breakfast


wil-reynolds-150x150-33027.jpg

09:05–09:50am
I’d Rather Be Thanked Than Ranked

Wil Reynolds, Seer Interactive
@wilreynolds

Ego and assumptions led me to chose the wrong keywords for my own site — yeah, me, Wil Reynolds, Mr. RCS. How did I spend three years optimizing my site and building links to finally crack the top three for six critical keywords, only to find out that I wasted all that time? However, in spite of targeting the wrong words, Seer grew the business. In this presentation, I’ll show you the mistakes I made and share with you to approaches that can help you to build content that gets you thanked.

A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Today, Seer is home to over 100 employees across Philadelphia and San Diego.


rob-bucci-150x150-39132.jpg

09:50–10:35 am
Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience

Rob Bucci, STAT Search Analytics
@STATrob

The SERP is the front-end to Google’s multi-billion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time.

Rob loves the challenge of staying ahead of the changes Google makes to their SERPs. When not working, you can usually find him hiking up a mountain, falling down a ski slope, or splashing around in the ocean.


10:35–11:05am
AM Break


11:10–11:15am
MozCon Ignite Preview


11:15–11:35am
More Than SEO: 3 Ways To Prove UX Matters Too

Matthew Edgar, Elementive
@MatthewEdgarCO

Great SEO is increasingly dependent on having a website with a great user experience. To make your user experience great requires carefully tracking what people do so that you always know where to improve. But what do you track? In this 15-minute talk, I’ll cover three effective and advanced ways to use event tracking in Google Analytics to understand a website’s user

Matthew is a web analytics and technical marketing consultant at Elementive.


11:35–11:55am
A Site Migration: Redirects, Resources, & Reflection

Jayna Grassel, Dick’s Sporting Goods
@jaynagrassel

Site. Migration. No two words elicit more fear, joy, or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements, and compromises forged through hallway chats. …The result was a stable transition with minimal dips in traffic. What we didn’t know, however, was the amount of cross-functional coordination that was required to pull it off.

Jayna is the SEO manager at Dick’s Sporting Goods and is the unofficial world’s second-fastest crocheter.


11:55am–12:15pm
The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic

Kane Jamison, Content Harmony
@kanejamison

Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $ 500+ on a blog post, then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in highly targeted paid social.

Kane is the founder of Content Harmony, a content marketing agency based here in Seattle. The Content Harmony team specializes in full funnel content marketing and content promotion.


12:15–01:45pm
Lunch


tara-nicholle-nelson-150x150-39664.jpg

01:50–02:20pm

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey

Tara-Nicholle Nelson, Transformational Consumer Insights
@taranicholle

Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there’s a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer’s everyday journey.

Tara-Nicholle Nelson is the CEO of Transformational Consumer Insights, the former VP of Marketing for MyFitnessPal, and author of the Transformational Consumer.


matthew-barby-150x150-37740.jpg

02:20–02:50pm
Up and to the Right: Growing Traffic, Conversions, & Revenue

Matthew Barby, HubSpot
@matthewbarby

So many of the case studies that document how a company has grown from 0 to X forget to mention that solutions that they found are applicable to their specific scenario and won’t work for everyone. This falls into the dangerous category of bad advice for generic problems. Instead of building up a list of other companies’ tactics, marketers need to understand how to diagnose and solve problems across their entire funnel. Illustrated with real-world examples, I’ll be talking you through the process that I take to come up with ideas that none of my competitors are thinking of.

Matt, who heads up user acquisition at HubSpot, is an award-winning blogger, startup advisor, and a lecturer.


joanna-lord-150x150-66788.jpg

02:50–03:20pm
How to Operationalize Growth for Maximum Revenue

Joanna Lord, ClassPass
@JoannaLord

Joanna will walk through tactical ways to organize your team, build system foundations, and create processes that fuel growth across the company. You’ll hear how to coordinate with product, engineering, CX, and sales to ensure you’re maximizing your opportunity to acquire, retain, and monetize your customers.

Joanna is the CMO of ClassPass, the world’s leading fitness membership. Prior to that she was VP of Marketing at Porch and CMO of BigDoor. She is a global keynote and digital evangelist. Joanna is a recognized thought leader in digital marketing and a startup mentor.


03:20–03:50pm
PM Break


03:55–04:25pm
Analytics to Drive Optimization & Personalization

Krista Seiden, Google
@kristaseiden

Getting the most out of your optimization efforts means understanding the data you’re collecting, from analytics implementation, to report setup, to analysis techniques. In this session, Krista walks you through several tips for using analytics data to empower your optimization efforts, and then takes it further to show you how to up-level your efforts to take advantage of personalization from mass scale all the way down to individual user actions.

Krista Seiden is the Analytics Advocate for Google, advocating for all things data, web, mobile, optimization, and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics.


dr-pete-meyers-150x150-40534.jpg

04:25–05:10pm
Facing the Future: 5 Simple Tactics for 5 Scary Changes

Dr. Pete Meyers, Moz
@dr_pete

We’ve seen big changes to SEO recently, from an explosion in SERP features to RankBrain to voice search. These fundamental changes to organic search marketing can be daunting, and it’s hard to know where to get started. Dr. Pete will walk you through five big changes and five tactics for coping with those changes today.

Dr. Peter J. Meyers (aka “Dr. Pete”) is Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content.


07:00–10:00pm
MozCon Ignite

Join us for an evening of networking and passion-talks. Laugh, cheer, and be inspired as your peers share their 5-minute talks about their hobbies, passion projects, and life lessons.

Be sure to bring your MozCon badge.


Wednesday


09:00–10:00am
Breakfast


cindy-krum-150x150-58917.jpg10:05–10:50am
The Truth About Mobile-First Indexing

Cindy Krum, MobileMoxie, LLC
@suzzicks

Mobile-first design has been a best practice for a while, and Google is finally about to support it with mobile-first indexing. But mobile-first design and mobile-first indexing are not the same thing. Mobile-first indexing is about cross-device accessibility of information, to help integrate digital assistants and web-enabled devices that don’t even have browsers to achieve Google’s larger goals. Learn how mobile-first indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape. Marketers who embrace an accurate understanding of mobile-first indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared.

Cindy, the CEO and Founder of MobileMoxie, LLC, is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.


tara-reed-150x150-45070.jpg

10:50–11:20am
Powerful Brands Have Communities

Tara Reed, Apps Without Code
@TaraReed_

You are laser-focused on user growth. Meanwhile, you’re neglecting a gold mine of existing customers who desperately want to be part of your brand’s community. Tara Reed shares how to use communities, gamification, and membership content to grow your revenue.

Tara Reed is a tech entrepreneur & marketer. After running marketing initiatives at Google, Foursquare, & Microsoft, Tara branched out to launch her own apps & startups. Today, Tara helps people implement cutting-edge marketing into their businesses.


11:20–11:50am
AM Break


11:55–12:25am

From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content

Heather Physioc, VML
@HeatherPhysioc

Creative agencies are complicated and messy, often embracing chaos instead of process, and focusing exclusively on one-time campaign creative instead of continuous web content creation. Campaign creative can be costly, and not sustainable for most large brands. How can creative shops produce data-driven streams of high-quality content for the web that stays true to its creative roots — but faster, cheaper, and continuously? I’ll show you how.

Heather is director of Organic Search at global digital ad agency VML, which performs search engine optimization services for multinational brands like Hill’s Pet Nutrition, Electrolux/Frigidaire, Bridgestone, EXPRESS, and Wendy’s.


britney-muller-150x150-45570.jpg12:25–12:55pm
5 Secrets: How to Execute Lean SEO to Increase Qualified Leads

Britney Muller, Moz
@BritneyMuller

I invite you to steal some of the ideas I’ve gleaned from managing SEO for the behemoth bad-ass Moz.com. Learn what it takes to move the needle on qualified leads, execute quick wins, and keep your head above water. I’ll go over my biggest Moz.com successes, failures, tests, and lessons.

Britney is a Minnesota native who moved to Colorado to fulfill a dream of being a snowboard bum! After 50+ days on the mountain her first season, she got stir-crazy and taught herself how to program, then found her way into SEO while writing for a local realtor.


12:55–02:25pm
Lunch


stephanie-chang-150x150-5456.jpg02:30–03:15pm
SEO Experimentation for Big-Time Results

Stephanie Chang, Etsy
@@stephpchang

One of the biggest business hurdles any brand faces is how to prioritize and validate SEO recommendations. This presentation describes an SEO experimentation framework you can use to effectively test how changes made to your pages affect SEO performance.

Stephanie currently leads the Global Acquisition & Retention Marketing teams at Etsy. Previously, she was a Senior Consultant at Distilled.


dawn-anderson-150x150-8516.jpg03:15–03:45pm
Winning Value Propositions for Crawlers and Consumers

Dawn Anderson, Move It Marketing/Manchester Metropolitan University
@dawnieando

In an evolving mobile-first web, we can utilize preempting solutions to create winning value propositions, which are designed to attract and satisfy search engine crawlers and keep consumers happy. I’ll outline a strategy and share tactics that help ensure increased organic reach, in addition to highlighting smart ways to view data, intent, consumer choice theory, and crawl optimization.

Dawn Anderson is an International and Technical SEO Consultant, Director of Move It Marketing, and a lecturer at Manchester Metropolitan University.


03:45–04:15pm
PM Break


04:20–05:05pm
rand-fishkin-150x150-32915.jpgInside the Googling Mind: An SEO’s Guide to Winning Clicks, Hearts, & Rankings in the Years Ahead

Rand Fishkin, Founder of Moz, doer of SEO, feminist
@randfish

Searcher behavior, intent, and satisfaction are on the verge of overtaking classic SEO inputs (keywords, links, on-page, etc). In this presentation, Rand will examine the shift that behavioral signals have caused, and list the step-by-step process to build a strategy that can thrive long-term in Google’s new reality.

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an un-save-able addict of all things content, search, and social on the web.


07:00–11:30pm
MozCon Bash

Join us at Garage Billiards for an evening of networking, billiards, bowling, and karaoke with MozCon friends new and old. Don’t forget to bring your MozCon badge and US ID or passport.


Additional Pre-MozCon Sunday Workshops


12:30pm–5:05pm
SEO Intensive

Offered as 75-minute sessions, the five workshops will be taught by Mozzers Rand Fishkin, Britney Muller, Brian Childs, Russ Jones, and Dr. Pete. Topics include The 10 Jobs of SEO-focused Content, Keyword Targeting for RankBrain and Beyond, and Risk-Averse Link Building at Scale, among others.

These workshops are separate from MozCon; you’ll need a ticket to attend them.


Amped up for a talk or ten? Curious about new methods? Excited to learn? Get your ticket before they sell out:

Snag my ticket to MozCon 2017!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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​Feast Your Eyes on the MozCon 2017 Initial Agenda

Posted by ronell-smith

According to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves. (More on that at a later date. We promise.)

Aside from a few tweaks here and there, though, the next MozCon won’t be much different from those in years past.

That is, it’ll be unique and awesome in equal amounts.

MozCon 2017: July 17–19 in Seattle

You can still expect world-class speakers sharing original information in a one-of-a-kind, charged atmosphere. Plus great food, plenty of snacks, and conversations that’ll have your mind humming for days.

And for you last-minuters who haven’t grabbed your ticket yet, now’s the time to… um… grab that ticket you’ll be crying over if you wait too long:

Grab your tickets now

We’ve kept you waiting long enough, so take a look at some of what’s in store for you at MozCon 2017.


Emcee

Last year, we tried a format that included three emcees — Rob Ousbey, Zeph Snapp, and Ronell Smith.
The test was a success, with each doing an amazing job.

However, this year we’re returning to a single-emcee format, with Ronell Smith, a Moz Associate, taking the reins.

Ronell Smith

Ronell Smith
Strategist at RS Consulting
@ronellsmith

Ronell Smith is a content nerd who loves nothing more than seeing brands help themselves by recognizing content as more than mere words on a page.


The MozCon 2017 Agenda (Sneak Peek Edition)

With more than three months to go until the event, many of the details are still being finalized. Therefore, you should see this agenda as an appetizer for, say, a five-course meal. There’s plenty more where this came from.

For example, several speaking spots are yet to be finalized, and we’ve yet to send out the call for community speakers.

We’ll share those details in later posts.

However, we’d like to showcase our awesome lineup of speakers, many of whom will be familiar to you for the great work they do and share with the Moz community.


dawn-anderson-150x150-8516.jpg

TBD
Dawn Anderson
Move It Marketing/Manchester Metropolitan University

Dawn Anderson is an International and Technical SEO Consultant, Director of Move It Marketing, and a lecturer at Manchester Metropolitan University.


matthew-barby-150x150-37740.jpg

Up and to the Right: Growing Traffic, Conversions, & Revenue
Matthew Barby
HubSpot

So many of the case studies that document how a company has grown from 0 to X forget to mention that solutions that they found are applicable to their specific scenario and won’t work for everyone. This falls into the dangerous category of bad advice for generic problems. Instead of building up a list of other companies’ tactics, marketers need to understand how to diagnose and solve problems across their entire funnel. Illustrated with real-world examples, I’ll be talking you through the process that I take to come up with ideas that none of my competitors are thinking of.

Matt, who heads up user acquisition at HubSpot, is an award-winning blogger, startup advisor, and a lecturer.


rob-bucci-150x150-39132.jpg

Reverse-Engineering Google’s Research Into What People Want
Rob Bucci
STAT Search Analytics

The SERP is the front-end to Google’s multi-billion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time.

Rob loves the challenge of staying ahead of the changes Google makes to their SERPs. When not working, you can usually find him hiking up a mountain, falling down a ski slope, or splashing around in the ocean.


stephanie-chang-150x150-5456.jpg

TBD
Stephanie Chang
Etsy

Stephanie currently leads the Global Acquisition & Retention Marketing teams at Etsy. Previously, she was a Senior Consultant at Distilled.


rand-fishkin-150x150-32915.jpg

Inside the Googling Mind: An SEO’s Guide to Winning Clicks, Hearts, & Rankings in the Years Ahead
Rand Fishkin
Founder of Moz, doer of SEO, feminist.

Searcher behavior, intent, and satisfaction are on the verge of overtaking classic SEO inputs (keywords, links, on-page, etc). In this presentation, Rand will examine the shift that behavioral signals have caused, and list the step-by-step process to build a strategy that can thrive long-term in Google’s new reality.

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an un-save-able addict of all things content, search, and social on the web.


oli-gardner-150x150-47067.jpg

Data-Driven Design
Oli Gardner
Unbounce

Data-Driven Design (3D) is an actionable, evidence-based framework for creating websites & landing pages that will increase your leads, sales, and customers. In this session you’ll learn how to use the latest industry conversion data to inform copywriting and design decisions that impact conversions. Additionally, I’ll share a new methodology for prioritizing your marketing optimization that will show you which pages are awesome (leave them alone), which pages aren’t (massive ROI potential here), and help you develop a common language that your teams of marketers, designers, and copywriters can use to work better together to collectively increase your conversion rates.

Unbounce co-founder Oli Gardner is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike


justine-jordan-150x150-39303.jpg

The Tie That Binds: Why Email is Key to Maximizing Marketing ROI
Justine Jordan
Litmus

If nailing the “omnichannel” experience (whatever that means!) is key to getting more traffic and converting more leads, what happens if we have our channel priorities out of order? Justine will show you how email — far from being an old-school afterthought — is core to hitting marketing goals, building lifetime value, and making customers happy.

Justine is obsessed with helping marketers create, test, and send better email. Named 2015 Email Marketer Thought Leader of the Year, she is strangely passionate about email marketing, hates being called a spammer, and still gets nervous when pressing send.


cindy-krum-150x150-58917.jpg

The Truth About Mobile-First Indexing
Cindy Krum
CEO and Founder at MobileMoxie, LLC

Mobile-first design has been a best practice for a while, and Google is finally about to support it with mobile-first indexing. But mobile-first design and mobile-first indexing are not the same thing. Mobile-first indexing is about cross-device accessibility of information, to help integrate digital assistants and web-enabled devices that don’t even have browsers, to achieve Google’s larger goals. Learn how mobile-first indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape! Marketers who embrace an accurate understanding of mobile-first indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared.

Cindy Krum, the CEO and Founder of MobileMoxie, LLC, is the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.


joanna-lord-150x150-66788.jpg

TBD
Joanna Lord
ClassPass

Joanna Lord is the CMO of ClassPass, the world’s leading fitness membership. Prior to that she was VP of Marketing at Porch and CMO of BigDoor. She is a global keynote and digital evangelist. Joanna is a recognized thought leader in digital marketing and a startup mentor.


ian-lurie-150x150-40285.jpg

TBD
Ian Lurie
Portent, Inc.

Ian Lurie is founder, CEO, and nerdiest marketing nerd at Portent, a digital marketing agency he started in the Cretaceous era, aka 1995. Ian’s meandering career includes marketing copywriting, expert dungeon master, bike messenger-ing, and office temp worker.


dr-pete-meyers-150x150-40534.jpg

Facing the Future: 5 Simple Tactics for 5 Scary Changes
Dr. Pete Meyers
Moz

We’ve seen big changes to SEO recently, from an explosion in SERP features to RankBrain to voice search. These fundamental changes to organic search marketing can be daunting, and it’s hard to know where to get started. Dr. Pete will walk you through five big changes and five tactics for coping with those changes today.

Dr. Peter J. Meyers (aka “Dr. Pete”) is Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content.


britney-muller-150x150-45570.jpg

TBD
Britney Muller
Moz

Britney is a MN native who moved to Colorado to fulfill a dream of being a snowboard bum! After 50+ days on the mountain her first season, she got stir-crazy and taught herself how to program, then found her way into SEO while writing for a local realtor.


lisa-myers-150x150-33348.jpg

How to Get Big Links
Lisa Myers
Verve Search

Everyone wants links and coverage from sites such as New York Times, the Wall Street Journal, and the BBC, but very few achieve it. This is how we cracked it. Over and over.

Lisa is the founder and CEO of award-winning SEO agency Verve Search and founder of Womeninsearch.net. Feminist, mother of two, and modern-day shield maiden.


tara-nicholle-nelson-150x150-39664.jpg

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey
Tara-Nicholle Nelson
Transformational Consumer Insights

Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there’s a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer’s everyday journey.

Tara-Nicholle Nelson is the CEO of Transformational Consumer Insights, the former VP of Marketing for MyFitnessPal, and author of the Transformational Consumer.


phil-nottingham-150x150-38081.jpg

Thinking Smaller: Optimizing for the New Wave of Social Video Platforms
Phil Nottingham
Wistia

SnapChat, Facebook, Twitter, Instragram, Periscope… the list goes on. All social networks are now video platforms, but it’s hard to know where to invest. In this session, Phil will be giving you all the tips and tricks for what to make, how to get your content in front of the right audiences, and how get the most value from the investment you’re making in social video.

Phil Nottingham is a strategist who believes in the power of creative video content to improve the way companies speak to their customers, and regularly speaks around the world about video strategy, SEO, and technical marketing.


tara-reed-150x150-45070.jpg

Powerful Brands Have Communities
Tara Reed
Apps Without Code

You are laser focused on user growth. Meanwhile, you’re neglecting a gold mine of existing customers who desperately want to be part of your brand’s community. Tara Reed shares how to use communities, gamification, and membership content to grow your revenue.

Tara Reed is a tech entrepreneur & marketer. After running marketing initiatives at Google, Foursquare, & Microsoft, Tara branched out to launch her own apps & startups. Today, Tara helps businesses implement cutting-edge marketing into their businesses.


wil-reynolds-150x150-33027.jpg

I’d Rather Be Thanked Than Ranked
Wil Reynolds
Seer Interactive

Ego and assumptions led me to chose the wrong keywords for my own site — yeah, me, Wil Reynolds, Mr. RCS. How did I spend three years optimizing my site and building links to finally crack the top three for six critical keywords, only to find out that I wasted all that time? However, in spite of targeting the wrong words, Seer grew the business. In this presentation, I’ll show you the mistakes I made and share with you to approaches that can help you to build content that gets you thanked.

A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Today, Seer is home to over 100 employees across Philadelphia and San Diego.


purna-virji-150x150-46694.jpg

Marketing in a Conversational World: How to Get Discovered, Delight Your Customers, and Earn the Conversion
Purna Virji
Microsoft

Capturing and keeping attention is one of the hardest parts of our job today. Fact: It’s just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we’re stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue for our clients? Come to this session to learn how to make your marketing and advertising efforts something people are going to want to consume.

Named by PPC Hero as the #1 most influential PPC expert in the world, Purna specializes in SEM, SEO, and future search trends. She is a popular global keynote speaker and columnist, an avid traveler, aspiring top chef, and amateur knitter.


Stay tuned

Again, consider this morsel of information as simply the first of many courses to follow. In upcoming posts we’ll share details regarding after-hours activities, including MozCrawl.

Don’t forget your tickets!

Also, you didn’t hear this from us, but there may even be a few exciting, totally new changes for 2017. Mum’s the word.

We’ll be back soon.

Tell us — who are you most excited to see and hear speak this year?

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!


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MozCon Local 2017′s Full Agenda

Posted by George-Freitag

This is it. The full agenda for MozCon Local 2017 and LocalU Advanced Workshop on February 27-28. If you’re a brand with a ton of locations or an agency with local clients, you’re going to want to come to MozCon Local 2017. We’ve got an amazing line-up of speakers from some of the top brains in Local Search to help you put together the perfect local marketing strategy and get the most out of local search.

Come visit us in Seattle and learn about local search, SEO, citations, reviews, enterprise-level strategy, and so much more. Interact directly with speakers both during Q&A sessions and mingle with other marketers at the after-party.

Buy your MozCon Local 2017 ticket!

Day One: LocalU Advanced Workshop

Time Title Presenter
8:00 – 8:30 Registration, Snacks, and Coffee
8:30 – 9:10 Keynote: 2017 Local Search Ranking Factors Survey Results Darren Shaw, Whitespark
9:10 – 9:40 Link Brainstorming Panel Mary Bowling, Mike Ramsey, Darren Shaw, Lauren Polinsky, Paula Keller French
9:40 – 10:20 Lessons Learned Over The 8 Years Running My Agency Mike Ramsey, Nifty Marketing
10:20 – 10:35 Break
10:35 – 10:55 On Page Optimization for Local Search – What You May Be Missing Mary Bowling, Ignitor Digital
10:55 – 11:25 Reviews, The Ultimate Assist Mike Blumenthal & Aaron Weiche, Get Five Stars
11:25 – 11:55 Beyond Keyword Research: Optimize Content for Relevancy with Proof Terms Paula Keller French, Search Influence
12:05 – 1:00 Birds of a Feather Lunch
1:00 – 1:30 Mobile First Tactics for Local Cindy Krum, Mobile Moxie
1:30 – 2:00 Breakout Session 1: Operational Processes of Local Search: Business Issues – Panel and Q&A Mary Bowling, Mike Ramsey, Darren Shaw, Lauren Polinsky, Paula Keller French
Breakout Session 2: Google My Business Problem Solving Willys DeVoll, Google & Mike Blumenthal, Get Five Stars
Breakout Session 3: KPIs That Really Matter for Local Businesses Ed Reese, Sixth Man Marketing
Breakout Session 4: Powerful Customer Content – Reviews, Testimonials, Case Studies Aaron Weiche, Get Five Stars
2:00 – 2:30 Breakout Session 1: Operational Processes of Local Search: Tools We Use – Panel and Q&A Mary Bowling, Mike Ramsey, Darren Shaw, Lauren Polinsky, Paula Keller French
Breakout Session 2: Google My Business Problem Solving Willys DeVoll, Google & Mike Blumenthal, Get Five Stars
Breakout Session 3: KPIs That Really Matter for Local Businesses Ed Reese, Sixth Man Marketing
Breakout Session 4: Powerful Customer Content – Reviews, Testimonials, Case Studies Aaron Weiche, Get Five Stars
2:30 – 3:00 Breakout Session 1: Operational Processes of Local Search: Ask Us Anything – Panel and Q&A Mary Bowling, Mike Ramsey, Darren Shaw, Lauren Polinsky, Paula Keller French
Breakout Session 2: Google My Business Problem Solving Willys DeVoll, Google & Mike Blumenthal, Get Five Stars
Breakout Session 3: KPIs That Really Matter for Local Businesses Ed Reese, Sixth Man Marketing
Breakout Session 4: Powerful Customer Content – Reviews, Testimonials, Case Studies Aaron Weiche, Get Five Stars
3:00 – 3:15 Break
3:15 – 4:30 Competitive Analysis and Creating a Marketing Plan Multiple Speakers
4:30 – 5:00 What We’re Watching Q&A Multiple Speakers
5:00 – 6:00 Happy Hour!

Day Two: MozCon Local Conference

Time Title Presenter
8:00 – 9:00 Breakfast and Registration
9:00 – 9:45 Future Proofing Your Local Strategy: A Panel with Google, Bing, and Yelp Willys DeVoll, Google; Christi Olson, Bing; Nate Evans, Yelp
9:45 – 10:15 Are Words the New Links? Mike Blumenthal, Get Five Stars
10:15 – 10:45 The New Local Search Ecosystems & Citation Sources That Matter in 2017 Darren Shaw, Whitespark
10:45 – 11:00 Break
11:00 – 11:15 Analytics Quick-Fire: Integrating Google Data for Local Michael Wiegand, Portent
11:15 – 11:30 Analytics Quick-Fire: Implementing and Measuring the Local SEO Funnel Anita Bhati, STAT
11:30 – 12:00 Optimizing for Location-Based Search Ashley Berman Hale, Mobile Moxie
12:00 – 1:00 Networking Lunch
1:00 – 1:30 Local Linkbuilding through PR and Outreach Rhea Drysdale, Outspoken Media
1:30 – 2:00 Crafting a Local SEO Strategy Greg Gifford, DealerOn
2:00 – 2:30 Think Locally, Act Globally: Local Strategy for Enterprise-Level Brands Heather Physioc, VML
2:30 – 2:45 Break
2:45 – 3:15 The Nitty Gritty of Getting Reviews Kate Morris, Craftsy
3:15 – 3:45 The Driving Data of Local Search George Freitag, Moz Local
3:45 – 4:15 Scaling Local with Google My Business Willys DeVoll, Google
4:15 – 4:45 MozCon Local 2017 Keynote Rand Fishkin, Moz
6:00 – 10:00 Mozcon Local Afterparty!

Buy your MozCon Local 2017 ticket!

Speakers


Aaron Weiche

Aaron Weiche
Get Five Stars
@AaronWeiche
Session: Powerful Customer Content – Reviews, Testimonials, Case Studies

Aaron Weiche is the CMO for GetFiveStars.com, a customer feedback and online review platform. Aaron is a digital marketing veteran of over 18 years growing agencies small and large in executive and partner roles. Aaron has built and optimized hundreds of websites for companies and organizations of all sizes. He helped found the MnSearch Association, is a faculty partner at Local University, Google Analytics Certified, and speaks nationally on search marketing, social media, reviews, web design and mobile. Aaron also blogs on local digital marketing at AaronWeiche.com.


Anita Bhatti

Anita Bhatti
STAT
@anitabhatti
Session: Implementing and Measuring the Local SEO Funnel

Anita is the Director of Marketing at STAT where she leads a team of super talented folks obsessed with bringing valuable SERP insights to SEO experts. Prior to STAT, she took on the marketing challenges of a local yoga startup and a global SaaS company.


Ashley Berman Hale

Ashley Berman Hale
Mobile Moxie
@bermanhale
Session: Optimizing for Location Based Search

Ashley has been doing technical SEO for over 12 years and has a knack for figuring out what holds sites (large & small) back. She’s a longtime Google Webmaster Top Contributor and started one of the most successful SEO meetups in the country.


Britney Muller

Britney Muller
Moz
@BritneyMuller
Emcee, MozCon Local

Originally from MN, Britney resides in Denver, CO where she does SEO & Content Architecture for Moz. Britney has been doing digital marketing for over 10 years and founded Pryde Marketing, a strategic Medical Marketing Agency, in 2013.


Christi Olson

Christi Olson
Bing
@ChristiJOlson
Session: Future Proofing Your Local Strategy: A Panel with Google, Bing, and Yelp

Christi is a Search Evangelist at Microsoft in Seattle, Washington. Prior to joining the team at Bing Ads at Microsoft, Christi has worked at Point It, Expedia, Harry & David, Pointmarc, Microsoft (MSN, Bing, Windows), and the Altria Corporation. For over a decade Christi has been a student and practitioner of SEM; living and breathing through the evolution of search updates (both organic and paid) that have kept us constantly adjusting our digital strategies. Christi is passionate about digital and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies.


Cindy Krum

Cindy Krum
Mobile Moxie
@Suzzicks
Session: Mobile First Tactics for Local

Cindy Krum is the CEO and Founder of MobileMoxie, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 out of 5 stars on Amazon. She is the leading Mobile SEO consultant, and is thought leader in the search industry. Cindy works with many top-notch, internationally recognized clients, assisting with mobile SEO, Responsive Design, mobile site migrations and site-speed optimization.


Darren Shaw

Darren Shaw
Whitespark
@DarrenShaw_
Sessions: 2017 Local Search Ranking Factors Survey Results, The New Local Search Ecosystems & Citation Sources That Matter in 2017

Darren Shaw is the president and founder of Whitespark, a company that builds software and provides services to help businesses with local search. He’s widely regarded in the local SEO community as an innovator, one whose years of experience working with massive local data sets have given him uncommon insights into the inner workings of the world of citation-building and local search marketing. Darren has been working on the web for over 16 years and loves everything about local SEO.


Ed Reese

Ed Reese
Sixth Man Marketing
@ed_reese
Sessions: KPIs That Really Matter for Local Businesses

Ed has been helping companies improve their online marketing efforts through his agency, Sixth Man Marketing since 2008. In January of 2016 Sixth Man was acquired by J.E.B. Commerce and is operating as their analytics and optimization division. He’s a Faculty Member at LocalU and an Adjunct Professor of Digital Marketing at Gonzaga University. He’s also an aspiring disc golfer with one tournament win under his belt and and active family (with two young sons) that keep him busy.


George Freitag

George Freitag
Moz
@georgefreitag
Session: The Driving Data of Local Search

George is the Local Search Evangelist and SEO Strategist for Moz Local where he helps brands, practitioners, and business owners alike get the most out of local search. Prior to Moz, George was the head of SEO at Portent, a digital marketing agency in Seattle.


Greg Gifford

Greg Gifford
DealerOn
@GregGifford
Session: TBD

Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. Check out their awesome blog for more of Greg’s local search posts and videos.


Heather Physioc

Heather Physioc
VML
@HeatherPhysioc
Session: Think Locally, Act Globally

Heather Physioc is Director of Organic Search at global digital ad agency VML, which performs search engine optimization services for multinational brands like Wendy’s, Bridgestone, Ford and Hill’s Pet Nutrition.


Kate Morris

Kate Morris
Craftsy
@katemorris
Session: The Nitty Gritty of Getting Reviews

Kate Morris is the Director of SEO at Craftsy and an Associate for Moz. She has been in search for 14 years with a soft spot for branding and user experience.


Lauren Polinsky

Lauren Polinsky
@laurenpolinsky
Session: Link Brainstorming Panel

Lauren is an experienced marketer who pursues holistic, innovative changes for digital brands by providing content strategy recommendations rooted in SEO best practices. She’s focused on SEO optimization strategies with have a background in both print and digital marketing.


Mary Bowling

Mary Bowling
Ignitor Digital
@MaryBowling
Session: On-Page Optimization for Local Search – What You May Be Missing

Mary has been involved in all aspects of SEO since 2003 and has always been intrigued by Local Search. With a background as a serial entrepreneur, she always tries to approach Local Search and internet marketing in a practical way and from a small business owner’s perspective. Mary is an SEO practitioner and consultant, speaks frequently on Local Search at industry conferences and trains other individuals and groups in successful Local Search strategy and tactics.


Michael Wiegand

Michael Wiegand
Portent
@mwiegand
Session: Integrating Google Data for Local

Michael Wiegand is an experienced digital marketer of 14 years who specializes in analytics and conversion rate optimization for Portent – a Seattle-based Internet marketing agency. After attending Cal Baptist University, Michael began his career in direct marketing in 2002, in the healthcare and real estate verticals. In 2007, he joined Portent’s growing team of marketers and subsequently founded the company’s analytics division.


Mike Blumenthal

Mike Blumenthal
Get Five Stars
@mblumenthal
Sessions: Reviews, The Ultimate Assist, Google My Business Problem Solving, Are Words the New Links?

Mike grew up sweeping floors in his family retail business at age 7 and saw the challenges of local marketing up close from an early age. Before co-founding GetFiveStars.com and LocalU.org he had been doing what we now know as Local SEO since 2005 and writing at his blog Understanding Google Local since 2006. He loves researching and understanding the issues that confront bricks and mortar storefronts and helping owners, agencies and franchises tackle the challenges of the ever changing local marketing world.


Mike Ramsey

Mike Ramsey
Nifty Marketing
@MikeRamsey
Session: Lessons Learned Over The 8 Years Running My Agency

Mike Ramsey is the President of Nifty Marketing and NiftyLaw. He is the author of Winning At Local Search, an international speaker, and a partner at LocalU. Mike founded the Nifty Ventures in 2009 which has been recognized by Inc. as one of the fastest growing companies in America.


Nate Evans

Nate Evans
Yelp
@nateevans84
Session: Future Proofing Your Local Strategy: A Panel with Google, Bing, and Yelp

Nate Evans, Sr. Manager of Business Development, focuses on growing Yelp‘s advertising partners program. Nate joined Yelp in 2008 and previously held prior leadership roles in local and enterprise sales. Prior to Yelp, he worked at Allison & Partners public relations, where he worked in the tech division with clients such as YouTube, Zinio & Parallels. Nate holds a B.A. in Mass Communications from the University of California, Berkeley.


Paula Keller French

Paula Keller French
Search Influence
@paulakfrench
Session: Beyond Keyword Research: Optimize Content for Relevancy with Proof Terms

Paula Keller French has worked to establish strategic digital marketing solutions for clients since 2009, when she joined Search Influence on the then 9-person team. Paula contributed to the company’s rapid growth by building and training a team of 30+ effective account strategists. Today, Paula plays online marketing matchmaker by identifying the right marketing solutions to match business goals to help companies in almost any industry optimize their potential, with a heavy hand in medical, legal, tourism, and home services.


Rand Fishkin

Rand Fishkin
Moz
@randfish
Session: MozCon Local 2017 Keynote

Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org.


Rhea Drysdale

Rhea Drysdale
Outspoken Media
@Rhea
Session: Local Linkbuilding through PR and Outreach

Rhea Drysdale is Chief Executive Officer of Outspoken Media where she oversees the strategic vision and growth of the company, its clients, and team.


Willys DeVoll

Willys DeVoll

Google
@willysdevoll
Sessions: Google My Business Problem Solving, Future Proofing Your Local Strategy: A Panel with Google, Bing, and Yelp, Scaling Local with Google My Business

Willys Devoll is a content strategist for Google My Business and a member of the AdWords Content Strategy and Development team. He has also worked as a technical writer and content developer on Google for Work. In the past, DeVoll worked for Major League Baseball Advanced Media in communications, and at the Center for Spatial and Textual Analysis, where he contributed to research in the Literary Lab.

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See the complete agenda for MarTech Europe

Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s…



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SMX Advanced agenda is up! Secure your place today and save $500.

Get ready for Search Engine Land’s SMX Advanced, which returns to Seattle June 22–23. Two exceptional days of professional-level tactics, keynotes and networking await you! The agenda is now up, and SMX Advanced provides the latest, professional-level tactics and best practices in PPC, SEO, local…



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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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SMX Advanced agenda is up! Secure your place today and save $500.

Get ready for Search Engine Land’s SMX Advanced, which returns to Seattle June 22–23. Two exceptional days of professional-level tactics, keynotes and networking await you! The agenda is now up, and SMX Advanced provides the latest, professional-level tactics and best practices in PPC, SEO, local…



Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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